Free Essay

Case Study on Parlors

In: Business and Management

Submitted By itsmejheck
Words 4101
Pages 17
Our Lady of Fatima University
College of Business and Accountancy



Cabriana, Sharmaine A.
Catubig, Jessica M.
Dulguime, Dhonna L.
Maniquis, Jerica F.


First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay!



I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References

I. Executive summary

The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students
A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their comments and expectations which can be helpful to us if ever we open a salon near schools/universities. It also helps us in understand the different views of students in this study.
In the end, we came up with some suggestions based on our analysis of customer tastes and preferences and competition prevailing in retail sector.

II. Introduction

The fast spread of beauty salons around the country is truly unstoppable. Beauty salons were scattered wherever you go. Many business persons tried to open up such kind of business because of the growing numbers of the persons who avail beauty or wellness services. And also, many people used to follow the latest trends in the beauty industry that is why this kind of business has great demand in the people.

The rapid change of the beauty trends has great impact in the consumers. Nowadays, many people were very conscious on their physical appearance, they always want to look and feel good. This study is about student’s perception on salons near their university and it happens that students also want relaxation after their long and stressful days in school.

III. Growth of retail sector

As you can see in this figure, male has the greatest percentage of the people who avail beauty or wellness services in the salons, next was female and lastly, mothers with children who has the least percentage. Nowadays, males were more conscious on their physical appearance compared to females. They were never contented on their styles especially on their hairstyle that is why they always go for a visit on a salon at least once a week. Unlike female, once they achieve their wants or once they were satisfied they just stick into it.

IV. History of salon
The beauty salon industry in the Philippines is undeniably one of the good businesses to venture because of the continuous demand and the increasing numbers of customers that is continuously availing the beauty and wellness services that a beauty salon offers anywhere in the country most especially in the cities.

In the year 1990, the existence of beauty salons here in the country started to rise and it became as one of the businesses that usually don’t fail because as time goes by multiple number of people keeps on availing and enjoying the services that the beauty/wellness salons offers. Every exchange of years, a growing trend in the beauty industry is increased because of new discoveries and improving technologies. A salon before only offers services such as haircutting, styling, coloring, shampooing and permanents. By the year 2000, salons have expanded their businesses and offer services such as nail care, hair treatments, facials, makeup application, waxing, massage, tanning and other beauty treatments. From this year and on, many businesspersons took the risks on opening a beauty salon because it has a great demand in the people. People avail this kind of services because they are conscious on how they look and everybody wants to look and feel good. And also, many people used to follow the latest trends that are coming out and because of the rapid change of styles generally in both men and women, beauty industry boosts and is always a demand.
Nowadays, beauty salons have been scattered everywhere. Some salon business owners decided to place or put up a branch near schools or universities. This is to market out students who dominate a big percentage in the market of beauty salons. The reason why students have the most numbers of salon clients is that because youth/students are updated for the newest, latest and the hottest trend in the beauty industry.

V. Review of Related Literature
The salon products market has been affected by the economic woes gripping most Americans, as consumers keep a closer eye on their expenditures and trade down on everything from cars to clothing to personal care. In addition, salon brands have found themselves competing with mass market brands delving into the high-end market of hair and skincare, as they also struggle to deal with the practice of diversion, which is becoming increasingly common.
Key findings in this report include: * The impact of diversion and how manufacturers are handling it * A look at the competing factors—such as better products in the regular retail channels as well as a poor economy - that are taking sales away from salons and salon products * A closer look at some salon brands and how they’re innovating in order to stay on top * The manner in which black haircare is influencing the salon market * How salons are trying to keep pace with FDM retail channels * What the potential trends are for the future, as salons determine how to stay afloat in a recession * How prevalent the purchase of products at salons is, relative to other retail channels * What the most popular hair and skincare products are at salons * The attitudes that respondents have regarding salon brands purchased through other retail channels such as mass merchandisers * How the presence of children in the household affects the purchase of salon brands

Design for emotional buying behavior
By Leon Alexander | 04/01/2011 8:02:08 PM
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair care and skincare markets. In essence, they are coming after your salon business--the beauty industry business.

Never has there been a better time to design our salons around the emotional buying patterns of the consumer. But to compete, we have to go beyond mere design. We must incorporate the tenets of environmental psychology. We have to emulate the best-proven practices of successful retailers, service providers and marketers outside the beauty industry.

