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Checkpoint Picture the Supply Chain

In: Business and Management

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Associate Level Material
Appendix B

Picture the Supply Chain

Complete the chart below by outlining the digital content supply chain at Warner Bros. Entertainment.

Upstream Component(sourcing/procurement) | Internal Component(packing/assemblymanufacturing) | Downstream Component(distribution) | Upstream supply chain is the planning and management of the entire activities externally that involves sourcing and procurement. Hewlett-Packard is the main supplier for Warner Brothers. Hardware, software, and services are provided from Hewlett-Packard digital media platform. Hewlett-Packard brought into existence a high performance storage system for Warner Brothers and this allowed them to control the company’s speed the way the company needed. | Internal supply chain consists of packaging, manufacturing, or assembling. Warner Brothers realized the consumers growing into the digital media so they reinvented themselves with a digital-end-to-end enterprise and business. Now films are released in three different types of DVDs. DVD, HD DVD, and Blue-ray. Warner Brothers has a digital and a film version of all its films. | Downstream supply chain is where allocation or distribution is in effect. The mistakes place by external distributors. Warner Brother created and put into place digital allocations and this was done through broadband communication such as; links, high- definition television. Over 6,000 motion pictures have been used for digital technology. Now they available through Warner Brothers film library. The online website for Warner Brothers gives customers the ability traces it trendy characters. |

Choose one of these components and make a recommendation for an improvement to that area of the supply chain. Explain your reasoning for the change.

I noted that Warner relies heavily on Hewlett-Packard as a supplier for many aspects of their business technical operations (Case Study 8.3, The Digital Supply Chain at Warner Bros. Entertainment). I would recommend that the upstream component of Warner could be improved. The supply chain is “the flow of material, information, money, and services from raw material suppliers, through factories and warehouses to the end customers” (Rainer & Turban, 2008, p.242). The three supply chain components, upstream, internal and downstream are all used in Warner’s operations.

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