...of Cambridge Unit of Assessment: UoA23 Title of case study: The transformation of the book publishing industry in Britain and the US 1. Summary of the impact (indicative maximum 100 words) Research undertaken by Professor John Thompson on the recent transformation of the book publishing industry has had an impact on practitioners in the publishing industry; on associated professions dependent on the publishing industry, such as writers of fiction and general interest nonfiction; on libraries and their acquisition policies; and on public debates. International reach is attested to by, among other things, invitations to address key professional bodies and writers organizations in the UK, Norway, Sweden, Denmark, Brazil and Argentina, citations in government reports in Norway and participation in policy discussions at the Library of Congress in the US. 2. Underpinning research (indicative maximum 500 words) The underpinning research was carried out by Thompson in the period from 1999 to 2012 at the Department of Sociology in Cambridge. During this period Thompson held two ESRC grants. The first grant supported a three-year research project on ‘New Technologies and Global Change in the Book Publishing Industry’; this research focused on the transformation of academic and higher education publishing in Britain and the US from c1960 to c2005. It involved detailed case studies of 16 publishing firms in Britain and the US and around 230 interviews. The project had a full-time Research...
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....................................................... 10 Conclusion ............................................................................................................... 12 References ............................................................................................................... 13 1 Executive Summary The objective of this paper is to offer an in-depth analysis the economic situation of the newspaper publishing industry in Australia within the microeconomic scope. The paper analyses transformations of the industry brought by digitisation and the fast paced technology development. It discusses how digitisation and technology affects the demand and supply of printed newspapers. It also looks at the elasticity and efficiency and equity of newspaper in the current market. This paper is divided into four section. Following an introduction (Section 1.0), then Section 2 .0 introduces the economic concept which will be used through the paper. Section 3.0 analyses the economic state of the newspaper publishing industry using...
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...Strategic Planning at The Chronicle Gazette MGT 195-1 Business Policy and Strategy Term Paper INTRODUCTION 1. The purpose of this report is to explain the current state of printed newspaper publishing and where it is headed over the next decade. In addition, it will provide a strategic vision to assist the Chronicle Gazette in implementing strategies that will allow the newspaper to survive in today’s economy. I will also highlight what challenges other newspapers in the industry are facing, external and internal assessments to understand why circulations and revenues are declining. 2. I will identify strengths and weaknesses of the Gazette and try to provide the publisher with ideas and feedback to remain competitive in the newspaper industry. STATE OF THE NEWSPAPER PUBLISHING INDUSTRY 1. The newspaper industry has been in decline over the past five years. Research has revealed that during 2009, revenue decreased by 26%. The total reported loss over the last three years was 43%. In addition, printed circulation has declined by 5%. The Newspaper Association of America has estimated 2009 revenues at $10 billion dollars, which was a 10% decline from its apex in 2003. 2. In 2010 for the first time in 5 years, newspaper businesses suffered a revenue decline in the single digits. However, the online revenue stream increased by 14% the last quarter of the year. 3. Newspapers still remain the largest source of information for...
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...disseminating information and news. Susan Feinman, the publisher of The Chronicle Gazette, noted the criticalness of the problem and worried this will become the 21st century equivalent of buggy whip manufacturers. The company is not looking for band-aid solutions but an insight of all the challenges and to work out an effective business strategy. As The Chronicle Gazette has been a steady decline in subscriptions and revenues, this report will present the strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. 2. State of the newspaper publishing industry today The U.S. newspaper industry is in the midst of a historic restructuring, buffeted by a deep recession that is battering crucial advertising revenues, long-term structural challenges as readership to free news and entertainment on the Internet, and heavy debt burdens weighing down some major media companies. As the distress mounts – seven U.S. newspaper companies have filed for bankruptcy in the past years – lawmakers are debating possible legislation to assist the industry. Additionally, the Federal Trade Commission (FTC) will hold a series of workshops in 2009 to look at challenges facing newspapers, television, and radio in the Internet age. There are now about 1,400 daily newspapers in the United States and thousands of community papers, which generally publish weekly or biweekly. A...
