...Chapter 9 Pricing: Understanding and Capturing Customer Value Previewing the Concepts: Chapter Objectives 1. Discuss the importance of understanding customer value perceptions and company costs when setting prices. 2. Identify and define the other important internal and external factors affecting a firm’s pricing decisions. 3. Describe the major strategies for pricing imitative and new products. 4. Explain how companies find a set of prices that maximize the profits from the total product mix. 5. Discuss how companies adjust their prices to take into account different types of customers and situations. 6. Discuss the key issues related to initiating and responding to price changes. Just the Basics Chapter Overview Pricing is the second element in the marketing mix. It plays a powerful role, and that role is detailed in this chapter. There are several sections to this chapter and a lot of material to address. The chapter begins with discussing what a price actually is. It makes the point that price is more than just the money the buyer hands over to the seller—the broader view is that the price is the sum of all the values that the buyer exchanges for obtaining or using the product. There is also a brief discussion of dynamic- versus fixed-price policies, and how we as a society have evolved from dynamic to fixed and back to dynamic again. The chapter then moves into the heart of pricing. Both internal and external factors that...
Words: 11138 - Pages: 45
...(OSI) reference model, seven 5. Protocols that do not guarantee delivery of their data, but do operate with a very low overhead that conserve network bandwidth are called __________________. connectionless protocols 6. The Windows 7 command-line utility that can tell you if the TCP/IP stack of another system on the network is functioning normally is called __________________. Ping.exe 7. The Windows 7 command-line utility that enables you to generate DNS request messages and then transmit them to specific DNS servers on the network is called __________________. Nslookup.exe 8. Most networks use __________________ to dynamically assign addresses and configure computers to use them. Dynamic Host Configuration Protocol (DHCP) 9. The Windows 7 utility that displays a list of the routers currently forwarding packets to a particular destination is called __________________. Tracert.exe 10. The top and bottom layers of the OSI model are called the __________________ and ________________ layers. application and physical True / False Circle T if the statement is true or F if the statement is...
Words: 2707 - Pages: 11
...1. a) What is a database? A database is an organized collection of related data. b) How does an RDBMS store data? An RDBMS stores related data in tables. 2. What is one benefit of dividing data into tables? Dividing data into tables eliminates unnecessary data duplication, or data redundancy. 3. a) What is a database schema? A database schema is a description of the data and the organization of the data into tables in a relational database. b) Explain the considerations for dividing data into related groups. Considerations for dividing data into related groups includes grouping information so that there is little or no data redundancy. However, each table must have data related to at least one other table, which will require data duplication. This is not considered data redundancy. A table with no relationship to any another table does not belong in the database. 4. a) What is a field? A column in a table. Used to store data. b) Explain why a field that stores more than one piece of data is considered poor design. A field that stores more than one piece of data limits the sorting and searching capabilities of the database. 5. List four guidelines to follow when choosing field names. 1. Make field names unique. 2. Choose the shortest possible...
Words: 1840 - Pages: 8
...1. IP hosts in two different company TCP/IP networks send IP packets to each other through the Internet. Which of the following is true about he Internet connections that must exist so that the packets can flow between the two companies? 2. Which of the following standalone devices can be found near the Internet edge, with a primary purpose of providing some type of network security between and enterprise or SOHO TCP/IP network and the Internet? (Choose two answers.) 3. Which of the following answers list a concept that is likely to be true about a single POP? ( Choose two answers.) 4. Which of the following answers lists a fact that is true about a Tier 1 ISP, but not true about a Tier 2 ISP? 5. An enterprise network engineer wants to create a website for his company, Ent-1, with host name www.ent-1.com. Which of the following answers best describe a common place where the computer hardware for this website can be located? (Choose two ansers.) 6. A user has a PC and an analog modem. The user dials into her ISP, connects to the Internet, and surfs the web. The user then wants to make a phone call using her home telephone and the same telephone line. Which of the following answers is true in this case? 7. A user migrates from using analog modems for Internet access to using DSL. The user sets up the DSL connection, using a PC, an Ethernet cable, an externeal DSL modem, and a phone line. The connection works, and the user surfs the web. The user also connects...
