...FINAL PROJECT MGT 408 Introduction In recent years, having a green business has become more than the niche market. Big businesses like Walmart, Nike, and Hewlett-Packard (HP) are embracing sustainability, not simply for altruism but because they’ve realized that going green can significantly reduce their total costs, which impacts their all of their business operation. Running a sustainable business means running any organization that participates in environmentally friendly or green activities to ensure that all processes, products, and manufacturing activities adequately address current environmental concerns while maintaining a profit. For this project’s purpose, I decide to look at some of the characteristic of Hewlett-Packard’s key functional areas to better understand why HP is known to be the leader in conducting a green business. For HP sustainability is a powerful competitive advantage. It is an integral part of their business strategy. HP’s ability to link sustainable programs to reducing costs, increasing revenue, and mitigating risks is one of the most effective in the world. HP is committed to sustainability, because it knows that this approach results in better products, while increasing profits and decreasing environmental impact. The following sections will examine the degree of commitment dedicated by HP to creating a sustainable business. All seven sections look at the different innovative ways that HP has come up with to reduce its negative impact on...
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...These types of activities eventually will give such a negative impact towards the environment such as the critical global warming and climate change. Hence, a green ‘power’ or electricity that is environmentally friendly is needed in order to prevent the Earth from continually dying. So what is green electricity? As stated by Green Electricity Marketplace website, ‘green electricity’' is well defined as electricity that is produced from sources which is eco-friendly and do not cause any negative impacts towards the environment. It is undeniable that every type of electricity generation will have some impact upon the environment, but some sources are much environmentally friendly than others. The greenest energy sources are those which utilise the natural energy flows of the Earth and they are usually known as renewable energy sources as they will never run out. There are various studies were conducted to examined or analysed the green electricity. These kinds of studies, however, almost invariably focus on the conservative variables such as sources, cost and impact in analysing the green electricity while overlooking other variables which is the social perception on it. Different from the prior studies, this study specifies relatively complete on public acceptance or perceptions and focus on how they perceive the green electricity. Moreover, this study tries to fills the research gap through investigating the linkages between the public acceptance and...
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...assessing solutions to green cloud computing Thi Hong Nhung Huynh MSc Computing and Management 2010/2011 The candidate confirms that the work submitted is their own and the appropriate credit has been given where reference has been made to the work of others. I understand that failure to attribute material which is obtained from another source may be considered as plagiarism. (Signature of student) Abstract Cloud computing is a breakthrough innovation in information technology industry. It brings new efficiencies and advantages to business. There is much hype about environmental impacts of cloud computing on green issues. Some favour of cloud computing as solution to green issues while others blame cloud computing as burden to environmental problems. Cloud computing, nevertheless, like other technology, is neutral. It can be either cause or solution to environmental issues. There is growing pressure on cloud computing industry to reduce the environmental impacts of their data centres. The current trend focuses on developing green cloud computing. However, the evaluation of solutions to green cloud computing bases on certain standards, metrics and benchmarks, which assess only parts of the environmental issues with cloud computing. This report will concentrate on green issues with cloud computing. Significant positive and negative impacts of cloud computing on the environment issues will be investigated. Next, a classification of green issues with cloud computing...
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...David Green, is the founder of the infamous Hobby Lobby, he opened up his first retail business in 1970 with only six hundred dollars put aside for his start up capital and flipped it into a whopping two billion per year with 434 stores in his chain. Forbes has estimated that his personal net worth is over $3 billion, these numbers giving him the title of one of the wealthiest men in the world. By society’s standards, he is regarded as a remarkable success. However, the thing that some consider to make him an even greater success is his intense commitment to presenting his faith in Jesus Christ throughout his business. From being selfless enough to spend thousands of dollars each and every year to promote Christianity in newspapers during the Easter and Christmas hours, to making sure he played Christian music in his stores,keeping his business closed on Sundays to observe the sabbath, and as a whole running his business parallel to the bible’s standards.. The motivation behind putting ads in newspapers to spread the word of God was said to have came when David Green realized the true meaning of Easter and Christmas was slowly but surely being taken away from every phase of society. His stores, Hobby Lobby, have already created and produced ads for well over 250 papers across America each week. His first ad was six inches in size and ran in 1970. Following up, two years later, he he had upgraded from the six inch to a full page for each holiday, and ever since he has taken...
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...5780 GREEN MARKETING – CHALLENGES AND OPPORTUNITIES DR.V.MOHANASUNDARAM* *Professor and Head, Vivekanandha Institute of Engineering and Technology for Women, Tiruchengode – 637205 Tamilnadu. INTRODUCTION Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. One of the biggest problems with the green marketing area is that there has been little attempt to academically examine environmental or green marketing. This paper attempts 1) To introduce the terms and concepts of green marketing; 2) To discuss why going green is important; 3) To know why the manufacturers and marketers launch eco-friendly products 3) To examine some of the reason that organizations are adopting a green marketing...
