Free Essay

Chakras and Their Functions

In: Religion Topics

Submitted By Ermegh1
Words 1509
Pages 7
Steps
1 Understand that if you are opening your chakras, there is no need to try and make over-active chakras less active. They are simply compensating for the inactivity of closed chakras. Once all of the chakras are opened, the energy evens out, and becomes balanced.

2 Open the Root Chakra (red). This chakra is based on being physically aware and feeling comfortable in many situations. If opened, you should feel well-balanced and sensible, stable and secure. You don't distrust people around you for no reason.You feel present in what is happening right now, and very connected to your physical body. If it's under-active: you tend to be fearful or nervous, and easily feel unwelcome. If it's over-active: you may be materialistic and greedy. You feel as if you should be secure and are unwelcome to a change • Use the body and become aware of it. Do yoga, walk around the block, or do some manual house-cleaning. These activities let your body become known to you, and will strengthen the chakra. • Ground yourself. This means that you should connect with the ground, and feel it beneath you. To do this, stand up straight and relaxed, put your feet shoulder width apart, and slightly bend your knees. Move your pelvis forward a little, and keep your body balanced, so that your weight is evenly distributed over the soles of your feet. Then sink your weight forward. Stay in this position for several minutes. • After grounding yourself, sit cross-legged, as shown in the picture above.
Let the tips of your thumb and index finger touch gently, in a peaceful motion.
Concentrate on the Root chakra and what it stands for, at the spot in between the genitals and the anus. • Silently, yet clearly, chant the sound "LAM."
All this time, let yourself relax, still thinking about the chakra, it's meaning, and how is does or should affect your life.
Keep doing this until you are completely relaxed. You may have a "clean" feeling.

3 Open the Sacral Chakra (orange). This chakra deals with feeling and sexuality. If open, feeling are released with liberty, and are expressed without you being over-emotional. You would be open to affinity and can be passionate as well as outgoing. You also have no problems based on sexuality. If it's under-active: you tend to be unemotional or impassive, and are not very open to anybody. If it's over-active: you tend to be sensitive and emotional all the time. You may also be very sexual.
Sit on your knees, with your back straight, but relaxed.

Lay your hands in your lap, palms ups, on top of each other. Left hand underneath, the palm touching the back fingers of the right hand, and the thumbs touch gently.
Concentrate on the Sacral Chakra and what it stands for, at the sacral bone (lower back).
Silently, yet clearly, chant the sound "VAM."
All this time, let yourself relax, still thinking about the chakra, it's meaning, and how it does or should affect your life.
Keep doing this until you are completely relaxed. Again, you may have a "clean" feeling.

4 Open the Navel Chakra (yellow). This chakra encircles confidence, especially when in a group. When open, you should feel in control and have good feeling of dignity in yourself. If it's under-active: you tend to be passive and indescisive. You could be frequently apprehensive and this doesn't reward you. If it's over-active: you tend to be imperious and aggressive.
Sit on your knees, with your back straight, but relaxed. • Put your hands before your stomach, slightly below your solar plexus. Let the fingers join at the tops, all pointing away from you. Cross the thumbs and straighten the fingers (this is important).
Concentrate on the Navel Chakra and what it stands for, at the spine, slightly above the navel.
Silently, yet clearly, chant the sound "RAM."
All this time, let yourself relax even more, continuing to think about the chakra, it's meaning, and how it does or should affect your life.
Keep doing this until you are completely relaxed. You should have a "clean" feeling (for every chakra).

5 Open the Heart Chakra (green). This chakra is all about love, caring, and endearment. When open, you seem to be compassionate and friendly, always working in amicable relationships. If it's under-active: you tend to be cold and unfriendly. If it's over-active: you tend to be so "loving" towards people that you suffocate them, and you could be seen as selfish for it.
Sit cross-legged.
Let the tips of your index finger and thumb touch on both hands.
Put your left hand on your left knee and your right hand in front of the lower part of your breastbone.
Concentrate on the Heart Chakra and what it stands for, at the spine, level with the heart.
Silently, but clearly, chant the sound "YAM."
All this time, continue to relax your body, and think of the chakra, it's meaning, and how it does or should affect your life.
Keep doing this until you are completely relaxed, and the "clean" feeling returns and/or intensifies within your body.

