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Cause and Affect of Advertising

In: Social Issues

Submitted By rayenglehart
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CAUSE AND EFFECT OF ADVERTISING Recently, advertising can be found everywhere from newspaper, TV, online channels or even at home flyers. In some ways, it contributes as a must-have part of modern people’s lives. Advertisements take place widely as a result of several reasons, and they often have big impacts on the receivers who receive the messages from these advertisings. On one hand, it’s easy to identify that there are three major reasons for advertising. First of all, the most common reason is, to the companies or the economic groups, to build up the brand identities in the consumers’ mindsets. For instance, when a new product is launched, a company wants to publicly announce it to the consumers. Taking advance on all the channels of advertising, it’s easy for the company to convey the message emotionally and physically to the end-users. In this case, the receivers start recognizing the brand name, the usage, the image as well as the specifications of the product. The company made one important step to success. Secondly, especially useful to the government policies, another reason for advertising is to educate widespread all the receivers. For example, in 2010, Canada was getting more diverse with immigration of many people from all over the world. In order to educate all its citizens about “Against racism”, the government embraced advertising to transfer their message. As a result, all the citizens, after watching the advertisement, have recognized that it’s illegal to judge others based on their races, religions, or even languages. What is more, everybody has taken part in calling actions for anti-discrimination. Moreover, by using advertising, a country is able to advertise their attractions globally to everyone. How can the travelers know what local places other countries have to decide whether they should visit or not. As is often a case, the countries...

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