...graph above, the research found out that majority of Chatime’s customers are between the age of 18 to 22, which is 25 out of 50 persons. Other than that,the second highest range of chatime customers age are below the 18, which is 14 out of 50 persons. The target market of Chatime is probably the college age students and post graduate individuals. They are mostly from the urban areas and care about trends and enjoying good lifestyle. A company`s product is an important variable in the marketing mix. If a company`s products do not meet customers` wants, the firm will fail unless it is willing to make an adjustments. Chatime diversify their products into several categories. There are mellow milk tea, fresh tea, coffee, chatime special mix, oriental pop tea, QQ jelly, energetic healthy juice and smoothie series. In total, there are 73 choices of drinks for customers to choose from. Besides, customers can also customize their drinks according to their likings in terms of ice options, sugar levels and choice for toppings. _____________. Furthermore, Chatime provides comfortable lounge that features modern European which is designed by Ana Marcelo. The white and purple couches and cushion chairs give customers a calming and relaxing feel to gather and have a drink (refer to appendix1) “Being in Chatime is really about chatting and catching up with friends. In here we like customers to feel comfortable and relaxed as opposed to being in a stiff and serious hang out place,” Michael...
Words: 337 - Pages: 2
...http://www.nst.com.my/node/54116 Chatime Malaysia wins ‘Brand of the Year’ award 19 NOVEMBER 2014 @ 12:59 AM KUALA LUMPUR: Chatime, the number one lifestyle tea brand in Malaysia, was awarded the Brand of the Year award in the Tea category at the World Branding Awards, which was held at the prestigious One Whitehall Place in London, United Kingdom recently. Bryan Loo, managing director of Chatime Malaysia said: “I love what I do, but it is hard work. With me there is a great team at Chatime Malaysia that has worked hard through all the challenges that come with building this brand and making it the household name that it is today. “This award is recognition of their commitment and I am very proud to receive it as it proves that Chatime is now a global brand”. The awards were organised by the World Branding Forum (WBF), a global non-profit organisation which produces, manages and supports a wide range of programmes covering research, development, education, recognition, networking and outreach. It is also involved with research and development, the implementation of standards, best practice guidelines and tools, as well as other branding initiatives. The recipients of these awards are based on the criteria of household names in their home country that have been judged to be truly exceptional through four streams namely brand evaluation, consumer market research, public online voting and the WBF Advisory Council voting. Richard Rowles, chairman of the WBF said:...
Words: 306 - Pages: 2
...marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia carry out their marketing activities. The organization can actually know where and how to concentrate their commercial efforts through the marketing strategies which include market segmentation, targeting and positioning (STP). Throughout this strategies planning, the resources of the organization can be effectively and fully utilized in order to avoid of any wastage of the resources. Apart from it, we are also requires to analyzing and do some research for the marketing environment that are currently using by Chatime Malaysia which consists of competitive, technological, demographic, economic, natural, political and legal factors (external environment factors). Lastly, we have to analysis the creation of Chatime Malaysia’s marketing mix which is product, price, promotion and place (internal environment factors). These four marketing mix are able to let the company understand the internal environment with the ultimate aim of capture value from customers effectively. Overall, the ultimate goal of this written report is to fully understand about how the external environment affects the internal environment effectively in order to capture customer loyalty by building profitable relationships with them. 2.0 Company Background Chatime is a Taiwanese franchise...