The salon of today and of the future, must combine elements of dependable science, blended with wishful thinking to create an alluring cocktail of reality and desirable fantasy.

The fundamental tenet of market research is that you can ask people questions and what they tell you will be the truth. In fact, it turns out that the opposite is far closer to the truth. The conscious mind finds it impossible to resist putting a spin on events. From the moment we do anything, the mind introduces distortions. When the mind considers the future, it does so with idealism that is both optimistic and simultaneously devoid of any objective assessment of the past.

There is a way to obtain a deeper understanding of consumers and make better-informed decisions. Humans have virtually lost the ability to appreciate the present, so wrapped up are we in dwelling on the past and wondering about the future. We want our lives to have meaning. In the quest for significance, we miss the moment of now. It is in this moment of consumer behavior that we have the best opportunity to connect.

Understanding the Conscious Mind
The unconscious mind is the real driver of consumer behavior. Understanding consumers is largely a matter of understanding how the consumer's mind operates. The first obstacle is to recognize how we frequently react without conscious awareness. As long as we protect the illusions that we are primarily conscious agents, we pander to the belief that we ask people what they think and trust what we hear in response. Easy usually wins!

Repeated conscious actions create unconsciously driven behavior. Thinking uses glucose, so the more thought any activity requires, the more tired we will become. The extent to which our unconscious mind likes the path of least resistance is both intriguing and disconcerting!

Studies have found that stocks with easily pronounced names are preferred and selected over those with less familiar strings of letters, and handwriting clarity and font choice also affect how people respond to something. But of course, we don't know we are doing this and that is shaping our judgments.

The saying 'first impression' applies to more than just the visual when a consumer enters a salon. It is also important in verbal communication with a consumer. For example, when people were asked who they think they would like more:
John is intelligent, industrious, impulsive, critical, stubborn and jealous.
Mark is jealous, stubborn, critical, impulsive, industrious and intelligent.

It shouldn't make a difference, since the descriptions contain exactly the same words, yet more people attach more weight to the words they hear first and say they prefer John.
Environmental Influences
Humans like animals, interact and respond to their environment far more than we are aware of at a conscious level. If we want to change people's behavior, the first thing we can do is change the environment. Changing the environment is uniquely powerful in changing behavior. There is no greater single influence.

If we want to know why someone does or doesn't buy, we have to understand how the environment shapes behavior. To maximize sales or impact of communication, the environment has to be right. It is not a revelation to learn that music and lighting can affect our mood and as a result, our behavior, the extent to which both can cause people to spend more is surprising.

For example, people spend more than three times as much on a bottle of wine when classical music was playing, compared to when pop music was selected. They assumed that they were buying wine they wanted to buy and would be able to provide apparently rational justifications for doing so.

The taste of wine is also influenced by what music is playing because of the impact of unconscious mental associations and potential misattribution. Music can also dramatically alter the amount of time people stay in a store and how quickly they move.

It is well documented that light levels have an effect on brain chemistry. Light regulates the body clock and is associated with the release of serotonin, which plays an important role in the regulation of mood, mental clarity and energy levels. Consumers who engage with displays that are illuminated, touch more of the items, and spend significantly longer shopping. As a result, they also buy more products.

People in rooms with higher ceilings perform better and spend more than people in rooms with lower ceilings. The environmental influences take place at an unconscious level. Our conscious minds are oblivious to what's really driving our thoughts, feelings and behavior.

I Have Emotions, Therefore I am Rational since Descartes, 300 years ago said, 'I think, therefore I am,' we have seen emotions as something that interferes with rationality. We now know the reverse is true. "People have emotions, therefore, they are rational.' We should view emotions as a fundamental component of rationality. People buy on emotion, not logic.

Great retailers want to understand why consumers are acting in a particular way. It is important to read the environment as a consumer's unconscious mind does.

The most useful objective measurement is conversion: What proportions of people who engage with product go on to purchase it? What proportions of the people who go into a store make a purchase? How many leave without purchasing? The amount of time someone spends shopping in a store is the most important factor in determining how much he or she will buy. The interception rate is also crucial.

