Premium Essay

Caveman Case Solution

In: People

Submitted By lolbabu
Words 328
Pages 2
Question: How has this caveman shaped the insurance industry in USA?
GEICO’s success has been largely attributed to its widespread television and radio direct-response advertising campaigns and adding to it, the ‘Caveman’ campaign was both humorous and appealing in a sense that no other company would try to show anything like this before. GEICO came up with an idea to engage its target consumers more with their promotional activities through electronic media and they almost pulled the consumers to see and like the funny acts of the ‘Caveman’. Created by Martin Agency, this fictional character would come on the TV screen with an invented slogan – ‘GEICO.com. So easy, a caveman can do it’.
As we know, television is primarily used as an effective print media for all sorts of businesses and thus GEICO effectively used it to make their customers familiar with their website address (GEICO.com) and its functions – which relates to its simplicity of ordering and enjoying the service through online costing less amount of time for the consumers. The impacts that the Caveman campaign had in USA’s insurance industry are: * Through a sophisticated yet funny character ‘Caveman’, GEICO successfully portrayed that anyone and almost everyone can operate their website. The message was so simple that it became a phenomenon in that time resulting huge amount of website hits, eventually leasing to more effective consumer response for GEICO. * The humor of the ads would result in immense popularity of the Caveman character resulting high consumer response both in the brand recognition as well as the insurance selling in USA during that period. * The caveman looked as usual as such characters should look and dressed in designers cloths; they also had their own personalities and possessions which attracted the visitors, kids and the desired consumers of GEICO. * This...

Similar Documents

Premium Essay

History and Uses of Biometrics

...recognition------------------------------------------------------------------------------3 Ancient finger prints---------------------------------------------------------------------------4 II. Types of Biometrics A. Physiological-------------------------------------------------------------------------------4 DNA fingerprinting-----------------------------------------------------------------------5 IRIS Recognition--------- ----------------------------------------------------------------5 B. Behavioral-----------------------------------------------------------------------------------6 HISTORY AND USES OF BIOMETRICS Biometrics which is a Greek term for bio-life and metrics-measure has been used since caveman time on cave paintings by putting a handprint next to the painting to distinguish the artist so everyone knows who painted it and later in in china parents hand printed and foot printed their children to identify while and Egyptian merchants and traders were identified by physiological descriptions to tell who were the trusted traders of successful transactions and those new to the marketplace. Today biometrics is the use of both physiological and behavioral sciences to identify and secure work sites that are critical to the ways we bank and do business. Biometrics has been used for identification and through the years has changed to secure important papers and even our identities and workplaces. The first known uses of......

Words: 1291 - Pages: 6

Free Essay

Holy Cow

...Holy Cow! In today’s world the issue of meat eating raises a lot of controversial questions. Many people believe that human intelligence should guide us to forbid from killing animals. This belief is far from my opinion. I was raised in an omnivore family. My father eats over five kilograms of meat every day. He’s strong and healthy. I find it funny how depressed he sometimes gets when he comes home from work and sees that mom made a soup for dinner. It seems like he’s closer to the primitive caveman than any modern human can still be, and this leads me to think that forbidding of meat eating is just as unethical as, some may think, eating it is. Humans are carnivores designed to eat meat. The evidence of thorough research proves that the human body is more of the carnivore than herbivore. The length of our digestive tract is similar to carnivores’. Our stomachs produce hydrochloric acid that breaks down a variety of food by activating protein-splitting enzymes. The HCL is nowhere to be found in herbivores’ organisms. Also, the presence of the multiple stomachs declares a tremendous difference between us and herbivores. These few and a lot more differences destroy the popular claim that people should follow a non-meat diet. The answer to what we should eat is deeply encoded in the structure of our bodies (Comparison Between). The studies also show that going back to Stone Age nutritional habits can be very beneficial. Dr. Staffan Lindeberg, an expert in this field,......

Words: 1545 - Pages: 7

Premium Essay

Management

...KEL533 MOHANBIR SAWHNEY It’s a New Day: Microsoft’s Office 2007 Launch Campaign In April 2007 Jordan Passon, advertising director for Microsoft Office, sat at her desk poring over a stack of marketing materials for the upcoming launch of Office 2007. She was both excited and concerned. Her excitement came from the fact that Office 2007 was the most significant update to the product in twelve years. At the same time, Passon was concerned because Office was a mature and widely-accepted product, and evidence suggested target customers felt little need to upgrade. Furthermore, the last Office product launch in 2003 had failed to meet expectations for creating the desire to upgrade. Passon turned her attention back to the materials with the knowledge that her team had little time to finalize the components of the campaign. Microsoft’s Office Business Office had been a major part of Microsoft’s business for nearly twenty years. By 2009, the vast majority of enterprises used some version of Microsoft Office, making it Microsoft’s largest product. 1989–2002: An Integration Revolution Microsoft Office, a set of interrelated desktop productivity applications, servers, and services, collectively referred to as a “suite,” was introduced by Microsoft in 1989 on Apple’s Macintosh operating system, with a version for Windows released in 1990. The first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. The “Pro” version of Office......

