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Case Study Snap on Tools

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Snap on Tools Case Study

1. Selling strategy is a major component of Snap-on’s marketing strategy. They developed certain strategies that attracted customers and expanded their market, their original selling strategy did not work and once they went to a more direct approach, customers started buying the product. The second component is that their basic commitment to direct selling has remained pretty much unchanged, even though the dynamics have changed over the years, the basic building blocks and marketing strategy is still used to this date. This also means the company’s basic purpose has remain unchanged – “the production and sale of quality hand tools and related items to professional mechanics and industrial users”. The third component is how each independent dealer carries rolling stock of Snap-on small hand tools, which is a unique marketing strategy compared to most companies since it uses each franchise dealer carried a massive amount of company product. What changed for Snap-on was how they marketed and showed customers how they product worked in person through demonstration and even letting the clients try it. Once that happened, the sales skyrocketed. Its final major marketing component is how Snap-on has avoided expanding and mainly focuses on its core customers.

2. The element of familiarity is one that separates it from every other business. The way Snap-on markets its products is completely different. The way the Snap-on van travels around and sells its products is unique because it makes consumers that love tools feel like they are in a toy land the second they step inside a Snap-on van. It is like a tool express because once you buy something or want to see it first hand, a van with all the tools you would like to buy or try out can visit you and you get to view all the products first hand instead of having to go into a

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