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Case Study Week 2

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Week 2 Case study

1. Identify the management, organization, and technology factors responsible for slow adoption rates of internal corporate social networks.

Management – When a new system is being introduced everyone need to be on board with the launch. The CEO, assistant managers and the employees. Everyone needs to know its coming and it will make a difference. Organization and Technology Factors - The launch needs to be mapped out, and training provided for the new systems. They need to make sure the technology at hand such as computers, tablets, and company phones are all compatible with the system. When a company launches a new system, and the find that the employees are not adopting it, they need to investigate the reasons. If done right, we see great success and adoption of the program.

2. Why have each of the companies described in this case been successful in implementing internal social networks? Explain your answer

With YUM we see great success because the system works and the systems were launched properly. These companies saw improvement on all levels. They were implementing a system that worked and streamlined everyday communications and collaborations. All the system needs to work in a fluid and user-friendly way or employees will shy away from it. When a company chooses a system and after some time, they find that only a small percentage use the system they need to look at the root of the problem. Den-Mat also proves that with the right system and training, things can get better literally overnight. In today’s corporate world, technology is the key and investing in a tried and true social networking system and having the correct computers, tools, and training is the key to a successful adoption across the company

3. Should all companies implement internal enterprise social networks? Why or why not?

I think that in this world of

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