Premium Essay

Cellphone Market in India

In: Business and Management

Submitted By Bingalee58
Words 6350
Pages 26
|

| Market Mix of Mobile Phone Market in India | | | |

| |

| | | |

Letter of Transmittal
July 16, 2013

Subject: Submission of Report.
Dear Sir,
We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative.
The study we conducted enhanced our knowledge to make an executive report. This report has given us an exceptional experience that might have immense uses in the future endeavors and we sincerely hope that it would be able to fulfill your expectations.
We have put our sincere effort to give this report a presentable shape and make it as informative and precise as possible. We thank you for providing us with this unique opportunity. Sincerely yours,

Acknowledgement

“It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.”
On the very outset of this report, we would like to extend our sincere & heartfelt gratitude towards all the personages who have helped us in this endeavor. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project.
We are extremely thankful and pay our gratitude to our faculty Prof. Ashish Banerjee for his consultative help and constructive suggestions on the matter in this project.
We extend our gratitude to Indian Institute of Management Ranchi for giving us this opportunity.
We also acknowledge with a deep sense of reverence, our gratitude towards our parents and members of our family, who have always supported us morally as well as economically.
At last but not the least, gratitude goes to all of our friends who...

Similar Documents

Premium Essay

Smartphone

...The new generation smart phone : an extensive study on the future of cellphone Introduction Topic area In recent years, the demand for smartphone has been increased significantly. Even company like Nokia has been reported of loosing market share in different countries because of the new generation smart phones made by Android and Apple corp. The reason is, these days, the functions that people want from the cellphone is a lot different from the primary users. At first only making calls was the need but now people look for special gadgetes like – music and video players, camera, internet, personal organizer etc. with the changing demands the cell phone producing companies are also modifying, recreating and introducing new model of cellphones. The new generation cellphones are more like a mini computer in hand. Research question and Significance to knowledge This paper will highlight on how the idea of smartphone evloved and what are the extra ordinary and distinctive features of smart phone that are drawing the customers towards it. Also answers to questions like – what is the present market growth rate of smart phone industry, Why company like Nokia is being threatened to loose market share to Android and Apple corp, what are the reasons behind the rapid growing smart phone industry,what is the future of smart phone, what the customers want from their smart phone,could there be any more technological advancement – will be found out through this paper. Literature......

Words: 851 - Pages: 4

Premium Essay

Appendix C

...Cross-Cultural Communication Russia Russia’s preferred type of communication is by mobile cellphone. The census shows that 261.9 million people communicate by mobile cellphone. Russia is number 5 out of the countries. Russians provide business cards with all contact info such as phone number, email address and website. Most Russian businesspeople will carry bilingual business cards. Translation services are a norm for the Russian market. The businesses are very interested in bilingual businesspeople as they believe professional language is good service. People from different countries want to be able to communicate with all different people from other countries. In Russia, they provide a translation service. Nigeria and India use phone service more than any other communication style, so this gives a more intimate type of communication. Nigeria Nigeria’s main source of communication are land lines. Out of the population, 418,200 have a land line phone. Reviewing the info on communication for Nigeria, the amount of internet users is 43.989 million. Nigeria is number 9 out of all the countries. Direct marketing is about to be a big hit in Nigeria once the communication becomes better in the country. Currently the trend is calling land lines. India India’s preferred form of communication is by cellular device. They are number 2 in the world with 893.862 million users. People in India will use email as a nonverbal communication. Many people have access to computers......