It is possible to gain an insight into the mindset of the consumer by closely observing their total package of expressions. By paying attention to the words people choose to use, their tone of voice, their gestures, postures and facial expressions, one can read with surprising accuracy the ego state (or frame of mind) they are occupying at any particular time. The key is to observe the total package rather than erroneously attach significance to just one aspect and deduce, for example that because someone has their arms folded they are defensive. Observing how someone's emotional state alters as they move through a retail experience and identifying where a number of people respond similarly is the key to identifying where an aspect of retail experience is having an emotional impact.

Many key elements contained in a retail store design become unnoticed by consumers. Customers scan the perimeter of the store to navigate it, enabling them to retain one focal length as they scan the environment, and ignored relatively large features in the middle of the store. Humans like animals scan their boundaries for exits! It is not that they don't know that it is there. People often ignore apparently significant visual events if their attention is focused elsewhere.

Your competition is not the salons in your region; it is retailers like Sephora, Duane Reade and CVS. The formula for success is to design our salons around the consumer's experience. Where the beauty industry has a great advantage over national retailers is the ability to offer our consumer a personal experience. Environmental Design + Personal Consumer Experience = Sustainable Competitive Advantage we must up our game to a level that aspires to maximize the potential of our retail and service business. A more self-esteem conscious consumer exiting the recession compounds this opportunity. The future for those salons that pioneer and implement this vision is bright.

Most people view a spa visit or a salon treatment as a bit of a treat, especially if they are going for a pampering massage or body treatment rather than a straightforward leg wax which can't be described as relaxing by any stretch of the imagination!
The 'luxury' element of a spa break, and to a certain extent a salon visit too, means that you don't really want to opt for a 'budget' treatment - let's face it, who wants to go to a 'no frills' spa? You want the experience and to feel a little bit spoiled. But there are sneaky ways to make your pennies stretch further.

Mid Week Breaks
Most spas have special offers for mid-week stays, mainly because most people like to go at the weekend, for long weekends or overnight on a Friday and Saturday. Spas know this, and so they often have spaces to fill during the week. Look at spa websites, especially the larger, better known spas, and check out their special offers. You're bound to be able to get in for cheaper if you're flexible on which night(s) of the week you stay.
Most of the deals will also include a set menu of treatment options in the price, so you could end up with unlimited use of the pools and wet rooms, a facial and a massage treatment all thrown in. You'll often get unlimited gym use as well, and the food is generally part of the deal. Check the terms and conditions when you book, just so that you know exactly what to expect, and there are no nasty surprises.

The beauty of one of these mid-week deals is that you can add on as many extras as you like too. So you can have a straightforward massage, but choose to add in a Reiki session to complement your free yoga class.

Phone a Friend
Another common spa deal is the 'take a friend for free' option. Again, this is usually mid-week, and often at times when spa takes up is quite low. If you're flexible, and have a willing accomplice, you can grab good deals by splitting the cost of a midweek stay with a good friend. You'll probably end up having to share a room, so make sure that it's a friend you know well!

Get a Room
Many hotels are getting in on the beauty act these days, and it's rare to find a large, or chain hotel without some kind of spa facility. It probably won't be as up market as a dedicated spa, but if you really just fancy lounging around in a pool and maybe having a facial, search for a hotel with a spa on one of the last minute accommodation websites, and find a cheap room.
You can make up for the amount of money you've saved on booking a room in an actual spa, and spend the cash on pampering yourself with upmarket treatments. Most hotel spas will use the same cosmetic brands as the big, dedicated spas and salons, so your treatment will be just as good, it's just the room you'll be downsizing.

Practice Makes Perfect
All spa and salon therapists have to learn their trade somewhere, and there are colleges up and down the country that teach beauty therapy. This means that if you really are strapped for cash but you fancy a cheap leg wax, body massage or beauty treatment, if you're willing to forego some of the trimmings, scented salon surroundings or kudos of the up market spa visit you could bag a professional treatment at a bargain price.
Check your local colleges to see if they offer treatments by trainee therapists, and you could get an absolute bargain.

VI. Research methodology

We conducted the study inside the premises of the school and the students who answered the surveys and we interviewed are from College of Business and Accountancy, fifteen from entrepreneurial major students and thirty-five from marketing major students with a total of fifty. Most students we surveyed are on third year level and the rest are from second and fourth year level. The primary source of our data is from the survey we conducted and secondary source is from the internet and the library.

