Free Essay

Case Study: the Big Data Challenges

In: Computers and Technology

Submitted By gearly75
Words 577
Pages 3
Week 3 - The Big Data Challenges May 2014
Case Study: The Big Data Challenges
Glendoria Early
Strayer University

CIS 500 – Information Systems for Decision Making
Dr. Vince Osisek
May 12, 2014
Case Study: The Big Data Challenges

Week 3 - The Big Data Challenges Page
2
What if your car could talk? Well Volvo CIO's had to wonder the same thing as well. Volvo, a Swedish multinational manufacturing company, that not only produce cars, but light and heavy weight trucks as well as buses. Volvo Car Corporation has a history of using innovation to produce premium automobiles. The manufacture chose to rely on information technology to gain the innovative edge to help the company grow by integrating the cloud infrastructure into their networks.
The Volvo Data Warehousing Program, started in 2006 (Data in the Driver's Seat), it draws insight from this multi-terabyte resource to create clear business advantage by integrating information from four primary sources: a system for managing vehicle and hardware specifications, one for managing on-board software specifications, the system that collects vehicle diagnostic data from service centers worldwide, and the warranty administration system. (Tobey, 2010) Joining all the various pieces of data together, Volvo can be warned about potential mechanical issues that may show up in the early part of a car's lifecycle. Volvo can spot patterns from the data that may indicate a potential flaw in a particular part well before a problem from the first 1,000 units can grow into one affecting over 500,000 customers as seen by other manufactures with overwhelming recall numbers. Being proactive will ensure that Volvo can maintain positive experience of the brand with their customers and retain that customer trust.
Forensic examinations of Volvos that have been involved in various kinds of accident can be researched. Having the data stored and being able to extract huge amounts of digital information from a vehicle can allow researchers to make changes to new productions. Teradata (Teradata Enterprise Data Warehouse) enables Volvo to integrate streams of design, warranty, and life cycle operating data on a single analytical platform – which gives Volvo an up-to-the-minute ability to:
Trace mechanical failures to root causes
Understand failure rates over time, including predictive modeling of future trends
Correlate mechanical failures with geography-specific conditions and driving patterns
Prioritize, target, and expedite problem response efforts
Identify and resolve design and manufacturing problems within current production run
Some fixes can be as simple as software updates that can be uploaded to the customer's vehicle the next time a customer is in for a service. Being able to upload the updates ensures the car is going to perform even better to an accident or give instant satisfaction to customer suggestions for touch panels installed in certain vehicles.
Klas Bendrik, Volvo Car Group's CIO, says "It's important for a CIO to be sensing what is happening on the core product side, because if you don't, and you're not proactive, the whole organization might miss out on opportunities." (team, 2013)

Bibliography
Data in the Driver's Seat. (n.d.). Retrieved from Teradata: http://www.teradata.com/customers/manufacturing-volvo/ team, I.-C. e. (2013, January). Volvo's IT leadership fuels race to the connected car. Retrieved from http://www.i-cio.com/profession/cio-profiles/item/volvo-s-it-leadership-fuels-race-to-the-connected-car
Tobey, B. (2010). Data in the driver's seat. Retrieved from Teradata Magazine Online: http://www.teradatamagazine.com/Article.aspx?id=14098

Similar Documents

Free Essay

Case Study 1: the Big Data Challenges

...Case Study 1: The Big Data Challenges James (JT) Clark Professor Elhag Ibrahim Information System for Decision-Making 10/31/2012 . Case Study 1: The Big Data Challenges Introduction I feel as though Volvo integrated the cloud infrastructure into its networks very well. It took the proactive approach instead of being reactive. It applied this to all aspects to their vehicles. Volvo chooses to have the cloud work for them and it saved them money in the end. They had a centralized data base in which all their information was gathered and stored and from there it was turned from raw knowledge into useful information. Volvo Car Corporation Integrates the Cloud into Its Networks Volvo had the ability to collectively harness the information that they collected information from the hundreds of sensors that were embedded throughout the cars. This data was being captured for use from the vehicle and transmitted via the cloud back to the manufacture. This data was streamed into a centralized analysis hub, where they were being used by the customer relationship systems, dealership systems, and product development and designs systems. This way they could share information about any particular vehicle and any problem that they may be experiencing and stop an issues before it gets out of hand. How Volvo Car Corporation Transforms Data into Knowledge They are taking the data that they are receiving from the vehicles and putting it all together. This way they are......

