Premium Essay

Case Study: Wicked Awesome

In: Business and Management

Submitted By MARTINGF
Words 345
Pages 2
Study: Case Wicked 1. Identify and describe the elements of Wicked's promotional mix.
One element of the marketing mix that Wicked uses is advertising. Many people who loved Wicked bought souvenirs from the musical, such as golf balls, t shirts, necklaces, and CDs from the show. People could also buy these items online on a website. By people seeing other people have items from the Wicked show, it is a good advertising method of people wanting to see the musical. Another promotional mix used is sales promotion. Use this by cutting the price of show tickets to make Wicked a popular Broadway show. This promotional mix was very successful making it very hard to even get a ticket to see the musical. Wicked also used public relations by selling cheap tickets to make viewers want to come back and see the musical multiple times. Also Wicked's cast is very friendly by signing autographs at the end of the musicals so it shows that they really care about their customers. After a few shows Wicked has a good public relation by having a good image of a good Broadway show, by building up their reputation and forming a "corporate image".
The communication process that Wicked uses is word-of-mouth communication referrals from the shows core audience-teenage girls which they stated in the reading. Wicked had a big range of direct marketing, focusing their audience on a wide range of viewers from teenagers to grandparents.
Finally, Wicked uses personal selling by having day-of-show raffle tickets at sold out shows to give a few more viewers a chance to buy a cheap ticket. This will increase their sales even more along with building customer relationship of making a few customers happy to view the show.

2. Describe how AIDA process worked for various Wicked promotions. Which one do you think was most affective?
Wicked had to first gain the attention from the public to

Similar Documents

Premium Essay

Business Management

...AMITY INTERNATIONAL BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH BRAND JOURNAL SUBMITTED TO- PROF. KOKIL JAIN SUBMITTED BY- ANUJ DIWAKAR ENROLLMENT NO- A1802011097 SECTION-C * Will Cinthol's new ad campaign be able to capture youth's attention? If Karen Lunel bathing under a waterfall gave Liril a shot in the arm, Vinod Khanna running on the seashore did the same for Cinthol. After Khanna, the other heartthrobs who lent their face (and other body parts too) to Cintol were Imran Khan, Shah Rukh Khan and Hrithik Roshan. However, what Lunel did for Liril, Cinthol could not quite duplicate with all the hunks put together — perhaps because shopping trips in large parts of India are still a male domain. But times have changed and so has Cinthol. The new advertising campaign for the brand, conceived by Creativeland Asia (CLA) is devoid of any wellknown face but has a bunch of young people bathing in several unlikely, improbable parts of the world. There's a good reason for that. "Our consumer research showed shifts in lifestyle and that every individual wants to live life to the fullest. Personal grooming plays a very important role in a person's life, and we found a good opportunity there," explains Sunil Kataria, EVP - marketing & sales, Godrej Consumer Products LtdBSE -1.12 % (GCPL), which owns Cinthol. Launched in 1952, Cinthol was...

Words: 3610 - Pages: 15

Free Essay

God and Job

...Northern Baptist Seminary ! ! ! ! ! ! ! God and Job ! ! ! ! ! ! ! ! ! ! A Research Paper Printed in Partial Fulfillment of the Requirements for the Course OT 458 Old Testament Theology ! ! ! by James L. Brooks May 27, 2013 ! ! ! !2 ! ! ! Introduction The book of Job is a classic. Many have read this book, especially when seeking answers to suffering. Whenever Christians talk about suffering, more than likely the story of Job will be mentioned and Job’s sayings will be quoted. Although the “Job story” is frequently discussed, there are still many unanswered questions. Where was God? Why did God allow Job to go through all the trials and tribulations? What kind of God is this? Why does God make a deal with Satan? What about Job’s friends and their response to his suffering? These are all questions that will continue to haunt readers after reading the story of Job. This paper will examine the character of God and his parental attributes. No matter what the reader may think, God is ultimately in control. Although God gives Satan the latitude to do what he will with Job, short of killing him, still it is all within the scope of God’s permissive will. The story of Job, although it may be rather simple to read, is complex in theological understanding. The God of Job is inscrutable, but yet he is in control. “The book of Job challenges the principle of retribution: that trouble in life must be a person’s own fault.”1 The prologue is in prose. The epilogue is in poetry. The conclusion...

