Premium Essay

Casio and Fossil

In: Business and Management

Submitted By tekkarkheng
Words 432
Pages 2
Place (Distribution) FOSSIL GROUP INC. Domestically, Fossil sell its products through a diversified distribution network that includes department stores, specialty retail locations, specialty watch and jewelry stores, owned retail and factory outlet stores, mass market stores, owned and affiliate internet sites and through FOSSIL® catalog. Fossil's broadly based wholesale customer base includes retailers such as Macy's and Wal-Mart. They also sell their products through a network of company-owned stores, which included more than 400 retail stores located in premier retail sites and outlet stores located in major outlet malls now in the United States. In addition to this, they offer a wide range of their products through their official and affiliate websites. Internationally, their products are sold to department stores, specialty retail stores, and specialty watch and jewelry stores in over 100 countries worldwide through 23 company-owned foreign sales subsidiaries and through a network of 60 independent distributors. Their products are distributed in Africa, Asia, Australia, Europe, Central and South America, Canada, the Caribbean, Mexico, and the Middle East. They also offer their products on airlines, cruise ships, international company-owned websites and in international company-owned retail stores, which more than 100 accessory retail stores, and also multi-brand stores and outlet stores in select international markets. Fossil products are also sold through licensed and franchised FOSSIL retail stores and kiosks in certain international markets, as well as websites in Australia, Germany, the United Kingdom, and Singapore. Fossil also distribute their product to international online shopping website such as ZALORA and LAZADA. In the part of weaknesses of distribution for FOSSIL GROUP is they provide limit stocks in all the retail shop or outlet...

Similar Documents

Premium Essay

Casio Watches - Market Analysis, Research Methodology and Customers

...CASIO IN LUXARY WATCH INDUSTRY Market Analysis The mission of Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio strongly believes that they add fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which Casio’s opinion will create markets of their own, produce economic and technological ripple effects. Strategic advantages of Casio in product development are realized by focusing on the following two core areas: 1. Superb product planning driven by accurate assessments of people's needs 2. Superior technologies to make products that meet those needs Competitive strategy in the luxury watchmaking industry: Per Michael Porter, the three fundamental competitive strategies for outperforming competitors in a long term perspective in luxury watch market are (i) differentiation, (ii) overall cost leadership and (iii) focus. These strategies are defined using the criteria of strategic advantage and strategic target. In order to implement these strategies correctly, companies need to develop different skills, gather particular resources and have an adequate organization of the company as in the following figure. Each of these strategy provide defense against the Porter’s five forces. Companies usually set one of these strategies as their primary target, but it is rare to find these strategies totally......

Words: 4305 - Pages: 18

Premium Essay

Fossil Inc.

...FOSSIL , INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning, 1993, Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings, Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering (IPO). He faced the welcome challenge of making effective use of these new funds. FOSSIL’S CREATION AND GROWTH After he dropped out of Texas A&M, Tom set up business outside Texas Stadium in suburban Dallas. He worked as a ticket-broker, or as some would say, scalper, and sold enough hard-to-get tickets to sporting events and concerts to build his savings to over $200,000. In 1984, at the age of 24 and not looking forward to a future as a ticket scalper, he sold out to his partner and began a search for new opportunities. Tom’s older brother, Kosta, 31 at the time, was a merchandise executive at a large Dallas department store chain, Sanger Harris. Kosta had noted the recent success of Swatch fashion watches and was aware that watches and other goods could be imported from the Far East at very low cost. On a visit to Hong Kong, Tom studied a number of potential products for import including toys and stuffed animals before following Kosta’s advice and returned to......

Words: 5867 - Pages: 24

Free Essay

Titan Industries

...TITAN INDUSTRIES Promoted in the mid-Eighties by the Tata Group and Tamil Nadu Industrial Development Corporation Limited (TIDCO), Titan Industries is a unique instance of how ideas can be taken from scratch and transformed into winning brands that generate value, create entire market spaces and then consistently dominate these spaces Business divisions- Time product division Jewellery divison Eyewear Precision engineering Even as the Indian economy encountered a challenging 2011-12, the Company recorded its best-ever performance. In 2011-12, the Company’s sales income grew by 36.5% to Rs. 8,970.86 crores compared with Rs. 6,570.86 crores in the previous year. Creditably, the percentage growth of our bottom lines was higher: profit before tax grew by 40% to Rs. 838.44 crores, while net profit grew by 39.4% to Rs. 600.16 crores. Even though the Indian economy grew slower in 2011-12, Titan Industries Limited reported a stronger growth on account of a deep understanding of consumer preferences, product differentiation, new product launches and professional brand management INDIAN WATCHES MARKET Only 27% of all Indians own a watch. This statistic demonstrates the significant potential for growth, particularly as Indians become more affluent and style-conscious. The Indian watches market is estimated at around 53 million units in 2011, valued at approximately Rs. 4,500 cr. The market grew by about 14% in 2011. The......

