...August 25, 2013 August 25, 2013 Research Paper on Smartphone Selection: Most Influencing factors to the End-Customer Research Paper on Smartphone Selection: Most Influencing factors to the End-Customer Submitted To Samy Ahmed, Senior Lecturer, School of Business North South University Submitted By Rafiul Ali 091 0695 530 Md. Yasin Rubel 091 0349 039 Md. Fakhrul Hasan 091 1024 530 Md. Nur-Ur-Rahman 101 0923 030 Kazi Naqui Ismail 082 437 030 Submitted To Samy Ahmed, Senior Lecturer, School of Business North South University Submitted By Rafiul Ali 091 0695 530 Md. Yasin Rubel 091 0349 039 Md. Fakhrul Hasan 091 1024 530 Md. Nur-Ur-Rahman 101 0923 030 Kazi Naqui Ismail 082 437 030 Content Chapter 1: Introduction 1.1 Origin of the Report 2 1.2 Background of the Research 2 1.3 Objective of the Research: 2 1.4 Approach to the Problem: 3 1.4.1 Theoretical Framework: 3 1.4.2 Analytical Model: 3 1.4.3 Research Question: 3 1.5 Methodology of the Report: 3 Chapter 2: Literatur Review 2.1 Smartphone: 5 2.2 Brand Image: 5 2.3 Perceived Price: 5 2.4 Operating System: 6 2.5 Screen Size: 6 2.6 Battery Life: 6 Chapter 3: Research Design & Methodology 3.1 Problem Definition: 8 3.1.1 Core problem: 8 3.1.2 Marketing research problem: 8 3.2 Model Development: 8 3.3 Questioner Design: 9 3.4 Research Methodology: 9 Chapter 4: Research Question & Hypothesis Development 4.1 Research Questions: 11 4...
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