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Celebrity Endorsement

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INTRODUCTION: As we look into a comparative analysis between Animated advertisements and celebrity advertisement wherein first lets discuss about what actually both are .As we all know that celebrity endorsements are very popular and persuasive as per advertisers but now when graphics industry is on boom and where maximum movies and advertisements are adapting technology in order to persuade customers we will trying to find out that what actually changed after technological changes .Through this research paper we are trying to find out that weather animated advertisement are more influencing or its still the celebrity endorsement gaining the preference.
Celebrity ,is a person who has distinct image in society it could be an actor ,actress, sportsmen politician etc.However its their skills ,attitude and attribute in order to convince prospects to buy the product .There are number of well known example of celebrity endorsement such as ,lux by sharukh khan,Suzuki hayate by Salman Khan ,bournvita by sachin tendulkar,revital,navratan ,horlicks ,airtel etc are few good examples of celebrity endorsements.Endorsements is a brand communication in which a celeb act as a spokesperson for a brand ,in such a competitive atmosphere celeb ads. Are considered to be distinct differentiation .
Animated advertisement is not a new technique but it gradually affected the way and trend of selling a good earlier it was pretended that when a person goes low with the budget they can use cell animation in order to sell product which is now changed as due o advancement of technology people are getting attracted towards animation as there are more possibilities of projecting a creativity .In fact many ads made a difference for example Zoo-zoo ads of Vodafone, big bubble ,fanta song Cadbury ,sunfeast,Axe chocolate,kitkat etc .Due to boom in computer industry we hope...

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