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...Executive Summary Green Investments (GI) is a financial service company that focuses on stocks of environmentally responsible companies. The Washington-based L.L.C. is lead by Sarah Lewis and Steve Burke. GI uses financial research purchased from Bear Stearns and in-house environmental responsibility analysis to make recommendations to clients. Services GI has developed a criteria-based marker system which is easy and effective in evaluating a wide range of different companies on their environmental impact. Only financially prudent/performing companies are evaluated, ensuring that its recommendations make both financial and environmental sense. Competitive Edge GI will leverage the proprietory evaluation system to quickly gain market share. The system is convenient and based on extensive research, providing a streamlined overview of the environmental performance of the companies. Market GI will concentrate on the unserved niche of environmental investing within the financial services market. GI faces indirect competition from environmentally responsible mutual funds, which do a similar job in assessing a company's environmental performance but do not allow for investing in individual equity. Management Team GI is lead by two experienced managers, Sarah Lewis, and Steve Burke. Sarah has a masters degree in environmental studies and has worked for the Environmental Protection Agency where she was responsible for preparing environmental impact statements. Steve has an MBA...
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...STRAYER To purchase this visit here: http://www.activitymode.com/product/leg-100-week-10-assignment-2-strayer/ Contact us at: SUPPORT@ACTIVITYMODE.COM LEG 100 WEEK 10 ASSIGNMENT 2 STRAYER LEG 100 Week 10 Assignment 2 Managing Your Skills - Strayer University NEW 2015 Version Note: The companies mentioned herein are merely hypothetical organizations with characteristics developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment. In this assignment, you, in the role of a risk manager at Simply Green Products, will draft a document that is commonly used in the business world—a memorandum to your boss. Simply Green Products is a $10 million company that produces biodegradable packing materials that orchards use in the Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable materials are more eco-friendly because they break down into the environment. Such packing materials are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors. The...
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...Finding the green in today’s shoppers Sustainability trends and new shopper insights Contents Executive summary Overview of study and methodology Who is the Green Shopper? Insights into Green Shoppers’ behavior Opportunities to engage the Green Shopper Summary of recommendations Appendix A: Sample questionnaire Appendix B: Green lifestyle behavioral test Appendix C: Sample green products 4 5 7 11 13 15 23 25 26 Finding the green in today’s shoppers Sustainability trends and new shopper insights 3 Executive summary Overview The Grocery Manufacturers Association (GMA) enlisted Deloitte* to conduct a study to examine the behavior of consumers related to the purchase of sustainable products. We conducted a direct study of more than 6,000 shopper experiences in 11 major retailers of varying formats to understand the characteristics of the green shopper and to examine their shopping responses to sustainability issues. We will examine the characteristics and the behaviors of this shopper in greater detail to understand the emerging green shopper and the market opportunity to serve them. What did we learn from this study? “Green Shoppers” may not fit the granola stereotype. Demographically, they are diversely spread along all income ranges, age brackets, education levels and various household sizes. On average green shoppers are a little older, tend to have higher income, and more education, but you will find substantial numbers of green shoppers can be found distributed...
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...This article was downloaded by: [Guru Ghasidas University ] On: 13 January 2014, At: 02:45 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Journal of Strategic Marketing Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/rjsm20 An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly Katherine T. Smith a a Department of Marketing , Texas A&M University , 4112 TAMU, College Station, TX, 77843-4112, USA Published online: 19 Nov 2010. To cite this article: Katherine T. Smith (2010) An examination of marketing techniques that influence Millennials' perceptions of whether a product is environmentally friendly, Journal of Strategic Marketing, 18:6, 437-450, DOI: 10.1080/0965254X.2010.525249 To link to this article: http://dx.doi.org/10.1080/0965254X.2010.525249 PLEASE SCROLL DOWN FOR ARTICLE Taylor & Francis makes every effort to ensure the accuracy of all the information (the “Content”) contained in the publications on our platform. However, Taylor & Francis, our agents, and our licensors make no representations or warranties whatsoever as to the accuracy, completeness, or suitability for any purpose of the Content. Any opinions and views expressed in this publication are the opinions and views of the authors,...
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... | | | | | | | | | Introduction Workbrain Corporation is on the cusp of a huge expansion. David Ossip, the President and CEO, has hired Eric Green to manage...
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...Reviewed Title: An Introduction To Green Marketing Journal Issue: Electronic Green Journal, 1(2) Author: Polonsky, Michael Jay, University of Newcastle Publication Date: 1994 Publication Info: Electronic Green Journal, UCLA Library, UC Los Angeles Permalink: http://escholarship.org/uc/item/49n325b7 Abstract: The scope and importance of the relationship between business and the environment, and a survey of the pitfalls and abuses. eScholarship provides open access, scholarly publishing services to the University of California and delivers a dynamic research platform to scholars worldwide. Polonsky: An Introduction To Green Marketing An Introduction To Green Marketing Michael Jay Polonsky Department of Management, University of Newcastle, Newcastle NSW 2308, Australia. TEL: 61(49)216-911. Fax:61(49)216-911. INTRODUCTION Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially true of marketing. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. Some evidence of this is the development of journals such as "Business Strategy and the Environment" and ...