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...The Book Publishing Industry Assessment 1: Industry Opportunity Analysis Name: Joyce Yi Student no: n9102434 EXECUTIVE SUMMARY The publishing industry is incredibly resilient and is undergoing some incredible changes. This report will analyse the industry with respect to the 4C’s of Entertainment Marketing and identify the key opportunities that are currently evident within the publishing industry and thus devise two potential ideas for future development and implementations. Research has found that indie publishers and authors are taking up a huge portion of the market and therefore more beneficial for these professionals to create digital content and distribute it independently. As publishers are not educated in IT and data Analytics, these skill sets will need to be outsourced or taught in order for self-publishers to maximise their revenue and consumer retention. Mobile applications are also proving to be the new way to read digital content by enhancing the consumer’s experience, thus adding value to the product. The growth of virtual spaces that allow people to network and collaborate on creative projects are also increasing and globalisation has shaken the industry and provide huge opportunities to bring distribution closer to the consumer and pursue a much larger audience. Therefore, this analysis indicates there could be future development for a platform at which authors, publishers, and developers can come together to collaborate and create book...
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...Strategic Plan, Part I: Conceptualizing a Business BUS475 Integrated Business Topics May 15, 2013 My business idea is about an online publishing network for new writers, with access to editing services, marketing services, design and branding services. A ‘do-it-yourself’ is the future of publishing. By starting small, working on an initial author as a trial basis, we can discover the intricacies within the markets, using constant research and upgrading the process as technology grows. A channel where writers can find the trustworthy resources they need in one place. Jones Publishing will provide the services by connecting writers with reputable professionals. With so many niches within the writing industry, Jones Publishing will focus on non-fiction writing for young adults and adults in the genres of mystery, thrillers, romance, and science fiction. Being an on-line publishing house, Jones Publishing will invest in the network infrastructure to channel information, a smart front page that will allow for easy use for the clients. Quick access for requested content. Professional outlines to ensure clients the professional nature of the site. Professional look, business minded for the author/artist that doesn’t think in a business sense. We’re a small firm of three with projected contracts in marketing services, editing services, accounting services, agent services etc. The author can focus on what they do best and leave the business side to us. We can connect agent...
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...STRATEGY 2015 Articles | Books & Chapters | Cases | Core Curriculum Course Modules | Simulations | Video Harvard Business Publishing serves the finest learning institutions worldwide with a comprehensive catalog of case studies, journal articles, books, and elearning programs, including online courses and simulations. In addition to material from Harvard Business School and Harvard Business Review, we also offer course material from these renowned institutions and publications: ABCC at Nanyang Tech University Babson College Berrett-Koehler Publishers Business Enterprise Trust Business Expert Press Business Horizons California Management Review Crimson Group USA Darden School of Business Design Management Institute European School of Management and Technology (ESMT) Haas School of Business Harvard Kennedy School of Government Harvard Medical School/Global Health Delivery HEC Montréal Centre for Case Studies IESE Business School Indian Institute of Management Bangalore Indian School of Business INSEAD International Institute for Management Development (IMD) Ivey Publishing Journal of Information Technology Kellogg School of Management McGraw-Hill MIT Sloan Management Review North American Case Research Association (NACRA) Perseus Books Princeton University Press Rotman Magazine Social Enterprise Knowledge Network Stanford...
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...Management © 2008 Prentice-Hall Business Publishing Learning Objectives After studying this chapter, you should be able to: ■Define the term management ■Explain the major challenges with which managers must deal ■Describe how historical research on management has contributed to the current practice of management ■Identify and discuss the primary managerial functions © 2008 Prentice-Hall Business Publishing Learning Objectives Explain the three general roles involved in managerial work and the specific roles within each ■Explore and describe the three dimensions of managerial jobs ■Discuss the primary skills required to be an effective manager ■ © 2008 Prentice-Hall Business Publishing What is Management? Management is a process that involves: ■Assembling and using sets of resources ■Acting in a goal-directed manner to accomplish tasks ■Activities carried out in an organizational setting © 2008 Prentice-Hall Business Publishing Managerial Challenges Managing Change Managing Entrepreneu rially Managerial Challenges Managing Resources Managing Strategically © 2008 Prentice-Hall Business Publishing Managerial Challenges: Managing Change Managing change: ■Is the most persistent, pervasive and powerful challenge for managers ■Requires managers to gain employee acceptance Two causes of change: ■Technology ■Globalization © 2008 Prentice-Hall Business Publishing Managerial Challenges: Managing Resources Managers must manage...
