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Cedie

In: English and Literature

Submitted By jcposecion
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Greetings!
We are Marketing students from the University of the Philippines Visayas. We are conducting a study about the logistics of baked products. Your direct and honest answers will be highly appreciated. Rest assured that your answers will be treated with utmost confidentiality. Thank you very much for your cooperation.
The Researchers
Please put O before your choice.
Ex.
Have you eaten Original Biscocho Haus (OBH) Biscocho? (Choose only one)
=Yes, proceed to Question No. 3
=No, proceed to Question No. 2

1. Have you eaten Original Biscocho Haus (OBH) Biscocho? (Choose only one)
=Yes, proceed to Question No. 3
=No, proceed to Question No. 2

2. Why do you not consume biscocho? (Check all that apply)
=Bad taste =Not available =Bad quality =Brittle
= Rough texture =Broken =Others, please specify ______________

3. In what branch do you buy OBH biscocho? (Choose all that apply) Robinsons Place Iloilo
= SM City Iloilo
= Rosary Bldg, Iznart St.
= JM Basa-Ortiz St
= The Shops @ Atria
= Gaisano Capital
= Molo, Iloilo City
= Pavia, Iloilo
= OBH Main Branch, Jaro, Iloilo City
= Passi City
= Gaisano Grand Roxas, Capiz
= Gaisano Market Place, Roxas, Capiz
= Gaisano Capital Kalibo, Aklan
= Gaisano Grand Mall, Antique
= SM City Bacolod
= Robinsons Place Bacolod
□ Others, please specify, ______________

Put O that corresponds to your judgment regarding Original Biscocho Haus biscocho. | Strongly Disagree | Disagree | Neither | Agree | Strongly Agree | I find the OBH biscocho to be of good quality. | | | | | | I find the price reasonable, considering the quality of OBH biscocho. | | | | | | I find the packaging appropriate to the product in terms of quality. | | | | | | I can easily buy the product at the place that I want it | | | | | | I find the price reasonable, considering the quantity of OBH biscocho. | | | | | | I can easily find OBH biscocho in places where I usually buy. | | | | | | I can easily buy the product at the time that I want it | | | | | | I find the packaging appropriate to the product in terms of quantity. | | | | | |

On the left side, rank the characteristics that you prefer in barquillos. (1 being the highest and 11 being the lowest). And on the right side, please put O of the rate chosen that corresponds to each characteristic. Legend: 1- Excellent 2- Good 3- Satisfactory 4- Fair 5- Poor

Biscocho as pasalubong Rating
___Texture 1 2 3 4 5 ___Traditional pastry 1 2 3 4 5
___Taste 1 2 3 4 5 ___The way it is cooked (in traditional way) 1 2 3 4 5
___Availability 1 2 3 4 5
___Shelf life (1-2 months) 1 2 3 4 5
___Size 1 2 3 4 5
___Color 1 2 3 4 5
___Form (Broken / Not broken) 1 2 3 4 5
___Freshness 1 2 3 4 5
___Crispiness 1 2 3 4 5

Product Packaging
___ Made in Plastic 1 2 3 4 5
___ Durability 1 2 3 4 5
___ Attractiveness of design 1 2 3 4 5
___ Size 1 2 3 4 5
___ Easy open 1 2 3 4 5
___ Transparency 1 2 3 4 5
___ Color 1 2 3 4 5
___ Sealed 1 2 3 4 5
___ Quality (Not broken) 1 2 3 4 5
___ Labels (brand, product type, mfg 1 2 3 4 5 and exp date, lot number)

Competitors
Pls. rank how OBH biscocho fair against its competitors.
Plase put O for your choices.

| Less than | Better than | Merczi Biscocho | | | Original Deocampo’s Biscocho | | | Angelina Biscocho | | | Wewin’s BiscochoBong bong’s | | |

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