Words: 853 - Pages: 4

Premium Essay

The Watch Industry

...THE WATCH INDUSTRY Even though the watch industry is better known for its Swiss origin, since 2010 major players from different parts of the globe have had an impressive growth in the watch market with very good results. There are several types of watches included in the production and they include, but are not limited to: Automatic watches, Chronograph watches, mechanical watches, fashion watches and luxury watches. Watches are made of different materials, including steel, precious metals, gold-steel and other materials. Steel watches lead the market with 55% units of production giving as a result a growth of 1.6% in the overall watch market. “Other materials” (carbon fiber, silicone rubber, ceramic) come in second place with 28% units of production and which volumes gained more than one million units in 2014. Mechanical and electronic watches have gained value and increased its production in the number of pieces (+8.8%) generating almost 80% of turnover in the exports (Exhibit 1.1 – CHF: Swiss Franc). Watch Types – exhibit 1.1 MAIN MARKETS Asia took more than half of all Swiss exports (53.2%) with a great improvement in the first half of 2014 in Hong Kong. The profile of China was similar to the one in Hong Kong with a wider fluctuation range. Finally, Japan had a very good year in 2014 as well, with a great growth where Swiss exports rose by 15.2%. European market growth was subdued ending with a decline. The European economic situation played a major role.......

Words: 5218 - Pages: 21

Premium Essay

Fossil's Marketing Plan Week 5 Team

...Fossil’s Marketing Plan Team C MKT/421 November 14, 2013 Don Braunstein   Fossil Group Fossil Group has been in business since1984 serving consumers globally with a total of 4,400 locations worldwide (Fossil Inc., 2013). The organization has a strong retail presence because it caters to a variety of consumers, strategically developing and acquiring new lines of products to meet consumer demand. The products range from bags, belts, eye wear, leather goods, and watches. Their largest line and focal product are watches. Each brand is made to appeal to both men and women. Each line of watches focuses on a different type of consumer, the elegant and bold female consumer is the Michele design. For the casual every day wear male consumer, there is the Relic design which is made to stand up to everyday use. Fossil is an innovated company that focuses heavily on developing their brand through new product lines, as well as establishing new industrial footprints. Fossil’s brand establishes social responsibility by giving back to the community through fundraising and volunteerism through their Fossil Foundation (Fossil Inc., 2013). The Fossil Brand is a reputable, successful organization because of its strategic marketing techniques. Innovation of a Product Fossil brand would like to expand an existing product line to appeal to the younger consumer. The organization’s plan is to innovate the existing Relic watch and tailor the......

Words: 6479 - Pages: 26

Free Essay

Swiss Watches Industry Analysis

...SWISS WATCHES - Industry Analysis - Student: Calin Mihai - Daniel Master: MBAE AIA E Course Title: Strategic Management Course Instructor: Popescu Cristian Introduction Country Economic Overview Switzerland is a standout amongst the most well off, macroeconomically steady and exceedingly aggressive nations on the planet. The nation has accomplished its aggressiveness in spite of a landlocked area, absence of normal assets and a little residential business sector. Stable political establishments, gradualist strategy changes and financial mix with the EU27 are at the center of Swiss macroeconomic aggressiveness. Swiss microeconomic intensity is driven by an exceptionally solid national business environment over the jewel, and 4 very creative, send out orientated, co-found bunches: Financial Services, Precision Engineering (counting watchmaking), Biopharmaceuticals, and Medical Technology. These bunches have however created notwithstanding a nonattendance of deliberate government group arrangements. To support and update its national intensity, we prescribe the Swiss government execute an incorporated bunch procedure, facilitate its scattered monetary policymakers around an arrangement of national financial destinations, lessen non-duty boundaries to exchange, establish changes to make beginning up and slowing down organizations less demanding, and fit business, assessment and speculator insurance......

Words: 6350 - Pages: 26

Free Essay

The Birth of the Swatch

...For the exclusive use of B. Tu 9-504-096 REV: NOVEMBER 22, 2004 YOUNGME MOON The Birth of the Swatch Ten years ago, the people on the original Swatch team asked a crazy question: Why can’t we design a striking, low-cost, high-quality watch and build it in Switzerland? The bankers were skeptical. A few suppliers refused to sell us parts. They said we would ruin the industry with this crazy product. But the team overcame the resistance and got the job done. — Nicolas Hayek1 In 1993, Swatch was the best-selling watch in the history of the watch industry. In 1992 alone, it sold 27 million units, while cumulative sales surpassed 100 million units (see Exhibit 1). In addition, it was widely acknowledged that the entire Swiss watch industry had been on the brink of disaster when the Swatch had been introduced 10 years ago; the phenomenal success of the Swatch was considered by many to have been a key factor in its resurgence. At the management level, much of the credit for the turnaround had been directed toward Nicolas Hayek, CEO of the Societe Suisse de Microelectronique et d’Horlogerie (SMH), which controlled nine global Swiss brands including Swatch. Over the past 10 years, Hayek had led the way for the success of the Swatch by committing SMH to a business strategy that in many ways defied industry wisdom about how global watch companies should be run. This strategy was based on a strict commitment to vertical integration (the company assembled all of...

