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Commitment and Trust
All members of a high-impact team must be fully committed to achieving the team's mission and goals. Each member must devote a reasonable amount of time and energy to advancing the team's mission and must be able to trust that all other team members are doing the same. Mistrust stemming from unbalanced workloads can lead to petty political moves, such as high performers slacking off to close the gap between team member outputs.
Communication
Effective teams must have open lines of communication. Communication must be honest and flow between all team members equally. Team members who understand each other's unique communication styles, or who agree on a single style of communication from the outset, are more likely to move the team in a productive direction that everyone understands and supports. Team members must never be hesitant to communicate with other members about issues and concerns, as well as new ideas or personal observations.
Diversity of Capabilities
Teams that possess a wide range of professional competencies can be more fully equipped to meet a wide range of challenges. When building teams, take time to ensure that each team member possesses skills and strengths that complement the skills, strengths and weaknesses of other team members. Bringing together people with common skill-sets can lead to a great deal of discussion with little subsequent action. Ensuring that each team member possesses a unique specialty allows team members to trust each other for certain aspects of performance, while fully understanding what their own contribution is expected to be.
Adaptability
High-powered teams must be flexible and adaptable to changing conditions. Team strategies, goals, tasks, workflows and even members can change over the life of the team. Team members should be able to rally together and meet new challenges head-on, rather than splintering into idealogical factions or banding together to resist change. Change is an unavoidable part of modern business, and the most effective teams have the ability to roll with the punches and change the way they work together on the fly.
Creative Freedom
All team members should feel free to think creatively--to try new things and fail without the fear of consequences. This aspect of teamwork brings together all of the other elements for effective teamwork. Team members must trust that others will listen openly to their ideas, they must be able to confidently and openly communicate their new ideas, they must be trusted enough in their area of expertise to lead the way in new initiatives and they must be adaptable enough to accommodate the changes inherent in bringing new ideas to realization. tcb Kent Blumberg writes on leadership strategy from a tactical perspective–which is very much in accordance with the GTD approach so popular around these parts. He recently finished an in-depth review/summary of Gallup Press’s new book Twelve: The Elements of Great Managing. He posted a lengthy write-up of each chapter, which I have rounded up below, for your perusal, dear reader.a Job clarity Materials and equipment Matching strengths to jobs [ed. You might want to check out the book Now, Discover Your Strengths, also from Gallup Press, for more on this topic.] Recognition and praise Caring about the people you work with Mentoring Valuing employee opinions Connection to a noble purpose All for one, one for all “I have a best friend at work” Regularly talking about individual progress Opportunitiesto learn and grow
Psychodynamics, also known as dynamic psychology, in its broadest sense, is an approach to psychology that emphasises systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience. It is especially interested in the dynamic relations between conscious motivation and unconscious motivation.[1]

The term psychodynamics is also used by some to refer specifically to the psychoanalytical approach developed by Sigmund Freud (1856–1939) and his followers. Freud was inspired by the theory of thermodynamics and used the term psychodynamics to describe the processes of the mind as flows of psychological energy (libido) in an organically complex brain.[2]

In the treatment of psychological distress, psychodynamic psychotherapy tends to be a less intensive, once- or twice-weekly modality than the classical Freudian psychoanalysis treatment of 3-5 sessions per week. Psychodynamic therapies depend upon a theory of inner conflict, wherein repressed behaviours and emotions surface into the patient’s consciousness; generally, one conflict is subconscious.[3]

Every company wants innovation, but few have developed methods for managing the process. That's because the normal rules for rational management don't apply, suggests author Sutton. In this excerpt on "managing for creative sparks," he describes the seemingly contradictory rules for getting creative people to be creative.

Creative
Keep the seed in the ground
In fact, creative work must be sheltered from the cold light of day, especially when ideas are incomplete and untested. William Coyne, former vice president of R&D at 3M, remarked in a speech at Motorola University, "After you plant a seed in the ground, you don't dig it up every week to see how it is doing." In an age of customer centricity, this may border on the heretical. But if you want to develop new products and services, I urge you to keep your creative people away from your biggest customers—and for that matter from critics and anyone whose primary concern is money.

Doing so helps creativity blossom. Psychological research shows that people are especially hesitant to try new things in front of "evaluative others" like critics and bosses. The virtues of doing innovative work in isolation are well documented. Tracy Kidder's Pulitzer Prize—winning book, The Soul of a New Machine, describes an engineering team that was sequestered in the basement offices of Data General. Kidder shows how the resulting lack of attention helped the "MicroKids" on this "Eagle Team" do a better and faster job of designing a minicomputer. Kiyoshi Kawashima, former president of Honda, used a similar approach in 1978. He was concerned that Honda was losing its vitality because senior managers couldn't understand what kinds of cars young people wanted. Kawashima assembled the youngest members of his staff (average age 27) to design a car that would appeal to younger customers and promised that senior managers would not interfere with the team's operation. The result was the hot-selling Honda City Car. Few companies, it seems, are able to innovate without shielding teams from the mainstream.

At the same time, a company shouldn't let a team get too cozy. One of my most well supported ideas for managing creativity is that you should find some happy people and then get them to fight. Mind you, I'm not talking about provoking personality conflicts or relationship issues; battles between people who despise one another squelch innovation. The fights you need to cause are all about ideas. Bob Taylor, a psychologist turned research administrator, first encouraged this kind of conflict among the computer scientists from various universities he funded while at the U.S. Department of Defense's Advanced Research Projects Agency (DARPA) in the 1960s and later at Xerox PARC in the 1970s. These scientists and engineers, perhaps more than any others, are responsible for the technologies that made the computer revolution possible, including the personal computer, the Internet, and the laser printer. The computer scientists Taylor funded through DARPA met at an annual series of research conferences, as retold by Michael Hiltzik:

"The daily discussions unfolded in a pattern that remained peculiar to Taylor's management style throughout his career. Each participant got an hour or so to describe his work. Then he would be thrown to the mercy of the assembled court like a flank steak to a pack of ravenous wolves. "I got them to argue with each other," Taylor recalled with unashamed glee. "These were people who cared about their work. If there were technical weak spots, they would almost always surface under these conditions. It was very, very healthy."

Reward failure
Enhancing innovation also has to do with how performance is rewarded. This, too, entails a dramatic departure from the management practices ingrained in most companies. Rather than rewarding success and punishing failure, companies should reward both.

Again, I must distinguish between what is right for routine work and what is right for creative work. When known procedures are used by well-trained people, failure does signal improper training, weak motivation, or poor leadership. But applying this standard to innovative work stifles intelligent risks. Every bit of solid theory and evidence demonstrates that it is impossible to generate a few good ideas without also generating a lot of bad ideas. Former Time Warner chairman Steve Ross had a philosophy that people who didn't make enough mistakes should be fired. That's an anomaly, though. Few companies tolerate failure, let alone reward it.

If you want a creative organization, inaction is the worst kind of failure—and the only kind that deserves to be punished. Researcher Dean Keith Simonton provides strong evidence from multiple studies that creativity results from action. Renowned geniuses like Picasso, da Vinci, and physicist Richard Feynman didn't succeed at a higher rate than their peers. They simply produced more, which meant that they had far more successes and failures than their unheralded colleagues. In every occupation Simonton studied, from composers, artists, and poets to inventors and scientists, the story is the same: Creativity is a function of the quantity of work produced. These findings mean that measuring whether people are doing something—or nothing—is one of the ways to assess the performance of people who do creative work. Companies should demote, transfer, and even fire those who spend day after day talking about and planning what they are going to do but never do anything.

