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Ch13

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Submitted By bobo82888
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CHAPTER 13: STRATEGY, BALANCED SCORECARD, AND STRATEGY PROFITABILITY ANALYSIS

TRUE/FALSE

1. Strategy describes how an organization matches its own capabilities with the opportunities in the marketplace to accomplish its overall objectives.

Answer: True Difficulty: 1 Objective: 1

2. A product differentiation strategy includes offering unique and superior products for increased prices.

Answer: True Difficulty: 1 Objective: 1

3. The cost leadership strategy is for products and services that are similar to competitor’s products and services.

Answer: True Difficulty: 1 Objective: 1

4. The product differentiation strategy is probably best for a company if the engineering staff is more skilled at making process improvements than at creatively designing new products.

Answer: False Difficulty: 2 Objective: 1 The cost leadership strategy is probably best for a company if the engineering staff is more skilled at making process improvements than at creatively designing new products.

5. In general, profit potential increases with greater competition, stronger potential entrants, products that are similar, and tougher customers and suppliers.

Answer: False Difficulty: 1 Objective: 1 In general, profit potential decreases with greater competition, stronger potential entrants, products that are similar, and tougher customers and suppliers.

6. Reengineering is the fundamental rethinking and redesign of business processes to achieve improvements in critical measures of performance such as cost, quality, service, speed, and customer satisfaction.

Answer: True Difficulty: 1 Objective: 2

7. Reengineering benefits are most significant when they focus on one business function rather than crossing functional lines of the business process.

Answer: False Difficulty: 2 Objective: 2 Reengineering

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