...Marketing Channel Management – Important Issues Marketing Management Revision Article Series Most manufacturers of products use marketing intermediaries to sell their products to the consumers. The marketing intermediaries make up a marketing channel (distribution channel or a trade channel). The marketing channel overcomes the time, place, and possession gaps that separate gods and services from those who need or want them. Marketing Intermediaries and Their Functions Most manufacturers of products use marketing intermediaries to sell their products to the consumers. The marketing intermediaries make up a marketing channel (distribution channel or a trade channel). Stern and El-Ansary define: “Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.” The marketing channel overcomes the time, place, and possession gaps that separate gods and services from those who need or want them. Some of the functions that channel members perform are: Information Promotion Negotiation Ordering Financing Risk taking Physical possession Payment Title Channel Levels A zero level channel is direct marketing between producer and consumer. In one level channel a retailer is between producer and consumer. Two level channels have wholesaler and retailer. Still longer channels also exist in some industries. Channel design decisions involve analyzing customers’...
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...the e learning platform with video broadcasting This is the best chapter in any thesis to develop before other chapters 4.1 Introduction We have already stated the research problem and the technology to be used for devising a solution for the problem.in chapter 3 we discussed the technology to be used or solving the problem identifying in the chapter 3.in chapter 3 we have identified MySQL and some other thing as the technology for devising automated solution for the inventory management system In this chapter we describe or put forward our approach to automated solution for (the system u are going to build) for this purpose first we present our hypothesis then go into the discussion of input, output, process, users and features. In this discussion we point out how our proposed solution (write the acronym) differ from similar system 4.2. Hypothesis (using this technology can solve the problem, it the assumption) Open source based computer solution can improve the efficiency of order management system. 4.3. Users This system is targeted for officers and other staff members in kdu.it can also be accessed by administrators and other technical staff for maintaining and updating the system 4.4 .input Capturing the video and sound using web cam by the system as the main input 4.5. Output Video is broadcasted between lectures and students 4.6. Process Explain the details of the system with the relevant technology used or conversion of input to the out put The captured...
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...315 WK 2 Quiz 1 Chapters 1,2 MULTIPLE CHOICE 1. Which type of strategy did Walmart decide to use to compete with Amazon? a. Heavy advertising b. Price reduction c. Establish kiosks in Walmart stores d. Wholesale distribution e. Mass distribution via its own online channel 2. Which of the following statements is false? a. Consumer expectations have moved firms to add additional channels. b. Both B2C and B2B businesses are increasing the number of channels they use to distribute their products c. The flexibility to respond to consumers does not appear to be relevant to channel design. d. Channels must be targeted to reach intended customer segments. e. The increasing role of technology is helping to foster the use of multiple channels. 3. Which of the following is a true statement about Internet-based channels? a. Walmart's channel model continues to rely on its 'brick and mortar' stores exclusively. b. ‘Bricks and Mortar’ retailers that added online capabilities to traditional channels of distribution have had sluggish sales. c. Online sales have become an established distribution channel for B2C but not B2B markets. d. Internet-based channels have become a mainstream channel in the channel mixes of many firms. e. The growth of E-commerce is beginning to slow. 4. A sustainable competitive advantage is one that a. lasts at least five years. b. is based on a superior product feature. c. usually stresses a lower price. d. is difficult for competitors to match...
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...Marketing Channels and Supply Chain Management Chapter Objectives • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Explain how companies select, motivate, and evaluate channel members. • Discuss the nature and importance of marketing logistics and integrated supply chain management. Chapter Overview This chapter covers the important topics of supply chain management. Supply chains consist of both upstream and downstream partners, including suppliers, intermediaries, and even intermediary customers. The term value delivery network expands on the limited nature of "supply chain." It consists of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system. The chapter focuses on marketing channels--the downstream side of the value delivery network. A company's channel decisions directly affect every other marketing decision. And because distribution channel decisions often involve long-term commitments to other firms, management must define its channels carefully, with an eye on tomorrow's likely selling environment as well as today's. Channel members add value by bridging the major time, place, and possession gaps that separate goods and services from those who would use...