Words: 7176 - Pages: 29

Premium Essay

Shoppers Stop Retail Analysis

...Retail Management Strategies: Shoppers Stop Retail Visit J. Shiveen Page | 1 INDIAN RETAIL INDUSTRY: The Indian Retail Sector has undergone rapid transformation by setting scalable and profitable retail models across various categories and formats. Traditional markets are making way for departmental stores, hypermarkets, supermarkets and specialty stores. The modern malls cater to shopping, entertainment and food, all under one roof.      Indian Retail Market Share: 30% of GDP Share of retail in private consumption: 53.3% Total retail market: Rs. 1,948,916 cr. Organized retail market: Rs. 126,680 cr. (6.5% of total market) Growth rate of organized retail: 17.39% YOY Page | 2 KEY DRIVERS OF THE ORGANISED RETAIL INDUSTRY: Favorable demographics, rising income as a trickledown effect of the rising GDP are among the major reasons for the retail boom. Other reasons for retail boom are: Exposure to international trends; Technology; Fluidity; Increasing Middle class consumption growth. BRAND PROFILE: HEADQUATERS INDUSTRY TYPE STATUS COMPANY SIZE NUMBERS OF STORES 2011 REVENUES NET PROFIT TOTAL RETAIL AREA FOUNDED Eureka Towers,9th Floor, B Wing, Mindspace, Link Road, Mumbai, Maharashtra-400064 Retail Public Company Operating 8000 employees 49 Rs. 439.2 crore Rs. 11.7 crore 3.93 million sq. ft. 1991 “Feel the experience While you shop” Page | 3 Vision: To be a global retailer in India & maintain no.1 position in Indian market in Department......

Words: 4075 - Pages: 17

Free Essay

Chapters

...GM614 Global Advertising Professor Christin Walth Jenessa Carder, Chia-Ying Chen, Fango Lin, Yi-Hsuan Su, Ya-Ling (Claire) Wang, Winette Yee May 5, 2010 Swatch: The Global Watch The IMC Plan in Brazil, Japan, and Switzerland 1 Statement of Purpose Swatch (‗Swiss‘ + ‗watch‘) watches, created under the management of Nicolas Hayek, are fashion statements and pop-culture icons. They feature witty, outlandish designs that use intense colors and are youthful, provocative, stylish, and unpredictable. The mission of the IMC campaign is to tie the brand image with creative art in order to tell the brand story, strengthen Swatch‘s brand identity among the target audience (young students or professionals, aged 18-25) globally, and consistently incorporate different and relevant mediums (print ad, website, MTV – user-generated content, and online communities) to reach the target audience. The multi-country marketing analysis of The Swatch Group will aid in developing the IMC strategy and campaign for Swatch‘s CreArt (‗creativity‘ + ‗art‘) Collection in the following three countries: Brazil, Japan and Switzerland. When reading this, please be aware that Swatch did not impose an integrated marketing campaign in Brazil; rather, they only held one event and communicated to customers through Twitter. Therefore, the Brazil section is composed mostly of what The Swatch Group should do in order to meet their objectives. Furthermore, the cultural dimensions and components that will......

Words: 39383 - Pages: 158

Premium Essay

The Swatch Group

...9 -5 1 2 -0 5 2 REV: FEBRUARY 10, 2012 ROHIT DESHPANDÉ KAROL MISZTAL DANIELA BEYERSDORFER The Swatch Group Most people of my age would probably never have bought an Omega. Their father would wear one, and their son would own one. We have therefore lost part of this generation, definitely. — Stephen Urquhart, President, Omega In 2006, when I told the press before the Olympic Games in Turin that the objective of Omega is to overtake Rolex, its natural competitor, people were smiling and saying that Rolex is in a different league, up there. But this positioned Omega, inside and outside, totally. — Nick Hayek, CEO, Swatch Group On the afternoon of March 15, 2011, the only day closed for visitors during Baselworld, the major global watch and jewelry trade show held in Basel, Switzerland, Nick Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, completed a series of informal meetings with his watchmaking counterparts. After all that had been said behind the glamorously showcased watch collections, Hayek lit a cigar to reflect on the discussions’ impact on his watchmaking empire. The late Nicolas G. Hayek (hereafter Hayek Sr.), the charismatic founder of the Swatch Group (and Nick Hayek’s father) who passed away nine months ago, would have applauded the group’s exceptional 2010 results which encouraged the company to set a sales goal of 10 billion Swiss Francs (CHF) within the next four to five years (see Exhibit 1 for the group’s key......