Words: 556 - Pages: 3

Free Essay

Case Study 1-the Big Data Challenges

...“Converting data into business value at Volvo” Dianne Allamani Dr. Paulette Stephens CIS 500 - Information Friday, July 13, 2012 Volvo Car Corporation is a great example of a Corporation that has been able to integrate the cloud infrastructure into its networks. Using the cloud, Volvo is able to convey and collect huge volume of Data “Big Data” to its Volvo Data Warehouse where it can be stored and analyzed for future record usage and recovery or restoration by Volvo’s employees. Asthana (2011) He states that: The Swedish car maker collects terabytes of data from embedded sensors in their cars—from their customer relationship management (CRM) systems, from dealerships, and from their factory floors. These data streams are combined and analyzed to yield early predictive information on matters like manufacturing defects that haven’t occurred yet. Using Saas, software applications are run from one centralized location. The software can be accessed from any location over the internet. Volvo uses on demand computing via the clouds, to link their business units and support areas and production plants all over the world. Their cloud computing systems functions as an entry point for their web users. Connecting employees, suppliers and vendors and therefore improving their operations making them more efficient and more competitive. This allows Volvo to optimize their IT infrastructure cost effectively and still be technologically advanced giving them the competitive......

Words: 982 - Pages: 4

Premium Essay

Stsratt

...Big Data is a type of new era that will help the competition of companies to capture and analyze huge volumes of data. Big data can come in many forms. For example, the data can be transactions for online stores. Online buying has been a big hit over the last few years, and people have begun to find it easier to buy their resources. When the tractions go through, the company is collecting logs of data to help the company increase their marketing production line. These logs help predict buying patterns, age of the buyer, and when to have a product go on sale. According to Martin Courtney, “there are three V’s of big data which are: high volume, high variety, high velocity and high veracity. There are other sites that use big volumes of data as well. Social networking sites such as Facebook, Twitter, and Youtube are among the few. There are many sites that you can share objects to various sources. On Facebook we can post audio, video, and photos to share amongst our friends. To get the best out of these sites, the companies are always doing some type of updating to keep users wanting to use their network to interact with their friends or community. Data is changing all the time. Developers for these companies and other software have to come up with new ways of how to support new hardware to adapt. With all the data in the world, there is a better chance to help make decision making better. More and more information is becoming available at the click of a mouse, which can help...

Words: 1424 - Pages: 6

Premium Essay

Big Data Challenges

...ASSIGNMENT: BIG DATA CHALLENGES CASE STUDY TITLE: CONVERTING DATA INTO BUSINESS VALUE AT VOLVO STUDENT’s NAME: JOSEPH OSASUMWEN LECTURER’s NAME: PROF. HOSSEIN FIROUZI COURSE TITLE: CIS 500 DATE: JANUARY 28, 2013. ABSTRACT Big data has posed both challenges and opportunity in our present world of technology sciences. The challenges related to searching, analyzing, manipulating, and organizing are experienced when data explode, this challenges cannot be assign to one sector or field because it has encroach almost all sector relating to healthcare, retailing, manufacturing, governmental institutions, financial services, physical and life sciences. These big data when well managed with the right strategies and IT infrastructure, can support organization in analysis, decision making, better business intelligence, enhance communications capabilities and enrich collaboration, like in the case of VOLVO car corporation whose challenges was transform to better anticipated needs of customer, ad-hoc analysis and employees making inform decision other than guess work. HOW VOLVO CAR CORPORATION INTEGRATED THE CLOUD INTO ITS NETWORKS. Volvo need a global IT infrastructure because its customers are globally, which inspired the car company to select WINDOWS AZURE. The company wanted a new infrastructure to match their huge data challenges, the cloud infrastructure uses the ETL (extract transform load) to stream huge data from the previous DBMS (database management......

