...OMEKIA WILLIAMSON AMERICAN INTERCONTINENTAL UNIVERSITY UNIT 3 INDIVIDUAL PROJECT BUSN300- LOWER DIVISION CAPSTONE FEBRUARY 26, 2012 Sprint, T- mobile and Cricket Wireless are three well named cell phone companies known around the world, and has recently made the top ten list in of the best cell phone providers of 2012. Today most people are looking or a cell phone provider that offers a wide range of cell phones, features with no hidden charges and fees and excellent customer service. Even though these three cell phone providers untimely aim at cell the same kind of service each one of them offers many different plans ranging in price and plan availability. Sprint offers a range of wireless and wire line communications. At the end of 2011 Sprint serves more than 55 million customers in the United States, offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile and Assurance Wireless. After much research about Sprint it seems as though they offer some of the same benefits that some of the other top cell providers like version and AT&T. I noticed that Sprint didn’t offer any prepaid plans like most cell providers do. As a marketing manager interviewing for a position I would suggest that they also get in the game and offer customers a prepaid option as well. Also as a suggest I would consider that they be the first to maybe lowering the cost of their early termination fee by about $50...
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...Today, cell phones have become a necessity rather than a luxury. The history of the cell phone can be traced back to the early ’40s. It was then that police, taxi cabs and other vehicle services began to use two way radios to communicate with one another or a central base. The first “mobile phone” was used by Swedish police in 1947. The technology was limited and drained the car battery after only 6 calls. The technology that we use today, that is towers that send signals in three directions instead of two like a bi-directional antennae, was developed in the 1960s; however, it took decades to mature into the system that we now know and use every day. AT&T petitioned the FCC for a license to use “Cellular Service,” but it was not until 10 years later in 1982 that the request was granted. The “First Generation” cell phones were bulky, weighed several pounds and had a short battery life. This meant they could only be used with any practicality in cars. The first true mobile cell phone was introduced by Motorola in 1983. Weighing in at only 28 ounces, it was light weight. The phone became known as “The Brick Phone” because of its square dimensions. Throughout the ’80s mobile phones grew in popularity, largely due to the fast improvements that were being invented which allowed the phones to become smaller and more powerful. Throughout the ’90s and into the new millennium, cell phones quickly became so common that now almost every adult and most teenagers have one. While most people...
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...Today, cell phones have become a necessity rather than a luxury. The history of the cell phone can be traced back to the early ’40s. It was then that police, taxi cabs and other vehicle services began to use two way radios to communicate with one another or a central base. The first “mobile phone” was used by Swedish police in 1947. The technology was limited and drained the car battery after only 6 calls. The technology that we use today, that is towers that send signals in three directions instead of two like a bi-directional antennae, was developed in the 1960s; however, it took decades to mature into the system that we now know and use every day. AT&T petitioned the FCC for a license to use “Cellular Service,” but it was not until 10 years later in 1982 that the request was granted. The “First Generation” cell phones were bulky, weighed several pounds and had a short battery life. This meant they could only be used with any practicality in cars. The first true mobile cell phone was introduced by Motorola in 1983. Weighing in at only 28 ounces, it was light weight. The phone became known as “The Brick Phone” because of its square dimensions. Throughout the ’80s mobile phones grew in popularity, largely due to the fast improvements that were being invented which allowed the phones to become smaller and more powerful. Throughout the ’90s and into the new millennium, cell phones quickly became so common that now almost every adult and most teenagers have one. While most...
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...Week 1 Exercise 1 Fixed Line telephones have been around since 1877 with the formation of the Bell Telephone Company. These phones were originally not made to be connected to more than one phone at a time. As the phone system advanced, fixed line telephones were all connected together through a central office. A local loop connects a house (subscriber) to the central office. A local loop is made up of a twisted pair of copper cables and has a maximum length of three miles. Being made up of these pair of copper cables gives the local loop the nickname “twisted pair.” A central office serves subscribers in a local area. Each central office has its own three digit code that is the first three digits of the phone number given to each subscriber. The last four digits in a subscriber’s phone number is unique to that subscriber. Ranging from 0000 to 9999, one central office can support up to 10,000 subscribers. Central offices can also be referred to as a local exchange. Many central offices can support more than one local exchange, some as many as twenty. Trunks connect central offices to each other and to local exchange carriers. Local exchanges are local telephone companies which provide service within a designated geographical area, or local access and transport area (LATA). A local exchange serves more than one central office. The higher the population, the more LATAs it takes to serve subscribers. Pop, or point of presence, is where a local exchange carrier...
