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Chapter 3: Communicating in a World of Diversity a Chapter Summary

In: Business and Management

Submitted By Mzimadome
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Discussed in previous chapters was how excellent communication is essential to successful business communication. Anytime we communicate it is influenced by our culture, this chapter focuses on developing cultural competency, recognizing variation in a diverse world and adapting and improving communication across cultures. The term Intercultural communication refers to exchanging information between people from different cultures. With the ever-changing business environment, businesses are adapting a more diverse workforce. With a diverse workforce, there are advantages of different national, religious, and ethnic backgrounds. Cultural competency is essential for working in or with a diverse group of individuals. Cultural competency requires a blend of attitude, knowledge and skills. The book recommends some steps to help ensure your success with intercultural communication. Starting first with understanding diversity and culture. A broad definition of diversity: the entire characteristic that define people as individuals. Diversity is closely related to people’s culture. The book defines culture as a shared system of symbols, beliefs, attitudes, values, expectations, and norms for behavior. Your cultural background defines your attitude about what is appropriate in a situation and establishes norms of behavior. Culture shapes the way we communicate, view work, interpret conflict, define and solve problems, and resolve dilemmas. There are challenges of communicating with and motivating these diverse employees and at the same time maintain cooperation and harmony among them. When communicating with people from different cultures you must overcome ethnocentrism and stereotyping. When communicating across cultures you need to recognize people’s tendency to judge people according to your own culture’s standards. We forget that not everyone is like us and have

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