The baked goods industry, encompassing products such as bread, cereals, cakes, biscuits, pastries and scones, is well established in industrialized regions such as Western Europe and North America. Product innovation and healthier products and ingredients are fuelling market growth in these regions. Emerging markets such as Latin America, Middle/East Africa and Asia represent good market potential as western lifestyles and eating habits continue to be adopted in these regions. It is therefore interesting to explore the environment of craftsmen, Industrialists and consumers by following the trends that lead the industry; (EuropainIntersuc Study).
Trend 1: Bakery = contemporary version for every moment of consumption: The consumer plebiscite places where he can buy but also consume on the spot at any time of the day. The goal here is to make bakery product more available to consumer. “In France, with 340 visits per day opening, bakeries are among the busiest retail proximity businesses” (www.devenir-boulanger.com).
Trend 2: What is " good for me " is in my bakery: Here, we are concerned about consumer’s health and well -being, today's consumers are looking for freshness, nutritional quality, food safety and simplicity. The industry is focusing only delivering edible product but they also expect it to participate actively in good consumer’s food habit. For instance, if you’re diabetic you can still order a birthday cake, because they can bake one with no sugar.
Trend 3 : Design, perfect for collections and sublime taste agreements: The bakers, confectioners or chocolatiers in fact the industry professionals dare the amazing shapes, sustainable or ephemeral collections! It’s about turning food into: Art. The industry professionals concentrate all their effort on making their product more and more appealing for consumers. For example nowadays bakery don’t only make