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...with Mobile Phone Providers ECO/365 Competitive Strategies with Mobile Phone Providers The following report details cellphone analysis that will deal with cellphone services. In order for the different existing cellphone providers such as AT&T, Sprint, Verizon, T-Mobile, and Metro PCS to survive in the business market, they need to implement competitive strategies. It will establish stability and profitability in the long term. The key personnel and maintain for each service is the customer's loyalty. Mobile phone providers can have a challenge entering in today’s market. For a new company to be successful they would need to find a way to give the customers phones and service cheaper than the other companies or have a new innovative phone available. T-Mobile does not require their customers to have a contract making the upgrade at the contract renewal time obsolete. The purchase of the initial phone when signing up with T-Mobile is where they make most of their money. The monthly plans with T-Mobile are not exorbitantly priced giving them an edge on the other phone companies. T-Mobile was also the first to give customers access to international services for free. A new smaller provider can be merged with one of the larger companies easily. It would be a horizontal merger between these companies because they provide the same services. In 2004 AT&T merged with Cingular Wireless. This merger gave Cingular customers a wider network to use their cell phones in over 100...
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...1.0 Executive Summary 123GO is preparing to introduce an automated service backed by cell phone network provider which specially and initially will serve for inter-district bus service providers’ ticket reservation and purchasing. Despite the dominance of Bus Service Providers’ ticketing counter, we believe, we can compete because offering combines exclusive features at a nominal value adding price. We are targeting specific segments in consumer and business markets taking opportunities of offering convenience. Our cell phone based power menu will serve as reservation and purchasing server for tickets of inter-district bus service. The primary marketing objectives of this plan are to achieve first year Dhaka market share of 5 percent and revenue of BDT. 900000. 2.0 Situation Analysis 123GO founded 1 months ago by a survey that in bus ticket reservation and purchasing there is no such service provider that will serve customers through electronic market. Moreover, a finding suggests that currently Shohag Poribahan only serves its reservation through online, but the service is complicated and limited. They don’t allow purchasing ticket online. Therefore, the consumers’ urge for buying and booking bus ticket online specially backed by power menu of cell phone usages is an extraordinary and attractive market to be penetrated. 2.1...
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...on (smart phones, tablets, laptops, computers, navigation systems, automobile sound systems, large screen televisions, wireless connections), but may also be one of the reasons the company is restructuring. “Best Buy Co., Inc. today confirmed that it has, as part of its Renew Blue transformation efforts, eliminated approximately $150 million in costs, including an approximate 400 person reduction in employee headcount at its headquarters” (VonWalter, 2013). One measure of the restructuring effort is to research the Best Buy client base to determine what is working well, and what could be improved upon. Research Problem and Purpose The purpose of this paper is not to answer the best practices for a Best Buy restructure, but to facilitate an approach to understating a demographic of Best Buys’ customer base.. The portable communications industry (laptops, tablets, smart phones) infiltrated business communities and societies around the globe in the 1990s. The technological advances associated with these devices have affected almost every aspect of daily life; social media, news media, entertainment, war, photography, personal communication, and business communication. The purpose of this paper is to understand how Best Buy can gain a competitive edge in its cell phone department. Asking pertinent questions to the existing customer base offers an opportunity to recognize why people decide where they purchase their cell phones, and cell phone services. ...
