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Case Study- Disney Theme Park

In: Business and Management

Submitted By yanhufei
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The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986.
Chapter 1:
Case – Disney Theme Park

Contents I. Case Background 1 II. Statement of the Problem 3 III. Alternatives 3 IV. Recommended Solution 3 V. Answers to the case questions 4 Question No. 1: 4 Question No. 2: 4 Question No. 3: 5 Question No. 4: 5 VI. Leanings 5

I. Case Background

The Walt Disney Company is the world’s largest amusement park operator. It was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Taking on its current name Disney in 1986. And Disney has 5 theme parks outside the USA; there are Tokyo Disneyland (1983), Tokyo DisneySea (2001), Disneyland Paris (1992), Hong Kong Disneyland (2005) and Walt Disney Studios (2002). Disney is motivated to set up parks throughout the world to expand its sales of merchandise goods as well as attendance to their theme parks. After lunched Hong Kong Disneyland in 2005, Disney has signed a letter of intent to build another park in Shanghai China in 2008; The Park will attract different potential visitors in Shanghai.

Overview Disney Theme Park - Points of Interest
(Michael Sandberg's Data Visualization Blog)
Getting people excited about their data one visual at a time

* Walt Disney had infinite confidence in his new park and unapologetically included future attractions and “lands” as if they were just around the corner. Examples of attractions that made it are: the Submarine Voyage, New Orleans Square, and the Haunted Mansion. Note that on this map New Orleans Square was in fact a square instead of the eventual streets and alleys, and that the Haunted Mansion is located across from where it would eventually appear....

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