VII. Analysis and interpretation
This is the analysis and interpretation of each question in the survey we conducted in Our Lady of Fatima University answered by the business administration students. 1. Do you think it is convenient for a student like you to have nearby salons and spa?

In the graph above, it shows that convenience of salon to the consumer is one of the factors why a demand for salons is increasing. 2. Do you think they can give you good results same as the other well-known salons?

Students who want to try treatments or services on the salons near Our Lady of Fatima University believe that they can get good results on this salon even it is not that well-known.

3. You as a consumer, do you trust the services they are offering?

Students trust on services of salons or spas near their university is slightly not that full for the reason that some salons are not that well-known.

4. Do you feel glad when salons are already near your school or university?

72% of students are glad because salons and spas are now near their university and making time for relaxation is not that far.
5. Have you tried their services? If yes, do their services meet your expectations?

Half of the student we surveyed who already tried services at the salons near their school or university meets their expectation.

6. Do you think these salons receive great demands from the students?

Based on the survey we conduct 76% of business administration student’s demand for salons near their university.

7. If you already tried their services, would you recommend or suggest it to your classmates/friends/relatives?

35 out of 50 students we surveyed said that they are willing to recommend salons near their university to their classmates, friends and relatives.

8. Do you think their services have affordable and reasonable prices for students?

Spa and salons near universities and schools gives reasonable prices to their services because they know that their prospective consumers are mostly students. 9. Do you think it is effective to locate or place a salon and spa near schools and universities?

Business administration students think that putting salons near Our Lady of Fatima University is really effective because of convenience for the student and large prospective consumers or clients. 10. Do you think it is important to have salons near schools and universities?

52% of the business administration students believe that salons near their university are really important. VIII. Findings 1. The study finds that having a salon near schools or universities is convenient for the students. 2. Students would just go for a salon near their school than going in the salons inside a mall even though they are not sure for whatever will be the result. 3. The reason why some beauty salons opened near schools or universities is because they are after the students who always go for salon treatments.

IX. Complaints

1. Some salons near schools are not relaxing and comfortable. 2. Don’t have a good ambiance. 3. Some salons are not fully air-conditioned. 4. Slow service. 5. Using cheap treatments. 6. Not satisfied for the results. 7. Unprofessionalism of the staffs. 8. Incompetent hairdressers

X. Recommendations
The goal of a salon to the consumer is to make its customer’s look and also to increase more confidence to the consumer because they look and feel positive as possible about their new physical appearance by the treatment they give by the salon. Once the consumer meet their expectations or satisfaction level , the customers or clients will highly recommended with their friends or relatives because they know that this salon is an excellent and better one because they tried and prove it so well. Salons might also offer a discount for new customer because it is the way by having new clients.
To make building a relationship between the salon and the customers is that goodwill created and considers how you can make happier with your services and help them maintain positive results.

Name (optional): _____________________ Age: ________
Gender: female male Year & section:____________
Direction: Please check (✓) the following that responds to your answer. Yes | No | | | | | | | | | | | | | | | | | | | | |

1. Do you think it is convenient for a student like you to have nearby salons and spa? 2. Do you think they can give you good results same as the other well-known salons? 3. You as a consumer, do you trust the services they are offering? 4. Do you feel glad when salons are already near you
School or university? 5. Have you tried their services? If yes,
Do their services meet your expectations? 6. Do you think these salons receive great demands from the students? 7. If you already tried their services, would you recommend or suggest it to your classmates/friends/relatives? 8. Do you think their services have affordable and reasonable prices for students? 9. Do you think it is effective to locate or place a salon and spa near schools and universities? 10. Do you think it is important to have salons near
Schools and universities?

