...what to ask to be charged. Please let me know if you need anything from me. I am thinking this is all due Sunday he did not say so I will let you know if it is before then. Communication Channel Scenarios Resources: Communication Channel Scenarios located on the student website. Read the scenarios located on the student website. Answer the questions after each scenario. Be sure to select the communication channel appropriate for each scenario. Defend your responses. Format your paper consistent with APA guidelines. Scenarios are below: Scenario 1 You are the Marketing Manager for a new beverage that has done remarkably well in the United States after it’s introduction especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy. Questions: 1. What communication channel will you use? 2. Why is this channel the best choice in this situation? 3. What communication channel will you use to convey your strategy to the VP of Operations? 4. Why is this channel the best choice n this situation? Scenario 2 You are the manager of a large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login...
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... 11/20/13 Communication Channel Paper Communication channel is an established line of communication between two people in multiple ways. Meaning there are all kinds of ways to communicate in the business world. Because communication is very important in any way in life, not just business. This applies to everyday living for the regular person men or woman. That’s why some partnerships, marriages, and friendships fail. They don’t let each other know what’s going on. But there is one way I like communicate regardless of business or personal life. The most consistent line of communication for me is face to face communication. This line of communication happens with my mom all the time. I live with her and see her all the time to let her know how I feel. My mom and I have discussions about what to buy from the grocery store every week. We can just interact and listen to each other to let each other know what we like and don’t like. Or have a conversation about old memories in my childhood about how I was a troublesome child with good tendencies. You couldn’t express your gestures, charisma, and emotion over your e-mail like face to face. Face to face communication tells you about the person, express how they feel, and sends better message than any other channel. While face to face communication is the best way to communicate in my opinion. There are some good things about it like...
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...Communication Channel 1 Communication Channel Scenarios MGT/521 Management August 17, 2011 Professor: Communication Channel 2 Communication Channel Scenarios Scenario I Informal communication channel will be used. I feel that this channel will be a great choice in this situation, because we need immediate feedback and have a goal to obtain with a deadline. Upward communication would be used to convey the message to the Vice President of Operations. The reason I feel this is the best choice is, because this form of communication is being used to provide feedback to higher ups, progress towards goals and relay current problems if any. (Robbins & Judge,(11) pp 344-345) Scenario II Formal email communication will be used to contact the IT department. This channel will be best choice for this situation, because it will be following company procedure for technical support and its’ quickly written and immediately sent. Downward communication is used for employee communication. It’s keeping them informed and providing them with instructions on the new login and password. (Robbins & Judge,(11) pp 344, 351) Scenario III Channel richness would be used to inform employees about the reduction of workforce. This channel is best choice because you will be utilizing different angles of communication to your employees. You want to use written communication which is providing something concrete for them to review. Along with oral communication, which is, letting...
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...Communication Channel Scenarios Management MGT/521 March 18, 2012 Instructor: Patrick Murray When tasked to head up a team to develop a strategy for introducing a new beverage in the global market, the best form of communication would be sending out an e-mail and scheduling a conference call. Time management is crucial for this type of short-term deadline. Delegation, prioritizing tasks, and setting goals are vital to ensure completion of the task at hand as well as making sure the deadline is met. The email is grouped with the key players so they can communicate with one another and everyone will be aware of his or her responsibility. During the conference call, brainstorming for ideas as well as the delegation of assignments will be set. Each member is tasked with an assignment regarding the product details. A breakdown of how information is received is included in the call. This will include names of each member and his or her responsibility with regard to the task as well as a time schedule of when information is to be presented. The importance of the mass group emailing will be beneficial for members who may have questions of another team member who may tie into his or her portion of the project. Another conference call is conducted by the third day to try to bring the project to life and questions can be asked if there are any conflicts or unknown issues...