Words: 453 - Pages: 2

Free Essay

Q2Wq2

...[Management Views from IIMB is an exclusive column written every two weeks for india.wsj.com by faculty members of the Indian Institute of Management Bangalore.] Who sells the largest number of cameras in India? Your guess is likely to be Sony, Canon or Nikon. Answer is none of the above. The winner is Nokia whose main line of business in India is not cameras but cell phones. Reason being cameras bundled with cellphones are outselling stand alone cameras. Now, what prevents the cellphone from replacing the camera outright? Nothing at all. One can only hope the Sonys and Canons are taking note. Try this. Who is the biggest in music business in India? You think it is HMV Sa-Re-Ga-Ma? Sorry. The answer is Airtel. By selling caller tunes (that play for 30 seconds) Airtel makes more than what music companies make by selling music albums (that run for hours). Incidentally Airtel is not in music business. It is the mobile service provider with the largest subscriber base in India. That sort of competitor is difficult to detect, even more difficult to beat (by the time you have identified him he has already gone past you). But if you imagine that Nokia and Bharti (Airtel's parent) are breathing easy you can't be farther from truth. Nokia confessed that they all but missed the smartphone bus. They admit that Apple's Iphone and Google's Android can make life difficult in future. But you never thought Google was a mobile company, did you? If these ...

Words: 1295 - Pages: 6

Free Essay

Globalization Notes

...they did in many quarters before (blogs.barrons) (marketwatch). The chip goliath benefited from the growth in emerging markets. During the earnings call with the analysts (you can find the transcript here seekingalpha) Intel CEO Paul S. Otellini explained (seekingalpha): "Emerging markets now account for 2 out of every 3 incremental units of PC demand, a shift that's rewarding Intel and the PC companies that have a long-standing, deep presence in these markets". Otellini declared further:" Looking back at the last 12 months of reported data, emerging markets like India and Indonesia grew 22% and 37%, respectively. China, now the largest PC market in the world, represents 20% of all PC demand, and grew a remarkable 15%". The Intel CEO believes that the rapid growth will continue to drive his business in the coming years: "China has a household penetration rate of just 35%, versus almost 90% in the U.S. China is the world's largest market for mobile phones with more than 950 million subscribers. It's also at the forefront of the smartphone boom and will be the home of the world's first 32-nanometer smartphone". These quotes show that emerging markets fuel the growth of the global economy, especially of the technology sector. I believe that this growth will continue many years because of the adaption process in many regions of the globe. The people in China, India and plenty of other countries want to adapt to Western standards of living as fast as possible. The adaption......

Words: 1141 - Pages: 5

Premium Essay

Articles

...| To Study the Effect of CEllphones on the BottOm of the income PyraMID of INdia | Group-8Section-A | | 11/17/2012 | Empirical analysis of the socio economic appreciation brought by mobile phones at the bottom of the pyramid | | Contents S/No | Title | Page No. | | | | 1 | Abstract | 3 | 2 | Introduction | 3-7 | 3 | Research Methodology | 8-9 | 4 | Limitations and Assumptions | 9 | 5 | Conclusion | 9-10 | 6 | References/Bibliographhy | 10 | | | | | | | | To Study the Effect of Cell phones on the Bottom of the Income Pyramid of India Abstract: The aim of our project is to study the effect of mobile phones on the bottom of the income pyramid and assess whether the penetration of these cell phones have empowered them in one way or the other. In other words, the study would analyze whether these mobile phones have been a marginal appreciator in their socio economic transition pushing them above in the hierarchy of the pyramid. The study would comprise several parameters to assess any changes and the output of the survey conducted would be analyzed accordingly on the basis of these parameters. The intention of the project is purely academic in nature. Its outcome would be to facilitate understanding and have a critical and comprehensive opinion on how the mobile phones have helped the masses in terms of the number of ways and the degree of impact. Introduction: 5 b)Establish alternate hypothesis As the name of the...