Words: 1110 - Pages: 5
........... 30 - 36 Try Harder Verbal............................................ 37 - 42 Try More IR.................................................... 43 Try More Essay............................................. 44 Page 1 of 44 Bird's Eye View of Class Attended In Class Quant Verbal Topics & Methods Sentence Correction Critical Reasoning Reading Comprehension Other IR / Essay Preparing for the GMAT Session 1 □ DS Methods & Computation Methods 2 □ FDPs 3 □ Algebra 1 4 □ Algebra 2 5 □ Word Probs 1 6 □ Word Probs 2 7 □ Geometry 8 □ Num Props 1 9 □ Num Props 2 Subj-Verb Parallelism Pronouns Arg. Structure Assumption Modifiers Verbs Evaluate Comparisons Str/Weaken Idioms etc. Evidence Short Long IR Basics Essay Review Assess Gameplan Build "Do This" Checklist At Home Quant FoM Odds After Session 1 2 3 4 5 6 x 7 x 8 x 9 x x x □ □ □ □ □ □ □ x x x x □ □ □ □ □ □ □ □ □ x x □ □ □ □ □ □ □ □ □ x x □ □ □ □ □ □ □ x x □ □ □ □ □ x x x x Strat Guide Read Odds OG PS DS □ □ □ □ □ □ x x x x □ □ □ □ □ □ x x □ □ □ □ □ □ x x □ □ □ □ x x Verbal SC Strat Guide Read OG SC RC Strat Guide Read OG RC CR Strat Guide Read OG CR □ □ x x x x □ □ □ x □ □ □ x x x □ □ x □ □ □ x x x Other Roadmap CAT IR / Essay Other Read Do Do Do □ □ #1 x...
Words: 10013 - Pages: 41
...Accounting for Decision Making Weekly Content Reviews Purpose of Reviews: * Worth 20% of your asssessment in this course. * To assist you to keep up with the weekly work. * To encourage you to engage with your textbook and other resources. This is intended to assist students in reading critically, which should help with all your courses at university. * To expose you to more accounting information than will be covered in the lecture. * To challenge you. New material is presented in the reviews in order to expose you to as much information as possible about accounting. General Instructions: 1. There are 11 Reviews in total for the semester. Each review relates to the lecture topic of that same number. So, Review 1 is based on Lecture 1 topic etc. 2. Questions in each review will be based on both material covered in the lecture, and additional material covered in the textbook but not covered in the lecture. 3. Each review is available for 13 days at a time. The schedule is available below. 4. Reviews can NOT (under any circumstances) be completed after the scheduled closing date. 5. For each Review, you are permitted three (3) attempts during the period the review is available. Only your best score on each review will count towards your final grade in the course. 6. Your best 8 scores from the 11 review topics will determine your mark for this asessment. Note: If you complete all 11 reviews, the lowest 3 scores will not be included...
Words: 556 - Pages: 3
...Blue Ridge Community College Medical Terminology I: HLT 143 – 60 Spring 2015 Instructor: Carol W. Hardin Phone: 540-480-1680 E-Mail: HardinC@brcc.edu Office Hours: I do not have an office, but I am very willing to meet with you if needed. Please contact me through my e-mail. I will attempt to respond to email questions within a timely manner, however, please do not count on an immediate response. If I have not responded within 72 hours, it is most likely I never received your email. E-mail Correspondence: To protect your privacy, your business with Blue Ridge Community College is conducted only through your college-provided email account. Please use this account to contact me or when you are conducting other business with BRCC. I will use this email address to contact you as well. I. Course Description: The purpose of this course is to provide an understanding of medical terms and abbreviations. It includes the study of prefixes, suffixes, word roots, and technical terms with emphasis on proper spelling, pronunciation, and usage. It is expected that all students have regular access to the internet and check their school email several times a week. If for any reason your routine access is interrupted, there are computers and internet access available for students at the BRCC campus. II. Course Objectives: Upon completion of this course, the student should be able to: 1. Define roots, prefixes, suffixes, combining...
Words: 1297 - Pages: 6
...Community College of City University CM20269 Financial Management – Semester B 2012/13 |Name |Office (AC 2) |Office Phone No. |E-mail | |Mr. Toby Butt |Room: 6217 |3442 4969 |mkbutt@cityu.edu.hk | |Mr. Joe Pong |Room: 5429 |3442 6943 |hkpong@cityu.edu.hk | |Mr. Kennix Chiu |Room: 5416 |3442 7585 |swchiu@cityu.edu.hk | |Ms. Maria Wong |Room: 5423 |3442 9762 |laikwong@cityu.edu.hk | Course Aims: Provide students with some fundamental concepts of modern financial management theory relevant to making operating and investment decisions. The course also introduces some of the core financial management and decision making techniques used in the business world. Course Intended Learning Outcomes (CILOs) Upon successful completion of this course, students should be able to: 1. Describe the financial environment, agency costs, the goals of the participants, and the basic structure of Hong Kong financial and banking systems 2. Explain working capital policies and apply working capital management tools 3. Apply the concepts of risk-return trade-off and time value of money in financial management decisions, and in...