6 Open the Throat Chakra (light blue). This chakra is based on self-expression and communication. When the chakra is open, expressing yourself is easy, and art seems to be a great way to do this. If it's under-active: you tend not to speak too much, so you are classified as shy. If you lie often, this chakra can be blocked. If it's over-active: you tend to speak so much, it annoys a lot of people. You could also be a pretty bad listener.
Once again, sit on your knees.
Cross your fingers on the inside of your hands, without the thumbs. Let the thumbs touch at the tops, and pull them up a bit.
Concentrate on the Throat Chakra and what it stands for, at the base of the throat.
Silently, but clearly, chant the sound "HAM."
All this time, keep on relaxing your body, thinking of the chakra, it's meaning, and how it does or should affect your life.
Keep doing this for about five minutes, and the "clean" feeling will intensify once again.

7Open the Third Eye Chakra (blue). Like it's name, this chakra deals with insight. When open, you have excellent clairvoyance, and tend to dream a lot. If it's under-active: you tend to look up to other people to think for you. Relying on beliefs too often, you also tend to be confused most of the time. If it's over-active: you tend to live in a world imagination all day long. In the extremes, you could suffer from frequent daydreams or even hallucinations.
Sit cross-legged. Put your hands in front of the lower part of the breast. The middle fingers should be straight and touch the tops, pointing away from you. The other fingers are bent and touch at the two upper phalanges. The thumbs point towards you and meet at the tops.
Concentrate on the Third Eye Chakra and what it stands for, a little above the center of the two eyebrows.
Silently, but clearly, chant the sound "OM" or "AUM."
All this time, relaxation of the body should come a bit naturally, and continue to think of the chakra, it's meaning, and how it does or should affect your life.
Keep doing this until the same "clean" feeling seems to come back or intensify.

8 Open the Crown Chakra (pink). This is the seventh and most spiritual chakra. It encircles a being's wisdom and being one with the universe. When this chakra is open, prejudice disappears from your To Do list, and you seem to become more aware of the world and it's connection to yourself. If it's under-active: you tend to not be very spiritual, and may be quite rigid in your thoughts. If it's over-active: you tend to intellectualise things all the time. Spirituality seems to come first in your mind, and if you are really over-active, you may even ignore your bodily needs (food, water, shelter).
Sit cross-legged. Lay your hand before your stomach. Let the little fingers point up and away from you, touching at their tops, and cross the rest of the fingers with the left thumb underneath the right.
Concentrate on the Crown Chakra and what it stands for, at the very top of your head.
Silently, but clearly, chant the sound "NG" (yes, this chant is as hard as it looks).
All this time, your body should now be totally relaxed, and your mind should be at peace. However, do not stop concentrating on the Crown Chakra.
This meditation is the longest, and should take no less than ten minutes.
WARNING: don't use this meditation for the Crown Chakra if your Root Chakra is not strong or open. Before dealing with this last chakra, you need a strong "foundation" first, which the Root exercises will present to you.

Similar Documents

Free Essay

The Shakra Test

...How You Use the Test Results Each section above pertains to a different chakra intelligence. If you answered 4 Yeses in one section it means that you are connected to that chakra center. If you answered 3 Yeses it means you have a good understanding of that chakra power. If you only answered only 2 Yeses it means that you have the possibility to use that center but you do not completely understand its function. If you answered one or zero Yeses than it shows that you have little understanding of that chakra’s full potential. Remember there is no right or wrong–it just is. This Chakra Test was only for you to see that you use different “thoughts of energy” and by understanding your own energy will only help you to achieve your maximum potential. 3___ Part One: Red Chakra 3___ Part Two: Orange Chakra 3___ Part Three: Yellow Chakra 3___ Part Four: Green Chakra 2___ Part Five: Blue Chakra 5___ Part Six: Indigo Chakra 5___ Part Seven: Violet Chakra Increasing a Chakra’s Energy If you have been truthful you will know and you can see that you have areas that you can improve in your life. This is the first step in accepting who you at this moment in time. The next step is to start doing things to manifest more energy in the chakra center(s) that needs more recognition. Don’t be concerned if all of your centers need work. Most people do not understand their chakras 100%, but that’s why we are here... to learn and to grow! You also have to understand...