Words: 1833 - Pages: 8

Premium Essay

How to Increase Revenue in Mobile Industry

...Table of Contents Project Title with group names 1 Executive Summary 4-5 Abstract 6 Introduction about mobiles in India- Statistics 7 World Mobile Statistics 8 GSM – Cellular Telephony 9 Brief History of World Cellular Telephony 10 Cellular History in India 11 New Telecom Policy in India-1999 12-15 GSM System – Technology Used 16 ARPU & Revenue Generation Trends in India 17 About Aircel Cellular Prepaid 18 Aircel Presence 19 Aircel – Brand Values 20 Aircel – Foreign Investor- Maxis Communications 20 Aircel Mile Stones and Awards 20 Aircel Stores Finder 21 Aircel - CSR 22 Aircel Business Solutions & Sponsorships 23-25 Hotline contact number - CCC 26 Aircel Prepaid SUK`S 26 Aircel Entry cost to Customer 27 Recharge Coupons – Entry level 28 Special Tariff plans or Rate cutters 29 World calling Cards 30 How to use Aircel calling Card 29 Rate – Cutters – special calling Crd 30-34 P\repaid Roaming & List of Domestic & International roaming locations 35-37 International Roaming locations & Tariff plans 38 3G- Prepaid national Roaming 39-42 FDI – In telecom sector 43-44 List of companies FDI Aprroved % 45 Andhra Pradesh Cellular 46 JTM Takeover BY Airtel 47 Entry of Hutchison Essar into South Markets 48 What is Aircel Prepaid 49 Aircel Basic connection requirements 50 Opening and charging of your account 51-52 Research Design 53 Research methodology 54-58 |(Subscriber Profile / Subscriber Life style / Subscriber communication needs......

Words: 20937 - Pages: 84

Free Essay

Indian Market

...INDIAN MARKET M. More morejbplee@aol.com They are big importers of gold, because they don’t produce gold. Careful with the caste and beliefs when you open your business in India, and they will want to know personal information about you. 29 states (provinces) in India, with its own language, created during the English period Indian’s People Party (BJP) Official Languages: English and Hindi Culturally, people are very different from one to another. In India, everyone is a minority. Gandhi: independence but not relevant for the economy Nehru (socialist) created a good economic system Indian market is going to be a barrier for the foreign investors because they are not sue of what Indians will do with their money for example Oil, armaments and gold (800 tons per year imported): buy a lot India is a member of the G20, Prime Minister: Mr. Modi India is a federal state (like USA) Central government is located in Delhi, there is a parliament in Delhi, and every state elects a number of members elected for 5 years. There is an assembly in each province, elected by the people living in the state. The powers are divided between the central government (taxes collection, etc.) and the state government (controls lands, education, etc.) One judicial structure: Supreme Court, which is in Delhi. Every state has a high court The court is the same for all problems Since 1991, foreign investments are growing. If a company wants to start an industry: 3...

Words: 702 - Pages: 3

Premium Essay

Xtion Device

...mainly for communication that have rapidly spread through out the world in less than 20 years. Even calculation of numerical values ,storing of data and retrieval of data are possible in cell phones. According to the survey nearly 300 crores of people are using cell phone. It is estimsted by 2010 nearly 500 crores of people use cellphone having internet and camera facility. The largest cell users in the world is china, next comes to india.  Alexander Graham Bell introduced telephone to a less developed society.But by the time when cell phones are invented, people are ready to accept any form of development. In a fast moving society such as our’s we cannot spare time just for walking to friends or for official purposes. Why Cell Phones considered as a boon Advantages /Multipurpose of Cell Phones * Through cell phones we can communicate with people far away while doing the necessary work and even when travelling.  * If our hands aren’t free ear phones are provided through which we can talk and hear without the movement of our hands.  * Cell phones can also be used for recreation. There are many games which are available in the software market. We can load them in the mobile phones.  * We can even watch movies in Cell phones just like we watch one in the computer. The movies should just be loaded in to the mobile phones.  * One can listen music and radio * Take beautiful photographs of your loved one’s * Send money through mobile banking ......

