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Change Analysis

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Change Analysis
Joseph Jackson
HRM 587
September 14, 2014
Dr. John Anderson

Change Analysis Practitioners and writers like Lee Bolman, Terrence Deal, Gareth Morgan, and Mary Jo Hatch claim that the images that people hold of companies or organizations influence their interpretations of what they think is going on, what they think it has to happen and the way they think things ought to happen. The images can be seen as metaphors or frames that people hold in their minds. These images of change and of managing influence the ideas of people and what people think management of change is about. This paper discusses these images of managing change in relation to two organizations, the Microsoft Company and Apple Company.
The facts from the week one proposal are that the drive for change for Microsoft Company is the rising level of competition that calls for a need to have differentiated and integrated products. When it was seen that only a few short years ago Microsoft had more money than Apple and less debt I am sure that shocked many people on the market. The information related to this is that the company has been able to develop integrated devices such as Windows phones and services like Bing. In order to have a range of products, the company acquired the mobile device sector of Nokia Corporation. On the side of the Apple Company, the drive for change is innovation and high tech pressures to be in a position to maintain its high levels of technology. As a result, the company has managed to produce efficient products such as iPhone 5s, iOS 7, and other services (Luecke, 2003). This week they will be releasing their next I-Phone and latest iOS 8. The change is constant.

The changes in Microsoft Company are that it shifted from manufacturing computer software to produce products and services that meets the needs of consumers. This is through the

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