XII. References

Similar Documents

Free Essay

Jelly Belly Case Study

...Jelly Belly, Case Study Jorge Nolasco and Jason Ilarraza Operations and Supply Chain Management Naval Postgraduate School February 28, 2013 This Case study is based on Jelly Belly and the actions taken by the founder, to grow the Company, and loose the company to Goelitz Inc. The focus of the case study will address Jelly Belly's strategy and sustainability, strategy and capacity management, and sales and operational planning. At 18 David Klein was in business selling popcorn with his uncle while attending UCLA. He worked his way through law school by selling popcorn. David decided not take the bar exam but pursue a career he was captivated by, making and selling candy. David Kline a quirky and creative candy maker has invented over 450 types of candy. His most famous candy was Jelly Belly. David first opened and operated a wholesale nut and raisin business and attained experience and a reputation in the Los Angelos Area with local distributors of nuts, raisins, and candies. While operating and maintaining the wholesale nut and raisin business, David developed a gourmet jelly bean, he coined Jelly Belly. Jelly Belly’s competitive dimension was quality. David’s vision was to create a high-end jelly bean, with a premium quality, flavor, and a unique shape. David created the original 8 flavors in 1975. David approached Herman Goelitz, president of the Goelitz Candy Inc., a generational candy business, founded in 1869,...

Words: 1147 - Pages: 5

Premium Essay

Morphological Processes of the Gay Language: a Case Study

...Estrella, Yuri Belle V. Composition Writing ABE 3-3 Mr. Rafael Michael O. Paz Topic: Morphological Analysis of the Gay Lingo: A Case Study CHAPTER ONE Introduction Philippines, being one of the most friendly countries towards homosexuality according to a survey “The Global Divide on Homosexuality” conducted by the US-based Pew Research Center last 2013. Being a country that widely accepts homosexuality, a lot of straight men and women that are homosexuals are loud and out. Although the LGBT (lesbians, gays, bisexuals and transgenders) are now accepted by the Philippine society, they have come a long way of struggle to gain their freedom and rights. Gays in particular, have been a great subject to social discrimination, taunts, ridicules and mockery. One of the ways the discriminated gays thought of was to come up with a code that only they will understand in order to hide from the prying eyes and ears of the society they move in. But because of the everyday and frequent use of the code in parlors, sidewalks, comedy bars and other places where gays frequently hang out. Since 1960’s where an evolution of the Filipino language sprouted called Taglish or Tagalog-English where one of its steady sources has been gay language, which has generated so many words and idioms that have been inserted in the mainstream of the everyday Taglish. As the gays started to be accepted by the society, the language grew gradually adding more and more terms from......

Words: 3749 - Pages: 15

Free Essay

Women Enterpreneurship

...Entrepreneurship (A study of Faizabad Zone of Uttar-Pradesh) Nivedita Dwivedi Lecturer College of Home Science Narendra Dev University of Agriculture & Technology, Kumargunj, Faizabad, Uttar-Pradesh (India) E-mail: & Dr. Amit Kumar Dwivedi Assistant Faculty Entrepreneurship Development Institute of India (EDII) P.O: Bhat, Gandhinagar, Gujarat (India) PIN: 382 428, Phone: +91-079-23969153 E-mail:, Mobile: +91-9725525219 Keywords: Women-empowerment, Entrepreneurship, Beauty-parlor business, Socio-economic development. 0 Electronic copy available at: Women-Empowerment through Women Entrepreneurship (A study of Faizabad Zone of Uttar-Pradesh) Nivedita Dwivedi & Amit Kumar Dwivedi “An enterprise owned and controlled by a women having a minimum financial interest of 51 percent of the capital and giving atleast 51 percent of the employment generated in the enterprise to women".(Govt. of India) Women are regarded as better half of the society. In traditional Indian societies, they were confined to four walls. In modern society, they come out of four walls to participate in all types of activities including entrepreneurship. In India empowering women through entrepreneurship has become an integral part of our development efforts because of 3 important reasons; i). Women development, ii). Economic growth and iii). Social stability. Present study is conducted to......

Words: 3872 - Pages: 16

Premium Essay


...ABE INTERNATIONAL BUSINESS COLLEGE MALOLOS, BULACAN CASE STUDY SELECTA Submitted to: Ms. Yollie Sabas Submitted by: Danlex Q. Salvador Chapter I Executive Summary Selecta is a brand of ice cream and milk sold in the Philippines.with exports of local ice cream variants to Filipino communities overseas. The company's beginnings can be traced back to Selecta Ice Cream and Refreshment Parlor, owned by Ramon Arce, Sr. and family, and founded in 1948. In 1990, RFM Corporation bought Selecta from the Arce family, and formed Selecta Dairy Products, Inc.. came out with its success formula: a winning combination of a high quality product, marketing innovation, modern production and strong distribution network. Selecta went into the production of bulk ice cream and frozen novelties. Bulk ice cream , with around 3o flavors ranging from avocado to ube. The company came up with frozen novelties –more than a dozentypes of bars, pops, cones, and sundaes with flavors ranging from ice buko to extrac-rich milk chocolate. Chapter II Background of the case Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess, authentic flavors, and unique gold can packaging—qualities that remained throughout the years.   In 1990, RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products, Inc. Known for its sharp entrepreneurship, RFM catapulted the rise of......