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...The Benefits of Switching to Pre-Paid Rather than Post-Paid Cell Service Switching to pre-paid cell service may be for you, if you are fed up with being held down by a two-year contract or need to save money. Pre-paid cell phone service is very flexible and has the potential to save you large amounts of money. So why do the majority of Americans still insist on signing a contract? If you are one of the people that are beginning to get fed up with paying to much for too little, it may be time for you to rethink why you keep renewing that contract. Below we will look at the differences between pre-paid cell service and post-paid cell service to help you decide what is better for you. We will start with a general description of prepaid and postpaid plans, and then look into some of the providers for both of them, and finally I will lay out how to choose which is right for you and look at some facts. To help customers avoid overage charges and enable them to live on a budget easier, some wireless providers have a prepaid plan. These plans allow phone consumers to choose from a wide variety of devices, but instead of having to pay activation fees and maintain a monthly plan, the phone simply stops working when its assigned amount of minutes run out. As long as you keep an eye on your usage, prepaid wireless plans can be an excellent way to budget money, avoid large phone bills and if you don’t have the financial security to consistently pay a monthly bill, it’s a safe route...
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... Verizon offers both wireless and landline phone services and landline broadband internet service as well as limited wireless broadband access. They are a Tier 1 internet service provider. They compete in the wireless phone industry with many other companies, the biggest are: Cingular, Sprint-Nextel, T-Mobile, Alltel, and US Cellular. Competitors in the landline phone industry are AT&T, BellSouth, Sprint-Nextel, and Qwest. Wireline internet competitors include: AT&T, Charter [1]. Verizon’s broadband wireless infrastructure already encompasses major cities, and is used on newer model phones with a program called “V Cast”. They offer a wireless internet connection to a laptop, via a cell phone [2]. Verizon has limited coverage as of now, but has the capability of expanding their services to cover most of the country. This expansion could be the solution for broadband internet access demand in rural areas, and for the needs of several target consumers. These kinds of 3G services could land Verizon in a potentially lucrative market. However, this market will have several major competitors, many options for substitutes, and may never take off in American culture. Their main competitor in providing broad-band wireless service is Sprint-Nextel. Sprint-Nextel already has a larger EV-DO system in place, is also a Tier 1 internet service provider, and already serves a large portion of the potential consumers [3]. Competition in the basic cell...
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...Cell phone companies have changed the way the operate making them more financially successful over the past two decades. Presumably, each cell phone company has a division which gears to personal cell phone devices with a mirage of services and accessories associated with them. In addition, cell phone companies also have a business division where they are concentrating on providing sales and services to corporations. For Verizon, this economy of scale enables their team to be experts about the services and sales for their division which makes for a more positive experience for the customer. Similarly, the company I work for uses Verizon for some of our business cell phone and data needs and has for many years. We have developed a great...
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...Wireless Communication Providers During the latter half of the 20th century to the early years of the 21st century, cellular phones have become a massive trend in our culture. Cell phones originally were seen as novelties that weren’t necessary and were items that only the wealthy wasted their money on. The majority of people have incorporated cellular phones into their everyday life. From 2006-2010 subscriber numbers increased an estimated 5.9% per year, resulting in increases in industry revenue at an average annualized rate of 3.9% (Brumley). Cell phone would be nothing without a cellular service provider. In order for you and I to have teleconferences, talk with family and friends, or hold any type of conversation while on the go without being tied down by wires cellular service providers offer transmission services to us through radio frequency signals rather than through end-to-end wire communication like land lines. These services can sometimes be complemented with data, messaging, and GPS packages and even more. Due to our constant need to be connected with each other cellular service providers are continuing to grow in the domestic market. For an industry that started less than 30 years ago it had revenues of about $138 billion in 2007 and currently has an estimate of 238.2 million subscribers. Wireless services were based on cellular technology in the beginning. Cellular technology divided geographic regions in cells and sent analog signals to customers...