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...Telephone conversations are one of the richer communication channels in which to convey information. A telephone conversation provides for immediate communication between an unlimited number of individuals from anywhere in the world. There are many advantages and challenges to having a telephone conversation in the working world. Primarily, it allows one to provide information, ask questions to obtain or clarify information or even seek confirmation via routine or nonroutine communications. In addition, telephone conversations allow for collaboration and an immediate response from more than one individual at the same time. However, the challenge in using telephone conversations as a communication channel is that one is limited to hearing only words and tone of voice without body language. As a result, communication can be misinterpreted if the tone does not match the message. In addition, telephone conversations are normally not recorded to be used as a reference in the future. In my role, quite often employees use telephone conversations as a communication channel to obtain immediate feedback from me. However, advantages and challenges of these conversations present themselves daily. For example, upon my return from vacation on Monday, an employee called me seeking my assistance in getting in touch with a colleague regarding internal job openings. At the time, I had previously met with her about two weeks earlier to announce that her job would be eliminated effective...
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...Scenario 1 Concerning giving the team this information a face-to-face team meeting is the best option. This choice is the best option because it will give you the opportunity to not only see the team’s reaction to this new business venture. It will also allow you to brainstorm on the topic and make sure everyone is on the same page. In addition, it will allow you to let your team know the importance of this strategy give the guidelines so that this project is up and running on or before the deadline. Personally, I feel that a face-to-face with the Vice President of Operations is also the proper communication channel. In addition, the teams lead or additional supervisor that you manage should be present as well. This is so you can show off your new strategy via PowerPoint touching on all of the high points for their review. In addition, a face-to-face meeting will give the VP the opportunity to give immediate feedback in the event anything needs to be changed or updated. However, if the VP of Operations sent this information to you via email, and is confident in you and your team’s ability an email with a PowerPoint presentation could be sufficient. Scenario 2 For contacting the IT department, it would really depend on the companies guidelines. However, a telephone call would most likely be the best option. Since this is regarding a system error, the IT personnel will most likely have to verify your identity. This is why the telephone would be the fastest and the best option...
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...Selecting the Right Communication Channel Selecting the Right Communication Channel Scenario I: As a marketing manager, I should make telephone calls to inform all people in my marketing network inside the company and invite them to a face-to-face meeting and presentation provided by me to go through product details, marketing strategies and budgets needed for launching the new drink. Telephone calls are very high in richness and fast in time. The needed information ready to pass is too much and that’s why I choose this rich channel to be more effective. “Introduction of new products and services at an accelerated pace-all non routine messages high in ambiguity and requiring the use of channels that convey a large amount of information”. (Robbins & Judge, 2011, ebook format ch. 11). Scenario II: Both telephone call and e-mail will help effectively on communicating downward to IT manager. Because of the time, I need to be fast on the way of communication and telephone call will help me to solve the company problem as a decision maker. IT manager must reply my phone call by sending the new username and password through e-mail as a reference for sending to all 11 employees. All 11 employees not only check the company’s website to enter their username but also they need to check their e-mails first thing in the morning. Scenario III: “A model of media richness helps explain channel selection among managers.” (Robbins & Judge, 2011, ebook format ch. 11). This kind of...
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...channel conflict Louis W. Stern and Adel I. El-Ansary defined channel conflict as "... a situation in which one channel member perceives another channel member(s) to be engaged in behavior that is preventing or impending him from achieving his goals." Three types of conflict are common in distribution channels: (1) Horizontal conflict occurs between two marketing institutions at the same level in the channel. (2) Intertype conflict results from the use of different types of distribution outlets in the same market area. (3) Vertical conflict is among members of the same channel of distribution. The four strategic alternatives available for resolving the conflict between channel members are: bargaining, boundary, interpenetration, and superorganizational strategies. Under the bargaining strategy one member of the channel takes the lead in activating the bargaining process by being willing to concede something, with the expectation that the other party will reciprocate by adopting flexibility. The bargaining strategy will work out only if both parties are willing to adopt the attitude of give-and-take and if the bottomline results for both are favorable enough to induce them to accept the terms of the bargain. The boundary strategy handles the conflict through diplomacy, i.e., by nominating the employee most familiar with the perspectives of the other party to take up the matter with his or her counterpart there. In order for this strategy to succeed...