Words: 867 - Pages: 4

Premium Essay

Information System

...evolved gradually from being it pulp paper manufacturer in the 19th century to electronics manufacturer in 1980s to a mobile phones’ in produces 1990s. By the late 2000s the rivalry among the competitors became very strong and the Nokia position as a market leader in mobile devices was threatened by competition lower-cost smartphones producers. It was supposed to make the right decision because it has the longest experience in the field, but it did not. Nokia started to do very well in the 1990s and this is due to the smart CEO Vuorilehto who was appointed to take this position in December 1988. This leader mad the most important decision in the Nokia’s history when he decided to focus selectively and strategically on fewer acquisitions which are the Mobile phones, Nokia Bate, Cables & Machinery, Basic Industries, and Consumer Electronics. In this leader period the net income continue to increase until it reached 675.7 million in 1994 after it was (56.5) million in 1989. Then he stepped down and appointed Jorma Ollila to hold CEO position and the success continued year after year and in 1998 Nokia become the world’s leading mobile phone manufacturer with 23% and 163 million units sold which is better than Motorola’s 20% market share. Nokia succeeded because it was using GSM, which was used by more than 100 million in 1998 while Motorola was using the CDMA technology, used by 12 million people worldwide. Its net income continues to increase till it reached 3,988 million......

Words: 3775 - Pages: 16

Premium Essay

Does Apple's Pricing Strategy Work for All?

...companies that are mostly focused on solely hardware or software, Apple Inc. designs, manufactures and markets communication and media devices and personal computers for both the hardware and its operation systems. Having the ability of developing its own operation system makes Apple a big ecosystem, a platform all your Apple products can communicate and sync with each other smoothly and efficiently, and makes Apple’s ecosystem the biggest and most successful one in the market. Apple’s innovation, unique and attractive design successfully gained the company great amount of loyal customers and kept their dominance in the competitive markets of mobile appliances for the past decade. Premium Pricing Strategy Being a market leader, Apple maintained their business strategy of providing high-quality product and extraordinary user experience to their customers hence retained their reputation and gives them the power of setting prices. The former CEO of Apple, Steve Jobs pointed out 4 strategy pillars of Apple of keeping high differentiation: offering small number of products, focusing on the high end, giving priority to profits over market share and creating a halo effect that makes people starve for new Apple products. Based on these, Apple conducted “premium pricing strategy” all over the world by keeping their products, especially cellphones, most premier item available in the markets. In order to manage the price and avoid falling into the price war between retailers,......

Words: 1030 - Pages: 5

Premium Essay

Hujujkkk

...the project-Consumer analysis driven market analysis pursued by NOKIA,SAMSUNG and LG mobile phones. Abstract-In recent year,adoption of mobile phone devices dramatically increased so fast in india. Having a mobile phone,during 1990,in india considered as luxury. It was owned by rich class businessmen and officers. But reduction in service charges and cost of the handset made it ubiquituos throughout india. Now,Mobile phones have become a part of life of every indian people. It totally realized indian consumers’ hidden needs about to take care of business works and beloved ones. It unveiled other unsought needs likewise messaging,recreation,gaming,and surfing internet etc. due to the other benefits mobile phone s are no longer a device only to make a call but also for other stuffs. Nowadays mobile phones are purchased not only on the basis of its core benefit but also on the basis of its other multi featured facilities. Introduction-India has come in a close second in the sale of mobile phones in the year 2006.china has led the race of mobile sales being the heighest in the world. In India however,the GSM phones rule over the CDMA Handsets. Leading the categories are Nokia, SAMSUNG,LG,SONY Ericssion,MOTOROLA and blackberry. GSM handsets are more preferred over CDMA handsets because of its attribute of portability with every SIM cards. But only three major mobile phone manufacturing companies rule over Indian mobile phone device market named as NOKIA corporation,SAMSUNG......