Words: 4304 - Pages: 18
...graph above, the research found out that majority of Chatime’s customers are between the age of 18 to 22, which is 25 out of 50 persons. Other than that,the second highest range of chatime customers age are below the 18, which is 14 out of 50 persons. The target market of Chatime is probably the college age students and post graduate individuals. They are mostly from the urban areas and care about trends and enjoying good lifestyle. A company`s product is an important variable in the marketing mix. If a company`s products do not meet customers` wants, the firm will fail unless it is willing to make an adjustments. Chatime diversify their products into several categories. There are mellow milk tea, fresh tea, coffee, chatime special mix, oriental pop tea, QQ jelly, energetic healthy juice and smoothie series. In total, there are 73 choices of drinks for customers to choose from. Besides, customers can also customize their drinks according to their likings in terms of ice options, sugar levels and choice for toppings. _____________. Furthermore, Chatime provides comfortable lounge that features modern European which is designed by Ana Marcelo. The white and purple couches and cushion chairs give customers a calming and relaxing feel to gather and have a drink (refer to appendix1) “Being in Chatime is really about chatting and catching up with friends. In here we like customers to feel comfortable and relaxed as opposed to being in a stiff and serious hang out place,” Michael...
Words: 934 - Pages: 4
...ABOUT CHATIME Chatime is a Taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Canada, UK and the United States. As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by over 800 trained tearistas across 116 outlets nationwide. In order to serve a beverage liked by all, Chatime uses sophisticated tea and coffee machines to produce only the highest quality drinks. BACKGROUND As the birthplace of pearl milk tea beverages, Taiwan is set to revolutionize the tea brewing industry by capturing the attention of fashionable tea lovers in a stylish and modern way. With Chatime's initiative in combining over 30 years' worth of tea manufacturing experience and expertise from a team of professional researchers, the tea drinking culture is now experiencing an exciting shift - consumers are no longer content with consuming teas laden with artificial ingredients and flavours - they want something real and flavourful! In order to revolutionize the tea-drinking scene, Chatime Malaysia...
Words: 400 - Pages: 2
... Marketing strategies plays a crucial role in the process of forming a successful company or organization. A company or organization which has excellent marketing strategies and good strategic planning will perform better than those companies who are using a poor marketing strategies. As Chatime Malaysia was one of the top beverages companies in Malaysia, thus we choose it as our topic of study. Based on this study, we can more understanding and figure out how Chatime Malaysia carry out their marketing activities. The organization can actually know where and how to concentrate their commercial efforts through the marketing strategies which include market segmentation, targeting and positioning (STP). Throughout this strategies planning, the resources of the organization can be effectively and fully utilized in order to avoid of any wastage of the resources. Apart from it, we are also requires to analyzing and do some research for the marketing environment that are currently using by Chatime Malaysia which consists of competitive, technological, demographic, economic, natural, political and legal factors (external environment factors). Lastly, we have to analysis the creation of Chatime Malaysia’s marketing mix which is product, price, promotion and place (internal environment factors). These four marketing mix are able to let the company understand the internal environment with the ultimate aim of capture value from customers effectively. Overall, the ultimate goal of this...
Words: 255 - Pages: 2
...Chatime 4.1 Segmentation & Targeting 4.1.1 Geographic variables Chatime, which operates more than 750 outlets in about 50 cities in 15 countries around the world, including the US, Australia, China, Singapore, Philippines, Indonesia and Malaysia, said it was aiming to open a total of 150 outlets in India over the next five years. GROWTH POTENTIAL Henry Wang (王耀輝), chairman of La Kaffa International Co (六角國際), which owns Chatime, told reporters in New Delhi on Wednesday that with India’s long history of tea drinking, it offers great potential for growth of new tea drinks like bubble tea, adding that Chatime is targeting the 15-to-30 age group. MIDDLE EAST He said Chatime also looked forward to bringing bubble tea to the Middle East in the future. Representative to India Philip Ong (翁文祺) told a news conference that he was delighted to see bubble tea finally getting a presence in the fast-growing South Asian country. ‘NEW PAGE’ Ong said Chatime is the first Taiwanese investor from the service sector to make inroads into India, a move that has turned a new page in business ties between the two countries. India-based Alchemist Group, which serves as the agent for Chatime’s tea products, said all of the tea and other ingredients for Chatime’s Indian outlets would be imported directly from Taiwan. Wang said although India was suffering widespread power outages, it had affected the manufacturing sector more than the service industry. GEORGE TOWN: Chatime Malaysia, the...
