...Negotiations Frasier case A. Who are the parties in the Frasier negotiation and what are their interests? (Viacom, CBS, Paramount, Kelsey) – (NBC, NBC West Coast ((Graboff)), ABC) The parties involved in the Frasier negotiations consist of NBC, Paramount, and actor Kelsey Grammar. Paramount and Kelsey had personal interest to extend the show 3 years. Kelsey Grammar wanted to rank in history as being an actor with having the record for the longest-running primetime television character in TV. Without Kelsey Grammar (Frasier), Paramount, and NBC would not have a TV series. NBC did not view the show Frasier as having another 3 years of life and did not want to invest in another 3 years. Additionally, NBC deemed Paramount’s price per episode to high and wanted to minimize what they saw as a loss of revenue. B. What is Paramount’s BATNA? What is your estimate of their reservation price? Paramount was banking on the fact that Frasier was the flagpole show of NBC and its success in the time slot. If they quit NBC, both Paramount and NBC would suffer while Paramount would have suffered the most. Paramount best alternative would have been to shop the show around to other networks in the case that the negotiations with NBC broke down. Paramount however was limited in networks to promote the show to due to the shows high overhead cost and industry consolidation. Due to these circumstances I would estimate Paramount’s reservation price around 5.25 million as Paramount...
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...Negotiations Frasier case A. Who are the parties in the Frasier negotiation? (Viacom, CBS, Paramount, Kelsey) – (NBC, NBC West Coast ((Graboff)), ABC) The parties involved in the Frasier negotiations consist of NBC, Paramount, and actor Kelsey Grammar. Paramount and Kelsey had personal interest to extend the show 3 years. Kelsey Grammar wanted to rank in history as being an actor with having the record for the longest-running primetime television character in TV. Without Kelsey Grammar (Frasier), Paramount, and NBC would not have a TV series. NBC did not view the show Frasier as having another 3 years of life and did not want to invest in another 3 years. Additionally, NBC deemed Paramount’s price per episode to high and wanted to minimize what they saw as a loss of revenue. 4. NBC’s BATNA: The fact that Paramount didn’t have a BATNA. If they switch networks the show would lose viewership, which will affect the studio as well as the network to which they move. So whatever NBC was offering them was the best deal they can get. And Grab off knew the CBS network pretty well and was pretty sure they wouldn’t buy “Frasier” at such a high cost. Moreover this might kick off a price war that will ruin the networks industry and people might reconsider getting shows from paramount for their bad dealing. Paramount’s BATNA: It didn’t have one. But they were relying heavily on the fact that “Frasier” was the flagpole show of NBC. But if they quit NBC, both the...
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...Who are the parties in the Frasier negotiation, what are their interests? How can thevarious parties influence the negotiation process and its outcome?Answer:The parties in the Frasier negotiation are the National Broadcasting Company (NBC) andParamount, the owner of the show. While the National Broadcasting Company (NBC) wants topay under $5 million in order to make a profit on the show, Paramount seemed to bedemanding $ 6 million per episode. Paramount came down to $5.5 million later.Q.2. What is NBC's BATNA? What is Paramount's BATNA? What is your best estimate of theirrespective reservation prices? Is there a ZOPA?Answer:NBCs BATNA: The fact that Paramount didnt have a BATNA. If they switch networks the showwould lose viewership, which will affect the studio as well as the network to which they move.So whatever NBC was offering them was the best deal they can get. And Graboff knew the CBSnetwork pretty well and was pretty sure they wouldnt buy Frasier at such a high cost.Moreover this might kick off a price war that will ruin the networks industry and people mightreconsider getting shows from paramount for their bad dealing.Paramounts BATNA: It didnt have one. But they were relying heavily on the fact that Frasierwas the flagpole show of NBC. But if they quit NBC, both the parties will suffer, whileParamount will suffer the most.ZOPA: The ZOPA would be something that NBC had offered, the creative bonus offer based onratings. If Paramount things their show is good...
