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Chapter 8

In: Business and Management

Submitted By aspagnuo
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The Begging of Broadcast Television - Broadcast Television on a national level began on July 1, 1941, - 1947 had only 60,000 TV sets in the USA, in bars, malls, and upper class homes - In 1951, over 10 million TV sets existed in the USA, virtually owned by everyone

Technical Considerations - RCA-NBC pushed for black and white broadcasting in VHF (Very High Frequency) - CBS pushed to establish colour broadcasting in UHF (Ultra High Frequency) - RCA-NBC & VHF prevailed, surpassing its competitor, but could only appear on a limited amount of screens simultaneously - This caused them to stop selling licenses from 1948 – 1952, until the problem was fixed, and more stations were able to operate in different towns & cities.

Political Considerations - Non-profit and educational broadcasting suffered in 1934, when the Wagner-Hatfield Bill was rejected by congress - The Bill was made so that 25% of broadcasting frequencies would be reserved for educational and non-profit broadcasting.

Economic Considerations - Creating a national broadcasting system was too expensive to support non-profit & educational specials - Thus, already established commercial radio networks undertook financing of the development of broadcasting television in the US. - Television became a means of selling products with some entertainment to fill out the time between advertisements

Analysis on Lipsitz and Haralovitch Readings:

Lipsitz: “The Meaning of Memory: Family, Class and Ethnicity in Early Television” - Situation comedies in the 1950s were based on ethnic working class family life. - The Honeymooners, Leave it to Beaver, and I Love Lucy are examples of comedic sitcoms that portrayed diverse families in the 50s and 60s - With the influence of the 1930s Great Depression damaging the economy, many middle and working class Americans in the 50s were emerging from economic and social changes in this post war period. - Situation comedies addressed the anxieties and contradictions of this time period.

Haralovitch: “Sitcoms and Suburbs: Positioning the 1950’s Homemaker” - The suburban, middle class family sitcoms of the 1950’s centered on the traditional family ensemble; typical bread winner, commuter father, the stay at home mother, responsible for all the household duties and raising the children - Shows like “Leave It To Beaver” were structured around creating an appeal for the entire family. These TV families lived a comfortable lifestyle, displaying consumer products that were thought to help guarantee the ‘All American” lifestyle - They also displayed gender oriented spaces, such as offices and workrooms for men, and kitchens for women

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