Words: 1048 - Pages: 5
...Chatime is a brand under La kaffa International group and the global leader in the bubble tea industry with over 450 outlets worldwide. Chatime offers more than 80 different flavors of innovated beverages to satisfy different consumers’ taste. R&D capability is our core competency , we continually create new taste in every different season for your new experience and excitement Chatime assist to use the high mountain tea leafs to make high-quality drinks, and also use the state-of-the-art machines to simplify the brewing process and keep the taste stably. Our future vision is to provide high quality and various beverages to the worldwide customers anytime, create fashion in oriental tea culture and make it become part of consumers’ life. Chatime's mission is to introduce and spread the Taiwanese tea drinking fashion to every corner of the world. Company Overview La Kaffa, a multi-branded and multi-unit beverage service company, was founded in 2003. The headquarters is located in Hsinchu, Taiwan. Today, we have owned three major brands, Chatime, ZenQ, and La Kaffa coffee which are located over 510 locations in 15 countries. La Kaffa provides variety choices of teas & coffees, juice, and toppings to satisfied different consumers’ needs. We insist on providing high quality and various oriental teas to worldwide customers. La Kaffa creates fashion in tea culture that becomes a part of every ones’ life. La Kaffa provides variety choices of teas...
Words: 279 - Pages: 2
...Chatime background Chatime is a Taiwanese franchise founded in 2005 with over 800 retail outlets across countries like Taiwan, Malaysia, China, India, Macau, Vietnam, Singapore, Hong Kong, Thailand, Korea, Philippines, Indonesia, Australia, Dubai, Vietnam, Canada, UK and the United States. As one of the top beverage companies in the world, Chatime Malaysia aims to be the most loved beverage by revolutionizing the tea drinking culture in the country. The taste of freshly brewed beverages was first introduced to Malaysians back in October 2010. Chatime Malaysia prepares only hand-made beverages with freshly brewed tea prepared on site. Each drink is individually prepared by over 800 trained tearistas across 116 outlets nationwide. In order to serve a beverage liked by all, Chatime uses sophisticated tea and coffee machines to produce only the highest quality drinks. As the birthplace of pearl milk tea beverages, Taiwan is set to revolutionize the tea brewing industry by capturing the attention of fashionable tea lovers in a stylish and modern way. With Chatime's initiative in combining over 30 years' worth of tea manufacturing experience and expertise from a team of professional researchers, the tea drinking culture is now experiencing an exciting shift - consumers are no longer content with consuming teas laden with artificial ingredients and flavours - they want something real and flavourful! In order to revolutionize the tea-drinking scene, Chatime Malaysia uses...
Words: 300 - Pages: 2
...A FEW years ago, Bryan Loo was on holiday in Taiwan when he stumbled upon Chatime and decided to take up the master franchise for Malaysia. After more than three years, and with 110 Chatime outlets in Malaysia now, Loo admits that he initially did not want to grow the brand in the country through franchising. He is not a big believer in the franchise model, preferring to own all the Chatime Malaysia outlets if he could. But out of necessity, he had to compromise. Loo’s father had given him RM500,000 to kick-start the business. That amount could only fund one outlet. After opening his first outlet at Pavilion in Kuala Lumpur, he came up with a strategy to make the best of his financial limitations. “My strategy was to sell two franchises so that I could get enough investment to open one direct outlet. So I did that until I achieved five direct outlets that generated enough cash flow for me to sustain my expansion,” he explains. According to Loo, a standard Chatime outlet’s startup cost could go up to RM500,000, but this depends on the store’s size and location as rent deposit and renovations are a big part of the initial investment. In the early days, most Chatime outlets broke even after six months of operation, but now it takes about one to two years. This is because there are more outlets around town as well as a myriad of competitors. Today, the company doesn’t offer any more franchising opportunities in Malaysia. As soon as Loo had enough cash flow to sustain...
