...Slide 1 [pic] Slide 2 LO 1.1 [pic] Sony Ericsson Company is a global provider of mobile multimedia devices and phone accessories. Strategic planning is important process for any organization, but usually fall. Sony Ericson is one of the examples. The reasons are different: the understanding of process of strategic planning are not clear as mission, vision, goals and core competencies, which affect the success of the company. Slide 3 [pic] Strategy of Sony Ericsson is to increase the internal growth with developing new products and technologies. Strategy is a plan for future development of organization, where the long-term goals are successfully achieved by structured decisions (Johnson et al, 2011). Sony Ericson strategy plan did not work, due to lack of understanding customer desires and preferences. To achieve organizational goals management has to develop the customer relationships. Slide 4 [pic] The Sony Ericsson company sees itself as a global brand accessible to everyone. All individuals can be heard. Company has a commitment to develop new communication products, which are accessible to everyone including and individuals with special needs. Sony Ericsson did not follow its commitment, due to lack of information of user desires, which have to be in centered design. The purpose of mission statement is to exceed customer’s expectations. Sony Ericson must deliver benefits and values to individuals. For example delivery channels...
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...Question 1: To begin with, it is important to give a definition of a deadline in order to highlight the concept. Generally, a deadline is “the time by which some task is supposed to be completed”.[1] Thus, a deadline determines a certain amount of time which can be either measured generously or rather strict. Therefore, people use this amount of time as an “indicator of how ambitious a project can be”.[2] Thus, in the usual case, a limitation can lead to a feeling of scarcity of time as a resource. In her article, Connie Gersick states that deadlines are strong psychological boundaries.[3] Since they are a fundamental element of projects, it is important to show their effect on individuals. These effects can vary to a large extend due to differing perceptions of time as a limited resource. Waller et al. highlight this issue by setting up a pattern of two dimensions, namely time urgency and time perspective.[4] Consequently, a time urgent person is someone who sees time as his own enemy and therefore creates own deadlines in order to schedule every activity. Based upon the framework of Kluckhohn and Strodtbeck, people can have one of three basic perspectives towards time: past, present or future oriented. Waller et al. concentrate on individuals with a present or a future-orientation while keeping the past-orientation in the background. Figure 1 is the illustration of their pattern, resulting in 4 distinct characters: [pic] People with a high time urgency are usually aware...
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...GROUP TASK MARKETING MANAGEMENT Reinventing Ericsson Oleh: A Ademulia Djufri Marchel Tito Risma Siti PWB-23A PROGRAM STUDI MAGISTER MANAJEMEN FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS GADJAH MADA 2012 Reinventing Ericsson Ericsson , one of the biggest telecommunication vendor , founded on 1876 by Lars Magnus Ericsson , start his business area on handset and fixed line network. Ericsson business ran well and became a leader in fixed line network. Good research and innovation , by started manufacturing new types of equipment, such as base stations, which carried the first portion of telephone traffic by radio waves instead of wires kept Ericson as leader. Being an end-to-end provider meant that Ericsson also started manufacturing mobile handsets, the company’s first move into consumer products. In 1990s where telecom industry were booming decade specially for GSM systems, Ericsson kept as leader and help 40% of GSM market share. Led by Lars Ramqvist, Ericsson booked nine times revenues in 1998 compare from 1990. Frequent executive changes and lag in the mobile handset business after Ramqvist step down 1998 , but still good in product that produced by good R&D bright forcast new technology in GSM , called 3G , keep made Ericsson growth well. Organization size also growing and bigger as it business by employed almost 107.000. Over-investment that did telecommunication operator , economic downturn, and “dot-com-bubble” , made the...