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...Eaton Pharmaceutical CONTENTS FIGURES iii EXECUTIVE SUMMARY iv Introduction 2 Goal of the Study 2 Methods and Procedures Used 2 Why Should the company go green List of green vehicles Reasons for going green Employee Reaction to Going Green Benefits to Going Green 2 Benefits to the business 3 Benefits to the Community 3 Benefits to the Employees 3 Summary, Conclusions, and Recommendations 7 REFERENCES 9 FIGURES 1 Fuel economy of the different vehicles……………………………………….6 2 Cost you save having a green vehicle ………………………………………...7 3 Miles per gallon ………………………………………………………………………? EXECUTIVE SUMMARY Eaton Pharmaceutical has decided to buy new vehicles for their sales teams. The company feels by going green in the near future will save them money in the long run. This can help lower the emission of CO2 by going green. Research was conducted in two ways: (1) A survey was conducted to the company’s four hundred employees, and (2) information about implementing a volunteer program was obtained from reputable websites. The report addressed the following questions: (1) what is the best vehicle for going green? (2) How does going green benefit the company? (3) Is it really worth going green? (4) How would employees react to going green? The research conducted that all parties involved in the volunteer program will benefit from it. Volunteer programs are a great way to increase a company’s public image while satisfying the...
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...GREEN CLOUD COMPUTING ABSTRACT: Cloud computing is a highly scalable and cost-effective infrastructure for running HPC, enterprise and Web applications. However, the growing demand of Cloud infrastructure has drastically increased the energy consumption of data centers, which has become a critical issue. High energy consumption not only translates to high operational cost, which reduces the profit margin of Cloud providers, but also leads to high carbon emissions which is not environmentally friendly. Hence, energy-efficient solutions are required to minimize the impact of Cloud computing on the environment. In order to design such solutions, deep analysis of Cloud is required with respect to their power efficiency. Thus, in this chapter, I discuss various elements of Clouds which contribute to the total energy consumption and how it is addressed in the literature. I also discuss the implication of these solutions for future research directions to enable green Cloud computing. The paper also explains the role of Cloud users in achieving this goal. Table of Contents ABSTRACT: 2 1. Introduction 3 2. What is Cloud computing? 6 2.1 Cloud Computing Characteristics 7 2.2 Components of Cloud Computing 8 2.3 Cloud Computing Deployment Models 10 3. Cloud Computing and Energy Usage Model: A Typical Example 12 4. Features of Clouds enabling Green computing 13 5. Towards Energy Efficiency of Cloud computing: State-of-the-Art 15 5.1 Applications 15 5.2...
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...Going Green with Leadership in Energy and Environmental Design Course Description: This course defines green buildings, explains the mission of the US Green Building Council and the requirements of the Leadership in Energy and Environmental Design (LEED) rating system. Schneider Electric solutions for meeting the LEED requirements will also be explained. Course Outline: Learning Objectives At the completion of this course, you will be able to: • Define the characteristics of Green Buildings • Explain the mission of the US Green Building Council • Identify the Leadership in Energy and Environmental Design rating system • Describe Schneider Electric products and services which satisfy LEED requirements Agenda • Introduction • Impacts of US Buildings on the Environment • Advantages of building green • Review the Mission of the US Green Building Council • Discuss the LEED rating system • Discuss Schneider Electric products and services that satisfy LEED requirements • Introduce Case Studies • Summary Course Content or Material 1) Introduction a) Green Building b) Design of Leadership in Energy and Environmental Design (LEED) c) Who makes up the LEED team d) LEED reach e) Point of the LEED point based system f) Why is there a demand 2) Impacts of US Buildings on the Environment a) Impacts of US buildings on resources b) US Energy Consumption c) US Electricity Consumption 3) Advantages of Building Green a) Demand for Green Building ...
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...Assignment 2: Using Your Manager Skills Due Week 10 and worth 240 points Note: The companies mentioned herein are merely hypothetical organizations with characteristics developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment. In this assignment, you, in the role of a risk manager at Simply Green Products, will draft a document that is commonly used in the business world—a memorandum to your boss. Simply Green Products is a $10 million company that produces biodegradable packing materials that orchards use in the Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable materials are more eco-friendly because they break down into the environment. Such packing materials are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors. The company president, Shep Howard, has recently become aware of several issues that may require referral to the company’s outside counsel. Because you serve as the company’s risk manager, Howard has asked you...
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