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Cash and Internal Control

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The four types of consumer offerings are: convenience offerings, shopping offerings, specialty offerings, and unsought offerings. Convenience offerings are products or services that are common and are pretty much the same as others like them. Since they are all about the same, consumers don’t usually put very much effort in to finding a specific brand, they just purchase the product or service that they see first. An example of this would be chewing gum products. Shopping offerings are where the consumer will shop for the best product or service they are looking for as far as price and quality. They are going to buy the product or service that is the lowest in price but also meets their wants and needs. When it comes to shopping offerings, brands are very important as the consumer is looking for the best brand out there. An example of this would be a car wash service. Specialty offerings are offerings that are usually marketed differently than other products or services as they are more difficult to come by and more expensive than regular products or services. Specialty offerings may also only be available in certain places and not all over the place for convenient purchase. An example of this would be cosmetic products that are only available for purchase in stores. Unsought offerings are product or services that consumers don’t buy until they are in need of it. Some unsought products or services are available to be prepaid on so that the consumer will be prepared for the time that they do need the specific product or services. I think this is a smart idea because companies can still make money without having to wait for consumers to need what they are selling. An example this would be car insurance which is a service. Shopping offerings are marketed in a way to make a product or service seem like the best one out there. The goal for the

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