Words: 414 - Pages: 2

Premium Essay

Organizational Psychology

...form of psychology, organizational psychology, helps these different entities operate in the best way possible. Organizational psychology utilizes scientifically-based psychological principles and research methods to study a variety of topics important to understanding human behavior in many different types of organizations (Jex & Britt, 2008). As such, organizational psychology is an applied field that studies virtually all the intricacies of a group setting. After we define organizational psychology, we will explain the role of research and statistics in organizational psychology. Then we will show how organizational psychology can be used in organizations. Organizational Psychology Defined In their classic work, “The Social Psychology of Organizations”, the essence of an organization is stated as a patterned human behavior (Katz and Kahn, 1978). A patterned behavior in this case implies a certain degree of compulsory behavior on individuals. In a formal business organization, employees abide by the rules set by job description or company policies. Thus, an organization cannot exist when people just “do their own thing” without any awareness of the behavior of others (Jex & Britt, 2008). We then can define “organizational psychology” as the scientific study of individual and group behavior in formal organizational settings. A “patterned behavior”, as defined by Katz and Kahn...

Words: 987 - Pages: 4

Premium Essay

Baskin Robbins

...Baskin-Robbins Challenges they face as a corporation Baskin-Robbins: The Challenge of Relevance Baskin-Robbins is a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1945, in Glendale, California. It claims to be the world’s largest ice cream franchise, [2] with more than 5,800 locations, 2,800 of which are located in the United States. Baskin-Robbins is located all over the world, selling ice cream in over 30 countries including Canada, The United Kingdom, Egypt, Australia, South Korea and India. Yet in such a diverse corporation the household name of Baskin-Robbins is slowly beginning to fade. The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins, owning Burt's Ice Cream Shop and Snowbird Ice Cream respectively. Snowbird Ice Cream featured 21 flavors, a novel concept for the time. When the separate companies merged in 1953, this concept grew to 31 flavors. [3] Baskin-Robbins is known for its “31 flavors” slogan. The idea of having 31 flavors came from the Carson-Roberts advertising agency (which later Ogilvy & Mather) in 1953, along the slogan “Count the Flavors”, “Where flavor counts.” 31 was also more than the 28 flavors then famously offered at Howard Johnson’s restaurants. [citation?] Burt and Irv also believed that people should be able to sample flavors until they found one they wanted to buy-hence the iconic small pink spoon. During a now famous promotion, Amy Boggioni led a......

Words: 2456 - Pages: 10

Free Essay


...Case Study 1 1. In this situation I believe that it would be appropriate if the front desk agent had the manager complete the checkout for this customer. In this case the first desk agent is receiving a lot of verbal abuse from the customer, which upset her but she did not want to show it. If the manager completed the checkout he or she could have relaxed the customer because a manager is in a position of authority and wants everything to run smoothly in their hotel. 2. I would have handled the situation in the same manner as this front desk agent. Obviously this customer was frustrated that he was late for his flight. The front desk agent did nothing wrong while she was getting verbally abused by this grumpy customer and I believe I would have done the same if I was put into her position. 3. What I would have done differently was in the beginning when the agent asked for the customers last name I would have had him spell it out the first time if I did not hear him clearly. Also since I knew that the man was clearly in a rush I would have not told him to go to the business center to make his photo copies and then fax his papers. I would have done it for him right there to help speed things up for him. Case Study 2 1. If I was in Jill’s situation I would first contact the incoming guests before they arrived to see if they were still intending on staying at the hotel. If not then she could start to put guests in the split suites and parlors. In this situation the manager......