Words: 5811 - Pages: 24

Free Essay

Sin That Destroys Us All

...Kyle Jordan Estanislao TREDTWO C37 2/17/2015 The Clutches of Sin Sin as we all know is formally defined as the infraction against the word of God. With every sinful act we commit, it is like we are distancing ourselves from God. Despite this, it seems that nobody could still stay away from the clutches of sin. Nobody is perfect. We live in an imperfect world filled with temptations and bad influences. Unfortunately no matter how hard we try to stay away and fight off these negative inducements, eventually we would succumb to the pull of sin. As my father always quotes from the bible “The spirit indeed is willing, but the flesh is weak. Due to this, people have this common notion in mind that if everybody eventually turns out to be a sinner, then why bother trying so hard not to be one. These people would then rationalize that it is ok to sin because God is super forgiving and that by confessing our sins, everything would be ok. It is as if by simply telling someone of one’s bad deeds, it would magically erase all the damages done because of one’s sinful acts. What they don’t realize is that as described in the lecture, sin is a spiral that enslaves us, making us addicted to it. Every time we commit a sin, it opens us to a possibility that we would keep repeating them until it now harms our major social and personal relations. Sin doesn’t just affect oneself, it also affects the people around us. Every time we commit a sin, more likely than not, someone would be negatively...

Words: 20441 - Pages: 82

Free Essay

Attributes of God

...LIBERTY UNIVERSITY THE ATTRIBUTES OF GOD AN ESSAY SUBMITTED TO DR. MATT SANDERS FOR MASTER’S OF THEOLOGICAL STUDIES PROGRAM BY MARCUS CAMPBELL MAY 2013 I. Introduction 2 II. Categories of Attributes 2 III. Incommunicable Attributes of God 5 A. Sovereignty 5 B. Aseity 7 C. Immutability 7 D. E. Eternity (Eternality) 9 F. Omnipotence 10 G. Omnipresence 11 H. Infinity 11 I. J. IV. Communicable Attributes of God 12 A. Holiness ...

Words: 4768 - Pages: 20

Premium Essay

Gmat Word

...For more material and information, please visit Tai Lieu Du Hoc at www.tailieuduhoc.org WORDS FREQUENTLY APPEARING ON THE GMAT In your preparation for the GMAT, it is important that you become familiar with the meanings of as many words as possible. This is especially true for success on the Verbal Ability section of the test, but it is also necessary for better comprehension of Reading Comprehension, Reading recall, and Practical Judgment passage, where a few key words may hold the meaning of an entire paragraph. The vocabulary list presented here contains words that frequently appear on the GMAT and many terms that you may encounter in the course of the exam. Study it carefully to familiarize yourself with these words. Refer to it to check the meaning of any difficult words you may encounter in other parts of this Guide. Abase – to humiliate, degrade Abash – to bewilder, confound Abate – to remove, lessen Abdicate - to forsake, give up Aberration – deviation Abeyance – inactivity Abhor – to detest, hate Abject – degraded, miserable Abjure – to recant, revoke Abnegate – to deny, denounce Abominate – to dislike Abort – to be unsuccessful, fail to develop Abrade – to scrape out Abrogate – to abolish Abscond – to bolt, decamp, flee Absolve – to pardon Abstemious – eating or drinking sparingly Abstract – summary Abstruse – profound, hidden, hard to under-stand Accede - to consent Accessory – accomplice Acclivity – incline rising slope Accolade – honor, award Accord – to...

Words: 6833 - Pages: 28

Free Essay

“an Investigation Into the Sacrificial Blood Rituals of the Maya Culture.”