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...mainly due to the increasing dominance of the Internet as a means of disseminating information and news. The newspaper publishing industry in the United States is going through a difficult phase with declining revenues. Both subscription revenues and advertising revenues have been steadily declining. One of the main causes for this downfall is that readers are using the Internet to get news content for free and are reluctant to pay. The global economic recession has cut down the advertising revenues for newspapers. Cost of publishing has increased and a majority of newspapers have increased prices. This has further distanced consumers from traditional newspapers and made online news websites more popular. The main purpose of this report is to present measures for The Chronicle Gazette to boost its circulation and increase profits. The report will analyze the newspaper industry in the United States giving details of its present status and future position. It will also present facts on the factors that have lead to the decline of the industry. The report will analyze the trends in the newspaper industry and the strategies adopted by leading companies in the industry. It will provide details on the measures adopted by companies in the publishing industry to overcome the losses. By taking into account the internal and external factors affecting the industry and the publishers, the report will present the measures to be adopted by The Chronicle Gazette to increases its advertising...
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...Importance of Music Publishing in Artist Management” Dr. Mary Conwell BUL 2241-102 G. Jay Lee 1/28/2009 Cover Page...............................................................................................1 Table of Contents…………………………………………………….....2 Abstract Summary...................................................................................3 Introduction……………………………………………………………..4 Integrity………………………………………………………………..5-8 Identity………………………………………………………………..….9 Self perception is equitable to self promotion………………...........10-11 Ideology …………………………………………………......……….….12 Conclusion…………………………………………………………….…13 Glossary………………………………………………………………….14 Annotated Bibliography………………………………………………...15 Appendix A…………………………………………………………..16-18 Appendix B ………………………………………………………….…..19 Appendix C…………………………………………………………..20-22 Abstract summary As youngsters, children are taught that they are all very special, and are told to reach for stars. Summarily, most people think that in order to become the next “pop star”, all anyone needs is a little talent and a lot of luck. However, in today’s business climate, in order to be considered a bankable investment, artists must possess talent, kiss lady luck square on the lips, and have the business acumen garnered towards dealing with the confines of the recording industry. The primary purpose of this document is to help artists discern the steps necessary to attain music publishing, and the correlating...
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...4357 OCTOBER 24, 2011 CHRISTOPHER A. BARTLETT Documento para uso exclusivo no AESE-SORBONNE 2013 (2013-06-18) ARAR HAN Levendary Café: The China Challenge Levendary Café was spun out from private equity ownership in January 2011, and the following month, Mia Foster was named as its new CEO. The departing CEO, Howard Leventhal, was the beloved founder of the popular chain of 3,500 cafés. He had grown a small Denver soup, salad, and sandwich restaurant into a $10 billion business, but after 32 years was moving on to new interests. This was Foster’s first job as CEO. Previously, the 47-year-old had been president of the U.S. business of a large American fast food company for seven years. She had started her career at a major global accounting firm, leaving to earn an MBA from Wharton. Upon graduation, she had become a consultant at McKinsey before taking a job in product management at P&G, where she worked her way up the ranks. Foster was known for her frank communication style and strong execution. In spite of the promise held by the Levendary brand and Foster’s strong track record, Wall Street was cautious about the stock. While the company’s fundamentals were strong and its performance generally in line with management forecasts, its shares traded at a discount to comparable restaurant stocks. There were two reasons for this. First, analysts were concerned that Levendary’s domestic business was nearly tapped out. Second, given Foster's lack of previous...