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...Distribution and Channel Management MT211 The main aim of my essay is to show my understanding of the main principles and concepts of distribution and channel management through the use of notes on Moodle, information I gathered from attending lectures and also from literature that I have read on this topic. The Supply Chain is the sequence of suppliers that contribute to the creation and delivery of a good or service to end customers, meanwhile Supply Chain Management is organizing the cost effective flow and storage of materials, in-process inventory, finished goods and related information from point of origin to point of consumption to satisfy customer requirements. A major element of the supply chain is the use of logistics which is the management of the storage and flow of goods, services and information throughout your organisation. Logistics can be broken down into three major elements, Firstly, materials management which is the sourcing and receiving of raw materials or unfinished products for subsequent use. Secondly, material flow system which can be defined as the ability to locate and schedule material through to end production and disposition, and finally the physical distribution which is the delivery of finished goods to customers. The main aim of a supply chain management is to evolve a company’s supply chain into an optimally efficient, customer-satisfying process, where the effectiveness of the whole supply chain is more important than the effectiveness of...
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...Marketing Channels and Supply Chain Management Chapter Objectives • Explain why companies use distribution channels and discuss the functions these channels perform. • Discuss how channel members interact and how they organize to perform the work of the channel. • Identify the major channel alternatives open to a company. • Explain how companies select, motivate, and evaluate channel members. • Discuss the nature and importance of marketing logistics and integrated supply chain management. Chapter Overview This chapter covers the important topics of supply chain management. Supply chains consist of both upstream and downstream partners, including suppliers, intermediaries, and even intermediary customers. The term value delivery network expands on the limited nature of "supply chain." It consists of the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system. The chapter focuses on marketing channels--the downstream side of the value delivery network. A company's channel decisions directly affect every other marketing decision. And because distribution channel decisions often involve long-term commitments to other firms, management must define its channels carefully, with an eye on tomorrow's likely selling environment as well as today's. Channel members add value by bridging the major time, place, and possession gaps that separate goods and services from those who would use...
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...4........5........6........7 DOMINATING TYPE a) My company would use its influence over its ICI to get its channel conflict management ideas accepted. b) My company would use its authority over its ICI to make a channel management decision in its favor. c) My company uses its channel-related expertise for its ICI to make a channel management decision in its favor. d) My company is generally firm in pursuing its side of channel management issues comparing to its ICI. e) My company sometimes uses its channel-related power to win a competitive channel situation with its ICI. 1........2........3........4........5........6........7 1........2........3........4........5........6........7 1........2........3........4........5........6........7 1........2........3........4........5........6........7 1........2........3........4........5........6........7 OBLIGING TYPE a) My company would in general try to satisfy the needs regarding the channel issues of its ICI. b) My company would accommodate the wishes regarding the channel issues of its ICI. c) My company would give in to the wishes regarding the channel issues of its ICI. d) My company would allow concessions regarding the channel issues to its ICI. e) My company would go along with the suggestions regarding the channel issues of its ICI f) My company would try to satisfy the expectations regarding the channel issues of its ICI. 1........2........3........4........5........6........7 1........2........3........4.......
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...and accessories, but weinclude alearned line of apparel quickly that it was not good to have one channel of distribution… Kathy Ireland Chief Designer of RFA, Founder of KIWW, Author, Model Classified - Highly Confidential 1 “ CONTENT • DESIGNING & MANAGING INTEGRATED MARKETING CHANNELS – Marketing Channels and Value Networks – The Role of Marketing Channel – Channel Design Decision – Channel Management Decision – Channel Integration & Systems – Conflict, Cooperation & Competition – E-Commerce Marketing Practices • MANAGING RETAILING, WHOLESALING & LOGISTICS – Retailing – Wholesaling – Market Logistics Classified - Highly Confidential 2 DESIGNING & MANAGING INTEGRATED MARKETING CHANNELS Classified - Highly Confidential 3 MARKETING CHANNELS AND VALUE NETWORKS Marketing Channel “the set of firms and individuals that take title, or assist in transferring title, to a good or service as it moves from the producer to the final consumer or industrial user” Kotler, P., and Armstrong (1989) Principles of Marketing. Prentice-Hall Classified - Highly Confidential 4 MARKETING CHANNELS AND VALUE NETWORKS Why It’s Important • Affect not only marketing decisions but also non-marketing’s • Convert potential buyers to profitable customers • Not only serve market but also make market Classified - Highly Confidential 5 MARKETING CHANNELS AND VALUE NETWORKS Marketing Channel Strategy Push Strategy Producer inducing Intermediaries Consumer When intermediaries can be persuaded...
