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Change Analysis Paper-"Images"

In: Business and Management

Submitted By dipigi75
Words 1215
Pages 5
Name-Desmond P. Williams
DSI-D013889997
HR587
March 12, 2011

ASSESSING CHANGE MANAGERS’ IMAGES
Introduction

This exercise was carried out to assess change managers’ images. The work so far gives an in depth discussion on the actions of two change managers as they relate to the six images of change.
In this regard two change managers were interviewed and both of them are in the retail business entity. For convenience, they are labeled as Change manager A and B of A and B companies respectively. The responses of both change managers were compared and contrasted to make this assessment.

Based on the responses of the mangers in question it was clearly evident that they were using the images unconsciously. The actions and approaches they adopted to augment change in their respective organizations show that they were implementing change influenced by the images.

The company of Manager A is a well established business on a larger scale unlike that of Manger B which is a small grocery store. In the interviews both managers told their stories regarding change in their respective organizations.

In the case of Manager A, he said it was a kind of transformational change that took place in his organization. There is a policy of the Home office to transform all its retail stores to supercenters based on the performance these stores in terms of profit-making and meeting the demands of the customers .In addition,he pointed out that the store was doing well in business ,consequently the Home office drew up a plan for it to change to a supercenter. Owing to the fact that customers in the community and the catch meant areas need “one stop” shopping center where the y can buy everything they want.

For Manager B, they need a change because they want to meet the calls of the customers to extend its business hours. And they perceived it necessary because they were

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