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...1.0 INTRODUCTION With rapid changes in the global business scenario and intensified competition the MNCs are looking to adopt joint venture strategy to enter into new markets to gain competitive advantage through shared knowledge, resources and experience. Many companies have found it very comfortable to adopt IJV ahead of other entry strategies to enter into international market. There has been a wide range of researcher conducted in the area of international joint venture that highlights various factors and motives identified across the world. With larger companies adopting joint venture into international market it has become very critical to conduct research to identify the parent company motives to adopt this strategy and the benefits and challenges faced by the these companies. This dissertation is an effort to bring out the theoretical background of the concepts of international joint venture and its application in the industrial practices across the globe. The research will present the information and proceedings in systematic chapters that will explain the design, methods and analysis apart from its conclusion report. 1.1 Background of the Joint Venture: Summarizing the background of the research topic is very critical in understanding the research background. To start with we need to learn the meaning of joint venture. Beamish (1998) has defined the international joint venture as the venture between a foreign company and a domestic company from the place of...
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...Cloud Computing Abstract Ericsson was able to notice and benefit from Amazon’s advantages. Amazon’s AWS is able to construct and manage a worldwide infrastructure to the scale Ericsson required to support their business. With this infrastructure already in place, it delivers a cost savings value. They had the aptitude to set up new applications and automated software updates promptly because they were able to scale up and down as demand changed or the business required it (AWS Ericsson , 2012). They are able to access their cloud from wherever they want thanks to the sovereignty of remote access. Ericsson was able to attain an extremely dependable, scalable, inexpensive infrastructure platform with what the web services had to offer via the data center sites in the U.S., Europe and other parts of the world (AWS Ericsson , 2012). Ericsson chose Amazon Web Services (AWS) because they felt it was the most cohesive public cloud supplier in the “Rightscale Cloud Management Platform” (Rightscale, 2012). The Ericsson team mentions that “having hosting centers in various regions was important for them. AWS also showed a better quality of service with solid management and a proven track record.” (Amazon Web Services, 2012). Amazon Elastic Compute Cloud provides a fully structured environment, memory, a processor, and out of the box configured software. It provides great quality within minutes on a “pay-as-you-go” (Amazon EC2, 2012). Moreover, it decreases the time...
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...Ericsson the Great Brian L. Atkinson Dr. Bouaffo Koume CIS-500 Information Systems Decision Making September 1, 2013 Abstract Cloud computing is defined as technology that is rented or leased on a regular, or as needed basis. Because it has been a successful rising trend in the business world, it is now available to consumers and businesses. In this research, we will discover how a major player such as Ericsson has capitalized it profits and jet-streamed its businesses using Amazon Web Services. Let us take a look at the scalability, dependability, manageability, and adaptability of Amazon EC2, Amazon S3, and RightScale along with the security concerns and cost issues of cloud-based services via the eyes of Amazon Web Services. Ericsson the Great The main goal for all companies is to increase profits as much as possible by attracting new customers while maintaining consumer satisfaction on all levels. But before money can be made and collected, companies must first have a game plan to construct, provide, maintain, and secure goods and services consumers really want and need. That is just the idea that Ericsson had when they made the decision to use Amazon Web Services (AWS), to maximize their vision while reducing their cost and overhead. Ericsson has gained numerous benefits from the strategy, reliability, and security of Amazon services. Amazon Web Services can be characterized by a collection of computing services bundled together to make up a cloud computing platform...
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...good Ericsson Sustainability and Corporate Responsibility Report 2014 about ericsson Ericsson is a driving force behind the Networked Society – a world leader in communications technology and services. The Company’s long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future. Ericsson’s services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 115,000 professionals and customers in more than 180 countries, Ericsson ombines global c scale with tech ology and services leadership. Investments in research and development ensure that Ericsson’s n solutions – and its customers – stay in the forefront. The Company provides support for networks with more than 2.5 billion subscribers. Approxmately 40% of the world’s mobile traffic is carried through etworks delivered by i n Ericsson. Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. The Ericsson share is listed on Nasdaq Stockholm and NASDAQ New York. Cover photo: Myanmar, a country undergoing democratic and social reform, has one of world’s lowest levels of mobile broadband p enetration. ICT can play a huge role in boosting socio-economic development. In 2014, Ericsson began serving...
