...developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are like life blood for the success of E-retail, if these systems are not available it will be very difficult to survive and the business venture becomes unproductive and inefficient. These services are important throughout the process of retailing. The following are the important support services: • Communication - The mode and method...
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...A PROJECT REPORT ON A CASE STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL BOOK STORE CROSSWORD BOOKSTORE LTD. Submitted in partial Fulfillment of the requirement for the Award of Degree Bachelor of Business Administration Under of Tilak Maharashtra University, Pune -: Submitted By:- RAUSHAN KUMAR MISHRA P.R.N: 07110502048 BATCH: 2012-2013 Under the guidance of IRFAN AJMERI Vikas college of Arts, Science, & Commerce VIKHROLI, MUMBA TILAK MAHARASHTRA UNIVERSITY, PUNE-411037 (Declared as ‘Deemed to be University’ Under Section 3 of UGC Act, 1956 vide Notification No. F.9-19/85-U-3 dated 24th April 1987 by the Govt. of India) (Faculty of Distance Education) CERTIFICATE This is to certify that the project titled “A case study of customer relationship management in retail bookstore with reference to CROSSWORD BOOKSTORE LTD” is a bona-fide work carried out by Mr. RAUSHAN KUMAR MISHRA, A student of BACHELOR OF BUSINESS ADMINISTRATION semester 6th specialization in MARKETING MANAGEMENT PRN Number: 07110502048 Under Tilak Maharashtra Vidyapeeth, in the Year 2013. Head of the department Examiner Examiner Internal External Date: Place: University Seal COMPANY CERTIFICATE CERTIFICATE This is to certify that Mr. Raushan Kumar Mishra, PRN Number: 07110502048...
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...MARKETING MANEGEMENT GROUP ASSIGNMENT Elif EKSI B0401KEKE1110 Ibrahim CAKALLI L0584KEKE110 Ismail KARATEKIN B0413SBSB1110 Nezih SIPAHIOGLU B0439SISI0810 Gurban Geldy CHARIYEV 02668SYSY0809 Submission Date: 20th Oct 2011 Abstract: Marketing is the management process responsible for identifying, anticipating and satisfying customer requirement profitably. - CIM Definition. In this assignment student have attempted to learn, understand and apply marketing management theories and concept in of the most leading brand in entertainment retail: HMV Plc. Table of Content Section 1 Marketing Audit Page 3 1.1 Internal marketing Environment Page 3 1.2 External Environment Analysis Page 4 1.3 Competitive Analysis Page 6 Section 2: SMART objective Page 7 Section 3: 3.1 Segmentation Page 8 3.2 Targeting Page 9 3.3 Positioning Page 10 Section 4: 7P’s Page 11 Section 5: Control and Evaluation of Marketing Plan Page 18 Section 1 Marketing Audit HMV Group is the UK’s leading specialist retailer of filmed entertainment, games, music and portable digital technology products, with a portfolio of live entertainment venues and music festivals. (http://www.hmvgroup.com/about-us/who-we-are.aspx, 2011). The company operates through four business divisions as detailed below. (Datamonitor, 2010) 1.1 Internal marketing Environment ...
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...end process) started to shift from real time market to digital market. All of the business today as we see is done over the internet and anything which is not there is meant to be wiped off. Ecommerce, the online shopping system has brought down political and physical barriers giving everyone in the world an equal playing ground for their market, everyone can put their products on sale through the e-stores (website dedicated to selling of product, a virtual store). Online shopping has ushered in a new era in the lives of young college- and office-goers. They end up buying all their necessary and not-so necessary items from online sites. With the options of cash-on-delivery, these sites have become all the more acceptable to many people. Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping. [pic] HISTORY The history of ecommerce would rightly be back-tracked by the time people felt the need to send “interactive content” to be displayed on television and Videotex came into being...
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...Learning Objectives Chapter 1 Distinguish between microeconomics and macroeconomics. Explain the factors that drive demand and supply. 2 Describe each of the four different types of market structures in a private enterprise system, and compare the three major types of economic systems. 3 3 Identify and describe the four stages of the business cycle. Explain how productivity, price level changes, and employment levels affect the stability of a nation’s economy. 4 Discuss how monetary policy and fiscal policy are used to manage an economy’s performance. 5 Describe the major global economic challenges of the 21st century. Economic Challenges Facing Contemporary Business Rudyanto Wijaya/iStockphoto Copyright ©2012 John Wiley & Sons, Inc. NASCAR Tries to Restart Its Engine ASCAR is widely known as the most popular spectator sport in the United States. Yet even its most diehard fans are tapping the brakes when it comes to buying tickets to their favorite speedway. Tracks in cities such as Phoenix and Talladega have reported double-digit percent declines in attendance. Just as worrisome is the fact that, instead of watching races at home, fans are changing the channel. Some critics of NASCAR blame a drop in dramatic action and a mandated car chassis design that leaves car models undifferentiated. Others say that the races are just too long and the broadcast commentary is boring. But NASCAR defenders argue that there’s another huge obstacle: the...
