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Case Study Flight Plan

In: Business and Management

Submitted By alirm09
Words 528
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Flight Plans

1. Using the four functions as your guide, what challenges would Jeff Bourk face in managing the Branson Airport?

Students can go a variety of directions on this question. While managers are called upon to perform all the basic functions of management, planning, organizing, leading and controlling, most top managers and CEO’s focus on planning. While Jeff wears many management hats, his biggest job is setting the strategy and mission of the airport. Students should note from the case introduction that the building of the nation’s first privately built airport took a lot of time to plan and there were many arrangements, i.e. the contract with the city that laid the foundation for future success.

2. Again, using the four functions as your guide, do you think the managerial challenges Jeff Bourk faced when getting the airport up and running are different from what he faces now in actually overseeing the airport’s operation? Explain.

As organizations move from the planning stage toward implementation, the other functions of management become important. Organizing employees to build the airport and then running the day to day operations i.e. scheduling employees, maintaining security, dealing with HR issues, takes much of a manager’s time. Leading will also become more important as motivation of airport employees needs to be sustained. Finally, control mechanisms need to be in place to ensure that the operations of the airport run smoothly and safety regulations are followed.

3. What management roles would Jeff Bourk be playing as he (a) negotiates new contracts with potential airlines, (b) works with the airport employees in providing a high level of customer service to arriving and departing passengers, and (c) resolves the contractual issues with the city of Branson? Be specific and explain your choices.

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