Words: 901 - Pages: 4

Free Essay

Blackberry in International Markets Summary

...International Markets Summary Research in motion (RIM) a company based in Canada made the blackberry smart phone back in 2002. Originally Blackberries were only sold to businesses int he UK, US and Canada but as the market for this product took off Research in Motion expanded worldwide. Rim did not know that the key global selling point of it’s smart phone was the built in encryption. This encryption caused issues in the countries of Asia due to the guarantee on the customer’s privacy. In the middle east the UAE asked Blackberry to provide them with a means of decrypting and seeing the messages sent between the Blackberry devices. The UAE believed that completely private messages would be used for evil things, for example the peaceful protest organized between youths. After RIM refused to provide that the UAE used state owned cellphone company to encourage users to install software that turned out to be spy ware. After the assassination of Mahmoud al-Mabhouh the UAE speculated the guilty used Blackberries to communicate and announced it would ban blackberry. A couple days before the ban on Blackberry services the UAE announced it reached an agreement with RIM. India threatened to ban Blackberry if RIM wouldn’t let the Indian government access the Blackberry Enterprise Servers. This was hard for RIM since they advertised nobody, even themselves could access messages sent through Blackberry Messenger. Hundreds of businesses relied on these technological promises. India......

Words: 561 - Pages: 3

Premium Essay

Ba Case Study

...announcements usually mean a new iPhone. And Apple followed the script once again this year.But this time, Apple introduced two new phones. The 5C comes with a plastic cover and will sell at a lower price point than usual for new iPhones. The 5S has all the latest technology from the company, including a faster processing chip and improved camera. Both phones come in a variety of colors. Iphone5s looks almost identical to the iPhone 5, except that it's available in black, white or a classy-looking coppery gold. It's priced the same as last year's model, too: $200, $300 and $400 for the models with 16, 32 and 64 gigabytes of storage. Inside, though, there’s a new processor, which Apple says is twice as fast as before. It’s also the cellphone world’s first 64-bit processor, according to the company, which is an especially attractive feature for game makers; it can “load in” new scenes five times faster than the previous chip. There’s also a coprocessor — a smaller, assistant chip — dedicated to monitoring and processing data from the phone’s motion and location circuits. It can...

Words: 889 - Pages: 4

Premium Essay

Nokia and Bop Markets

...US$2,000 per year or less. Prahalad and colleagues have proposed that these low-income consumers represent great potential but require a unique mix of pricing, promotion, low cost delivery, and effective communication in order to successfully reach.3 The key to selling to BOP consumers is that an MNC strategy be affordable, accessible, and socially driven. Nokia is one company that is taking this perspective seriously. Business interest in BOP markets is rising. Multinational companies have been leaders in this trend, especially in food and consumer products. And large national companies have also taken a leadership role, proving to be among the most innovative in meeting the needs of BOP consumers and producers, especially in such sectors as housing, agriculture, consumer goods, and financial services. And small start-ups and social entrepreneurs focusing on BOP markets are rapidly growing in number. But perhaps the strongest and most dramatic BOP leadership success story is mobile telephony.4 The Global ICT Market The measured BOP market for ICT—information and communication technologies and the services they provide—is $30.5 billion for Africa (11 countries), Asia (9), Eastern Europe (6), and Latin America and the Caribbean (9). This represents annual household ICT spending in the 35 lowand middle-income...

Words: 5786 - Pages: 24

Premium Essay

Marketing

...US$2,000 per year or less. Prahalad and colleagues have proposed that these low-income consumers represent great potential but require a unique mix of pricing, promotion, low cost delivery, and effective communication in order to successfully reach.3 The key to selling to BOP consumers is that an MNC strategy be affordable, accessible, and socially driven. Nokia is one company that is taking this perspective seriously. Business interest in BOP markets is rising. Multinational companies have been leaders in this trend, especially in food and consumer products. And large national companies have also taken a leadership role, proving to be among the most innovative in meeting the needs of BOP consumers and producers, especially in such sectors as housing, agriculture, consumer goods, and financial services. And small start-ups and social entrepreneurs focusing on BOP markets are rapidly growing in number. But perhaps the strongest and most dramatic BOP leadership success story is mobile telephony.4 The Global ICT Market The measured BOP market for ICT—information and communication technologies and the services they provide—is $30.5 billion for Africa (11 countries), Asia (9), Eastern Europe (6), and Latin America and the Caribbean (9). This represents annual household ICT spending in the 35 lowand middle-income...

Words: 5786 - Pages: 24