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Ceres

In: Business and Management

Submitted By guiltyguy123
Words 1575
Pages 7
1. GROWTH FACTORS. The Ceres Gardening Company is exceptional in many respects. At the outset, it is important to acknowledge its founders vision: It is the most profitable business in the organic farming sector and has grown successfully for the last 25 years it has been in operation. It has grown from a simple visionary company of transforming lawns and home gardens into independent nurseries, gardens and massive farms in Northern California area and is expanding across United States rapidly.

The growth has been attributed to Ceres hands-on work ethic and approach in handling clients and suppliers. The company has been very aggressive in involving the client in the development of company products and in nurturing their produce in the farms. A coordinated management team and dedicated work force has also contributed greatly in building the company and enabling it reach the far it has done. This is due to the fact that most staff members share in the vision of the company, the company’s policy of rewarding results and the training program for staff members that give them the opportunity to understand the benefits of organic farming over genetically modified foods.
2. COMPARISON OF STOCK TO COMPANY PERFORMANCE.
3. COMPARISON SALES GROWTH TO INVENTORY AND ACCOUNTS RECEIVABLE. In the last financial year, though not conclusive, preliminary reports indicate that the company managed to generate $42.6 Million compared to the previous year where it generated $35.1 Million reporting an increase of 2.6 percent. Growth in revenue rose by 70% and profits rose by 25%. 4. MARKETING. Vice President of Marketing Annette brought significant experience to Ceres. She continues to work with Wydown to improve retail channels by aggressively opening new accounts and partnering with independent organic farms, which included developing exclusive supplier relationships. In an

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