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Case Study Smart Watch

In: Business and Management

Submitted By greygoose
Words 886
Pages 4
Case Study: Microsoft Smart Watch

1. Is the Smart Watch a good idea?

- first there is to state that the idea was very innovative even though parts of the technology were already available on the market

Positive:

- using the existing platform Msn in order to maintain the flow of information - not too expensive - further developed than the ones of their competitor such as Message Watch or the Internet Messenger Watch - just providing the technology and not launching the produduct on its own

Negative:

- too many system like the Internet or Cell phones were doing the same job better - the target customer were mostly in possession of either one of the mentioned items - monthly or annual pay - using a brand like fossil who just targets a market with lower income - the time when the product was launched was too late - the watch just was not as fashionable as they predicted - Smart Watch was nothing which was created out of the customers demand - A watch which needs to be recharged on a 3 to 5 day basis?

The outcome definitely was that Smart Watch was a bad idea!

2. How have the SPOT developers come to believe in their product? Have they been objective?

- the idea of the Smart Watch was developed during the research of inexpensive operating systems for “smart personal objects” - it has not been developed out of consumers demand! - Therefore customers have not been involved in the developing process - The consumer´s view on PDAs, PocketPCs and Cell phones were underestimated - At the stage of marketing research the potential consumer have been persuaded to accept certain missing function rather than taken their opinion into account. - Alpha test phase has been done with Microsoft employees – they are more likely open-minded to new technologies than the...

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