Growing Up is Hard to Do

by Robert I. Sutton

The relative age of a company is no guide to its creativity level; start-ups are as vulnerable as established companies. Consider what happened at Lotus Development in the mid-1980s. Lotus, now part of IBM, was founded in 1982 by Mitchell Kapor and Jonathan Sachs to bring to market their "killer app," Lotus 1-2-3. In just two years, sales grew from $53 million to $156 million, which led to an urgent need for experienced professional managers. McKinsey consultant James Manzi was brought in as president in 1984 and became CEO in 1985. Manzi built enormously profitable marketing and sales operations, modeling them after those of Fortune 500 companies.

But Lotus started having trouble developing successful new products. Part of the problem was that management techniques suitable only for managing routine work were being used throughout the company. By 1985 or so, around the time the company had grown to more than 1,000 employees, many original members felt that they no longer fit in. Most of the new hires were MBAs cut from the "big-company cloth," many having worked for such organizations as Coca-Cola and Procter & Gamble.

In 1985, Kapor (then chairman of the board) and Freada Klein (then head of organizational development and training) tried an experiment. With Kapor's approval, Klein pulled together the resumés of the first 40 people to join the company. She disguised the names and put them into the applicant pool. Some of these people had the right technical and managerial skills for the jobs they applied for, but they also had done a lot of "wacko and risky things." They had been community organizers, clinical psychologists, and transcendental meditation teachers (Koper included); several had lived at an ashram.

Not one of the applicants was called for an interview. Kapor and Klein viewed this as a sign that Lotus was unwittingly screening out innovative people. They seem to have been correct. Lotus Notes, the only hit product invented by the company after Lotus 1-2-3, was developed 20 miles from headquarters so as Klein puts it, "the team could work unfettered by the narrow Lotus culture." Lotus did need a great marketing and sales organization to cash in on its innovative ideas. The narrowness that came along with these changes, however, was a double-edged sword.

Rosabeth Moss Kanter (2002) highlights the need for keeping going in the change process, even when it gets tough. She says that too often executives announce a plan, launch a task force and then simply hope that people find the answers. Kanter’s emphasis is different from Kotter’s. She says the difficulties will come after the change is begun.
Kanter says that leaders need to employ the following strategies to ensure that a change process is sustained beyond the first flourish: Tune into the environment. Create a network of listening posts to listen and learn from customers. Challenge the prevailing organizational wisdom. Promote kaleidoscopic thinking. Send people far afield, rotate jobs and create interdisciplinary project teams to get people to question their assumptions. Communicate a compelling aspiration. This is not just about communicating a picture of what could be, it is an appeal to better ourselves and become something more. The aspiration needs to be compelling as there are so many sources of resistance to overcome. Build coalitions. Kanter says that the coalition-building step, though obvious, is one of the most neglected steps in the change process. She says that change leaders need the involvement of people who have the resources, the knowledge and the political clout to make things happen. Transfer ownership to a working team. Once a coalition is formed, others should be brought on board to focus on implementation. Leaders need to stay involved to guarantee time and resources for implementers. The implementation team can then build its own identity and concentrate on the task. Learn to persevere. Kanter says that everything can look like a failure in the middle. If you stick with the process through the difficult times (see box), good things may emerge. The beginning is exciting and the end satisfying. It is the hard work in the middle that necessitates the leader’s perseverance. Make everyone a hero. Leaders need to remember to reward and recognize achievements. This skill is often underused in organizations, and it is often free! This part of the cycle is important to motivate people to give them the energy to tackle the next change process.