Words: 4473 - Pages: 18

Premium Essay

Countertrade

...CounterTrade University of Phoenix MGT 448 April 17, 2011 Since the beginning of civilization, trade has existed. For thousands of years, nations have traded silk, spices, precious metals as well as animals. As centuries pass, trade between nations has advanced in terms of products. Today, nations deal in trading countless types of products including electronics, liquor, and military equipment. One type of trading among nations is known as countertrade. Countertrade is an association between two parties in which goods and/or services are traded for goods and/or services as an alternative to money. These parties can be between companies as well as countries. For example, a large company in Europe can trade a local product as a form of payment to another company in the United States for a particular American product. If a nation’s currency is not exchangeable or no good overseas, they may offer a commodity or other product in place of cash (Gonzales, 2011). One of the most familiar events involving countertrade was between global soft drink giant, Pepsi and the former U.S.S.R. who had limited access to foreign currency due to its communist ideology. In 1972, Stolichnaya Vodka was used as payment to Pepsi by the Soviet nation for shipping syrup to the U.S.S.R. Pepsi became the first foreign product sold in the U.S.S.R. Because of this incident, Pepsi now has the marketing rights of all Stolichnaya Vodka in the United States (West, 1996). There......

Words: 9057 - Pages: 37

Free Essay

Fad Diets

...of what a fad diet consists of. One definition is any weight loss plan that quickly gains popularity and may become unpopular just as quick. A more specific definition is any weight loss program or aid that promises to produce dramatic weight loss in a very short amount of time. Each type of fad diet varies in the amount of food that is restricted and what types of foods may be restricted. Are fad diets healthy? The basis of these diets is usually a very restricted diet that may even eliminate certain food groups all together. Research has shown that in order to obtain the amount of nutrients our body needs on a daily basis we must consume a balanced and varied diet. Fad diets do not allow consumers to eat a well-balanced diet in most cases which causes the lack of nutrients to the body. In particular, the diets that eliminate certain foods from a person’s diet completely put the person at risk for nutrient deficiencies. Many of the diet authors will suggest that consumers take daily supplements to make up for the lost nutrients; however supplements do not provide all the plant chemicals and nutrients that our bodies need to function properly. Another risk of these diets is that they produce rapid weight loss but do not teach the person about long-term weight management. There is also a misconception portrayed by the diet authors that there is no need to increase your amount of physical activity for weight loss to occur. Many of these diets actually increase your risks......

Words: 19274 - Pages: 78

Premium Essay

Technology Development

...Chapter 1 INTRODUCTION From the caveman, the tribal men and up to the new man of our modern age information has always been the root of all decisions concerning, human activities. But the way of treating information has evolved from ages to ages. We have finally reached the time of Information Technology. At start Information Technology was considered as a new and sophisticated means used in conducting business. With globalization and the integration of national economies, Information Technology has become an inevitable and a ‘must’ tool for conducting business. Today many economies embrace information technology to be more competent and to develop competitive advantages. In this study we will focus on the implementation of e-government: The case of e-judiciary in Mauritius. E-government is the application of IT in the provision of government and services with an aim of minimizing the burden of public administration and the business activities to its citizens. According to Wikipedia, e-government refer to “government use of information and communication (ICT) to exchange information and services with citizen (government- to-citizen, or G2c), businesses (Government-to-business, or G2B), and other arms of government ( Government-to-government, or G2G)”. In Mauritius e-government is available at http://www.gov.mu The component that need to be installed for e-government to be effective include websites for assessment of information, improvement of service delivery,......

Words: 16538 - Pages: 67

Premium Essay

Problem Solving for Manager

...Creative Problem Solving for Managers Second edition How can managers tackle complex problems? How do you encourage innovation? How do you implement new solutions? Is creativity the key to management success? This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case studies and examples from a variety of business situations, Creative Problem Solving for Managers explores a wide range of problem solving theories and techniques, illustrating how these can be used to solve a multitude of management problems. Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Features include: ■ ■ ■ ■ ■ Blocks to creativity and how to overcome them Key techniques including lateral thinking, morphological analysis and synectics Computer-assisted problem solving Increased coverage of group problem solving techniques New website containing in-depth cases and a PowerPoint presentation As creativity is increasingly being recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike. Tony Proctor is Professor in Marketing at Chester University College Business School and was formerly Senior Lecturer in Marketing and Head of the Department of Management at Keele University. Creative Problem Solving for Managers Developing......

