Case

In: Business and Management

Submitted By michaelibis
Words 5820
Pages 24
I. Time Context

The case was set in 1996. Thus, events, status and other environment factors in the time span would be considered.
A promising Philippine economy is what 1996 holds. From 1995, the economy improved relatively and is seen to improve further according to ADB economic managers. The Asian Development Outlook projected a good economic short term forecast for the years 1997 and 1998. At this time, GNP and GDP has grown 6.8% and 5.5% respectively. Inflation has eased from a double digit one in 1995. The labor force is composed of 29.13 million workers.
Politically, the status is calm. Less upheavals and political turmoil is enhances the good environment in the economy.
Generally, the business environment is good and is not threatened greatly by economic crisis and problems.
Both external and national environment is very conducive for business players like Colgate-Palmolive to play and venture with.


II. Point of View

In order to have a better grasp of the situation, the point of view of Palmolive Natural’s senior product manager Gigi Alvarez, is being considered. As the person in the top product management level, she has an overall view of the situations in the company and as well as the outside environment. She spearheads plans, strategies and action regarding the products they have, so she will have, if not full, information regarding different situations and happenings in the business. As a senior, she is accountable for the products of Palmolive shampoo, thus greater scope will be considered in decision making.

III. Market Situation Analysis

A. Strengths and Weaknesses, Opportunities and Threats

Strengths
Palmolive Naturals is a well-known brand of shampoo produced by Colgate-Palmolive Company. It is the best brand market leader in the Philippines in 1996. It also has a 2-point market lead over Pantene. Being a…...

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