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Case Analysis Guidelines & Checklist

Overview: In many ways writing a short analysis paper (including recommendations and/or conclusions) is like writing an “action memo” or executive memo in business. The following sections go over how to organize and format your written work here in class and in the business world to be attractive to the reader and effective in getting your point across.

Approach: * Read the entire case carefully before you actually begin to write the paper, and make careful notes
(including your emotional reactions, which can be useful). Try to read the case once at least a few hours or a day earlier, and then again when you are writing the paper. This will give you time to reflect on the issues, and to think out effective recommendations before you actually have to articulate them.

* Relate your analysis and recommendations as specifically as possible to concepts of the course as presented by the textbook, cases, materials on the course web site, articles, and the various guest speakers and class discussions This is where you show what you have learned and are able to apply.

* Remember that you have to make careful selections of what is most important in a case, and then develop a coherent, logical way (including useful section titles) to present your arguments using the outline below. Although you may use the guidance questions to help call your attention to interesting phenomena in the case or big issues or upcoming challenges that your recommendations should address, your paper should not be a list of answers to guidance questions.

* Note that for your case analysis, you are sticking to the information and time-frame presented in the case materials you have been provided – unless the instructor or the assignment information in the schedule have specifically

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