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...Summer Internship Program 2010 A REPORT ON “A STUDY ON COMPETENCY MAPPING FOR FRONT-LINE WORKERS “ IN ODYSSEY INDIA LIMITED” [pic] [pic] By T. Bhuvaneshwari. 09BS0000567 [pic] May 2010 A REPORT ON “A STUDY OF COMPETENCY MAPPING FOR THR FRONTLINE WORKERS IN ODYSSEY INDIA LIMITED” A report submitted as partial fulfillment of the requirement of MBA Program of IBS FACULTY GUIDE COMPANY GUIDE Mrs. Poornima Mr. Karthikeyan. S IBS Bangalore Faculty Assistant HR Manager Odyssey India Limited. By T. Bhuvaneshwari 09BS0000567 ICFAI BUSINESS SCHOOL, BANGALORE [pic] May, 2010 DECLARATION I hereby declare that the work being presented here is an authentic record of original work done by me on the summer internship project, “A STUDY ON COMPETENCY MAPPING FOR THE FRONTLINE EMPLOYEES AT ODYSSEY INDIA LTD “under the guidance of Dr. C. Poornima and is in partial fulfillment of the requirement for the award of the degree of Masters of Business Administration. I also certify that this work has not been submitted else where for the award of any other degree. Place : Bangalore T. Bhuvaneshwari. Date: CERTIFICATE This is to certify that the project entitled “A study on competency mapping for front line employees at Odyssey India Ltd.” being submitted to “ICFAI BUSINESS SCHOOL, BANGALORE “by, Miss. T. Bhuvaneshwari. For the award of the degree of “ MASTERS OF BUSINESS ADMINISTRATION...
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...SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING Publisher Natural authors Societies Independent home editors THE Professional Natural Societies Independent authors Societies and Societies editors THE LEADING home editors Natural editors Professional Independent Academic and authors Academic Independent Publisher Academic Societies and authors Academic THE World’s THE editors Academic THE Natural LEADING THE Natural LEADING home Natural authors Natural editors authors home World’s authors THE editors authors LEADING Publisher World’s LEADING authors World’s Natural Academic editors World’s home Natural and Independent authors World’s Publisher authors World’s home Natural home LEADING Academic Academic LEADING editors Natural and Publisher editors World’s authors home Academic Professional authors Independent home LEADING Academic World’s and authors home and Academic Professionalauthors World’s editors THE LEADING Publisher authors Independent home editors Natural...
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...SEIL EO T PC R P R A T p5F c b o o ae o k C s Su isf m 2 1 a e tde r o 00 Pa cl poe w y t i er e rc a& rvn ason g t t a Fcb o i o o r ak n e ot aeo kn yu m r g ff r t e s Po i dC uts o: rv e o r y f d e Special Report MarketingSherpa’s Top 5 Facebook Case Studies from 2010 Copyright © 2010 by MarketingSherpa LLC All rights reserved. No part of this report may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, faxing, emailing, posting online or by any information storage and retrieval system, without written permission from the Publisher. HubSpot = Easy & Integrated Landing Pages Website \ Analytics I Email / 810g Sales Tools \ Social Media SEO Lead Nurturing Try HubSpot Inbound Marketing Software with a Free 30 Day Trial HubSppt http://www.hubspot.com/free-trial TABLE OF CONTENTS INTRODUCTION: MARKETINGSHERPA’S TOP 5 FACEBOOK CASE STUDIES FROM 2010 ............ 4 IMPROVE YOUR FACEBOOK PROFILE TO INCREASE CONSUMER INTERACTION: FOUR TACTICS ................................................................................................................................................................. 5 HOW 'LOCALIZING' A BRAND THROUGH SOCIAL MEDIA & IN-PERSON EVENTS CREATED A SUCCESSFUL PRODUCT LAUNCH .........................................................................................