Words: 1014 - Pages: 5

Free Essay

Marmashastra

...MARMA SHASTRA AYURVEDA BIOENERGETICS MARMA SHASTRA Ayurveda Bio-Energetics Written and Compiled by Michael James Hamilton, LAC Copyright © 2007; Michael James Hamilton, LAC 2nd Edition Copyright © 2011 All rights reserved. Reproduction of any kind without prior written permission of the compiler is prohibited. MARMASHASTRA ©2011 by Michael Hamilton, LAC. www.lotusspace.com ACKNOWLEDGEMENTS I give gratitude to Dr. Suhas Kshirsagar and Dr. Thomas Yarema for their teachings; to my mother for her guidance; my readers for the hope to expand this knowledge; the ultimate reality for always being there even when I do not always realize it. dew rise clouds fall rain wash pain all MAHALO i MARMASHASTRA ©2011 by Michael Hamilton, LAC. www.lotusspace.com This work presents the human bio-energy model (anthropocosm: cosmic human being) as profoundly observed in Ayurvedic medicine. According to ancient Vedic texts (and later through Tantric and Taoist traditions), the energetic, or subtle, body is the foundation of the food, or coarse body, and the bridge between the physical and causal realms. Therefore, the structure of the subtle energetic body provides an intended means for human spiritual development, or evolution (which enables humanity to fulfill its purpose as a conduit between heaven and earth, hence transforming into an entity more subtle, and original). The text’s primary purpose is to present oriental bio-energetic theory, and second, to......

Words: 33500 - Pages: 134

Free Essay

Pranic Healing and It's Effectiveness for Dealing with Stress

...Chapter 1 Title: Pranic Healing and Meditation, its effectiveness against stress and anxiety for University of Makati second year nursing students. Background of the Study Pranic healing is a type of complementary medicine or therapy that uses energy or prana to harmonize or transform the body’s energy processes. Prana is a Sanskrit word that means life-force. This life-force or energy helps the body to maintain homeostasis and a state of good health. In some other complementary medicines like acupuncture, this energy is called as Chi. It is also called as Ruach in Hebrew. It is said that pranic healing is a simple yet powerful and effective system of no-touch energy healing. It is based on the fundamental principles that the body is a self-repairing living entity that possesses the ability to heal itself and that the healing process is accelerated by increasing this life force that readily available from the sun, air, and ground to address physical and emotional imbalances. Master Choa Kok Sui, the founder of pranic healing, says “Life Energy or prana is all around us. It is persuasive; we are actually in an ocean of Life Energy. Based on the principle, a healer can draw Pranic Energy or Life Energy from the surroundings. But above all of these, how do we measure stress? One way is the Perceived Stress Scale. This instrument is a measure of the degree which situations in one's life are appraised as stressful. Items were designed to tap how unpredictable, uncontrollable...

Words: 3205 - Pages: 13

Free Essay

Ngos in Bangladesh

...number of people for their kind advice, suggestion, direction, cooperation that enable me to have an experience in the dynamic and challenging environment NGO sector ultimately to prepare this assignment. Then I likely thank from the core of my heart to Dr. Naznin Islam for his excellent guidance which has helped me preparing this assignment properly. I express my sincere gratitude to Honorable Executive Director A K Arzoo and other officials of Jagorani Chakra Foundation (JCF) for helping me providing information’s whenever we asked for it. Without their kind co-operation in all respect it would not been possible for me to prepare this assignment. CONTENTS Sl.No. 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15 16 17 18 19 Introduction Objectives of the study Methodology of the study Theoretical discussion Concept of NGOs Historical background of NOGs in Bangladesh Types of NGOs Functional coverage of NGOs Role of NGOs behind the rural development Advantages and disadvantages Findings Jagorani chakra foundation (JCF) Objectives Working area Programs Programs related rural development Exceptional and successes of JCF Achievements of JCF Concluding remark Subject Page 02 02 02 03 03 04 05 06 08 09 10 10 11 12 13 15 15 16 17 1 INTRODUCTION: Bangladesh has a strong tradition of private philanthropic initiatives for humanistic and voluntary works for people’s welfare. Many schools, colleges, hospitals and other voluntary initiatives for public......