Words: 922 - Pages: 4
...Chatime has become one of the biggest international bubble tea brands and the most notable public listed beverage provider in the Taiwan stock market. You may find our IRRESISTIBLE drinks at: 1. Pavilion Kuala Lumpur (4th Floor, Connection) 2. Berjaya Times Square (Lower Ground Floor) 3. Sunway Pyramid New Wing (First Floor, Blue Atrium) 4. The Gardens Mall (Lower Ground Floor) 5. SStwo Mall, Petaling Jaya (Ground Floor) 6. First Avenue Mall, Penang (8th Floor) 7. Taylor’s University Lakeside Campus (G-12, Ground Floor) 8. IOI Boulevard, Puchong 9. Kota Damansara (No. 29-1-1, Jalan PJU 5/10) 10. Batu Pahat Mall, Johor (First Floor) 11. Dataran Pahlawan Melaka (First Floor) 12. Viva Home, Cheras (Ground Floor) 13. Damansara Uptown, Damansara Utama (5oG, SS21/58) 14. Sunway Pyramid Old Wing (Oasis Boulevard) 15. Subang Parade (LG Floor) 16. Green Town, Ipoh (2-G, Persiaran Greetown 6, Greentown Business Centre) 17. The Summit, Subang USJ (Ground Floor) 18. The Scott Garden, Jalan Klang Lama (F-AP-22, First Floor) 19. Publika,Solaris Dutamas (Lot FC 18, Level UG1) 20. Selayang Mall (GSW1B) 21. First Subang (G-06, Ground Floor) 22. Sri Petaling (No. 73, Jalan Radin Bagus) 23. Plaza Mont Kiara (D-OG-02A, Block D) 24. One Utama (Lot SK 101, 2nd Floor Old New Wing) 25. Sunway Carnival Mall (LG-K4 & LG-K4A, Lower Ground) 26. Aman Suria (B-G-8, Jalan PJU 1/43, Aman Suria Damansara) 27. Kenanga Wholesale City (First Floor) 28. Cheras Leisure Mall (First Floor) ...
Words: 1161 - Pages: 5
...TABLE OF CONTENTS INTRODUCTION 2 DEPENDS TO OTHERS 3 DOES NOT KNOW HOW TO MANAGE TIME SYSTEMATICALLY 5 BULLY 6 FRIENDLY AND BE GOOD TO OTHERS 8 RESPECT TO ELDERS 9 CONCLUSION 10 ACKNOWLEDGEMENT 11 REFERENCES 12 INTRODUCTION There are so many anime series in animation industry that have been produced by those experienced director. In Malaysia, the most influential anime series is Upin Ipin. Basically, this series is all about the life and adventures of the eponymous twin brothers in a fictional Malaysian kampung. Among the glamorous anime in Japanese is “Doraemon”. This series has been created by Fujiko Fujio through manga, which later became an anime series. The series is about a robotic cat named Doraemon, who travels back in time from the 22nd century to aid a schoolboy called Nobita Nobi. Generally, Doraemon is sent back in time by a young boy named Sewashi Nobi to improve the circumstances of his great grandfather, Nobita, so that his descendants may enjoy a better future. In the original timeline, Nobita experienced nothing but misery and misfortune manifested in the form of poor grades and bullying throughout his life. This culminates in the burning down of a future business he sets up which leaves his family line beset with financial problems. In order to alter history and better the Nobi family's fortunes, Sewashi initially wanted to send a super-robot to protect Nobita, but with his meager allowance he could only afford an imperfectly-made factory-rejected...