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...HBS Case Study- “Frasier” Tamika Hernandez Khadijah Holley Course Number: 0204 – 689-102 Negotiation for the Business Professional The Art of Persuasion & Negotiations November 18, 2014 Professor: Neil Halloran Frasier Case Study 1) Who are the parties to the “Frasier” negotiation, and what are their interests? How can the various parties influence the negotiation process and its outcome? The parties involved in the Frasier negotiations are; Paramount Television Group, National Broadcasting Company (NBC), and the actor Kelsey Grammer (Owner) . Marc Graboff (ExecutiveVice President) led the NBC negotiation team which included Scott Sassa (President of NBC West Coast) and Jeff Zucker (President of NBC entertainment). Kerry McCluggage (Paramount’s Chairman) led the negotiation team for Paramount and was sometimes joined by Gary Hart, president of Paramount. 2) What are NBC’s BATNAs? What are Paramount’s BATNAs? Of these BATNAs, which is the best option for each entity? NBC had two BATNA’s: keep Frasier regardless of the increased cost (take a financial hit) in hopes to keep it as a “tent pole” to draw in its viewers to the new shows line-ups after Frasier, or buy a comparable comedy show from another network (such as Dharma and Greg) that will bring in the same audience group 18 to 49. The only downfall was that could cause a bidding war that could increase programming expenses. Paramount’s BATNA’s were to either sell the sitcom to CBS (sister...
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...3.1 GPA with ambitions in having a 4.0 by the 4th nine weeks. I am involved in some extracurricular activities as well as doing community service just to give back. I am on the cheerleading team, captain my freshman year and a prospect for captain next year. I do a lot of extra work for the team to make us better and keep the high standards and expectations that we have received since last year. I am a member in DECA; although, I don’t get to participate in it as much as I would like to I think it is still a great experience and it opens a lot of opportunities plus it looks great on resumes. Next year I want to be more involved with DECA, maybe run for class president and different things to have under my belt. I have been doing my reasearch and I would like to attend a HBCU my first four years of college. I’ve been looking into North Carolina A&T, Southern University, and Winston Salem State University as my top three choices. I’m also interested in NCCU, Howard, Norfolk, Delaware State, Morgan State, and Virginia State. All of their requirements are around the same and I am currently meeting them, or close to meeting them. They require a GPA of a around 2.0 I have a 3.1, they would like a score of at least 1000 on the SAT I received an 860 on the PSAT. When I go to college I want to do a dual major in Political Science and Psychology or Criminology depending on which college I get accepted into and decided to go to. I want to be a Defense Attorney, become a Judge, maybe...
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...United States. 2. 1952-Kendall and Parke-Davis enter the market. Focused- traveling parents with infants Uses: with fatening pins and plastic pants/ineffective for both babies and parents dry Result- Slow sales/ high price($.10 for disposable vs $.03 to $.05 for cloth diaper services and $.01 to $.02 for home laundered diapers). 3. 1961- P&G entered disposable diapers indusrty with Introduction of Pampers Pampers: Price $.10 per daiper(Similar price as other firms) 4. 1964-P& G enginners developed technology process which was faster than prior process with minimal process of raw material which cut cost Pamers reintroduce with low price of $.055 per diaper nd national distribution was achieved by 1969. 5. 1960s- Diaper reasearch began at K-C Used feminine napkins to develop product which used fluff pulp in place of tissue. Pulp--- provided better absorbency and competitive cost savings. 6. 1968-- K-C introduced---- Kimbies Kimbies----Parity prices with Pampers(eqal cost to consumers)/ Kc invested it's profit into further development of product which show a high degree of price indiference to consumers 7. Late 1960s--Other companies (scott paper, borden and internation paper-) experimenting with a two -piece disposable diaper systems(Technology developed in Europe) with disposable inner liner and a reusable plastic outer shell(using snaps insted of pins gave these products a distinct advantage over Pampers) 8.1970- Pampers Market Share of 92%/ Other...
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