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Case Study for Family Dollar Stores

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EXECUTIVE SUMMARY

The purpose of this case study is to identify and present the factors that contribute to Family Dollar’s success through quantitative measures of internal data, external data, and common sense assumptions. The study consists of several parts, each with a distinctive purpose: • Mission Statement – provides a description of what Family Dollar seeks to accomplish on a day-to-day basis and sets the standard for quantitative performance measures. • External Factor Evaluation (EFE) Matrix – outlines the opportunities and threats that could affect the company and rates Family Dollar’s current performance in addressing those factors. • Competitive Profile Matrix – outlines the success factors that are critical to the company’s continuity and rates Family Dollar’s performance as well as its rivals’ performances in addressing those factors.
CASE STUDY FOR FAMILY DOLLAR STORES

MISSION STATEMENT

Existing Mission Statement
To be a compelling place to shop for our customers;
To be a compelling place to work for our team members;
To be a compelling place to invest for our shareholders.

Revised Mission Statement
Family Dollar’s mission is to provide convenience and low prices for our customers (1), exceptional opportunities and incentives for our associates (9), and outstanding returns for our investors (5). Through our strategy of nationwide expansion (3), technological innovation in our logistics network (4), and energy reduction initiatives in our stores (8), we will generate industry-leading profits (7) and fortify our commitment to serve neighborhoods (6) with high-quality retail items (2) at a great value.
EXTERNAL FACTOR EVALUATION (EFE) MATRIX

|EXTERNAL FACTOR EVALUATION (EFE) MATRIX FOR FAMILY DOLLAR | |
|Key External Factors...

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