Words: 1218 - Pages: 5
...Community College of City University BUS20269 Financial Management – Semester A 2013/14 |Name |Office (AC 2) |Office Phone No. |E-mail | |Mr. Toby Butt |Room: 6217 |3442 4969 |mkbutt@cityu.edu.hk | |Mr. Joe Pong |Room: 5429 |3442 6943 |hkpong@cityu.edu.hk | |Mr. Kennix Chiu |Room: 5416 |3442 7585 |swchiu@cityu.edu.hk | |Mr. Peter Yip |Room: 5406 |3442 7903 |peteryip@cityu.edu.hk | Course Aims: Provide students with some fundamental concepts of modern financial management theory relevant to making operating and investment decisions. The course also introduces some of the core financial management and decision making techniques used in the business world. Course Intended Learning Outcomes (CILOs) Upon successful completion of this course, students should be able to: 1. Describe the financial environment, agency costs, the goals of the participants, and the basic structure of Hong Kong financial and banking systems 2. Explain working capital policies and apply working capital management tools 3. Apply the concepts of risk-return trade-off and time value of money in financial management decisions, and...
Words: 1220 - Pages: 5
...LL.M INTERNATIONAL BUSINESS TRANSACTIONS LAW 5901 Kazakhstan Institute of Management, Economics, and Strategic Research School of Law REQUIRED TEXT: International Business and Trade [4th ed.] Ricky W. Griffen, Michael W. Pustay COURSE MATERIALS: http://www.eilfe.com/online-courses/kimep.html International Business Transactions REQUIRED TEXT: International Business and Trade [4th ed.] Ricky W. Griffen, Michael W. Pustay COURSE MATERIALS: http://www.eilfe.com/online-courses/kimep.html International Business Transactions KIMEP SUMMER I 2010 COURSE NUMBER: LAW5901 COURSE NAME: INTERNATIONAL BUSINESS TRANSACTIONS CLASS TIME: MTWTHF 20:15 – 21:45, HALL, NEW BUILDING FINAL EXAM: WEEK SIX; Time and date TBA KIMEP SUMMER I 2010 COURSE NUMBER: LAW5901 COURSE NAME: INTERNATIONAL BUSINESS TRANSACTIONS CLASS TIME: MTWTHF 20:15 – 21:45, HALL, NEW BUILDING FINAL EXAM: WEEK SIX; Time and date TBA Instructor: Prof. Dr. John JA Burke BA, JD, Ph.D. E-Mail: jburke@kimep.kz Office: 119, New Building Hours: Appointment Only Instructor: Prof. Dr. John JA Burke BA, JD, Ph.D. E-Mail: jburke@kimep.kz Office: 119, New Building Hours: Appointment Only INTRODUCTION AND OVERVIEW Joseph E. Stiglizt, the winner of the 2001 Nobel Prize in Economics, states, “We have a process of “globalisation” analogous to the earlier processes in which national...
Words: 2119 - Pages: 9
...Unit 4 Homework Solutions Chapter 16 Writing a Textbook Case 1. Add any additional activities that you think are necessary to the project. No correct answer. 2. Draw the network diagram for this project. First, let us create a table of the information: Task # | Description | Follows: | Time (wks) | 1 | Write prospectus | - | 4 | 2 | Discuss with publisher | 1 | 1 | 3 | Conduct focus groups | 1 | 1 | 4 | Select publisher | 2 | 2 | 5 | Update prospectus | 3,4 | 4 | 6 | Negotiate with publisher | 5 | 3 | 7 | Write Chaps 1 – 8 | 6 | 4 wks per chapter | 8 | Write Chaps 9 – 16 | 6 | 4 wks per chapter | 9 | Review chapters | As chapters are avail | 4 wks per chapter | 10 | Revise 1 - 8 | As reviews avail | 2 wks per chapter | 11 | Revise 9 – 16 | As reviews avail | 2 wks per chapter | 12 | Photo list | As chapters avail | 24 weeks | 13 | Select other writers | 6 | 4 | 14 | Define CD | 6 | 2 | 15 | Write IM | As soon as ½ revise | 12 | 16 | Write TB | As soon as ½ revise | 12 | 17 | Write Soln Manual | As soon as ½ revise | 12 | 18 | Write PowerPoint | As soon as ½ revise | 12 | 19 | Design cover | 6 | 8 | 20 | Design Mktg | 6 | 6 | 21 | Produce galley proofs | 10, 11 | 6 | 22 | Proofread galley proofs | 21 | 4 | 23 | Produce CD | 15, 17, 18 | 4 | 24 | Print texts | 20, 21 | 16 | 3. Determine how long it should take to complete the project. The network on the next page shows the order of operations. However, it...
Words: 696 - Pages: 3
...University of Alberta, School of Business Accounting 415/615 (Winter 2016) Department of AOIS Intermediate Financial Accounting II Instructor: Office: Phone: E-mail: Jason Lee BUS 4-30B 780-492-4839 jason.lee@ualberta.ca Office Hours: MW 11:00AM– 12:00AM Or by appointment Lecture Sections: B1 B2 MW MW 9:30AM – 10:50AM 12:30PM – 1:50PM BUS 1-10 BUS 3-10 Course Description and Objectives: ACCTG 415/615 is the second part of Intermediate Financial Accounting. This course builds upon materials learned in previous financial accounting courses including ACCTG 311 and ACCTG 414/614. The focus of this course is on accounting for financing, liabilities and equity, and related income measurement, and disclosure with an in-depth examination of complex measurement issues. Together with ACCTG 414/614, Intermediate Financial Accounting covers virtually every important corporate reporting topic. Students are expected to master the vast body of knowledge on accounting for activities of an enterprise and preparing accounting information. A professional accountant’s expertise depends on both technical skill and professional judgment. During this course, students are expected to work towards developing the expertise through a lot of quantitative practice and a thorough understanding of the rationale (conceptual basis, assumptions, facts of circumstances, etc.) for each accounting method. This is a difficult course. For each topic covered, there...
Words: 1508 - Pages: 7
...and Keil C software. 4. Build control algorithms and monitor devices. 5. Write a program to control and monitor devices. 6. Calculation, design, construction supervision and control circuit devices. 7. Remote Control: Turn on/off devices remotely via RF transceiver module. 8. Manual control: Turn on/off the device manually via buttons mounted on the board. 9. LCD display on circuit board shows operating status of the device. C. Project specification: Content project is divided into 4 chapters and is organized as follows: Chapter 1 Introduction: an overview of the contents of the subject - issues will be considered in the full article. Chapter 2 Theoretical Foundations : This chapter will go deeper theoretical of RF transceiver, operation of encoding and decoding IC PT2262/PT2272 pair, LCD 16x2 theory , and AT89S52 microcontroller. Chapter 3 Calculation and system design: refers to the specific calculations to design hardware system including block diagram, functions and operations of the block, research algorithm and write code for the microcontroller program. Chapter 4 Results and development: the results of...
Words: 860 - Pages: 4
...develop a conceptual framework for critically analyzing managerial control systems. Students are expected to recognize and uphold standards of intellectual and academic integrity. The University Policy on Academic Honesty is explained in detail in the student handbook On Campus and is available online at www.gsu.edu/oncampus. The course syllabus and class schedule provides a general plan for the course; deviations may be necessary. Attendance – Each student is expected to attend all scheduled class meetings for the entire duration of the class. Most students will find MBA 8115 to be very demanding. Poor attendance will almost certainly result in poor course performance. Exams – There will be three exams, each covering specified chapters. Exams may contain any content contained in the reading assignments, homework, and material covered in class. Exams will be closed book and closed notes. You may use a non-memory calculator. The scheduled dates for exams are included in the following Course Outline. Exams will be rescheduled only under unusual circumstances. Any questions regarding the grading of any of the exams given during the semester must be brought to the attention of the...
Words: 1324 - Pages: 6
...|Office: Phone: |488-7002 | |Cell Phone No. |741-2237 | |Fax No: |488-7003 | |Email: |gyoshida@hawaiiantel.biz | |Office Hours: |4:30-5:30 p.m. Tripler Mondays :. | |Class Hours: |5:30 p.m. – 9:30 p.m. | |Class Location: |Tripler | |Course Website: |www.wbu.edu/hawaii (blackboard) | CATALOG DESCRIPTION Laws affecting hospitals and legal obligations of the hospitals with emphasis on current court decisions affecting them, Required to qualify to...
Words: 882 - Pages: 4