Words: 840 - Pages: 4

Free Essay

Big Data Challenges

...ASSINGNMENT: CASE STUDY1: THE BIG DATA CHALLENGES NAME: MICHEL NGAKO EMOU PROF: HOSSEIN FIROUZI COURSE: CIS 500; Information System for Decision Making January 31, 2013. INTRODUCTION Volvo Car Corporation separated from his parent Ford in August, 2010; it was also breaking free from Ford IT infrastructure. That’s allows the company to developed and integrated new IT infrastructure, making a significant changes on their business. 1) Judge how Volvo Car Corporation integrated the cloud infrastructure into its networks. Volvo Car Corporation has doing successfully the integration of cloud infrastructure into its networks. They have captured terabytes of data through sensors and CPUs embedded in their cars, and transmitting to manufacturer via cloud. Then, those data are streamed into Volvo data warehouse with others data coming from customer’s relationships management, from dealerships, their production/factory floors and product development and design systems. All those data stored and use by Volvo give him a real advantage in its field of business. 2) Explain how Volvo car corporation transforms data into knowledge Once those terabytes of data are collected and stored into Volvo data warehouse, they combined and analyzed them to extract useful information. Those information help Volvo Car Corporation either to be predictive or proactive. As said Rich Strader, CIO’s chair at Volvo” by splicing that data together, we are pre-warned about......

Words: 518 - Pages: 3

Free Essay

Asdf

...asdfThis document examines the role of big data in the enterprise as it relates to network design considerations. It describes the rise of big data and the transition of traditional enterprise data models with the addition of crucial building blocks to handle the dramatic growth of data in the enterprise. According to IDC estimates, the size of the "digital universe" in 2011 will be 1.8 zettabytes (1.8 trillion gigabytes). With information growth exceeding Moore's Law, the average enterprise will need to manage 50 times more information by the year 2020 while increasing IT staff by only 1.5 percent. With this challenge in mind, the integration of big data models into existing enterprise infrastructures is a critical element when considering the addition of new big data building blocks while considering the efficiency, economics and privacy. This document also shows that the Cisco Nexus ® architectures are optimized to handle big data while providing integration into current enterprise infrastructures. In reviewing multiple data models, this document examines the effects of Apache Hadoop as a building block for big data and its effects on the network. Hadoop is an open source software platform for building reliable, scalable clusters in a scaled-out, "shared-nothing" design model for storing, processing, and analyzing enormous volumes of data at very high performance. The information presented in this document is based on the actual network traffic patterns of the Hadoop......

Words: 1384 - Pages: 6

Premium Essay

Bigdata

...BIG DATA - THE MANAGEMENT REVOLUTION Summary The general theme of the article is to proof how data-driven decisions are better for businesses as data enables the managers to base their decision on evidence rather than intuition. The idea behind big data is to collect all kinds of data from various sources and to effectively utilize this data to improve the financial and operational aspects of the business. Companies that operate on digital platforms like Amazon are already experts at big data and are using the predictions based on data in a deft manner. The practice of big data should not be confined to companies that operate digitally but should be implied by other businesses as well, as big data is a revolutionary practice that provides data in larger volumes with higher velocity with which data is complied and entailed and the variety in which data is available. Furthermore, modifying a company to be data-driven is not only technologically challenging but poses a copious amount of managerial challenges as well. The decision is usually based on the senior manager who has to know how to answer questions and how to embrace evidence based decision. For a company to re-organize itself to become data-driven, the manager should concentrate on improvising five areas that include, leadership, talent management, technology, decision making and company culture. The author cities instances of big data using examples of airports where PASSUR Aerospace provided a service......

Words: 3006 - Pages: 13

Free Essay

Rcv Docs

...Case Study | Alibaba Group “F5 Application Delivery Networking solutions enabled us to build globalized data centers that are secure, reliable, and fast.” Wang Zhilei, Operations Director, Alibaba B2B Overview Alibaba Builds a Secure, Reliable, and Fast Data Center Using F5 Application Delivery Networking Products Global e-commerce leader Alibaba Group is the largest e-commerce company in China. The company plans to expand its operations significantly, and needed to support several e-commerce sites in different parts of the world. By using F5® BIG-IP® Global Traffic Manager™ (GTM) and F5 BIG-IP® Local Traffic Manager™ (LTM), Alibaba was able to consistently provide high-quality and secure services to its 24/7 worldwide customer base. Business Challenge Founded in 1999, Alibaba Group has grown to include the core businesses described below. • Alibaba.com, the group’s flagship company and the world’s leading B2B e-commerce company, serves small and medium-size enterprises (SMEs) in China and around the world. It has more than 40 million registered users from more than 240 countries and regions. The company has offices in more than 40 cities across Greater China, as well as in Europe and the United States. • Taobao is China’s largest consumer e-commerce company. It incorporates Alimama, China’s largest online advertising exchange platform. With a registered user base of nearly 100 million, its transaction volume was RMB 99.96 billion (US $14.6 billion) in 2008, up......

