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Case Study: The Bear Necessities

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Blount County is blessed with lots of great retail stores and shopping options, but it’s safe to say you’ve never seen a store like The Bear Necessities.

Located at 106 Calderwood Highway – just south of Maryville at the intersection of Highway 411S and Highway 129 – you’ll find the best pricing in Blount County on the neatest, most unexpected variety of unique merchandise.

The Bear Necessities is a family owned business operated by the mother and son team of Janice and T.J. Norfleet, and since opening in January, 2015 they’ve quickly garnered a loyal customer base the old-fashioned way: By giving their customers great service and value on useful and unique products.

The shelves and racks at The Bear Necessities are filled with an eclectic

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