...Extended Essay In World Religions [pic] “An Investigation into the Sacrificial Blood Rituals of the Maya Culture.” Abstract This essay focuses on the religious beliefs and practices of the ancient Mayan civilization that spanned from the borders of present day Honduras up to Mexico, but which only a certain amount is truly known. The principal reason why I chose to focus on these people was to challenge myself to try and gain a greater understanding of why they engaged in such strange rituals as bloodletting and even human sacrifice? What prompted them to commit such acts? I proposed that the performance of these actions, as they seemed to be so entwined with their culture, must have had something to do with their religious beliefs but which ones exactly, and how did they originate? It was with this in mind that I conducted an investigation into the sacrificial blood rituals of Maya culture. Thus, from conducting library based research - using books, Encyclopedias and the Internet - I found out that the Mayans had created for themselves a complex Creation Myth and pantheon of gods. It was to supposedly sustain these gods, who were constantly fighting against one another, that the Mayan conducted bloodletting and human sacrifices, believing that in return the gods would provide them the water needed to grow their maize. The gods, replenished by this blood, were able to maintain the harmony of the universe by preventing any one group of...

Words: 8185 - Pages: 33

Free Essay

Intercessory Prayer

...Praise for I N TE RC E S S OR Y P RAY ER Intercessory Prayer is illuminating and motivating. Dutch Sheets sheds fascinating light on this sometimes mysterious subject. Readers will want to pray more, and they will see more results. Dr. Bill Bright, Founder and President Campus Crusade for Christ International My heart flooded with excitement as I read Intercessory Prayer. What a blessing it is to have this instructive, God-inspired manual revealing the ways God works through His people. The Body of Christ will be richer in knowledge and depth of intercession, equipped to hit the bull's-eye. Bobbye Byerly, U.S. National President Aglow International If you are looking for a textbook on prayer, this is the best! Dutch Sheets's fresh insights will inspire your faith, deepen your understanding, and equip you to fulfill your destiny as one of God's praying people. Dick Eastman, International President Every Home for Christ Intercessory Prayer is the book of 1,000 sermons. Dutch's material is power-packed, inspirational and instructional. It answers questions that are too often answered incorrectly. It sets the record straight. Ted Haggard, Pastor New Life Church, Colorado Springs Dutch Sheets is one of the most exciting teachers I have ever heard. He explains God's heart for prayer in a clear, concise, powerful way. Dutch makes praying with impact something that is within everyone's reach. I heartily recommend it. Jane Hansen International President, Aglow International Praise...

Words: 84997 - Pages: 340

Premium Essay

Leadership

...Leadership Learnings From Bloggers 2008 Edition Leadership Learnings from Bloggers 2008 Edition Released February 2009 Aggregated and produced by Exponential Media, a Division of Exponential Network Leadership Learnings from Bloggers is a collection of blog posts on leadership from over 20 national leaders / bloggers. Disclaimer In selecting the 20+ bloggers for this resource, we choose leaders with experience on the front lines. However, Exponential Network makes no warranties or representations regarding the accuracy, validity or originality of each blogger’s content. Exponential Network is serving as an aggregator of leading bloggers and does not necessarily agree with the opinions and beliefs represented in individual posts. We’ve attempted to include their content verbatim from their web sites except for obvious typographical errors. Statement of Copyright The individual posts in this eBook are the copyright of each author. These authors have agreed to make the aggregation of these posts available free of charge via this eBook. The following conditions apply to the use of this free eBook resource: Share. Just as the authors are sharing this eBook with you, you may copy, distribute and transmit the work to others. Attribution. You must attribute the work in the manner specified by each blog post author (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes for financial...