Words: 1029 - Pages: 5

Premium Essay

Challenges Facing Banking Industry in Kenya

...ACKNOWLEDGEMENT I wish to thank the almighty God who has sustained me throughout this project I would also wish to thank my supervisor Mr. Geoffrey Kinyua for his valuable patience and assistance in accomplishing this project I would also wish to thank the technical staff of K.C B jogoo road branch for their help and cooperation iii ABSTRACT With reference to K.C.B this research is carried out to investigate the challenges facing the banking industry in Kenya. The specific objectives are; to investigate whether theft cases in banks are a major problem, to establish if ATM card skimming is a problem to the banking industry in Kenya, to determine if high interest rates are affecting the banking industry in Kenya negatively, to find out if mobile money transfer services are becoming a competition to banks in Kenya. The sample design was stratified random sampling so as to obtain data...

Words: 4741 - Pages: 19

Premium Essay

What Is the Benefit and Challenges in Moving from Single Last Click Attribution to Multi-Channel Attribution Modelling

...Applied Strategic Marketing Report 2013-2014 "The Benefits and Challenges of Multichannel Attribution in Marketing Analytics" by Alan K H Hsu 00849147 Word count: 4990 A report submitted in partial requirements of the MSc in Strategic Marketing degree   1   24th August 2014 Table of Contents Executive summary .................................................................................................. 1 Introduction .............................................................................................................. 2 Literature review ....................................................................................................... 4 The emergence and influence of Big Data ............................................................. 4 Attribution theory .................................................................................................... 6 Last-click attribution modelling ............................................................................... 7 MCAM .................................................................................................................. 10 Discussion .............................................................................................................. 14 Benefits: clearer channels interactions ................................................................. 14 Benefits: better marketing decision and effective budget allocation ..................... 15 Benefits: stay......

Words: 7741 - Pages: 31

Premium Essay

Big Data

...The Big Data Challenges By Jamia Yant April 19th, 2012 Introduction When Volvo separated from Ford in 2010, it was breaking free from an IT infrastructure that consisted of a tangle of different systems and licenses. The need was there to develop a new stand alone IT infrastructure that could provide better Business Intelligence, boost communication capabilities and enrich collaborations. Volvo Car Corporation Integrates the Cloud into Its Networks The ability to collectively harness the wealth of data being mined was invaluable. Volvo collects terabytes of data from embedded sensors in their cars, from their customer relationship management (CRM) systems, from dealerships, product development and design systems and from their production/factory floors. Volvo then, via the cloud, transfers and archives this Big Data to its Volvo Data Warehouse where it can be stored for Long Term Archival and Retrieval or it can be accessed by Volvo’s employees. In 2010, Volvo stretched across eight main business units and twelve support areas with production plants in 19 countries. The platform used to link employees at the business units, support and production plants together are done via Volvo’s cloud with Saas software as a user interface and display. They have employee web portals, as well as supplier and vendor web portals to improve collaboration. Volvo has a high-performance infrastructure that includes parallel multi-processing, high-speed networking,......

Words: 945 - Pages: 4

Premium Essay

The Big Data Challenges

...The Big Data Challenges April 19th, 2012 Introduction When Volvo separated from Ford in 2010, it was breaking free from an IT infrastructure that consisted of a tangle of different systems and licenses. The need was there to develop a new stand alone IT infrastructure that could provide better Business Intelligence, boost communication capabilities and enrich collaborations. Volvo Car Corporation Integrates the Cloud into Its Networks The ability to collectively harness the wealth of data being mined was invaluable. Volvo collects terabytes of data from embedded sensors in their cars, from their customer relationship management (CRM) systems, from dealerships, product development and design systems and from their production/factory floors. Volvo then, via the cloud, transfers and archives this Big Data to its Volvo Data Warehouse where it can be stored for Long Term Archival and Retrieval or it can be accessed by Volvo’s employees. In 2010, Volvo stretched across eight main business units and twelve support areas with production plants in 19 countries. The platform used to link employees at the business units, support and production plants together are done via Volvo’s cloud with Saas software as a user interface and display. They have employee web portals, as well as supplier and vendor web portals to improve collaboration. Volvo has a high-performance infrastructure that includes parallel multi-processing, high-speed networking, and fast I/O......