Words: 4917 - Pages: 20

Free Essay

Yoga: from Ancient Practice Still Prevalent in Modern Society

...ancient tradition that yields tremendous benefits for those who practice it today. Yoga began in Northern India, in the Indus- Saravasti civilization. There is no record of exactly when this discipline began, and there is no one person to acknowledge for its invention. Patanjali, an Indian sage, is credited with writing the “Yoga Sutras”, the first known record of yoga, which outlines principles and practices of yoga that are still observed today (Weil 1). Yoga had been practiced for centuries, but it did not arrive in America until 1947 when the first yoga studio was opened in Hollywood. In yogic philosophy, the body is composed of three layers: the casual body, the subtle body, and the gross body, and five sheaths. Each “individual functions in mind, matter, energy, and pure consciousness through [these] sheaths”: the anatomical sheath, the life-force sheath, the psychological sheath, and the intellectual sheath (Iyengar 24). Once each of these five are addressed, one reaches the sheath of bliss (Iyengar 24). The practice of yoga encourages the integration of the layers of the body, with the five sheaths, to achieve a sense of oneness and completeness. The fundamental tenets of yoga are outlined by Patanjali in the Yoga Sutras; they are know as the “eight...

Words: 1094 - Pages: 5

Free Essay

Energy Anatomy

...6) Yin meridians are classified as excitatory T. True F. False 7) According to TCM the five virtues are a. Fire, Water, Air, Earth, and Ether b. Fear, Anger, Joy, Pensiveness, and Grief c. Order, Trust, Integrity, Wisdom, and Compassion d. Wood, Metal, Fire, Water, and Earth 8) Cracks along the side of the tongue (scalloped edges) could represent a. Being overworked or fatigued b. Poor eating habits or stressed c. Past Illness or grief d. Excess heat consuming body fluids (Yin deficiency) 9) Qi is responsible for a. stopping the Horary Cycle b. building Jing in the body c. decreasing an abundance of Shen d. transporting fluids in the body 10) Yang Characteristics include a. heat, expanding movement, nervous functions, and mental activity b. action, expanded organs,...

Words: 2892 - Pages: 12

Premium Essay

The Importance Of Yoga

...The Classical form of Yoga helps in developing our inner Soma which purifies, detoxifies and rejuvenates our body and mind and Promotes longevity, (Frawley,2012) In the Kaivalya pāda(verse 1) of Patañjalī Yoga sūtrās states that supernatural powers (siddhis) arise from birth, drugs, mantras, austerity or Yoga (Samādhi).The real Soma relates to the secretion in the head /brain due to the practices of Yoga, Pranayama, and meditation .There is a chakra by name Soma which is also known as Amria Chakra meaning Nectar of the crescent Moon located at the middle of forehead, connected to Hypothalamus and Pineal gland with its main functions related to rejuvenation and bliss...

Words: 790 - Pages: 4

Premium Essay

Ound, Spirituality and Healing for the Family Experiencing Terminal Cancer: a Case Study of the Application of Mantras

...UNIVERSITY OF CALGARY FACULTY OF NURSING SPRING SESSION 2008 NURSING 607.57 ASSIGNMENT # 3 SCHOLARLY PAPER title: sound, spirituality and Healing for the family experiencing terminal cancer: a case study of the application of mantras Submitted by: Rosato, Mr. Giuseppe Date of Submission: July 18th, 2008 Submitted to: Dr. Carole-Lynne Le Navenec sound, spirituality and Healing for the family experiencing terminal cancer: a case study of the application of mantras ABSTRACT Given the growing interest in North America for CAM, complementary and/or alternative medicine (diverse medical and health care systems, practices, and products that are not presently considered to be part of conventional medicine) and holistic healthcare, health care professionals within the regulation imposed by their professional organization, have the ability to expand the realm of conventional medicine (medicine as practiced by holders of M.D. [medical doctor] or D.O. [doctor of osteopathy] degrees and by their allied health professionals, such as physical therapists, psychologists, and registered nurses) to a holistic healthcare system by integrating CAM modalities such as acupressure, guided imagery, humor, massage, meditation, therapeutic touch/healing touch, prayer and arts in general into their profession. This paper explores a CAM and holistic treatment/healing modality, Mantra Therapy, that conforms to three types of CAM as defined by the United States......

Words: 5803 - Pages: 24

Premium Essay

Love’s Vessel: Emotionally Sentimental or Intellectually Fundamental?

