...goods, it is a true part of the culture of a confused society. - Raymond Williams Advertisements have shifted drastically from the 1920’s up until now; this change is heavily influenced by psychological advertising and the technological changes that took part during that time. Due to current events happening in the 1920’s advertising began to be geared to consumer fears, needs and desires in order to promote brands and products. In 1921 Listerine the company came up with what was called an American epidemic known as “chronic halitosis;” the goal of this creation was to convince Americans that it was a medical condition and the best solution to it was their newly created product. The company’s marketing campaign was a great success and brought high revenue to them; this was made possible through their advertising team who knew exactly what to tackle: the insecurities of Americans. The advertisements often included images in sexual or romantic settings in order to emphasize the importance of the need of the product in order to be socially acceptable. In this essay I will be looking at two different Listerine advertisements one dated from the 1920’s and another one from 2010, while evaluating the technical as well as psychological changes that occurred. By the time of the 1920’s the field of advertising experienced a high transformation in terms of persuasion techniques. Advertisements went from being dull to tapping into consumer’s emotions creating this whole idea of directed...
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...Emmett Donnelley-Power Research Proposal Williams Period 3 11/29/14 Advertising in the 1920’s Research Question: To what extent did advertising and consumerism in the 1920’s benefit the United States economically? Many historians studying the 1920’s in America, specifically the economy in this time period, disagree on two key points. The first important debate is over the level of prosperity in the 1920’s. The second is over the effect of advertising on this level of prosperity . The 1920’s have earned for themselves a large number of often contradictory nicknames. “These years have been dubbed everything from ‘The Roaring Twenties’ and ‘The Era of Wonderful Nonsense’ to ‘The Decade of the Dollar’ and ‘The Period of the Psyche’ to the ‘Dry...
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...will most likely have to do with the man that supposedly travels from the North Pole in a sleigh pulled by reindeer, that goes down there chimney, and brings them presents, Santa Clause. But how did the image of this jolly old man come about? The truth is from the advertisements of Coca-Cola. And as the years went on, Coke’s Christmas advertisements continued. An advertisers goal is to attract consumers to their products. One way they do this is using specific calendar events to tie the product in with, including special events and holidays. For example, the candy producers Nestlé, Mars, and Hershey have made great profits around the time of certain holiday’s, such as selling candy hearts around Valentine’s Day and chocolate eggs around Easter. “The kings of candyland – Nestlé, Mars, and Hershey – have been able to ‘own’ these holidays during which they sell special candy at full retail price. In fact, seasonal sugar accounts for most of these companies’ profit, with Easter far in the lead with sales of more than half a billion dollars” (Twitchell 104). But the greatest “advertising time-bomb” (Twitchell 104) is when Coca-Cola decided to use Santa Clause, around Christmas time, in their advertisements. In the 1800’s, Clement Clarke Moore and Thomas Nast created the first images of Santa Clause. Moore wrote a poem called, “The Visit From Saint Nicholas,” for his daughters that ended up being printed in newspapers and later in the New York Book of Poetry. But this poem did not...
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...The tension that was characteristic of the 1920’s came from a clash between traditional values and new progressive ideals. This manifested from new developments in commercial ideals, technology, and a new emerging ideal of the expression of "self" in society. The rapidly expanding industry which was consumer goods spearheaded the changes within the American home, especially technology. Furthermore many people were torn by the identification of the self in this new society; to identify with the newer progressive ideals or to hold steadfast to the traditional, victorian ideals which they held so sacred. The division between the progressive, secular, urban northern way of thinking and the traditional, christian, rural, southern mind set are what...
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...declined is change in consumer taste, but the biggest reason being they are slacking on their marketing side. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Budweiser hit its prime in the 1950s when Anheuser-Busch had big names on their side such as Frank Sinatra, as well as sponsoring...
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...The 1920s were a decade characterized by great change. Even though it was the decade after world war 1, it was almost 10 years of improvement for many Americans. Industries were still thriving in America and they were actually richer and more powerful than before World War I. So what event made the 1930’s so different? The Great Depression quickly turned those carefree years into ones of turmoil and despair. The decade after the first world war ever saw tremendous change. Progressivism was a leading factor of World War 1 and in the 1920’s the evidence can be seen. Industries were making their products at an increasing rate. Products that were not popular before World War I were now used by millions of Americans. Cars were only used by about 9 million Americans and by the end of the roaring 20’s that number had reached over thirty million. Also many new inventions were created making life for Americans much easier. Radios, vacuum cleaners, irons, washing machines, and refrigerators were the new electronics that everyone had to have. Refrigerators allowed for better production and transportation of food products. This allowed you to keep food cold and fresh making exporting food a valuable part of the economy. These new inventions were making home life easier for men and women. Not only were American families buying these new items but they also started purchasing stock in companies at an increased rate. Buying stocks was available before the war but was not really done. Soon...