Words: 423 - Pages: 2

Premium Essay

Csr Reprt on the Social Factor

...Gujarat Cooperative Milk Marketing Federation Amul Brand  Amul is the No. 1 dairy brand in India. Their products are sold internationally e.g. Australia, Japan, Hong Kong and China.   Amul has firm commitment to corporate social responsibility. They have gained much international recognition, e.g. Case Study for Harvard Business School, for the brand’s contribution to local farmers. Such commitment guarantees high quality production of their range of products GCMMF: An Overview Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. CRISIL, India's leading Ratings, Research, Risk and Policy Advisory company, has assigned its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF. Members: | 13 district cooperative milk producers' Union | No. of Producer Members: | 2.79 million | No. of Village Societies: | 13,328 | Total Milk handling capacity: | 11.22 million litres per day | Milk collection (Total - 2008-09): | 3.05 billion litres | Milk collection (Daily Average 2008-09): | 8.4 million litres | Milk Drying Capacity: | 626 Mts. per day | Cattlefeed manufacturing Capacity: | 3500 Mts per day | Corporate social responsibility (CSR) has been defined as......

Words: 7741 - Pages: 31

Free Essay

Feasibility Studies

...FEASIBILITY STUDIES: WHY AND WHAT SHOULD THEY ENTAIL? P. Ries Asset Resource Management LLC I have been asked to present a paper addressing feasibility studies, as they relate to consideration of a digester project for large dairies. I am hoping to answer the following questions, so that you, as a dairy producer, can properly address whether or not a digester project fits within your overall business model, that is, successfully managing and operating a large scale dairy operation. As I said, the questions I hope to answer for you are as follows: 1. 2. 3. 4. 5. What is a feasibility study? Why is a feasibility study important? What should be included? Who should do a feasibility study? How much should they cost? 1. What is a feasibility study? A feasibility study is an analysis and evaluation of a proposed project to determine if it is a. technically feasible; b. is feasible within the estimated cost; and c. will be profitable. I am focusing my presentation on feasibility studies of digester projects, because that is why I’ve been asked to make this presentation. However, one should be able to use these same concepts when considering any opportunity your farm might consider, especially where large sums of money are at stake. With respect to digester projects, the technical concepts of collecting the cow manure, pumping it into a digester, producing methane gas, and using this methane gas to power turbines, which in turn produce electricity, is a proven technology, and......

Words: 3556 - Pages: 15

Premium Essay

Gay Language

...Philippines. Both gays and non-gays can be heard uttering gay expressions. It’s also spreading widely in our country. The propagation of this language and form of communication is unstoppable. But the question is “What is the main reason for using this kind of language?” This study will try to know about the origin, variables, theories and the effect of this gay lingo in Filipinos. We will interrogate people who use gay language and know from them the sense of dealing with it. Introduction Bakla and Binabae are familiar words in Filipino street-talk. But what about baklush, badaf, baklers? These are just some of confusing words for the average of Filipino speakers. These are terms heard “only in the Philippines”. Gays have proven themselves in our society and they have exceled in several professions. Though, there are still widespread cases of discrimination. Looking back, gays are always facing unfair treatment of other people. They have become victims of condemnation—in school, office, churches and everywhere and these have been their daily battlegrounds. Because of this discrimination, it paved way to the creation of a code of communication which only gays could use; but because of its daily usage on parlors, comedy bars, sidewalks and other places where gays proliferate, people’s curiosity arose on what these words meant, eventually using it, thus the expansion of gay language. Some examples are “tara lafang”, “Tom Jones na ako”. Lafang means eat and Tom Jones......

Words: 531 - Pages: 3

Free Essay

Hca/260 Child Abuse Case Evaluation Week Three

...Child Abuse Case Evaluation THE DIRTY HOUSE CASE: The dirty house case certainly brings some concerns to light. However, I would not constitute this case study as evidence of child abuse. Per the guidelines listed on page 41 of the text, there is no evidence in this case of physical abuse. The concerns I would have as a medical professional would be that of the health risks that would accumulate over time in house that maintains that level of mess. The evidence of cockroaches and animal fecal matter may not be affecting the children currently, but I would raise the issue with the parents that this could eventually cause long term problems, such as asthma that can develop from the persistence of cockroaches in the home. In addition, I would address concerns about the eating habits of the children, stressing the fact that the parents should make a greater effort to providing healthier food for their children as well as a clean home. Nevertheless, as the children appear to be relatively healthy and developing normally, without any physical injuries, I would not feel the need to report this as a child abuse scenario. THE MASSAGE PARLOR CASE: This is a slightly more complicated case. For all appearances, as of the moment, it does not appear that the child is being affected by child abuse. Her home itself is not a concern. What I would be concerned with as a health care professional would be the potential for emotional issues and distress that could potentially arise......