Words: 119475 - Pages: 478

Free Essay

Jesus Is

...Praise for Jesus Is _____. “Judah Smith is a unique gift to my generation. In Jesus Is _____ , he will motivate you to let go of your preconceived, limited view of Jesus so you can embrace who He really is in our lives—more real and relevant than we have ever imagined.” —S te v en F u rtick , le a d pa Stor , e le vation c h u rch a n d author oF th e Ne w Yor k T im es beStSeller G r e aTer “Perhaps the most daunting and humbling task we have as Christians is to finish the sentence ‘Jesus is . . . .’ As many of us saved by His grace are aware, He is King. He is Lord. He is salvation. But to many in our world, He is most prominently . . . misunderstood. There is not another human being on earth whom I know personally, who could tackle a book subject like this as well as Judah Smith. To Judah, Jesus is everything. And from that platform he writes this book. I eagerly await its impact in my city, New York City, and beyond . . . it’s overdue.” —c a r l l entz , le a d pa Stor , h illSong c h u rch , n e w Yor k c it Y “Every once in a while a book is written that does not only contain a powerful message but the author is a living embodiment of the message thus making the book all the more life changing! The book you are holding in your hands is one of those. As you read through this book you will discover that Jesus is not at all like you thought and so much more than you imagined.” —c h r iStin e c a in e , Fou n der oF th e a21 c a mpa ign 00-01_Jesus Is.indd...

Words: 55831 - Pages: 224

Premium Essay

English

...|Word |Synonym |Sentence | |Abase |to humiliate, degrade, debase, corrupt, |Don’t abase yourself by accepting this offer. | | |disgrace | | |Abash |to bewilder, confound, confuse, puzzle, amaze,|That poor man felt abashed in the company of rich man & women. He was not at | |[uh-bash] |stun, leave speechless, bamboozle. |all abashed by his open admiration (প্রশংসা). | |Abate |to remove, lessen |We resumed our journey when the rain abated. Rather than leaving immediately, | | | |they waited for the storm to abate. | |Abdicate |to forsake, give up, (পরিত্যাগ করা, অস্বীকার |Edwar VIII abdicated the British throne to marry the woman he loved. Saddam was| | |করা), resign, relinquish, hand over, step down|abdicated from his throne. | | |from, abandon | | ...

Words: 27003 - Pages: 109

Premium Essay

Religion

...“Daily Confession of Faith” In Christ I am anointed and a powerful person of God. I am a joint-heir with Jesus and more than a conqueror. I am a doer of the Word of God and a channel for His blessings. If God be for me, who can be against me? I am blessed coming in and I am blessed Going out. My enemies are fleeing before me. God has commanded His blessing on my storehouses. He has opened His Good treasures and I shall lend and not borrow. I am the head and not the tail. He has given me power to make wealth. I dwell in the secret place I have His protection and provision. God is my refuge, my fortress I am not afraid of the snare of the fowler. No Evil shall befall me and no plague shall come nigh My dwelling. God has given his angels Charge over me and they are bearing me up in their hands lest I dash my foot against a stone, as declared in Psalms 91. I Peter 2:9 establishes I am a chosen generation, A royal priesthood, a holy nation. I am a peculiar person called out of darkness Into His marvelous light. I Peter 2:24 states, I have been healed by the stripes of Jesus. Cancer, sugar diabetes, heart disease, sickness, Afflictions, infections, or any other disease cannot enter my body. I am without spot or blemish, An intercessor, the righteousness of God, saved, and washed in the Blood of Jesus. “No weapon formed against me shall prosper, and every tongue Which rises against me in judgment You shall condemn. This is the heritage of the servants of the LORD, and their Righteousness...

Words: 72960 - Pages: 292

Free Essay

Organization

...cover next page > title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : : : : : cover next page > < previous page page_i next page > Page i 1100 Words You Need to Know Fourth Edition Murray Bromberg Principal Emeritus Andrew Jackson High School, Queens, New York Melvin Gordon Reading Specialist New York City Schools . . . Invest fifteen minutes a day for forty-six weeks in order to master 920 new words and almost 200 useful idioms < previous page page_i next page > < previous page page_ii next page > Page ii © Copyright 2000 by Barron's Educational Series, Inc. Prior edition © Copyright 1993, 1987, 1971 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 http://www.barronseduc.com Library of Congress Catalog Card No. 00-030344 International Standard Book Number 0-7641-1365-8 Library of Congress Cataloging-in-Publication Data Bromberg, Murray. 1100 words you need to know / Murray Bromberg, Melvin Gordon. p. cm. Includes index. ISBN 0-7641-1365-8 1. Vocabulary. I. Title: Eleven hundred words you need...