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...From the start magazines which defined their readership as ‘women’ also took on, more or less overtly, the task of defining what it meant to be a woman, or what it meant to be a particular kind of women” (Beethan and Boardman, 1). Media advertisers sell products through the commodification of women. For the sake of profit, they try to sell women products that would improve their look. Such advertisements insinuate that women in their natural state are not good enough and must change in order to fit the current societal trend. Women change their style, appearance and body at any cost. The main goal of these companies is to make a profit by exploiting the insecurities of women. They intend to make women feel dissatisfied with their physical appearance in order to promote their beauty enhancing products. These media advertisements are a complete distortion of reality. With the help of Photoshop and other blemish perfecting technologies, it easy for anyone to look flawless. Consequently, viewers tend to overlook the external factors that go into media production and are set up to attain unrealistic body standards. Constantly being exposed to...
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...The Perfect Female Body: Long before beauty pageants, Barbie dolls, and extra-ordinarily beautiful girls, came about the idea of the female body. Whether you are a believer of creationalism, scientology, or evolutionism, somehow we all came about with the perception of the “perfect” female. Women have always been seen, and portrayed as a sex symbol, and usually the disobedient one. Dating back to B.C and the story of Adam and Eve, Eve was the naked one who bit into the fruit that god told her was forbidden. Why couldn’t it have been Adam that caused such scandal, and was the cause for destruction, and crime in the world, and not Eve? From the believed beginning of time, to present day, women have really only progressed a small amount up the social ladder. Today, women are looked down upon, if they are slightly more over weight then what is considered “normal,” if they are “underweight”, “darker skin color”, too “pale”, “flat chested”, big boned, “thick,” or because of their ethnicities and backgrounds. So what exactly defines the “perfect female?” Is it the girls featured on “Girls Gone Wild” in Cancun, or the half naked models posing for Victoria’s Secret? Or is it the perfectly put together “Miss America” pageant queens? Or is it the Hollywood actresses with billion dollar dresses, and priceless jewelry? Or the well toned, well defined professional team cheerleaders, and dancers we watch? WE, speaking for us “average” women, who often tend to idolize, and carry pieces...
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... Section I of this chapter makes a brief review of the history of advertising in general. Section II gives a resume' of the history of advertising in lndia while Section Ill gives a brief account of the history of advertising in Kerala. SECTION - I ORIGIN OF ADVERTISING The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eyecatching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. As much as some three thousand years ago Papyrus sheets were used in Thebes in Egypt for announcing the reward for return of runaway slaves .The first advertisement was somewhat in the form of stenciled inscriptions. which were found on earthen bricks prepared by the Babylonians 1 Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam about three thousand years before Christ. The bricks carry the name of the temple in which they were used and the name of the king who built it, just as a modern public building which contains a corner stone or stone tablet with the names of officials in office when the structure was erected. The method was to cut a stencil in hand stone and with it each brick was stamped...
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...Beshears, Laura: Honorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s Journal of American Culture (33:3) [Sep 2010] , p.197-206. Honorable Style in Dishonorable Times: American Gangsters of the 1920s and 1930s Laura Beshears. The Journal of American Culture. Malden: Sep 2010. Vol. 33, Iss. 3; pg. 197, 10 pgs Abstract (Summary) Prohibition, which came into effect in July of 1920 with the passing of the Eighteenth Amendment, also illustrated the progressives' idealism, as many believed that the elimination of alcohol, because it allegedly created "poverty, marital distress, and negligence," would cleanse society (Mordden 141). [...] the birth of the radio and the movies as well as the development of flight induced excitement and fostered a vision of a society engaged in perpetual technological advancement (Mordden 47). [...] Horatio Alger, Jr. and his late nineteenth-century books- portraits of men who, born underprivileged, rose to wealth and success through hard work, honesty, self-confidence, commitment, and a bit of luck (Weiss 53-54) - characterized the progressive spirit, as it encouraged people to work hard for a better future and for the fulfillment of the American dream. Full Text (5892 words) Copyright Blackwell Publishing Ltd. Sep 2010 "You don't need to be ordering fancy duds," Frankie Rio advised his boss as a tailor took measurements of Capone's swollen physique at the Lexington Hotel. "You're going to prison. Why don't you...