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...Warner, Inc. was formed in 1990 through the merging of Time magazine publisher and Warner Communications. The merger of these two companies brought together different scopes of the media industry, and they hoped to capitalize on the brand equity and marketing aspects contained by each. The purpose for this memo is to look at the different business segments within Time Warner, the strengths and weaknesses of its operations, and a definitive long-term operating strategy that will position them for continued success. Time Warner is one of the largest media companies in the world, but faces tight competition from industry giants like Disney and Viacom. While the company is required to adhere to the restrictions by the Federal Communications Commission, the FCC has been loosening the reigns slightly with regards to the diversification and size of the main media players. The regulation goal of the FCC is to prevent one company from solely influencing the information passing through the airways and entertainment outlets into the mind of consumers. Porter’s Five Forces: In order to carefully formulate the strategies to be employed by Time Warner, a comprehensive examination of each of its business areas needs to be evaluated. Time Warner has five main business lines: AOL, film entertainment, publishing, programming networks and cable systems. We will begin the analysis of T.W. and its merge with AOL, including the consequent benefits and shortcomings. As a basis for this analysis, we...
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...Government of India] Symbiosis Institute Of Business Management Pune [Constituent of SYMBIOSIS INTERNATIONAL UNIVERSITY - Accredited by NAAC with 'A' Grade] Established under section 3 of the UGC Act, 1956 vide notification No. F 9-12/2001-U 3 of Government of India] Introduction The article unfolds the story of an icon – The Samir Jain, who played a pivotal role in transforming the fate of India’s biggest Publishing House- The Times of India Group. The article is full of anecdotes which depict the journey of evolution of the group under Samir Jain’s flagship. Samir with his unconventional ideas turned a publishing house into Marketing Organization and transformed the organization into country’s most profitable companies. This success story also has some pockets of failures in between, but still it managed to reap profits by a factor of 111000 %. Samir evolved as a true leader who helped the group analyze its challenges and help them come to terms with attitudinal shifts to respond to the environmental challenges. Real Leadership’ does not stop at just analysis and interpretation. It also provides valuable practical tools and strategies for one to actually do something about it. But his leadership style was aggressive which is often perceived to be negative. An overly-aggressive leader is harsh, belligerent, bullying, autocratic and generally insensitive to the needs and feelings of others. This does create a ruckus in the Organization, but still...
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...two key strategic issues. The first strategic issue facing Dell is the movement of rivals seeking to mimic Dell’s direct sales model, while the second strategic issue is the declining trend in pricing in the Personal Computer Industry and the effects this trend will have on the operations and profitability of both Dell and Dell’s Rivals. In this case analysis, I recommend that Dell answer these issues by assuming a Cost Leadership in a Broad Market strategy to win the price war on cost, establish strategic relationships with system integrators and resellers to counter the product diversification threat of multi-offering Rivals, and strengthen its brand presence internationally to enable continued market growth. Personal Computer Industry: Industry Structure Analysis In this analysis, I define the Personal Computer Industry as that which is comprised of computer manufacturers responsible for the assembly of personal computers, either in entirety or with the assistance of contractors or channel partners. Dell is included in this definition, as are Dell’s Rivals highlighted in the case. In applying Michael Porter’s Five Forces Modeli, it is clear that the Personal Computer Industry is largely unfavorable when viewing the industry facts specific to 1998. Industry Rivalry is high, with many players of similar size relative to...
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...strategic issues. The first strategic issue facing Dell is the movement of rivals seeking to mimic Dell’s direct sales model, while the second strategic issue is the declining trend in pricing in the Personal Computer Industry and the effects this trend will have on the operations and profitability of both Dell and Dell’s Rivals. In this case analysis, I recommend that Dell answer these issues by assuming a Cost Leadership in a Broad Market strategy to win the price war on cost, establish strategic relationships with system integrators and resellers to counter the product diversification threat of multi-offering Rivals, and strengthen its brand presence internationally to enable continued market growth. Personal Computer Industry : Industry Structure Analysis In this analysis, I define the Personal Computer Industry as that which is comprised of computer manufacturers responsible for the assembly of personal computers, either in entirety or with the assistance of contractors or channel partners. Dell is included in this definition, as are Dell’s Rivals highlighted in the case. In applying Michael Porter’s Five Forces Modeli, it is clear that the Personal Computer Industry is largely unfavorable when viewing the industry facts specific to 1998. Industry Rivalry is high, with many players of...
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