Words: 125626 - Pages: 503

Free Essay

Dubai

...Unlock your verbal edge for success Dr. J. Michael Bennett with Paul R. Scheele Million Dollar Vocabulary Million Dollar Vocabulary Playbook The course manual is for your personal use only and is to be used with the six audio recordings from the Million Dollar Vocabulary Personal Learning Course. All worldwide rights are reserved and exclusively owned by Learning Strategies Corporation. No part of this publication may be reproduced or distributed in part or in whole in any form or by any means, or stored in a database or retrieval system, without the prior written permission of Learning Strategies Corporation. Copyright 1999 by Learning Strategies Corporation “Paraliminal,” “Natural Brilliance,” “PhotoReading,” “EasyLearn,” “Personal Celebration,” and “Accelements” are exclusive trademarks of Learning Strategies Corporation worldwide. “Spring Forest Qigong” is a registered trademark of Chunyi Lin. “Diamond Feng Shui” and the Diamond Feng Shui Diamond are trademarks of Marie Vyncke-Diamond. ISBN 13: 978-0-925480-64-4 ISBN 10: 0-925480-64-9 FIRST EDITION June 1999 Printed in the United States of America For coaching and additional support, visit our online Discussion Forum at www.LearningStrategies.com Learning Strategies Corporation Innovating ways for you to experience your potential 2000 Plymouth Road Minnetonka, Minnesota 55305-2335 USA Toll-Free 1-888-800-2688 • 1-952-767-9800 Fax 1-952-475-2373 Mail@LearningStrategies.com www.LearningStrategies.com v042507 ...

Words: 32269 - Pages: 130

Premium Essay

Relationships

...[pic] Christian Relationships Unit 1: Worship 1. Preliminary concerns 1.1. Misconceptions about worship The first popular misconception is that ‘worship is singing’. We treat ‘worship’ and ‘singing praises’ as synonymous terms. We speak as if they are the same thing. To reduce worship to singing is to dilute the biblical concept of worship in a way that is grossly irresponsible. It reduces the richness of biblical worship to one of its components. Yet when many Christians today commonly speak about worship, they mean nothing more than ‘singing’. |When you think or speak of worship, do you automatically associate it with ‘singing worship songs’? Is this the common usage| |in your church? If so, how do you think this fault crept into your vocabulary? | | | There are probably many ways this misconception has crept into our language and our thought. One key factor is that we have tended to label Christian music as ‘worship’, and we often call the person who leads the singing in our churches ‘the worship leader’. Unfortunately, this has caused us to equate worship with singing. A second misconception is that ‘worship is something we do on special occasions’. Worship is what we do when we gather with God’s people. The activities that make...

Words: 60316 - Pages: 242

Free Essay

Thomas

...How We Know What Isn't So The Fallibility of Human Reason in Everyday Life Thomas Gilovich THE FREE PRESS A Division of Macmillan, Inc. NEW YORK To Karen and liana Contents Acknowledgments 1. Introduction vn 1 PART ONE Cognitive Determinants of Questionable Beliefs 2. Something Out of Nothing: The Misperception and Misinterpretation of Random Data 3. Too Much from Too Little: The Misinterpretation of Incomplete and Unrepresentative Data 4. Seeing What We Expect to See: The Biased Evaluation of Ambiguous and Inconsistent Data 9 29 49 PART TWO Motivational and Social Determinants of Questionable Beliefs 5. Seeing What We Want to See: Motivational Determinants of Belief 6. Believing What We are Told: The Biasing Effects of Secondhand Information 7. The Imagined Agreement of Others: Exaggerated Impressions of Social Support 75 88 112 Contents PART THREE Examples of Questionable and Erroneous Beliefs 8. Belief in Ineffective "Alternative" Health Practices 9. Belief in the Effectiveness of Questionable Interpersonal Strategies 10. Belief in ESP 125 146 Acknowledgments 156 PART FOUR Where Do We Go from Here? 11. Challenging Dubious Beliefs: The Role of Social Science Notes Index 185 195 214 Four people made unusually significant contributions to this work and deserve special thanks. Lee Ross commented on drafts of many of the chapters and provided a number of his uniquely...

Words: 80718 - Pages: 323