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...Brooks HIS/125 August 14, 2011 Michael Potts The United States in the 1920’s was in the center of an alteration in production. “The sale of electricity doubled; the consumption of fuel oil doubled more” (Davidson, Gienapp, & Heyrman, Ch 24 p.684, 2006). The economy began to grow rapidly between 1922 and 1927. According to Davidson, Gienapp and Heyrman (2006) if anything roared in the “roaring twenties, it was industry and commerce” (Davidson, Gienapp, & Heyrman, Ch 24 p.684, 2006). However, technology was somewhat responsible, new consumer goods allowed the labor force to grow rapidly. “Between 1919 and 1927 the average income climbed nearly $150 for each American” (Davidson, Gienapp, & Heyrman, Ch 24 p.684, 2006). Mean while the economy grew and the consumer goods appeared in the stores. Many Americans were not banking. “Personal debt was rising two and a half times faster than a person’s income, an unhealthy sign of consumers scrambling to spend” (Davidson, Gienapp, & Heyrman, Ch24 p.684, 2006). With technology and the spending of consumer’s new developed industries assisted the growth of the economy. Construction was a part of the economic growth, as people began to merge to other cities residential construction doubled. “Construction stimulated other business too: steel, concrete, lumber, home mortgages and insurance” (Davidson, Gienapp, & Heyrman, Ch24 p.684, 2006). In the 1920’s there was no industry that progressed like the auto manufacturing. In...
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...How far were the policies of the Republican Party the main reason for America’s economic success in the 1920’s [50 marks] Although America remained neutral and did not join World War One until 1917, they were already increasing their country’s profits by selling goods such as: weapons, food, equipment and other ammunition to both sides of the war. During World War One, as well as selling goods, America became ‘the banker’ to the rest of the world: loaning countries money at a very high interest. According to the First World War commissions “Britain, France and Italy owed the USA $22 billion plus interest”, this is showing that USA was at a very stable place financially even before the 1920s began. When the war ended Woodrow Wilson put forward his 14 Points which included a League of Nations. The League of Nations’ overall aim was to prevent war from breaking out again. America’s congress at the time decided that it would be best for America in the long run not to join the League of Nations because, congress believed that the USA should not interfere in any European or world affairs. Refusal to join the League of Nations made America an isolationist country. When Warren G. Harding won the presidential election and became president in 1921 a political party called the Republicans took over from the Democrats and the American government. 1920s America was known as the ‘Roaring twenties’ because of the entertainment and the crazes sweeping the country. There were lots of...
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...How far were the policies of the Republican Party the main reason for America’s economic success in the 1920’s [50 marks] Although America remained neutral and did not join World War One until 1917, they were already increasing their country’s profits by selling goods such as: weapons, food, equipment and other ammunition to both sides of the war. During World War One, as well as selling goods, America became ‘the banker’ to the rest of the world: loaning countries money at a very high interest. According to the First World War commissions “Britain, France and Italy owed the USA $22 billion plus interest”, this is showing that USA was at a very stable place financially even before the 1920s began. When the war ended Woodrow Wilson put forward his 14 Points which included a League of Nations. The League of Nations’ overall aim was to prevent war from breaking out again. America’s congress at the time decided that it would be best for America in the long run not to join the League of Nations because, congress believed that the USA should not interfere in any European or world affairs. Refusal to join the League of Nations made America an isolationist country. When Warren G. Harding won the presidential election and became president in 1921 a political party called the Republicans took over from the Democrats and the American government. 1920s America was known as the ‘Roaring twenties’ because of the entertainment and the crazes sweeping the country. There were lots of...
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...Need of Advertisements 2 Merits and Demerits of Advertisements 2 History of Advertisement 2 Chronology of Advertisement 3 History of Indian Advertisements 6 Chronology of Indian Advertisement 7 Different Stages of Advertising In India 9 Conclusion 10 Future of Advertisement 11 Introduction The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eye catching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. What is Advertising Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor...
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...The 1920’s was know as the “roaring twenties”. It was a time of economic progress for most Americans and businesses. Wages for most Americans increased, meaning many people began to have enough money to buy new products. The twenties also brought a sense of freedom and independence to millions of young Americans. This new titillation of freedom made women want to change the traditions their parents practiced for so long. One of these being young women embarking on the man’s task of smoking. Soapstone In 1929 the American Tobacco company created an ad to sell Lucky Strike cigarettes. This company created this ad to try and persuade women into buying their cigarettes. American Tobacco uses a cheery and exciting tone to do this. Analysis...
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