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...Sawmill Distribution Channel Challenges Åsa Gustafsson asa.gustafsson@lnu.se Lars-Olof Rask lars-olof.rask@lnu.se School of Engineering Linnaeus University, Växjö, Sweden Abstract Purpose; The purpose of this study is to identify distribution channel research needs given the variety of distribution channel challenges among Swedish sawmill companies. Design / methodology / approach; Explorative case study research Findings: The paper proposes a typology of sawmill distribution channel challenges, as well as aligns research needs with distribution channel type. The typology is based on i) number of sawmill units within the firm, in combination with ii) distribution channel heterogeneity. Significant management decisions and research needs are identified for the different types. Research limitations / implications; This research makes tentative statements regarding typology of sawmill distribution channel challenges and potential research needs in the Swedish sawmill industry with regards to the respective typology. However, further research is needed in order to validate these results. What is original/value of paper: This paper focus on the sawmill industry distribution channels, which is a neglected but important area for sawmill’s competitive advantage. The paper also contributes to research by applying contingency theory and typology as an approach to deal with the variety of sawmills distribution channel challenges. Keywords; Typology, distribution channel challenges, research...
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...EFFECTS OF COMMUNICATION IN MANAGEMENT OF EMPLOYEES IN THE TRANSPORT SECTOR IN KENYA: A CASE STUDY OF AL NASAR TRADING AND TRANSPORTERS LIMITED BY HASSAN ABDIRIZACK MOHAMED A RESEARCH PROPOSAL SUBMITTED IN PARTIAL FULFILLMENT FOR THE REQUIREMENT FOR THE AWARD OF DIPLOMA IN MANAGEMENT (BUSINESS MANAGEMENT OPTION) TO THE KENYA INSTITUTE OF MANAGEMENT MAY 2012 DECLARATION Declaration by the Student This research proposal is my original work and has not been presented to any other examination body. No part of this research should be reproduced without my consent or that of The Kenya Institute of Management. Name: …………………………… Signature: -------------------------Date: -------------------- NRB/DBM/43972 Declaration by the Supervisor This research proposal has been submitted for examination with my approval as The Kenya Institute of Management Supervisor. Name:……………………………. Signature: ……………………… Date: ----------------- Lecturer Supervising For and on behalf of The Kenya Institute of Management Name-----------------------------------------Sign-------------------------------Date----------------- Branch Manager Nairobi DEDICATION This proposal is dedicated to my parents and friends, whose support and encouragement made a strong pillar in my successful completion of the study. ACKNOWLEDGEMENT I acknowledge this research work with a heartfelt...
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...E-Leader Croatia 2011 Case Studies in Channels of Distribution Donald K. Hsu, PhD Associate Professor Division of Business Administration Dominican College Orangeburg, New York, USA Abstract Case studies were employed as research tools, for undergraduate and MBA students for 25+ years. The International Management course was taught in two classes at an undergraduate Business program. Channel of Distribution course was given at a MBA program. Real-world examples were utilized and applied in class whenever applicable. Students did final projects individually or in a team, by employing case studies via library and internet search. Class evaluations indicated that the case studies enhanced significantly their overall learning experience. Students rated the courses good to excellent. This paper gave the summary. Keyword: Case Studies, In-Class Team Assignment, Final Projects, International Management and Channels of Distribution Harvard University, Cranfield University (UK) and many other research institutions published case studies for 25 years. International Management and Channels Distribution were taught in an undergraduate business program and a MBA program respectively. Job market is very good. A quick search on Indeed (2011) yielded 5,850 jobs for international manager and 1,160 jobs for channels distribution. This search was done for Manhattan zip code 10001, and within a twenty-mile radius. In the down economy, managers and distributors are still...
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...Analytics to Work in Operations James Taylor CEO, Decision Management Solutions More information at: www.decisionmanagementsolutions.com Using Decision Management to maximize the value of predictive analytics Predictive analytics applied to operational decision making is the next major source of competitive advantage. The most successful companies are using Decision Management to put predictive analytics to work powering the day-to-day decisions that impact performance most. ©2011 Decision Management Solutions Maximizing analytic value in operational decisions Insights from predictive analytics Contents: Insights to actions—improving operational decisions Customers—they think your decisions are deliberate Challenge—getting analytics into operations Solution—Decision Management increases analytic value 1 3 5 7 Insights to actions improving operational decisions “Most discussions of decision making assume that only senior executives make decisions or that only senior executives’ decisions matter. This is a dangerous mistake.” Peter Drucker Companies that systematically apply predictive analytics to operational decisions, especially those pertaining to customers, outperform their competitors. Many organizations think of predictive analytics as being valuable primarily for strategic purposes. They look to it as a source of market insights to help guide executives and managers making decisions about where to focus and allocate resources. Conventional...
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...[Type the company name] | Marketing channels | 81,105, 117, 93, 69 | | [Type the author name] | 9/21/2010 | Marketing channel: A set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user Channel level: A layers of intermediaries that the perform some work in bringing the product and its ownership closer to the final buyer. Channel conflict: Disagreement among marketing channel members. Vertical marketing system :A distribution channel structure in which producer wholsers , and retailers act as a unified system one channel members owns the others ,has contracts with them or has so much power that they all cooperate Future vertical marketing system divided in to two .They are 1.conventional marketing system 2.vertical marketing system Vertical marketing system: A vertical marketing system comprises of the producer, wholesaler and retailer acting as a unified system. One channel member, the channel captain owns the members and has so much power that they all cooperate. It arose as a result of strong channel member’s attempts to control channel behaviour. There are three types of VMS: CORPORATE, ADMINISTERED AND CONTRACTUAL. CORPORATE VMS: A corporate VMS combines successive stages of production and distribution under single ownership. For example Sears obtains over 50% of the goods it sells from companies that it partly or wholly owns. ADMINISTERED VMS: ...
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...an organization to perform effectively. Moreover, it also aimed at appraising the possible problems encountered in the installation and structural framework of information and communication technology systems as well as analyzing the socio-economic and indigenous cultural factors that affects the stream (flow) of information in Nigeria business organization. It has been observed that information and communication technology contribute greatly to the success of business organization in Nigeria. It has been deduced from the research that individual peculiar culture does not affect information system in functioning effectively. Finally, in other to make an organization to perform effectively and function well, management should allow flow of information and communication technology system in an organization. TABLE OF CONTENTS Title page ---- ---- ---- ---- ---- ---- ---- ---- i Approval page---- ---- ---- ---- ---- ---- ---- ii Dedication ---- ---- ---- ---- ---- ---- ---- ---- iii Acknowledgement ---- ---- ---- ---- ---- ---- iv-v Table of contents ---- ---- ---- ---- ---- ---- vi-viii Abstract ---- ---- ---- ---- ---- ---- ---- ---- ix-xi CHAPTER ONE 1.0 Introduction---- ---- ---- ---- ---- ---- ---- 1.1 Background of the study---- ---- ---- ---- 1.2 Statement of problem---- ---- ---- ---- ---- 1.3 Objective/ Purpose of the Study---- ---- ---- 1.4 Research Question ---- ---- ---- ---- ---- 1.5 Research Hypothesis...
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...Windowing greatly benefited movie theaters. d. Windowing greatly threatened movie theaters. e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies. 2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy? a. Channel strategy is concerned with the place aspect of the marketing strategy. b. Channel strategy is narrower in scope than the marketing strategy. c. Channel strategy focuses on distribution objectives. d. The channel strategy is important to the firm’s overall objectives. e. The marketing channel strategy focuses on product, price, and promotion. 3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important to: a. The operations strategy. b. The development of the breadth of the product line. c. The firm’s overall objectives and strategies. d. The firm’s competitive position in the market place. e. The level of profits the firm achieves. 4. Which of the following is not one of the basic distribution decisions that most firms must address? a. Which individual should be chosen as channel...
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