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...Home Work Chapter 1 to 12 Book Reference: Simchi-Levi, D., Kaminsky, P., and Simchi-Levi, E., & (2008). Designing and managing the supply chain: Concepts, strategies, and cases (3rd edition). United-States: McGraw-Hill. Excel sheet: Student Name: Shaheen Sardar Department: Industrial and Management Engineering, Hanyang University, South Korea. Home Work 1 Chapter 1: Introduction to Supply Chain Management Problem 1: Consider the supply chain for a domestic automobile. a. What are the components of the supply chain for the automobile? b. What are the different firms involved in the supply chain? c. What are the objectives of these firms? d. Provide examples of conflicting objectives in this supply chain. e. What are the risks that rare or unexpected events pose to this supply chain? Answer: a. The supply chain for a car typically includes the following components:: 1. Suppliers for raw materials 2. Suppliers for parts and subsystems 3. Automobile manufacturer (Ford, in the example). Within a company, there are also different departments, which constitute the internal supply chain: i. Purchasing and material handling ii. Manufacturing iii. Marketing, etc. 4. Transportation providers 5. Automobile dealers b. Many firms are involved in the supply chain. 6. Raw material suppliers. For instance, suppliers for steel, rubber,...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 Case Study: Harmonix Embrace Your Inner Rock Star Little more than three years ago, you had probably never heard of Harmonix. In 2005, the video game design studio released Guitar Hero, which subsequently became the fastest video game in history to top $1 billion in North American sales. The game concept focuses around a plastic guitar-shaped controller. Players press colored buttons along the guitar neck to match a series of dots that scroll down the TV in time with music from a famous rock tune, such as the Ramones’ “I Wanna Be Sedated” and Deep Purple’s “Smoke on the Water.” Players score points based on their accuracy. In November 2007, Harmonix released Rock Band, adding drums, vocals, and bass guitar options to the game. Rock Band has sold over 3.5 million units with a $169 price tag (most video games retail at $50 to $60). In 2006, Harmonix’s founders sold the company to Viacom for $175 million, maintaining their operational autonomy while providing them greater budgets for product development and licensing music for their games. Harmonix’s success, however, did not come overnight. The company was originally founded by Alex Rigopulos and Eran Egozy in 1995, focused around some demo software they had created in grad school and a company vision of providing a way for people without much musical training or talent to experience the joy of playing and creating music. The founders believed that if people had the opportunity to create their own music, they would jump...
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...Chapter 1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved...
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...photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (þ44) (0) 1865 843830; fax: (þ44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier website at http://www.elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data Control Number: 2005938727 ISBN–13: 978-0-7506-6731-9 ISBN–10: 0-7506-6731-1 For information on all Butterworth-Heinemann publications visit our website at http:/ /books.elsevier.com Printed and bound in The Netherlands 06 07 08 09 10 10 9 8 7 6 5 4 3 2 1 Contents Preface Acknowledgements Chapter 1 Introduction Key issues Defining e-business The development of the new economy Types of e-business and related industries The growth of e-business Use of the internet Key people Scope of the book Structure of the book Case studies References Chapter 2 E-business technology Key issues...
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...questions than answers for the book industry: • Will the industry face the same issues that music publishers did during its digital transformation several years ago – primarily digital piracy and a loss of revenue as customers discovered new methods of acquiring content and adopted new listening habits? Publishers, Internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry. A new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink. In the United States, Amazon has revolutionized the market by producing an eReader that is easy to use and making it easy for customers to purchase a wide variety of books at competitive prices. While some people herald the advent of digital reader technology as an opportunity to open new target markets and create customers, others mourn the end of traditional books and doubt the industry will be able to retain control over pricing and content. • Who will purchase eReaders? Will they be designed to appeal to a broad group of customers or only to those who have a high degree of comfort with technology? Will people who read once in a while want to buy an eReader, or will they only be purchased by the small group of customers who buy and read a high volume of books? • Will publishers be able to use eBooks and eReaders to extend the market for books in general, creating a wider ...
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...technology. That’s how Gianvito Lanzolla and Jamie Anderson see the digital world, and here they reveal three trends that companies need to prepare for. Comments In the past, media and technology industries operated through specialized value chains with clearly defined boundaries. Mobile phones were used to make simple voice calls, Walkmans were used to play cassette tapes, and computers existed mainly to crunch data. But new technologies have made it possible to convert different kinds of content – a radio programme, a book, a magazine, a song, a phone call – into digital data; in digital terms, there is little difference between them. At the same time, the Internet and other communication networks based on Internet protocol have made it possible to distribute this digitized content in costeffective and ubiquitous ways. The extent and nature of these changes and their consequent strategic implications remain substantially misunderstood. While some studies have been made, they have mainly had an industry-specific focus, with the consequent limitation of overlooking the systemic effect of ongoing transformations. In order to address this limitation, we researched current transformations in media, telecommunications and technology companies and distilled three specific trends – digital interactions, digital distribution and ubiquitous digital reach. We also identified the strategic priorities to seize these trends. Digital technologies use discrete values, represented as binary...
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