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...Background of Ericsson Lars Magnus Ericsson worked as telephones instrument maker when he was young. He worked for a firm which made telegraph equipment for the Swedish government agency Telegrafverket. In 1876, he and his friend Carl Johan Andersson started a telegraph repair shop when he was 30 years old. In 1878, Ericsson began making and selling his own telephone equipment, yet his technology is not enough innovative. Most of the inventions had already been made in the United States. He agreed to supply telephones and switchboards to Sweden's first telecom operating company, Stockholms Allmänna Telefonaktiebolag. Local telephone importer, Numa Peterson hired Ericsson to adjust some telephones from the Bell Telephone Company. He started to manufacture his own telephones similar to Siemens telephones at the end of the year. Finally his first product was finished in 1879. Stockholm's telephone network expanded and reformed into a telephone manufacturing company. Bell only allowed to use their own phones when he bought the biggest telephone network in Stockholm. So Ericsson's equipment sold mainly to free telephone organizations in the Swedish countryside and other Nordic countries. In 1883, Stockholms formed by Henrik Tore Cedergren partnered Ericsson to supply the equipment for his new telephone network as Bell would not deliver equipment to competitors. In 1884, a multiple-switchboard manual telephone exchange designed by C. E. Scribner at Western Electric could handle...
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...Corporate social responsibility: An examination of the performance of LM Ericsson There has been no shortage of the heated discussion on the company’s social responsibility issue in the modern business world. Consumers are now becoming more sensitive and demanding to the social performance of these organizations. This social performance not only includes good mankind, but also the whole economic and environmental aspects. Since those companies operate their businesses, they must fully consider the three aspects and their code of conduct and mission statement should firmly conform to the ten principles of the UN Global Compact (see UN Global Compact 2011). Just like many multinational organizations, Ericsson has been recognized as a leading provider of telecommunications facilities and services to mobile and fixed network operators internationally. There are more than 1,000 networks allocated in 180 countries and it takes up 40 percent market share globally (Company Facts 2011). However, although Ericsson has made the great contribution to the environmental aspect such as enabling a low-carbon economy, reducing environmental impact and facilitate people to communicate around the world (Ericsson: Sustainability and Corporate Responsibility 2011), the company still has been criticized on social human right and any other issues. This paper mainly examines how the Ericsson has performed socially responsible and sustainable in relation to the Environmental aspect;...
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...service that allows company employees to communicate via emails, access massive amounts of data instantaneously at various times and places without the network becoming clogged down due to heavy load usage. Ericsson describes itself as, “a world leader in the rapidly-changing environment of communications technology – providing equipment, software and services to mobile and fixed network operators all over the globe” (Ericsson n.d.). Amazon initiated their web service (AWS) in 2006, by offering IT infrastructure services to businesses in the form of web services referred to as cloud computing. One of the key benefits of cloud computing is the opportunity to replace up-front capital infrastructure expenses with low variable costs that scale with your business (Amazon 2014). Ericsson benefits of AWS Amazon Web Services provided Ericsson with a highly integrated public cloud with hosting centers in practically every region in the country. This benefit would be a big plus due to the universal impact that Ericsson makes in the telecommunication industry where they provide services to more than one billion consumers. Cost savings was a significant benefit for Ericsson due to not having to expend the capital to build a comparable IT infrastructure internally. Arpit Joshipura, Ericsson Vice President of Silicon Valley (2014) states that, “With cloud computing services, operators can combine the user experience with professional services and will be able to handle a range of issues, such...
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...Case Study 2: Cloud Computing Cloud Computing Abstract Ericsson was able to notice and benefit from Amazon’s advantages. Amazon’s AWS is able to construct and manage a worldwide infrastructure to the scale Ericsson required to support their business. With this infrastructure already in place, it delivers a cost savings value. They had the aptitude to set up new applications and automated software updates promptly because they were able to scale up and down as demand changed or the business required it (AWS Ericsson , 2012). They are able to access their cloud from wherever they want thanks to the sovereignty of remote access. Ericsson was able to attain an extremely dependable, scalable, inexpensive infrastructure platform with what the web services had to offer via the data center sites in the U.S., Europe and other parts of the world (AWS Ericsson , 2012). Ericsson chose Amazon Web Services (AWS) because they felt it was the most cohesive public cloud supplier in the “Rightscale Cloud Management Platform” (Rightscale, 2012). The Ericsson team mentions that “having hosting centers in various regions was important for them. AWS also showed a better quality of service with solid management and a proven track record.” (Amazon Web Services, 2012). Amazon Elastic Compute Cloud provides a fully structured environment, memory, a processor, and out of the box configured software. It provides great quality within minutes on a “pay-as-you-go” (Amazon EC2, 2012)...
