...Intro To Business David Noland, PhD Cheesecake Factory Inc was incorporated in Delaware on February 1992. The Company operates 161 upscale, casual, full-service dining restaurants under The Cheesecake Factory(r), Grand Lux Cafe(r) and RockSugar Pan Asian Kitchen(r) marks. It operates two bakery production facilities hat produce baked desserts and other products for its restaurants and for other foodservice operators, retailers and distributors. It also licenses two bakery cafes under The Cheesecake Factory Bakery Cafe(r) mark to another foodservice operator. The Company operates in two business segments, restaurants and bakery. Restaurants consist of The Cheesecake Factory(r), Grand Lux Cafe(r) and RockSugar Pan Asian Kitchen(r). The bakery segment produces baked desserts and other products for its restaurants and for other foodservice operators, retailers and distributors. Bakery sales to its restaurants are recorded at prices similar to third-party national accounts. Its bakery operations are in the business of creating and marketing branded bakery products under The Cheesecake Factory(r), The Cheesecake Factory Bakery(r) and The Dream Factory(r) marks as well as private-label bakery products to other foodservice operators, retailers and distributors in order to leverage its brand identity with consumers and take advantage of excess bakery production capacity. Some of the strengths of the cheesecake factory are Broad menu, Partnership with Starbucks...
Words: 838 - Pages: 4
...gives them a slight glance at your personality. When asked that question I undoubtingly respond the same way every time; The Cheesecake Factory! Let’s explore the strengths and weaknesses of this Restaurant and determine some things that would possibly increase the overall brand. Unlike most restaurants, the development of the Cheesecake Factory was very natural and organic. Always known as an excellent cook, Evelyn created her Original Cheesecake recipe that everyone loved. By the late 1940's, she opened a small cheesecake shop in Detroit. In order to raise her two small children, David and Renee, Evelyn chose to put off her dream and gave up the shop. She moved her baking to a kitchen in her basement and continued to supply cakes to several of the best local restaurants. In 1978, their son David founded The Cheesecake Factory restaurant in Beverly Hills, California. With little knowledge of how to run a full scale restaurant but lots of intuition into what makes a dining experience great, David set out to offer their guests an experience they wouldn't soon forget - generous portions with unlimited, inventive menu selections all made fresh with quality ingredients and served in a warm and casually comfortable setting. The restaurant was an immediate success! Just over 30 years later with close to 170 locations, the success of The Cheesecake Factory has even surpassed the Overtons' wildest dreams making...
Words: 1105 - Pages: 5
...The Cheesecake Factory Felicia Ann Dortch Professor Gwendolyn Wiggins Bus 100 December 15, 2013 I choose The Cheesecake Factory and its code of conduct. A code of conduct is a set of rules outlining the responsibilities of or proper practices for an individual, party or organization. The code of conduct is expectations from the staff and expectations from the company to staff. The code of conduct is basically simple and easy to understand. Our Company encourages a relationship of trust, loyalty, honesty, and responsibility among staff members at all levels. We believe that all staff members deserve to be treated with dignity and respect. We are committed to celebrating the diversity of our workforce and our guests, and respecting each staff member as we work together to achieve excellence in our business. In turn, as a Company staff member, whether you work in a restaurant, the Corporate Center, our Bakery Production Facility in another Company restaurant concept, or at a remote location, you have a responsibility to know and follow our Code of Ethics and all of our Policies and Procedures and to uphold the Company’s interests at all times. We expect staff members to comply with all applicable federal, state and local laws, regulations, rules and regulatory orders at all times. Neither a supervisor nor any other staff member has the authority to direct another staff member to break any law or to conduct him/herself in a manner that is counter to the Code of Ethics....