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...ISSUES TO BE ADDRESSED How would you interpret the consumer and market data if you were Dana Wheeler? 1. According to the data presented, The Fashion Channel (TFC) was the first TV channel to offer fashion TV shows, reaching 80 million viewers in the USA, initially giving the company an advantage as the original leader in the market. However, now the company is facing tough competition: “Fashion Today” on Lifetime and “Fashion Tonight” on CNN. At the moment this new competition arose, TFC did not have any plan for strategic segmentation or market positioning. The demographic data shows that 61% of the total audience for The Fashion Channel is comprised of women between 35-54 years old, similar to CNN’s audience. However, the Lifetime audience is 63% women between 18-34 years old; that means that TFC has older viewers than Lifetime. Another interesting figure is that CNN has the greater number of men with 45%, mostly between 35-40 years old. Given these figures, it’s clear that Dana Wheeler is focusing on attracting a younger segment of women to TFC, competing directly with Lifetime. She is not interested in reaching the male segment. TFC dedicates more broadcast time to fashion programming than any other network. However, TFC’s fashion programs rank lower in the ratings than its competitors’ shows. That negatively affects TFC because lower-rated shows are less attractive to advertisers, resulting in lower income from commercials. According to a study conducted by GFE...
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...The extent to which new, or complex, technologies impacted upon the project. The Channel Tunnel project would have been built two centuries ago if it was technically feasible. In 1802, the idea of a road tunnel was suggested to Napoleon during a brief peace between France and England. French engineer Albert Mathieu Favier gave Napoleon details of a scheme involving two tunnels, one which would be candle-lit for horse-drawn carriages and the second acting as a sort of drain to take away water seeping into it (Anderson & Roskrow 1994). However the scheme existed only on paper due to the absence of appropriate tunneling techniques. Digging a tunnel under ground is not a novel technology; however, the geology is, especially under the sea. Engineers had to check and hoped to find that a suitable rock for tunneling stretched in an unbroken bed across the channel. Building a tunnel doesn’t require innovative technology, otherwise the government would not approve the project go ahead. However, the actual construction of a 50 km-long Channel Tunnel up to 50 meters below the sea tested the ingenuity and skills of the top minds in the European and American construction industry (Anderson & Roskrow 1994). There were 11 specialized boring machines have been used in total on both, the British and the French sides, to work their way through the chalk marl stratum, which is between the gray chalk and glauconitic layer. The ground condition on the UK side had caused problem. The machine...
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...ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer that you are interested in. Write a six to eight (6-8) page paper in which you: 1. Outline and describe the basic configurations, flows of products and information, and typical participants in marketing channels. 2. Identify the three (3) most influential channel participants for the retailer that you selected. 3. Describe the role of marketing channels in the overall marketing strategy of the retailer you chose. 4. Conduct an environmental scan for your particular retailer. Describe how each environmental variable (demographic changes, economy, etc.) affects the marketing operation. More Details hidden... Activity Mode aims to provide quality study notes and tutorials to the students of MKT 315 WK 4 Assignment 1 Retailer Marketing Channels in order to ace their studies. MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-assignment-1-retailer-marketing-channels/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 ASSIGNMENT 1 RETAILER MARKETING CHANNELS MKT 315 WK 4 Assignment 1 - Retailer Marketing Channels Select a retailer that you are...
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...How to guarantee safe and secure use of a specialist communication channel Personal information is information that is just for you and nobody else. This could be an email address, a user name, credit card details etc. This helps ICT because it means that everyone will have a personal identification and they can log onto different sites using user specific details. Personal information is used on blogs to access you blogs and edit them. Personal information should not be given away because it would affect you by getting spam or people attacking your accounts and accessing everything you do. To avoid this you can be cautious with what details you give away and make sure things are safe and secure before entering any details. Once you have registered and set up your profile you can start adding your friends and sending them messages. As long as you are careful online, you can have a lot of fun with your mates. - Don't add anyone you don’t know to your friend list, even if they say they know you. If you don't know them, don't add them. - People can create really great fake profiles, so be aware that even if someone says they are your age and into the same things as you, they might not be telling the truth. - If you are doing a Prezi presentation make sure you its relevant with no personal information. - Don’t arrange to meet someone that you have met online. Some people may not be who they say they are. - If you are contacted by someone that you are unsure of...
