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Case Study Of Australian Hardware

Submitted By
Words 700
Pages 3
1. Increase sales revenue and gross profit; and maintain or increase market share
Strategy Objectives Activity Responsibility Performance Measure Approved Resources Timeline
Marketing Objectives To position Australian Hardware as a provider of top quality, brand name hardware products expert

Service at attractive price points

Increase foot traffic to 1,000 people per day

Increase website traffic to 20,000 visits per day

Drive sales and revenue growth in line with financial goals. Provide direction to local marketing activities and coordinate with business plan. ● Induction and training of staff to include knowledge of campaigns and value propositions for segments. National Chief
Operating Officer
(COO)

Store General
Manager (GM)

Marketing

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