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Case of Liverpool

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Submitted By christalex
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FIFA tiene más países miembros que las naciones unidas.
2. En el 2010 se llevó a cabo la primera copa mundial de fútbol en África.
3. En el 2010 se jugaron por primera vez los juegos de la mancomunidad en la India.
4. Los primeros juegos olímpicos de Sudamérica están previstos para Brazil.
5. La primera copa del mundo de fútbol en el medio oriente está confirmada para Qatar.
6. FIFA ha contribuido a la difusión deportiva a nivel global en diferentes competiciones.
7. Aficionados esperan ver a los mejores equipos y jugadores del mundo, por lo que la búsqueda de talento se ha dirigido hacia esta tendencia global; en el caso del baloncesto, los cazatalentos de Estados Unidos y Europa buscan jóvenes con alto potencial en Nigeria, y en el beisbol los agentes han abierto campos de entrenamiento en República Dominicana para reclutar jugadores profesionales.
8. La base de aficionados del mundo crece gracias al reclutamiento de jugadores extranjeros para las ligas locales como la Premier League y la NBA.
9. Los jugadores de primer nivel de casi todos los deportes están dispuestos a seguir el dinero dondequiera que los lleve, como el caso de los jugadores brasileños, los mejores emigran a las ligas europeas por los altos ingresos que ofrecen éstas.
10. En el tenis, los aficionados de todo el mundo quieren ver a los mejores jugadores compitiendo en sus torneos locales.
11. En el 2012, la ATP (Asociación de Tenistas Profesionales) aprobó 66 torneos en 30 países.
12. Los torneos de tenis ganan dinero mediante la venta de entradas, los acuerdos de patrocinio corporativo, contratos de televisión, y el arrendamiento de espacios publicitarios.
13. La lista de patrocinadores del torneo abierto de tenis de Australia 2011 incluyó un fabricante de automóviles de Corea del Sur (Kia), una cervecera holandesa (Heineken), un fabricante suizo de relojes (Rolex), una empresa de ropa francesa (Lacoste), y EE.UU. la firma de artículos deportivos (Wilson).
14. Algunos países han designado legalmente en un deporte nacional como medio de preservar las tradiciones. Sin embargo, otros deportes a veces han sustituido a los deportes nacionales en popularidad.
15. La Federación Internacional de Béisbol tiene más de 100 países miembros, a pesar de que el béisbol era popular sólo Norteamérica (su lugar de nacimiento).
16. En 1986, sólo el 14 por ciento de los jugadores de Grandes Ligas nacieron fuera de los Norteamérica; para el año 2010, aumentó a casi el 28 por ciento.
17. Ligas de deportes profesionales como la Copa Stanly de Hockey, Nascar y NBA, que se consideran deportes nacionales, han expandido su cobertura de transmisión televisiva a nivel global; la mayoría de los espectadores de la copa Stanly de Hockey observan los partidos desde fuera de Norteamérica, los aficionados de la Nascar ven las carreras en más de 120 países y los partidos de la NBA son trasmitidos en aproximadamente 200 países.
18. La NFL de los Estados Unidos patrocinó una liga profesional en Europa.
19. La NBA ha contribuido a construir ligas juveniles de baloncesto en la India.
20. Muchas empresas no deportivas como Canon (cámaras, equipos de oficina) , de Sharp (electrónica de consumo) y Carlsberg (cerveza), patrocinan equipos principalmente para obtener sus logotipos corporativos estampados en los uniformes , en aprovechamiento de la difusión mundial.
21. Los dueños del equipo de béisbol de los Medias Rojas de Boston ( EE.UU. ) compró el club de fútbol Liverpool en el Reino Unido.
22. El fútbol americano y cricket no son tan populares fuera de su país de origen debido a que las reglas para el fútbol americano y el cricket son tan complicados que hay que aprender de ellos cuando eran niños. Sin embargo, el baloncesto y el fútbol han viajado a nuevos mercados con mayor facilidad, ya que son más fáciles de entender y no requieren equipo especializado.

FODA ANTES

FORTALEZAS
DEBILIDADES
• Los deportes siempre han representado entretenimiento para las masas.
• Existen distintos deportes para cada gusto.
• Empezaron a aparecer distintos canales deportivos donde se podía transmitir distintos evento al mismo tiempo.
• Todos los países un deporte al que se le favorezca. • La trasmisión de los eventos deportivos estaba muy limitada.
• No existían tantas marcas dedicadas al deporte como Nike, Pumas, etc. que pudieran patrocinar equipos o eventos.
• La tecnología no era propicia para obtener información tan certera que permitiera una buena mercadotecnia.

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