Words: 109777 - Pages: 440

Premium Essay

Why Sex Is Fun

..."Why is Sex Fun? is the best book on the subject I've read. This lively exploration of our sexual heritage offers fascinating reading for anyone curious about why lovers do what they do." -Diane Ackerman, author of A Natural History of the Senses "I am so jealous of Jared Diamond, for he writes with such an elegant simplicity! Here, he takes a loot at the endlessly fascinating topic of human sexuality His convincing arguments should persuade xm that there are very special reasons why we evolved to use sex for recreation as well as for procreatim whereas most other mammals are denied that pleasure.... It is a great little book, by one of the worlds foremost biological philosophers." -ROGER Shohl Professor of Physiology Monash University Australia "Once again Jared Diamond provides us with answers to questions we may never have stopped to ask, but wish we had. In this long essay Diamond explains that recreational sex, while not unique to humans, is a rare behavior in the animal world. Above all, we learn, sexual activity divorced fron procreation is not only part of what it is to be human, but the very crux of our evolutionary success." -Bettyaxn Kevles. author of Naked to the Bonn Medical Imaging in the Twentieth Centnty The Science Masters Series is a global publishing vonture consisting of original science books written by leading scientists and published by a worldwide team of twenty-six publishers assembled by John Brockman. The series was conceived by Anthony Cheetham of......

Words: 44494 - Pages: 178

Premium Essay

Asdf

...Copyright © 2013 by William A. Cohen. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-177863-3 MHID: 0-07-177863-2 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07177862-6, MHID: 0-07-177862-4. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. TERMS OF USE This is a copyrighted work and The McGraw-Hill Companies, Inc. (“McGraw-Hill”) and its licensors reserve all rights in and to the work. Use of this work is subject to these terms. Except as permitted under the Copyright Act of 1976 and the right to store and retrieve one copy of the work, you may not decompile, disassemble, reverse engineer, reproduce, modify, create derivative works based upon, transmit, distribute,...

Words: 87486 - Pages: 350

Free Essay

The Game - Neil Strauss

...DJ Monkeyboy (http://www.djmonkeyboy.com). "The Randall Knife": Words and Music by Guy Clark © 1983 EMI APRIL MUSIC INC. and GSC MUSIC. All Rights Controlled and Administered by EMI APRIL MUSIC INC. All Rights Reserved. International Copyright Secured. Used by Permission. In order to protect the identity of some women and members of the community, the names and identifying characteristics of a small number of incidental characters in this book have been changed, and three minor characters are composites. THE GAME COPYRIGHT © 200 5 BY N E I L STRAUSS. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address HarperCollins Publishers Inc., 10 East 53rd Street, New York, NY 10022. HarperCollins books may be purchased for educational, business, or sales promotional use. For information please write: Special Markets Department, HarperCollins Publishers Inc., 10 East 53rd Street, New York, NY 10022. FIRST EDITION Art direction and design by Michelle Ishay / Richard Ljoenes Cover design by Richard Ljoenes Interior design by Kris Tobiassen / Richard Ljoenes Interior...

Words: 151995 - Pages: 608

Premium Essay

Booksnce of Mother

...BODY LANGUAGE How to read others’ thoughts by their gestures ALLAN PEASE is the managing director of a management consultancy company based in Sydney, Australia. He produces books, films, and cassettes that are used by numerous organisations around the world to train personnel in communication skills. He did ten years’ study, interviewing and research before writing BODY LANGUAGE. Overcoming Common Problems BODY LANGUAGE How to read others’ thoughts by their gestures Allan Pease First published 1981 by Camel Publishing Company, Box 1612, North Sydney, 2060, Australia Copyright © Allan Pease 1981 First published March 1984 by Sheldon Press, SPCK Building, Marylebone Road, London NWl 4DU Tenth impression 1988 All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. British Library Cataloguing in Publication Data Pease, Allan Body language. – (Overcoming common problems) 1. Nonverbal communication I. Title II. Series 001.56 P99.5 ISBN 0-85969-406-2 Printed in Great Britain at the University Printing House, Oxford Contents Contents Acknowledgements Introduction A Framework for Understanding Territories and Zones Palm Gestures Hand and Arm Gestures Hand-to-Face Gestures Arm Barriers Leg Barriers Other Popular Gestures and Actions Eye Signals......

