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Case Study - Microsoft Corporation

In: Business and Management

Submitted By wp0350
Words 3213
Pages 13
Microsoft Corporation
International Business
BADM 455, Section 1
Peng Wang (Nath)
October 01, 2011

Catalogue Summary ................................................................................................. 1 Introduction............................................................................................................. 2 SWOT Analysis.......................................................................................................... 5 Global Market and Challenges................................................................................. 7 Industry Analysis…………........................................................................................... 9 Competitor Analysis…………...................................................................................... 10 Recommendation…………………………......................................................................... 12 Conclusion…………….................................................................................................. 13

Reference...........................................................................................................14
Summary
Introduction of Microsoft Corporation
Starting in 1975, Microsoft corporation was established by Bill Gates and Paul Allen. Depending on MS-DOS, Microsoft rose a lot in home computer operating system market in 1990s. Later, used Microsoft Windows control the computer operating system market. Relying on Microsoft Office, Microsoft dominate the office suite market. The major products are Windows operating system, IE and Office suite.
SWOT Analysis Microsoft develops, produce, licenses software products for global companies and customs. Their products include operating systems, office software, program design language of the compiler and interpreting device, Internet clients program

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