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Case Study Domino

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Submitted By prasannadevi
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6. 4 Customer Growth Processes
Growth Objectives
(1) Create cross market by offering online ordering based on international pizza appetite that will drive the revenue growth.
(2) Strengthen the customer evolution by improving the pizza delivery service on the right time.
(3) Offering healthy Pizza menu to the customer as value added satisfaction to improve customer development.
(4) Providing PULSE system to ensure the quality of pizza offering in order to achieve the customer growth.

Growth Objectives
(1) Create cross market by offering online ordering based on international pizza appetite that will drive the revenue growth.
(2) Strengthen the customer evolution by improving the pizza delivery service on the right time.
(3) Offering healthy Pizza menu to the customer as value added satisfaction to improve customer development.
(4) Providing PULSE system to ensure the quality of pizza offering in order to achieve the customer growth.

Customer Management Process
Customer Management Process
Acquisition
Acquisition
Retention
Retention
Growth
Growth
Selection
Selection

6.4.1 Define the objectives in Customer Growth Processes.

No | CLS & BLS | Growth Objective | | | Ensure Quality | Cross Sell Customer | Enhance Relationship | Solution Selling | | CLS | | | | | 1 | Increase Domino’s online ordering traffic to cater growing international appetite for fast food. | - | (1) | - | - | 2 | Developing pizza delivery targeting consumers who are willing to tolerate a degree of inconvenience. | - | - | (2) | - | | BLS | | | | | 3 | Introducing healthy Pizza menu for health conscious customers | - | - | - | (3) | 4 | To overall Domino’s system and enable PULSE system order accuracy and efficiency | (4) | - | - | - | | Note:(1) Create cross market by offering online ordering based on international pizza appetite

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