Words: 41634 - Pages: 167

Premium Essay

We the Poeple

...DOWNLOAD ANY OF THE THREE POKER AUTO CARD READER CALCULATORS FOR FREE JUST CLICK ON ANY OF THE THUMBNAIL IMAGES ON THE LEFT TO DOWNLOAD THEM DIRECTLY OR CLICK THE LINK FOR ONLINE VIDEO PRESENTATION. THEY ARE FREE PROVIDED YOU SIGN UP AT ONE OF THE SUPPORTED POKER ROOMS AND MAKE THE RELEVANT MINIMUM DEPOSIT THE CALCULATORS ARE ENDORSED BY PRO'S AND THEY WILL TRAIN YOUR MIND TO PLAY POKER CORRECTLY AND WILL STOP YOU LOSING MONEY. MOST PROFESSIONAL PLAYERS USE A CALCULATOR - EVEN MULTIPLE CALCULATORS AT THE SAME TIME. THEY WILL TRAIN YOU TO RECOGNIZE CERTAIN SITUATIONS, AS WELL AS GIVE YOU VALUABLE STATISTICAL ODDS AND POTODDS IMPROVING BOTH ONLINE AND OFFLINE GAMEPLAY. THE MONEY THAT YOU DEPOSIT AT ANY OF THE SUPPORTED POKERROOMS TO GET YOUR FREE LICENCE KEY IS STILL YOURS AND BELONGS TO YOU. IT IS JUST TO VERIFY YOUR IDENTITY AND TO ACTIVATE YOUR POKER ACCOUNT. THE CALCULATORS ARE COMPLETELY FREE……... - ENJOY THE CALCULATOR BODY LANGUAGE How to read others’ thoughts by their gestures ALLAN PEASE is the managing director of a management consultancy company based in Sydney, Australia. He produces books, films, and cassettes that are used by numerous organisations around the world to train personnel in communication skills. He did ten years’ study, interviewing and research before writing BODY LANGUAGE. Overcoming Common Problems BODY LANGUAGE How to read others’ thoughts by their gestures Allan Pease First published 1981 by Camel Publishing Company,......

Words: 41805 - Pages: 168

Premium Essay

4 Hour We

...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my......

Words: 47316 - Pages: 190

Free Essay

Book

...THE PLAYER Good game design is player-centric. That means that above all else, the player and her desires are truly considered. Rather than demanding that she do something via the rules, the gameplay itself should inherently motivate the player in the direction the designer wants her to go. Telling players they must travel around the board or advance to the next level is one thing. If they don’t have a reason and a desire to do it, then it becomes torture. In creating a game, designers take a step back and think from the player’s viewpoint: What’s this game about? How do I play? How do I win? Why do I want to play? What things do I need to do? MEANINGFUL DECISIONS Distilled down to its essence, game design is about creating opportunities for players to make meaningful decisions that affect the outcome of the game. Consider a game like a boxing match. So many decisions lead up to the ultimate victory. How long will I train? Will I block or will I swing? What is my opponent going to do? Where is his weakness? Jab left or right? Even those few, brief questions don’t come close to the myriad decisions a fighter must make as he progresses through a match. Games invite players into similar mental spaces. Games like Tetris and Chess keep our minds busy by forcing us to consider which one of several possible moves we want to take next. In taking these paths, we know that we may be prolonging or completely screwing up our entire game. The Sims games and those in...

Words: 111961 - Pages: 448

Premium Essay

Business and Managment

...I PRAISE FOR The 4-Hour Workweek "It's about time this book was written. It is a long-overdue manifesto for the mobile lifestyle, and Tim Ferriss is the ideal ambassador. This will be huge." —JACK CANFIELD, cocreator of Chicken Soup for the Soul®, 100+ million copies sold "Stunning and amazing. From mini-retirements to outsourcing your life, it's all here. Whether you're a wage slave or a Fortune 500 CEO, this book will change your life!" —PHIL TOWN, New York Times bestselling author of Rule #/ "The 4-Hour Workweek is a new way of solving a very old problem: just how can we work to live and prevent our lives from being all about work? A world of infinite options awaits those who would read this book and be inspired by it!" —MICHAEL E. GERBER, founder and chairman of E-Myth Worldwide and the world's #1 small business guru "This is a whole new ball game. Highly recommended."—DR. STEWART D. FRIEDMAN, adviser to Jack Welch and former Vice President Al Gore on work/ family issues and director of the Work/Life Integration Program at the Wharton School, University of Pennsylvania "Timothy has packed more lives into his 29 years than Steve Jobs has in his 51." —TOM FOREMSKI, journalist and publisher of SiliconValleyWatcher.com "If you want to live life on your own terms, this is your blueprint." —MIKE MAPLES, cofounder of Motive Communications (IPO to $260M market cap) and founding executive of Tivoli (sold to IBM for $750M) "Thanks to Tim Ferriss, I have more time in my......

Words: 47316 - Pages: 190