Media Plan 1. Media Objectives:
a. To deliver advertising to the local area in relation to Canal Park Brewery.
b. To deliver advertising outside the local area for Canal Park Brewery.
c. To concentrate the greatest amount of advertising to Social media.
d. To give incentives for off season business (October-April).
e. Obtain 100% credentials from visitors in a way that’s fun.

2. Media Strategies:
a. To deliver advertising to the local area in relation to Canal Park Brewery.
-In order to deliver our message to the local area, we will use the basic newspaper and radio with the local businesses to help promote the restaurant. This will be to raise awareness in local customers by 20%. b. To deliver advertising outside the local area for Canal Park Brewery. …show more content…
Utilizing magazines as well to help get those outside guests to come to the brewery. c. To concentrate the greatest amount of advertising to Social media. - In order to achieve social media activity by 100%, we will have to put the majority of the budget into analyzing and adopting premium platforms for our restaurant. Including twitter, facebook, Instagram and hopefully snapchat filters.
d. To give incentives for off season business (October-April).
- By offering great deal coupons, we can hope to fluctuate customers into town and into our restaurant. We will use the power of scenery to capture this as well using magazines and commercials.
e. Obtain 100% credentials from visitors in a way that’s fun.
- In order to achieve the task of gather emails, we will start off by having a contest that you have to enter your email to win and therefore we should be able to capture a few thousand by using incentives once