Words: 9718 - Pages: 39

Premium Essay

Health and Safety

...EFFECTS OF ORGANIZATIONAL HEALTH AND SAFETY POLICIES ON EMPLOYEES’ PERFORMANCE IN LARFARGE (WAPCO) PLC. EWEKORO, OGUN STATE. 2012 EFFECTS OF ORGANIZATIONAL HEALTH AND SAFETY POLICIES ON EMPLOYEES’ PERFORMANCE IN LARFARGE (WAPCO) PLC. EWEKORO, OGUN STATE. BY BADEKALE OLUSEUN FELIX B.Sc. INDUSTRIAL AND LABOUR RELATIONS (OOU) MATRIC NO: 165802 BEING A RESEARCH WORK SUBMITTED TO THE DEPARTMENT OF SOCIOLOGY, FACULTY OF SOCIAL SCIENCES IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF MASTERS IN INDUSTRIAL AND PERSONNEL RELATIONS (M.I.P.R) UNIVERSITY OF IBADAN, NIGERIA SEPTEMBER, 2012. BADEKALE, Oluseun Felix. B.Sc. ILR (OOU) Matric. No. 165802 Page 1 EFFECTS OF ORGANIZATIONAL HEALTH AND SAFETY POLICIES ON EMPLOYEES’ PERFORMANCE IN LARFARGE (WAPCO) PLC. EWEKORO, OGUN STATE. 2012 CERTIFICATION This is to certify that this project was carried out by BADEKALE OLUSEUN FELIX under my supervision ………………………………… DR. E.E. OKAFOR ……………………………… DATE BADEKALE, Oluseun Felix. B.Sc. ILR (OOU) Matric. No. 165802 Page 2 EFFECTS OF ORGANIZATIONAL HEALTH AND SAFETY POLICIES ON EMPLOYEES’ PERFORMANCE IN LARFARGE (WAPCO) PLC. EWEKORO, OGUN STATE. 2012 DEDICATION This research work is dedicated to the glory of God Almighty who within all ups and down has chosen to make this a success. BADEKALE, Oluseun Felix. B.Sc. ILR (OOU) Matric. No. 165802 Page 3 EFFECTS OF ORGANIZATIONAL HEALTH AND SAFETY POLICIES ON EMPLOYEES’ PERFORMANCE IN......

Words: 22004 - Pages: 89

Premium Essay

Cornalcornalcornal

...Contemporary Developments in Business and Management Kenneth Fee The University of Sunderland © 2013 The University of Sunderland First published September 2013 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without permission of the copyright owner. While every effort has been made to ensure that references to websites are correct at time of going to press, the world wide web is a constantly changing environment and the University of Sunderland cannot accept any responsibility for any changes to addresses. The University of Sunderland acknowledges product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK. Contents Introduction vii Unit 1 The contemporary world of business and management Introduction 1.1 1.2 The global business environment The importance of developments in the global environment Case Study 1.3 Organisational decision making and performance vii 1 3 10 14 17 19 19 20 Self-assessment questions Feedback on self-assessment questions Summary Unit 2 Globalisation Introduction 2...

Words: 84990 - Pages: 340

Free Essay

Gmat

...GMAT GRADUATE MANAGEMENT ADMISSION TEST McGraw-Hill’s 2008 Edition James Hasik Stacey Rudnick Ryan Hackney New York | Chicago | San Francisco | Lisbon London | Madrid | Mexico City | Milan | New Delhi San Juan | Seoul | Singapore | Sydney | Toronto Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-151120-2 The material in this eBook also appears in the print version of this title: 0-07-149340-9. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george_hoare@mcgraw-hill.com or (212) 904-4069. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all......

Words: 234594 - Pages: 939

Premium Essay

Test

...Instructor’s Manual Operations and Process Management: Principles and Practice for Strategic Impact Second Edition Nigel Slack Stuart Chambers Robert Johnston Alan Betts ISBN: 978-0-273-71852-9  Pearson Education Limited 2009 Contents Part 1: Teaching Guide ........................................................................................................................................ 7 Chapter 1: Operations and processes.................................................................................................................... 8 Chapter 2: Operations strategy ........................................................................................................................... 12 Chapter 3: Supply network design...................................................................................................................... 19 Chapter 4: Process design 1 – positioning.......................................................................................................... 22 Chapter 5: Process design 2 – analysis ............................................................................................................... 26 Chapter 6: Product and service design processes ............................................................................................... 31 Chapter 7: Supply chain management ......................................................................................................................

Words: 179416 - Pages: 718

Premium Essay

Mass Media

...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....

Words: 146891 - Pages: 588