Encouragement goes straight to the heart.In fact, the word itself comes from a combination of the prefix “en” which means “to put into” and the Latin word “cor” which means heart. Knowing what a big difference encouragement makes in your own life, what can you do to help others “to take heart” when the going gets tough and way feels long? Become aware of what encourages you, and do those same things for others. Learn individuals’ “love language”-the special way in which they feel most valued. In his book, The Five Languages of Love, Gary Chapman explains that not everyone’s emotional needs are met in the same way, and that it’s important to learn to speak others’ love language. The five love languages are: words of affirmation, spending quality time, receiving gifts, acts of service and physical touch. If an encouraging thought comes to mind, share it! It may not have the same effect if you wait. Don’t let shyness hold you back. Instead, form a new habit: “Encourage one another daily, as long as it is called Today…” (Hebrews 3:13). When you introduce someone, add a few words of praise for the person’s abilities, accomplishments, about how they’ve helped you or about the nature of your relationship. It’s encouraging to be praised in front of others.* When someone is discouraged or hurting, offer specific, practical help. If you ask, “How can I help?” the person might be at a loss to answer. It’s better to ask, “Would it help if I…(specific action) or say, “I would like to…(specific action)?* Remind fellow Christians of the specific promises of God and characteristics of God. We may know something with our mind, but need to be reminded in our heart. The Apostle Peter wrote, “I will always remind you of these things, even though you know them and are firmly established in the truth you now have” (2 Peter 1:12). Write someone a note to tell them that you’re praying for them. Tell them what you’re praying. You can pray specific Scriptures for individuals such as Romans 15:13, “[I pray that] the God of hope [will] fill you with all joy and peace as you trust in Him, so that you may overflow with hope by the power of the Holy Spirit.” Make celebration a more regular part of your relationships. Celebrate others’ victories, large and small-with a note, with coffee together, with a special meal, a congratulatory phone call or just a high-five! Be specific when you offer words of praise; it makes your encouragement more credible and concrete “You did a great job at…” “I really appreciate that you…” “I was really impressed that you…” Encourage other believers with a reminder of Christ’s coming. It redirects our thinking to an eternal perspective and ultimate deliverance from the sin and death. “We who are still alive and are left will be caught up in the clouds to meet the Lord in the air. And so we will be with the Lord forever. Therefore encourage each other with these words” (1 Thessalonians 5:17b-18). Realize the power of presence. Just being there is encouraging! When you’re with others, you’re telling them that they’re important. The Apostle Paul closed his letter to the church at Colosse promising to send his friend Tychius “that he may encourage your hearts” (Colossians 4:8b). If you’re part of a church, Bible study or fellowship, be committed to showing up. Your simple presence encourages others that they are part of a community of faith and that they are not alone. That’s why the writer of Hebrews says, “Let us not give up the habit of meeting together, as some are in the habit of doing, but let us encourage one another-and all the more as we see the Day approaching” (Hebrews 10:25). If someone you know is working on a large project, send her a single flower to encourage her at the beginning of the project, and a full bouquet when it’s done.* Use encouragement as an outreach. If anyone should be known for being an encourager, it should be the Christian. Write a letter of appreciation to people at work, your apartment manager, your child’s teacher or your doctor. Often when we interact with these people, we are asking for their services. Take time just to say thank you!* If you really want to encourage someone who gives you excellent service, write a letter of commendation to the person’s boss.* We could learn something from the way team athletes freely pat, touch and high-five each other in competition. Touch is a powerful encouragement. Be sure to be sensitive in this area, though. Ask someone if you can hug her first. And be careful to be above reproach with persons of the opposite sex. When you see someone making positive changes in their lives, affirm them. “You seem to have a really great attitude about…” “It may be that I’m just starting to take notice, but I see that you’re…” “Do you think that you are becoming more…?” Tell people how they’ve encouraged you!

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...This article was downloaded by: [80.5.173.244] On: 18 June 2012, At: 04:49 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Strategic Marketing Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjsm20 Competitive positioning and the resource-based view of the firm a a Graham Hooley , Amanda Broderick & Kristian Möller a b Aston Business School, Aston University, Birmingham, B4 7ET, UK b Department of Marketing, Helsinki School of Economics, Runeberginkatu 14–16, Helsinki, FIN-00100, Finland Available online: 28 Jul 2006 To cite this article: Graham Hooley, Amanda Broderick & Kristian Möller (1998): Competitive positioning and the resourcebased view of the firm, Journal of Strategic Marketing, 6:2, 97-116 To link to this article: http://dx.doi.org/10.1080/09652549800000003 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents ...

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