...someone gets dumped; "My heart hurts". But does it actually hurt? And if it does, is it because they were in love? All reactions in the body start from the brain, right? Then the final question is; what should we use then in the name of love, our HEART or the BRAIN? The purpose of this article of mine is to put an end to this mystery and bring out the facts. I am assured that many young people like me are enthusiastically interested regarding this topic. Researching data of co notational definitions, BRAIN is the king of every living animal, and HEART is the genuine source of emotions. These two vital organs do really have a linking nexus. However, when it comes to love, it’s even more difficult to decipher what is really the actual function of these internal parts. So, can we say that brain is the starting point of love? And we feel the love through the heart, is that it? Let’s find out. According to an analysis by a Syracuse professor, it depends. That might be a very broad answer but based on her findings, she assimilated that you experience a similar sensation to one of using cocaine when you fall in love. You get a euphoric feeling but it also affects certain areas of the brain. There is also another very common platitude. This is the idea of "love at first sight". Researchers found that yes, there is such thing as love at first sight. But, do you fall in love by your brain or by your heart? In conformity with their gathered data, the answer is the brain......

Words: 1205 - Pages: 5

Premium Essay

Music and the Brain

...Music and the Brain: A Relaxing State of Mind Tina Wireman ENG 102-2132 Argumentative Analysis Essay Baker College Music and the Brain: A Relaxing State of Mind The study of how music affects the mind has been a subject of interest for many. The interconnection between music and the physical and mental health of humans has been researched for many years. Research has shown that music does have positive effects on the mind. It has the power of healing certain aliments. Indian classical music has been found to have the strongest healing power in music. Music has a calming effect on the mind. It is known to speed the recovery of health aliments. It helps fight anxiety and has a reassuring effect on the brain. Music soothes the savage beast, they say, but can it calm a stressed-out mom or help someone get over an illness? Can it transport a person into the realm of imagination? Can music make you focus better and rise to your peak in competition? You probably know what the answer is already. Yes. Music can do this, and more. It can be said that music is a very powerful and awesome tool, that can have positive effects, virtually lifesaving mentally and physically when used in the right context, but has equally destructive and detrimental potential if used negatively. For music to have a positive effect on the mind and brain, it should be complex enough to involve brain activity. It should be simultaneous and generate sound waves that are in tune with the body’s internal......

Words: 1832 - Pages: 8

Premium Essay

12 March 2012 the Irony of the Mind – Madness or Sanity – the Yellow Wallpaper

...When Charlotte Perkins Gilman’s “The Yellow Wallpaper” was first published in January of 1892 in the New England Magazine, it was considered a dark chronicle that was protested by a Boston physician (name unknown) in “The Evening Transcript”, a popular newspaper in Boston between 1830 and 1941. This doctor wrote; “such a story ought not to be written, he said; it was enough to drive anyone mad to read it.” It wasn’t until later that the story was realized for the depiction of societal values in an age when women were making their mark in society, both intellectually and politically. The character Gilman portrays is caught between her own artistic expression and that of expected wifehood and motherhood being regarded as the sole role of women. The time was ripe for such a story with women making their way towards equality and the Suffrage Movement. Here was a woman propelled into a stereotypical role of the time who could not conform to the servile and ancillary qualities of how a marriage was supposed to be. A woman listened to her husband, held her hanky properly and carried a tussie-mussie. The convergence of Gillman’s character as being sequestered by her physician husband as a cure for her illness in a room with yellow wallpaper lays the foundation for what becomes an obsession with the Yellow Wallpaper. It is often said that artists and writers are touched by unusual qualities of the mind, perhaps even a bit of madness. The wallpaper in the story is representative of a...

Words: 1484 - Pages: 6

Premium Essay

Organisation Behaviour

...An Analysis of Case Studies Prepared by Rafiqul Alam Khan Rakibul Haque Department of Finance Page 1 Dhaka, June 05, 2014 Acknowledgement All the praise and appreciation to Allah, the most merciful and beneficent who has enabled us to submit this humble work. We would like to express our special thanks and honour to our course teacher, Sonia Munmun, who guide us in every minute whenever we sought, and who showed us the right track to conduct the study. Finally, we would be happy if the findings of this study could make any contribution in the field of business efficiency. Department of Finance Page 2 Table of Content 7 Abstract Chapter 01: Context and Rationale Preludes: the General Scenario Rationale of the Study Objectives Methodology: Primary & Secondary Sources Limitation Chapter 02: Framework of Case Study Chapter: Foundations of Group Behavior Case Incident 1 Case Incident 2 Chapter: Understanding Work Teams Case Incident 1 Case Incident 2 Chapter 03: Conclusion & Recommendations Conclusion Findings References Department of Finance 8 8 9 9-10 10 11-14 15-17 17-19 20-21 22-24 25-28 29 30 30 Page 3 Abstract Organizational Behavior (OB) is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approach. That is, it interprets people-organization relationships in terms of the whole person, whole group, whole......