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...SWOT Analysis LM Ericsson By CS; EN; HD; KZ; X H Content 1 Background 2 1.1 About Ericsson 2 1.2 Strategic Sourcing Department 2 2 SWOT Analysis 4 2.1 Strength 4 2.2 Weakness 5 2.3 Opportunities 6 2.4 Threat 7 3 Conclusion 9 Reference 10 Background 1 About Ericsson Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks in more than 180 countries utilize Ericsson’s network equipment and 40 percent of all mobile calls are made through our systems [1]. Ericsson is one of the few companies worldwide that can offer end-to-end solutions for all major mobile communication standards. The company has a global presence supported by strong base of R&D activities. Increasing demand for smartphones and mobile broadband infrastructure gives an opportunity to strengthen its business performance. However, increasing competition and regulations could adversely impact both its business operations and financial position. • Core Value Respect, professionalism and perseverance are the values that are the foundation of the Ericsson culture [1]. • Main Business Networks, Multimedia, Global Services, ST-Ericsson • Main Competitors Huawei, Nokia Siemens, Alcatel-Lucent, ZTE 2 Strategic Sourcing Department Strategic Sourcing was created to manage Ericsson’s Category, Partnering, Supplier...
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................. p 4-5 Limited growth strategy and Sony Ericsson ......................... p 6-8 CONCLUSION.............................................................................p 8 BIBLIOGRAPHY.........................................................................p 9 Introduction The following report introduces the business strategy analysis of Sony Ericsson case study based on facts and brand position. The business strategy plan has been summarized after estimation of different theoretical conformation and then validation of the most suitable and applicable approach in terms of the Sony Ericsson business case. Part One Strategy accomplishment could be performed in several ways such as substantive growth, limited growth or retrenchment. Sustainable growth strategies are one of the alternative strategies. Substantive growth is a business strategy in which the company goals to become forehanded in a short term of time and less risky. The advantage of substantive strategies is that it follow and using elements to increase their existing growth: Damage decrease; Authority efficiency; Environmental alarm; Work place surroundings. In one way the substantive growth strategy may guide the company to success, but on the other way fast growing company which looking wealth may lack knowledge on different components which are to make this strategy less risky. For example when the joint venture between Sony and Ericsson was launched in 2001 , the company set a great amount of...
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... Strong management and leadership skills, experienced working with cross-functional teams in complex environments. Creative and innovative problem solving skills and clear decision-making abilities in pressured situations. Accomplished in the successful presentation and negotiation of complex, high value, concepts at senior level. Proven track record in strategy, business planning, budgeting and performance management. Over thirty years in the Information Technology and Communications industry with extensive international business experience. CORE COMPETENCies Leadership: One of thirteen...
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...2 How did Ericsson benefit from Amazon Web Services (AWS)? According to Amazon’s Web Service website, it gives users the option to run just about everything using their service applications. By incorporating cloud computing, users are able to cut variable costs to a more attractive scale for the business by eliminating costly administrative and hardware fees. Due to remote access, Ericsson was able to immediately take advantage of AWS’s benefits since the infrastructure was already up and running. Demands change quickly and it’s important for a company to be able to adjust accordingly. By using the cloud system, Ericsson was able to employ software updates and new applications quickly and more effectively. AWS services hundreds of thousands of customers in more than 190 countries, making their global infrastructure far more expansive than competitors; this allowed Ericsson to have data centers in various parts of the world. According to information provided in the case study, Ericsson chose AWS because they felt it was “the most integrated public cloud provider in the Rightscale Cloud Management Platform (Rightscale)”. Amazon EC2, Amazon S3, and RightScale Amazon EC2 The AWS website describes Amazon Elastic Compute Cloud (Amazon EC2) as a web service that provides resizable compute capacity in the cloud, making web-scale computing easier for developers. It also allows you to quickly scale capacity up and down if and when your computing requirements change. Because this...
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