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...Case Report-1: The Fashion Channel 1) What is expected outcome of each of the targeting scenarios? (complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios) Ad Revenue Calculator | | | | | | | Current | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | TV HH | 110.000.000 | 110.000.000 | 110.000.000 | 110.000.000 | 110.000.000 | Average Rating | 1,0% | 1,0% | 1,2% | 0,8% | 1,2% | Average Viewers (Thousand) | 1100 | 1100 | 1320 | 880 | 1320 | Average CPM* | $2,00 | $2,00 | $1,80 | $3,50 | $2,50 | Average Revenue/Ad Minute** | $2.200 | $2.200 | $2.376 | $3.080 | $3.300 | Ad Minutes/Week | 2016 | 2016 | 2016 | 2016 | 2016 | Weeks/Year | 52 | 52 | 52 | 52 | 52 | Ad Revenue/Year | $230.630.400 | $230.630.400 | $249.080.832 | $322.882.560 | $345.945.600 | Incremental Programming Expense | | $ - | $ - | $ 15.000.000 | $ 20.000.000 | | 2006 Actual | 2007 Base | Scenario 1 | Scenario 2 | Scenario 3 | Exhibit 5: Financials | | | | | | Revenue | | | | | | Ad Sales | $230.630.400 | $230.630.400 | $249.080.832 | $322.882.560 | $345.945.600 | Affiliate Fees | $80.000.000 | $81.600.000 | $81.600.000 | $81.600.000 | $81.600.000 | Total Revenue | $310.630.400 | $312.230.400 | $330.680.832 | $404.482.560 | $427.545.600 | | | | | | | Expenses | | | | | | Cost of Operations | $70.000.000...
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.... ORANA uses both its own sales staff and independent distributors to increase retail sales in Vietnam. Discuss the advantages and disadvantages of this strategy. ORANA realized the huge opportunity in covering new market areas due to the increasing demand in Vietnam as an emerging market, many indications showed that annual sales has a potential growth rate of around 20%, due to the increasing purchasing power, the middle class is growing, and people are willing to try new products. Therefore ORANA wanted to take the opportunity of being a fast mover and expanded its distribution from Ho Chi Minh City (Saigon), to the central and northern parts of Vietnam, by starting direct sales through independent distributors instead of relying only on own sales staff. Advantages: - Increase market coverage: By penetrating new geographical areas, ORANA makes it easy for customers to find the product, to achieve spatial convenience and easy availability which is important for retailer sales, these convenient goods are for everyday use, and buyers will take what is on offer rather than search for favorite brand. - Reduce liability of foreignness: National distributers are likely to have advantages over ORANA’s own sales staff, because they have important information and critical knowledge about their country’s: * Culture: A minimum of 9 different ethnic groups, with the majority of 86% Vietnamese, concentrated in center and northern parts (Map 3.1), a local expertise is required...
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...Ceylon TV Channel (Pvt) Ltd. | | HDBM-F-112112 | 2/27/2012 Introduction Telecommunication is a well established and a rapidly growing industry in Srilanka. Television, as an almost 100percent penetration medium, provides an ideal platform to television viewers to involve and participate and to get updated on current events and ongoing situations. Ceylon TV Channel (Pvt) Ltd. Ceylon TV Channel (Pvt) Ltd. Is a privately owned, local television station in Srilanka. The channel is On-air broadcasting as a Lifestyle and Entertainment Channel. Ceylon TV Channel's focus is on quality lifestyle and entertainment programming, while at the same time being a news provider and updating people with the current situations and events happening around the country and worldwide. The station's high quality original programming, together with its stylish presentation of acquired programming, provides a distinct TV channel to the viewers. Ceylon TV Channel has a unique and highly visible studio set up that will integrate with its programming presentations. Vision Ceylon TV Channel Channel’s vision is to become a television channel for Srilankans that provides a new standard of television, focused on the people of Srilanka. Mission Ceylon TV Channel Channel’s mission is to become Srilanka’s leading channel in innovation and quality of programming, relevant and constantly evolving while protecting and enhancing the cultural values of the country. The Ceylon TV Channel Team ...
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