Words: 4361 - Pages: 18
...| | | | | | | | In May, news of maleic acid contamination in the tapioca pearls used in bubble tea (also called boba tea or 珍珠奶茶) spread to Malaysia. Several bubble tea chains published statements through press releases and Facebook stating that their products are free of the substance. However, in response the Malaysian Healthy Ministry banned eleven Taiwanese food products suspected of containing the chemical substance. Discussions about the side effects from the chewy pearls broke out among netizens. This was not the first time that the bubble tea business, originating 30 years ago in Taiwan, has been challenged that their tapioca pearls contain harmful substances. We wrote about the bubble tea craze last year, and mentioned the first scare of finding a carcinogen, diethylhexyl phthalate (DEHP), in the chewy black pearls. After the ban on maleic acid contamination in June, why are we still seeing the bubbles lurking in our cold tea? Is our fear about kidney failure real? We decided to get to the bottom of this. Are we safe now? It is common for us to take action immediately after hearing news about what can kill us. However, let’s look into it with a little more detail based on a very simple reason: Bubble tea has been in the market for 30 years. If the chewy balls are going to cause cancer or kidney failure, wouldn’t there be a lot of casualties by now? We remember how popular they were in pasar malam (night market) 20 years ago when...
Words: 1411 - Pages: 6
...BAB 6 PEMBENTUKAN KERAJAAN ISLAM DAN SUMBANGANNYA Pengenalan: Khutbah terakhir Nabi Muhamad menjelaskan aspek berikut: 1. umat islam mesti bersatu padu 2. mencintai perdamaian 3. berpegang teguh jepada agama Islam Ini kerana selepas kewafatan baginda umat Islam menghadapai dugaan besar antaranya: 1. mendapatkan calon pengganti nabi muhamad. 2. munculnya individu yangf mengaku nabi 3. golongan yang tidak membayar zakat 4. murtad – golongan al riddah Kerajaan Khulafa Al- Rasyidin Selepas wafat 632M – sistem pemerintahan islam dikenali sebagai khalifah. – dikenali dengan khulafa al rasyidin. Antara khalifahnya: 1. Abu Bakar Assiddiq – Bani Tamim – 632 M – 634 M 2. Omar Al Khattab – bani Adi – 634M – 644M 3. Uthman bin Affan – Bani Umaiyah – 644M – 656M 4. Ali bin Abu Talib – Bani Hasyim – 5656M – 661M Konsep Khalifah Arab – pengganti yang melaksanakan tanggungjawab pemerintahan danpentadbiran kerajaan. Agama – tanggungjawab memelihara kemurnian agama islam yang disampaikanNabi saw, dan tanggungjawab kekalkan kehormonian serta kestabilan Islam Syarat 1. lelaki yang merdeka 2. beragama is 3. memiliki pengetahuan islam 4. mematuhi perintah allah 5. sanggup melaksanakan hukum islam 6. bersifat adil dan akhlak yang mulia 7. tubuh badan yang sihat dan sempurna 8. berfikiran cerdas, warak 9. pandai mentadbir Kaedah atau Cara: 1. musyarawarah atau syura ( Syura bermaksud –Permuafakatan ataukonsesnsus) 2. cadangan satu nama sahaja3 . pemilihan beberapa calon ...
Words: 803 - Pages: 4
...Conversation 1: Simon stops typing his email , refreshing himself and courteously smiles at Samantha as she enters Simon’s office with respectfully knocking. She looks a little bit tired and upset. Simon: Hello! How are you, Samantha? What can I do for you? Samantha: Hi, thank you Simon, I do have a request that I hope you can do me a favour. I sincerely want to ask for Friday off for some private reason and I am sorry about my presumptuous request. Simon promptly ask Samantha to take a sit first and drop into silence for a while . Simon: Never mind Samantha, there’s no need to be worried. I believe that you must have your sufficient reason but may hard to tell. And actually I do noticed you are in poor mental state very recently. But due to our roster have been already written and Friday is the busiest day in a week, would you mind to tell me what happen to you and let me give you a hand? Samantha are impressed by Simon’s amiable response. She takes a deep breath and replies in a slightly calm voice. Samantha: Thanks Simon, I am so grateful to your understanding and concern. In fact, my mother is flying into town for a quick visit, and she only just decided to do it ,according to some emotional issues that I recently come across and just make me can’t concentrate on my work both heart and soul. More importantly, my mother is getting old day by day and I haven’t seen her for a long time, it would mean a lot to me to be able to spend some quality time with her. I definitely...
Words: 612 - Pages: 3