Words: 942 - Pages: 4

Premium Essay

Big Data Challenge

...The Big Data Challenges By Jamia Yant April 19th, 2012 Introduction When Volvo separated from Ford in 2010, it was breaking free from an IT infrastructure that consisted of a tangle of different systems and licenses. The need was there to develop a new stand alone IT infrastructure that could provide better Business Intelligence, boost communication capabilities and enrich collaborations. Volvo Car Corporation Integrates the Cloud into Its Networks The ability to collectively harness the wealth of data being mined was invaluable. Volvo collects terabytes of data from embedded sensors in their cars, from their customer relationship management (CRM) systems, from dealerships, product development and design systems and from their production/factory floors. Volvo then, via the cloud, transfers and archives this Big Data to its Volvo Data Warehouse where it can be stored for Long Term Archival and Retrieval or it can be accessed by Volvo’s employees. In 2010, Volvo stretched across eight main business units and twelve support areas with production plants in 19 countries. The platform used to link employees at the business units, support and production plants together are done via Volvo’s cloud with Saas software as a user interface and display. They have employee web portals, as well as supplier and vendor web portals to improve collaboration. Volvo has a high-performance infrastructure that includes parallel multi-processing, high-speed networking,......

Words: 945 - Pages: 4

Premium Essay

Case Study Questions

...CISM 4136 A- Global Information Resource Management Case Questions Carol V. Brown, D.W. DeHayes, J.A. Hoffer, W.E. Martin,&. W.C. Perkins, Managing Information Technology, Seventh Edition, 2012, Prentice Hall. Case Study 1 - Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems 1. Identify the key players in the case and describe their respective roles. Are these the right roles? What roles in particular should be modified? How might such role modifications be accomplished? 2. Focus on the role of the software vendor- Unitrak Software Corporation. Was it an appropriate role? Did Unitrak act responsibly? 3. How much is Kovecki to blame for this situation? 4. One of the recurring themes of this book is the importance of information systems politics. To what extent does IS politics explain the situation that has developed at the Midsouth Chamber of Commerce? 5. The case involves what appears to be a fairly routine use of information technology to support a service organization. Yet the Midsouth Chamber of Commerce encountered major problems in bringing up its new system. Is there a lesson here for organizations seeking to adopt new information technology? What is it? 6. What should Lassiter do now? Case Study 11-1- Vendor-Managed Inventory at NIBCO 1. What was the catalyst for NIBCO to develop a VMI program, and why was it able to respond? 2. Describe what types of transactions are involved in NIBCO's VMI......

Words: 1468 - Pages: 6

Premium Essay

Hbr Serasa Experian Report

...A REPORT BY HARVARD BUSINESS REVIEW ANALYTIC SERVICES Big Data: The Future of Information and Business Sponsored by Big Data: The Future of Information and Business Executive Summary BIG DATA HAS become a catchall phrase, but at its heart, it offers three challenges for organizations. First, business leaders must deploy new technologies and then prepare for a potential revolution in the collection and measurement of information. More important, the entire organization must adapt a new philosophy about how decisions are made, if the real value of big data is to be realized. The amount of data pouring into organizations through ever-expanding channels is staggering. According to one source, more data have been produced in the past two years than in all of prior history. Not only has the volume of data changed, but so has the variety: information is now collected from multiple channels, ranging from Web clicks to the unstructured data from social media. And the velocity at which organizations can now collect, analyze, and respond to data has added a new dimension. Amazon, for instance, uses a dynamic pricing system that crawls over the Web, checks competitors’ prices and product availabilities, and changes the prices on Amazon, in some cases every fifteen seconds. Amazon can collect data from every visitor, every click, and every interaction, which collectively are known as structured data, and it can also collect reviews or evaluations from consumers or......

Words: 6122 - Pages: 25