Words: 751 - Pages: 4

Premium Essay

Workplace Hazards and Conditions More Readily Recognized Than Other

...ESSAY 2: Why are some workplace hazards and conditions more readily recognized than others? In particular, discuss the issues of women in the workplace and workplace pollution. Firenze (1978), defines hazard as any existing or potential condition in the workplace that, by itself or interacting with other factors, can result in deaths, injuries, property damage, or other loses. (p. 74) Some workplace hazards and conditions are observable and tangible. These hazards can be easily recognized and identified. A few examples of observable hazards would be an employee not wearing protective equipment, a wire sticking out of a socket, or a pool of water in a hallway. Other workplace hazards and conditions are less readily recognized as they are intangible. They are not as easy to predict, observe, mitigate or prevent. These hazards might include workplace pollution, aggression, abuse, harassment, and violence. While these hazards may not be as easy to predict, observe, mitigate or prevent, they are prevalent in today’s workplace and therefore stakeholders have a duty to ensure that employees are prepared to handle them. 87 years after The Famous Five opened the door to Canadian politics for women; they are still prevalent perceived differences between men and women in the workplace. Women’s physical capacities are still being considered to make them less fit for a job which would traditionally be assigned to men. Women’s occupational illnesses may be thought of to...

Words: 1066 - Pages: 5

Premium Essay

Ice Cream

...sector. The leading players were unable to invest adequately to develop an infrastructure of cold chain for storage and distribution. Erratic supply and shortage of power in most parts of the country have been the major factors limiting growth of a cold chain. As a result, there was a dearth of good quality products in the market and also lack of adequate infrastructure to distribute the same. Cadbury had entered the market in 1992 with its Dollops brand, but was unsuccessful in building up a significant franchise and withdrew two years later. In the absence of any competition from MNCs, local players were able to build up a strong franchise in respective local areas. Some of the players built up their market through exclusive parlors. But in most cases parlor network also could not extend beyond local limits. At the beginning...

Words: 3107 - Pages: 13

Premium Essay

Prostitution a full time job. These two positions appear to be largely balanced despite their opposition to the extent that they mobilize the same arguments, that is to say moral. But throughout his work, his analysis shows that prostitution is a widely heterogeneous universe, crossed by numerous divisions and whose participants are located mainly in the same position in the economic and social field. The first chapter explains the construction of prostitution and claims that it only creates misery and populism, as often when it comes to socially subordinate groups. In both cases, there is a certain essentialist representation of the prostitute - because often we forget men who engage in commercial sex, and the blurred boundaries of genders that include transvestites and transsexuals. More worryingly, it shows that some sociologists use their scientific legitimacy to defend highly ideological positions (in this case abolitionists). To get out of these preconceptions of considering prostitution not in only in the terms of sexuality – just like the idea of taboo in our society, but as a means of economical “subsistence” for individuals who practice it. This is often led to a form of addiction or in other words a job to rely on A theory is deduced according to a policy of individualism that seems to be more likely to improve the practicing of commercial sex as a series of repressive or condescending measures. The chapter that follows will then describe what we call the "space of......

Words: 2633 - Pages: 11

Premium Essay

“a Study on Consumer Preference & Usage Pattern of Cosmetic Products in Ahmedabad Region”

...A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya Roll No. (P-1322 & P-1302) student of NR Institute of Business Management- PGDM have successfully completed their Summer Internship Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” in partial fulfillment for the requirements of the PGDM program. This is their original work and has not been submitted elsewhere. Date: ________________ Place: Ahmedabad Terminology used in report • HDPE Bottles (High-Density Polyethylene) This type of bottles contain very high density type of products and will be harmful to someone if it will pour without safety. So this package will definitely need a safety eye on this. • PET Bottles (Polyethylene Terephthalate) This type of PET bottles contain normally a liquid which is to be used for our cosmetics. And this type of bottles comes in different type of pack. • Mat Pat......

Words: 13220 - Pages: 53