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...working mobile or cell phone, or not? * Yes, I do * No, I do not 2. Do you currently have an account with a mobile or cell phone service provider, or not? * Yes, I do * No, I do not 3. Which of the following mobile or cell phone service providers do you use? (Please select all that apply.) * AT&T * Boost Mobile * Cricket * Ultra Mobile * MetroPCS * Sprint * T-Mobile * Trac-Fone * U.S. Cellular * Verizon Wireless * Simple Mobile * Virgin Mobile * I do not have a cell phone * My cell phone service provider is not listed above 4. How many working mobile or cell phones do you currently have? 5. In a typical weekday, do you use your mobile or cell phone most often for work, for personal reasons, or about an equal amount on both? * Much more often for work * Somewhat more often for work * Slightly more often for work * About an equal amount for work and personal reasons * Slightly more often for personal reasons * Somewhat more often for personal reasons * Much more often for personal reasons 6. In a typical weekday, about how much time, in total, do you spend using your mobile or cell phone? * Hours * Minutes 7. In a typical month, about how much money, in U.S. dollars, do you spend on your cable service? 8. Which of the following activities do you do on your mobile or cell phone? (Check all that apply) Purchase products or services Record videos ...
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...referred to as a twisted pair. Many of these pairs are twisted together to make a cable for a local loop to provide multiple connections for multiple phone to interface with the local central office. b. A Central office is a building to which a subscribers home and business lines are connected to a local loop. This office has telecom. Switches to switch calls locally or to a long-distance carrier. A central office is also referred to as a local exchange. The subscribers associated to each central office in their local are identified by the first three digits of their telephone number, however, the last four digits identify the specific subscriber. One central office can support up to 10,000 subscribers with the same three digit prefix. Central offices can also support more than one local exchange. c. Local exchanges or local exchange carriers are telephone companies that provide service within a designated geographical area or an LATA, local access transport area. One LEC serves multiple central offices depending upon the geographical size and the population of the area. d. A POP or point of presence in a telephone system is the point where either an LEC or a long distance carrier meets another long distance carrier. A POP provides the interconnection to long-distance carrier or inter-carrier exchange. e. Long-distance service is provided by an IXC, interexchange carrier, these carriers are used to connect LEC’s together in different LATA’s and sometimes within the same...
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...Marketing Plan Phone Zone (One Stop Shop) Nidal Maali Devry University (Keller School of Management) November/2013 1.0 Executive Summary Phone Zone (One Stop Shop) is a premier cell phone shop that concentrates on providing state of the art services regarding all cell phone needs from A to Z. such as Activation to your choice of any phone service provider using the latest technology of flashing or unlocking, Phone Zone will also offer customers with a quick fix to most major issues in software and hardware like system restore, application updates, screen replacements or charging ports fix and much more. Repairs that normally take days, would only take minutes or few hours in most cases, under the same roof without having to ship phones out of town for repair like what all major phone companies do especially for major repair like screen replacements . All that will have a lot to do with customer time and convenience, in some incidence frustrations and disappointment when customer left without phone for long hours or some time days. Phone Zone will be selling to individuals as well as business. While there are many different Competitors in the market, now they are larger in corporate setting and size but much less Flexible when it comes to services and quick repair. Phone Zone will be able to meet customer Demands through superior technical IT supports, customer service, quality products and most Important a quick fix and repair with 100% satisfaction. Local market...
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...Company Background The wireless phone industry has made its mark on the world in incredible fashion. If we look back at history, twenty years ago you had to be either a celebrity or someone of incredible prominence to own a “mobile” phone. Today, the industry is so mainstream that 86% of people all over the world own a cell phone. Here in the U.S. 18% of Americans use a cell phone as there primary phone. The house phone is becoming obsolete and cell phone companies are reaping in the rewards. With all the added features of today's basic cell phone, the devices are also becoming a primary source for television, cameras, mp3 players and personal computers. Cell phones have served as a security tool for parents who want to keep an electronic eye on their children while still keeping their distance. They can be your GPS when you are lost in the middle of nowhere. They can be your best friend in an emergency or if you find yourself in any other tight spot. I once had a classmate who told me that he had a paper due in less than 45 minutes and he wrote and submitted it on his Blackberry. For these reasons and many more, the cell phone industry has exploded in the last quarter century and some of the major service providers have made profit hand over fist. This narrative is meant to give the reader an insight into Sprint; one of the top three service providers here in the U.S. The Sprint company began in the late 1800's as the Brown Telephone Company based out of Abilene, Kansas....
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