Words: 5326 - Pages: 22

Premium Essay

Nmmhg

...Content READING YOUR REPORT YOUR AMCAT SCORES MODULE FEEDBACK YOUR PERSONALITY YOUR INDUSTRY AND JOB FITMENT IMPROVE YOUR EMPLOYABILITY NEXT STEP Chapter I. READING YOUR REPORT You must be having a lot of questions about your skills, personality and employability. AMCAT Employability Report will not only help answer these questions, but will become your guide for deciding next steps on your career path. It will tell you what to study, what interviews to prepare for and how to prepare. Refer to the following tips to understand how to make this report a means to get closer to your dream job. Start by referring to the 'YOUR AMCAT SCORE SUMMARY' chapter of your report. This chapter has all the key highlights for you. You will get to know where you stand nationally in different AMCAT modules, a snapshot of your personality and your employability in different job profiles and sectors. The summary chapter is the key. You should understand everything in it to know where you stand in the job market. For each section in the summary chapter, we mention the chapter having additional information about the section. Wherever you are unable to understand or want more information, refer to the respective chapter. The chapter 'Your Profile and Industry Fitment' is very important. The following tips will help you use it to make an action plan for next few months: a. For profiles where your employability is high, you should start refreshing your knowledge for an interview for them.......

Words: 4442 - Pages: 18

Premium Essay

Papers

...CHAPTER – IV LEADERSHIP LEADERS ARE BORN & MADE…. Leadership is the ability to articulate a vision, embrace the values of the vision and nurture an environment where everyone can reach the organizations goal and their own personal needs. Leadership is an indescribable ability based on concrete principles and a tool that anyone can learn that helps guides an organization or group of people in a beneficial direction or to a valuable destination. The ability to get work done with and through others, while at the same time winning their confidence respect, loyalty and willing cooperation. Before we get started, let’s define leadership. Leadership is a complex process by which a person influences others to accomplish a mission, task, or objective and directs the organization in a way that makes it more cohesive and coherent. A person carries out this process by applying her leadership attributes (belief, values, ethics, character, knowledge, and skills). The complete definition highlights the difference between simply managing and being a leader. Good leaders are made not born. If you have the desire and will power, you can become an effective leader; Good leaders develop through a never-ending process of self-study, education, training and experience. There is very little evidence that the so-called “naturally born’ leader really exists. Continuing and ongoing studies are showing that the concept of a “natural born” leader has little merit. One reason for...

Words: 5301 - Pages: 22

Premium Essay

Tata Global Beverages

...Evolution of Tata Global Beverages Limited - Background in a nutshell TATA group made foray into the beverages segment by an alliance with James Finlay way back in 1964 followed by taking control of production and marketing in 1976. The brand name "Tata Tea" was announced on 1983, by 100% buyout of James Finlay. A family of brands under Tata tea was introduced : Kannan Devan, Agni, Gemini and Chakra Gold. Interestingly the same route taken to enter into the domestic market was followed for Tata Tea's entry to the global market as well. In 1993, Tata signs a joint venture with Allied-Lyons PLC to establish Tata Tetley and by 2000, Tata group acquired Tetley Group Limited, having a legacy of 163 years at the time of acquisition for USD 432 million. After the renowned acquisition, which was once the largest takeover of a foreign company by an Indian company, they acquired and added globally renowned brands to their kitty which includes, Good Earth (Tea brand in USA), Eight O' clock (Coffee brand in USA), Jemča (the leading tea brand in Czech Republic), Vitax (Polish tea brand), Himalayan Water (Mineral water), Grand (coffee brand in Russia), MAP Coffee ( Australia's famous coffee brand). By 2010, Tata Tea integrated beverage brand and announced the Corporate Brand - Tata Global Beverages Limited. Recent developments are the JV with Starbucks and acquisition of MAP Coffee, the coffee brand from Australia. The company operates in three segments: tea, which involves......

Words: 3554 - Pages: 15