Consumer Behavior, 10e (Schiffman/Kanuk)
Chapter 1 Consumer Behavior: Meeting Changes and Challenges

1) The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as ________.
A) the production orientation
B) consumer behavior
C) narrowcasting
D) positioning
E) the marketing mix
Answer: B
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: Understand what consumer behavior is and the different types of consumers

2) Which of the following is considered an example of consumer behavior?
A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand.
B) Javier generally gets gas on Monday mornings on his way to work.
C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store.
D) Jeremy generally recycles his old newspapers and cardboard boxes.
E) All of the above are examples of consumer behavior.
Answer: E
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers

3) When Bill orders five movie tickets online for himself and his friends for a Friday night showing of the latest action thriller, he is acting as a(n)
A) organizational consumer
B) team consumer
C) non-profit consumer
D) market consumer
E) personal consumer
Answer: E
Diff: 2 Page Ref: 5
Skill: Application
Objective: 1.1: Understand what consumer behavior is and the different types of consumers

4) The term "consumer behavior" describes two different kinds of consumers: ________ and ________ consumers.
A) non-profit; government
B) non-profit; for profit
C) personal; organizational
D) government; private
E) organizational; private
Answer: C
Diff: 1 Page Ref: 5
Skill: Concept
Objective: 1.1: