...BUSA 2105, Fall 2015 Sections 01 and 03 Communicating in the Business Environment Instructor: Melanie Strickland Brown Office: Howard Jordan – Room E-mail: brownme@savannahstate.edu Mobile/Text Msg: 912-398-9823 Office Hours: Tuesday and Thursday from 5:00-6:00 p.m.or by phone/text most of the time COURSE DESCRIPTION: This course will cover basic principles of effective business communication. Written communication components include reports, positive and negative letters, emails, and resumes and cover letters. Oral communication components include brief summaries of exercises, a mock interview, a team presentation, and meeting management skills. Also, the class will cover cross-cultural communication, personal interaction skills, and business etiquette with a focus on electronic communication. Written documents and oral presentations must include correct grammar, spelling, and punctuation. PREREQUISITES: 1. You must have successfully completed (grade C or better) CSCI/CISM 1130, Computer and Its Applications. 2. You must have successfully completed (grade C or better) ENGL 1102, English Composition II. Remember: You are responsible for insuring that you have met the prerequisite requirements. If you are on the official roll of this course, you are certifying that you have satisfactorily completed these prerequisites prior to enrolling in BUSA 2105. If, at any time, we discover that this certification is invalid, you will be withdrawn...
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...False 2. Goodwill is not important in government organizations. True False 3. More and more organizations are realizing that treating employees well is financially wise as well as ethically sound. True False 4. Goodwill is important externally but does not need to be considered when communicating with people within an organization. True False 5. The word "you" does not necessarily have to be included in a message that conveys the you-attitude. True False 6. Wordiness means having more words than the meaning of a message requires. True False 7. Wordiness helps to clarify a message by making it concise and easy to read. True False 8. Adding words to increase you-attitude or develop a reader benefit will make a sentence wordy. True False 9. The word "you" should be used in all business messages in order to convey the you-attitude. True False 10. Long sentences, by definition, are wordy. True False 11. Revisions to sentences in order to include the you-attitude should not change the basic meaning of the message. True False 12. To best convey the you-attitude, a company should refer to a customer's order generically as "Your order" since the customer already knows what he ordered. True False 13. A sentence that focuses on the communicator's work or generosity will convey the you-attitude only if the word "you" is included. True False 14. "We" should never be used in a business situation because it focuses on the writer, not...
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...118 CHAPTER 5 Writing Business Messages LEARNING OBJECTIVES After studying this chapter, you will be able to 1 2 3 Explain the importance of adapting your messages to the needs and expectations of your audience Explain why establishing credibility is vital to the success of your communication efforts Discuss four ways of achieving a businesslike tone with a style that is clear and concise 4 5 6 Briefly describe how to select words that are not only correct but also effective Explain how sentence style affects emphasis within your message List five ways to develop coherent paragraphs COMMUNICATION CLOSE-UP AT CREATIVE COMMONS www.creativecommons.org Have you ever noticed that tiny © symbol on books, DVDs, music CDs, and other media products? It means that the person or organization who created the item is granted copyright protection, the exclusive legal right to produce, distribute, and sell that creation. Anyone who wants to resell, redistribute, or adapt such works usually needs to secure permission from the current copyright holder. However, what if you want people to remix the song you just recorded? Or suppose you need a few photos for a website? Other than for limited personal and educational use, a conventional copyright requires every person to negotiate a contract for every application or adaptation of every piece of work he or she wants to use. The search for some middle ground between “all rights reserved” and simply giving your work away...
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...materials, practice exams, textbook help and tutor support. 4 Chapter PLANNING BUSINESS MESSAGES Multiple Choice 1. The three primary steps involved in preparing a business message are a. planning, writing, and completing. b. informing, persuading, and collaborating. c. defining the purpose, the main idea, and the topic. d. satisfying the audience's informational, motivational, and practical needs. ANSWER: a; DIFFICULTY: easy; PAGE: 90; TYPE: concept 2. In developing business messages, the stage during which you step back to see whether you have expressed your ideas clearly is the a. planning stage. b. writing stage. c. completing stage. d. feedback stage. ANSWER: c; DIFFICULTY: moderate; PAGE: 91; TYPE: concept 3. In preparing business messages, you should devote about ______ percent of your time to planning. a. 10 b. 20 c. 50 d. 70 ANSWER: c; DIFFICULTY: moderate; PAGE: 91; TYPE: concept 4. Which of the following is not a general purpose common to business communication? a. To inform b. To persuade c. To negotiate d. To collaborate ANSWER: c; DIFFICULTY: moderate; PAGE: 92; TYPE: concept 5. An example of a specific purpose for a business message would be a. to impart information to the audience. b. to inform employees about the new vacation policy. c. to persuade readers to take an action. d. to obtain audience participation and collaboration. ANSWER: b; DIFFICULTY: moderate; PAGE: 92; TYPE: application 6. Most messages should not be sent unless they will a. bring about a change...
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...Chapter I INTRODUCTION ` The Provincial Government of Laguna is committed to pursue a constitutional provision under Article 2 Section 17 to establish a university and promote the rights of all Lagunenses to quality education at all levels. It is also aware of its obligations to give the less privileged but talented and gifted students of the province of Laguna the opportunity to develop their potentialities and is committed to establish and operate vocational, technical, and higher education to accommodate graduates of secondary schools to pursue vocational, technical and higher education courses.By virtue of Provincial Ordinance No. 1 s. 2006, the Laguna University was established on February 15, 2006. The incumbent governor was elected President and Chairman of the Board of Regents under Resolution No. 198. A s. 2006 dated March 29, 2006 by the SangguniangPanlalawiganng Laguna. This research paper is about the effect of spelling ability of the second year IT students of Laguna University. The student must had books and writing of the correct spelling of words and correct grammar. The aim of this research paper is to develop the spelling ability of the cellphone users. Background of the study In the primitive ages, people have used signals, to get a message from one point to another. And that is a clear evident that even before, it is very important to communicate or to get messages from other places. That is why Alexander Graham Bell invented the telephone in 1876. Probably...
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...Chapter II: Review of Related Literature ------------------------------------------------- Monday, February 7, 2011 This chapter contains the gathered researches from different sources. These studies will be used as a guide and support to our research. Our related literature starts with the importance of writing and language, and goes on with the possible effects that might happen to these when technology is being used extensively. On the later part of the chapter are the gathered articles and case studies done by various researchers. Text Messaging Effects on Writing Texting feature in mobile phones has become a “God’s gift” for most of the people. This feature made this communication very convenient to everyone. It has become an important part of the daily lives of people, especially to the Filipinos. According to AHN Media Corp (2010), the Philippines has been tagged as the “texting capital of the world”. Many Filipinos exchange text messages with the use of their mobile phones. People have become frequent texters, and they have started sending messages in shortened ways. This problem cropped up with the innovation of this new technology, and its possible effects on the students’ language proficiency. The language proficiency of the students are important for effective communication. Language, according to McKee (1939), will successfully help people in different activities, which involve communication, various types of interaction, or even writing...
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...Madison Square Garden Boxing v. Earnie Shavers Ernie Shavers was scheduled to fight Muhammad Ali on 9/29/77. Both Madison Square Garden and Top Rank, Inc. each claimed to have a promotional contract with Shavers in which they wanted to promote the event. In this case the court had the ability to make the ultimate decision yet chose to not get involved with the decision of the Association of Boxing Commissions. It can be noted that the creditability of each of the parties factored into the courts conclusions. 1) The court was unwilling to disturb the finding of the boxing commission -- although it acknowledged that it had the authority to do so. This deference to the expertise of a lower, non-judicial authority is a recurrent theme in the text and sports jurisprudence generally. See Chapters 3, 13, 14, 15, and 16. 2) The parties' credibility had a great deal to do with the court's ultimate conclusions. Here, students should be reminded of the idiosyncracies of the industry involved and how they may form the predilections and inform the judgment of adjudicating bodies. The public's perception is that the boxing business has not been peopled by persons of unimpeachable character and integrity. Doubtless, as reputations are formed, and reinforced by the decisionmakers'...
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...G&L (print) issn 1747–6321 G&L (online) issn 1747–633X Gender and Language Review You’re Wearing That? Understanding Mothers and Daughters in Conversation. Deborah Tannen (2006) New York: Ballantine Books, pp. 272 Reviewed by Ashley M. Williams Deborah Tannen, as Michael Billig (2000: 129) noted in his review of her 1998 book The Argument Culture, has a particular knack for writing best-sellers that ‘can outstrip the celebrity biographies, cookery books and sex manuals that dominate the non-fiction book trade’. Indeed, Tannen’s latest addition to her oeuvre meant for popular consumption, You’re Wearing That? a New York Times bestseller, is no different. Focusing on mother-adult daughter conversations and the tensions that can arise from these relationships, Tannen’s goal is to help readers understand and overcome these problems. In addressing her readers, assumed to be women, she writes that: our deepest wish is to be understood and approved of by our mothers and daughters. We can get closer to that goal by listening to the ways we talk to each other, and by learning to talk to each other in new ways (p. 32). In privileging mother-daughter relationships, Tannen often mentions that these relationships are like any other, only more so – and thus the tensions, disagreements and arguments involved are more intense, personal, and potentially damaging. As in her previous popular works, her evidence of the difficulties in these relationships draws...
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...ENGL510 – Foundations of Professional Communication Writing Assignment 2 – Persuasive Message Below you will find four documents: 1. The assignment itself – pages 2-3 2. A template to follow in writing the message called for in the assignment – page 4 3. A sample message that you can use as a model – page 5 4. The criteria that will be used in grading the message – page 6 Please read all of these carefully and let me know if you have questions about any of them. Please also see the model persuasive message on page 139 (Chapter 8) of the textbook, as well as the Week 2 discussion of two possible versions of a persuasive message. In Week 3, please save your assignment draft, as a Word document, using the file name “2yourlastname1,” and post it in the Week 3 Writing Assignment 2 Draft Dropbox by midnight Sunday. In Week 4, please re-save your assignment revision using the file name “2yourlastname2,” and post it in the Week 4 Writing Assignment 2 Revision Dropbox by midnight Sunday. Please use the following basic formatting: • Memo heading (see page 87 of the textbook) • One-inch margins all around • Left-only justification • 12-point regular Times New Roman font. (Although 11-point Calibri is Word’s default font, serif fonts like Times New Roman are more reader friendly for longer texts because the serifs draw the eye forward, while sans-serif fonts like Calibri are more effective for very brief texts in which you want to hold...
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...Guide to Managerial Communication Effective Business Writing and Speaking This page intentionally left blank Prentice Hall “Guide To” Series in Business Communication Guide to Managerial Communication Effective Business Writing and Speaking Ninth Edition Mary Munter Tuck School of Business Dartmouth College Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Library of Congress Cataloging-in-Publication Data Catalogue in Publication data available from the Library of Congress Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: James Heine Director of Editorial Services: Ashley Santora Editorial Project Manager: Karin Williams Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Marketing Assistant: Ian Gold Managing Editor: Central Publishing Project Manager: Debbie Ryan Production Project Manager: Clara Bartunek Creative Director: Jayne Conte Cover Designer: Karen Salzbach Cover Art: Getty Images, Inc. Media Editor: Denise Vaughn Media Project Manager: Lisa Rinaldi Full-Service Project Management: Aparna Yellai/PreMediaGlobal Composition: PreMediaGlobal Printer/Binder: Edwards Brothers Annex Cover Printer: Lehigh Phoenix Color Text Font: 10.5/12 Times New Roman Credits...
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...Chapter 1: * Establishing credibility through: * Caring * Competence * Character * Post-trust era: the viewing of companies as being against the publics best interest * Effective communicators establish trust by connecting with others * What determines trust in the workplace: * Honesty * Ethical behavior * Exchanges information willingly * The FAIR test helps examine: * Facts * Access * Impacts * Respect Chapter 2: * Team vs. Private Communication: Many-to-many and one-to-one respectively communication. Depends on if only a few need to hear it or many can hear it. * Telephone calls and video conferences: ambiguity and sensitivity * Written messages: low in richness, constraints and high in planning. * Asynchronous communication with high degree of control: email, blogs, podcasts * In business communication, written is more formal than spoken. * Leadership communication: being able to deliver bad news in a positive light, announce a merger with another company, urge employee to follow in the footsteps of other good ones. * Face-to-face: inefficient channel for scheduling something to a larger group of people. * Noise: barrier that interferes with achieved shared meaning * Types of noise: * Semantic- Strong emotions attached to words; two different meanings to the same phrase. * Physical- Outside noise, bad video call connection, etc. ...
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...Solutions to selected exercises from those assigned in outline (Chapters 1, 2 & 3) Message for Analysis (p. 31) Students will recognize this document as ineffective because it presents so many barriers to communication. The memo • Creates emotional barriers right from the first sentence (accusing employees of lying and cheating, later calling them names), preventing readers from perceiving the intended message • Presents a restrictive and authoritarian attitude, reflecting an environment that discourages open communication and thus discourages employee candor • Expresses bias or prejudice (in the slur against women employees) • Reflects the author’s anger and defensiveness (“I simply have no choice”) • Assumes bad intentions on the part of the employees, underlining the lack of audience-centered thinking • Uses vague, confusing language (More than three times during what period? Will have to answer to the author for what specific penalties?) • Polarizes workers by inciting conflict between “punctual” employees and others 1.2 The tasks described have the following communication directions: a. Downward, upward, and horizontal—since the entire company is involved. A memo is the best choice (either printed or electronic) to ensure that everyone receives the message (as opposed to, say, a blog posting, which is more passive). b. Upward. Depending on the situation, could be a formal proposal or a presentation at an executive meeting. c. Horizontal. Because this situation...
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...Chapter One Introdution: Fundamentals of Business Writing I. The major differences between school writing and business writing School writing, typically in the form of essays, is aimed at impressing the audience, i.e. examiners. To score high, student writers have to use fairly complicated vocabulary and sentences in their written work. Business writers, however, mainly aim to communicate information to their colleagues, clients, and other associated parties. They are relatively free to use what language that can get the business done efficiently and effectively. II. Seven steps in the process of wring 1. clarifying your aim 2. identifying your readers 3. making a general plan 4. sketching a synopsis (大纲) 5. drafting your text 6. putting the draft aside 7. revising and editing ★ Writing is a recursive and creative process. The detailed plan is not adhered to in actual writing. Writers frequently come up with ideas that are activated in the process of writing. Writers read the text they have already produced to help generate more ideas. In effect, the writing process is no linear at all but is characterized by recursive ness and creativeness. III. Three principles of business writing 1. Clarity – means setting your message across clearly. (See detailed information on page 4) 2. Consideration – good business writers take their readers’ needs, problems, and reactions to the writing into consideration. And they...
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...This is an outline of the three-step writing process, which should apply to your analysis of a Week 5 scenario presented in the Negative and Bad News Message tab. Answer the case questions related to each step directly on this form. For the three-step process questions, you may use short phrases and sentences for your answers. Then add a page break, and write a message as directed in the Negative and Bad News Message tab and save the document as one file. Student name I. Plan A. Analyze the Situation 1. What is your general purpose? To write a Negative and Bad New message. To convey the message to the audience in a way that will not have negative consequences for E227 Global Solutions in the future. It has to be in a way that the audience will have a better understanding for the message being conveyed 2. What is your specific purpose? To inform Maribel Rivera that we are going to be going with a different keynote speaker that has to do with this year’s convention. Rejecting her offer to be the keynote speaker. 3. Exactly what do you want your audience to think, feel, or believe after receiving your message? We want her to think that she is a valued key note speaker, and that we appreciate all that she has done for us, especially since the conception of our conferences as well as stepping in as an emergency presenter on several occasions. 4. Who is your primary audience? Maribel Rivera and corporate ally. ...
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...Tutorial 1 BB101- Business Communication Chapter 1: Business Communication Foundations Message Analysis Correct the content, word choice, grammar, and punctuation errors in the following e- mail. Bill, thanks for recommending that I attend the defective righting seminar at Ross College. It was out standing? The segment of the seminar I found more useful was the part explaining how to write form the I- Viewpoint. Today’s business world is vary competitive, an focusing on the sender can give you the edge you need to maintain favorable relatives. Youll agree, I’m sure that my massage have improved all ready. I give you partial credit for the change. Lunch at The Derby Deli next weak will be my treat. Quiz Challenge State T/F 1. Citing receiver benefits in a message not only fosters a favorable relationship between the sender and the receiver but also demonstrates use of the you-viewpoint. 2. Serial communication may follow a horizontal path as well as a vertical path. 3. The sender and receiver have equal responsibility for achieving the goals of business communication. 4. The most important goal of business communication is that the receiver understands the message as the sender intends. 5. Effective external communication has a greater impact on an organization’s success than effective internal communication. 6. Employees help to establish and maintain organizational goodwill by communicating positively about the company’s products...
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