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Chateau Margaux

In: Business and Management

Submitted By chuchoque
Words 581
Pages 3
OPPORTUNITIES
1) Demand for its wine: Although traditional markets like United Kingdom, Belgium, Netherlands, and Germany have historically driven the market for premium wines but in the last year’s new countries around the world have joined the club of countries with a high demand of high-end wines. Countries like United States, Japan, China, and Russia are demanding now almost half of its total demand, becoming very important markets. We see this as an opportunity for the company’s growing.
2) Increasing new consumers in America, Asia where the wine is associated with Status Symbol:
China, Taiwan, Singapore, Russia and other countries in North America with big and growing economies, see the Château Margaux brand as a status symbol. We see a big opportunity for the company in those markets with more rich people anxious about luxury wines.
3) Marketing of the Product can help meet the increasing demand: We believe that if the company creates marketing strategies focused on luxury markets and its current customer. It can result an increasing demand of their products.
4) Online Sales: As part of the marketing effort, Online sales can help company knowing its end users and that will help company monitor the changing trends and consumer behavior about their product.
THREATS
1) Competition from worldwide manufacturers like California, Australia, South Africa: We believe that one of the main threats for the company are the new competitors, not only new competitors from countries such as United States (California), Australia, South Africa, and New Zealand, have modern production techniques, bigger vineyards and an increasingly good quality; but also from other French companies like Mouton-Rothschild who launched a Franco-Chilean premium wine, Almaviva, in partnership with Concha y Toro, Chile’s biggest wine producer.
New competitors, modern production techniques,...

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