Words: 615 - Pages: 3
...anniversary. We went to The Cheesecake Factory which is also on of my favorite places to dine in. The Cheesecake Factory is very familiar with everyone now. This place is famous for their cheesecakes as well as the diversity of food to choose from. The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. Mrs. Overton personally made baked cheesecakes in the basement of their home for the best local restaurants. In 1972 they moved their business to Los Angeles, California where they opened a 700 square foot store known as the Cheesecake Factory. Thirty years later The Cheesecake Factory has over 170 locations around the world. Having such a large corporation presents various challenges when it comes to having such a large and diverse staff. A solid Human Resources base is one of the major keys to having a successful business, organization or type of function that heavily rely on people. The Cheesecake Factory’s structure is quite complicated because it is a big company. But overall, the company operates in two business segments, restaurants and bakery. Restaurant consists of the Cheesecake Factory, the Grand Lux Café and Rock Sugar Pan Asian Kitchen. The bakery segment produces baked desserts and other products for its restaurants and for other foodservice operators, retailers and distributors. I have a friend who working in Mai’s Restaurant Downtown, she told me that the Cheesecake Factory is their supplier for the cheesecake and dessert in the restaurant...
Words: 1032 - Pages: 5
...Jensen's Alpha R squared Investment Performance ROE - COE ROC - WACC EVA (Millions) Capital Structure Current Debt rati o Optimal Debt Rati o Change in WACC Duration (Years) Dividend Policy Dividends (Millions) FCFE (Millions) Valuations Value/share Price/Share 259 428.0 27.45 29.5 0 -$37.0 20.09 30.25 76.70 231.0 35.6 34.4 0 128 38.5 48.7 892.4 309.5 40.5 34.7 B 0.94 0.12% 4% N/A 10.43% 106.5 23.97% 40% -0.15% 0.25 Cheesecake Factory B 0.63 26.97% 13% 7.08% 12.21% 74.46 13.17% 10% 0% 6.99 McCormick Starbucks Sysco B 0.85 8.8% 2% 19.88% 7.20% 422.4 10.08% 30.00% -0.45% 6.09 B 0.66 34.4% 6% 9.05% 2.82% 143 11.5% 20% -0.14% 3.65 B 0.58 7.27% 16% 26.13% 15.76% 690 6.6% 40% -0.47% 7.01 Chapter 1 Corporate Governance Analysis The purpose of this section is to understand the relationship between managers and stockholders Managers and Stockholders Chief Executive Officers CEO Name Age Years at the C ompany Years as CEO CEO Compensation Salary rank within Restaurant Industry Salary Bonus Other Stock Gains Campbell Soup Douglas Conant Cheesecake Factory David Overton 59 30 30 (founder) McCormick Robert J. Lawless 58 28 8 Starbucks Jim Donald 51 3 0* Sysco Richard Schnieders 55 23 2 53 4 4 14 0.9 1.5 1.8 6.6 >50 0.5 0.6 5.4 133.9 134.5 16 1.0 1.0 2.7 5.9...
Words: 315 - Pages: 2
...Nicole Maggio Operations Management 320 Ch.2 exercise questions 9/5/12 5. A) Competitive priority means making sure the operations strategy can develop and focus on specific capabilities that give the company a competitive advantage. B) The four categories of competitive priorities include: 1) Cost- Refers to offering the product at a lower price relative to the prices of competing companies. 2) Quality- Important to customers when choosing goods and services which drives companies to make quality their main emphasis. There are two perceptions of quality depending on the person. To some, quality refers to the life-span of a product, while others focus on a product’s potential to perform. It is important to know different kinds of quality in order to please the customer and gain the competitive advantage. 3) Time- Efficiency and speed in developing and delivering products are vital because all companies are competing to deliver high-quality products in the fastest way possible. 4) Flexibility- Refers to a company being able to offer a variety of goods and services to pick from and the ability to customize the unique needs of the clients. Understanding and utilizing product and volume flexibility will also help the company in the competition. 6. A) An example of a company that focuses on quality is McDonalds. McDonald’s offers the same products and taste consistency so there are no surprises. McDonalds is the most popular fast-food chain in the world which indicates that...
Words: 629 - Pages: 3
...Cheesecake Factory Report Jennifer Ojiyi BUSX 301, section 012 Amanda Gates March 21, 2012 Business Analysis for Cheesecake Factory Executive Summary Cheesecake Factory’s mission statement is to create an environment where absolute guest satisfaction is their highest priority. The vision statement is that through a shared commitment to excellence, they are dedicated to the uncompromising quality of their food, service, people and profit, while taking exceptional care of their guests and staff. The Cheesecake factory is doing really well in satisfying their mission by providing a broad menu offering to satisfy their guests, but they are not managing their profit and expenses well as stated in their mission statement because over the years expense growth outpaced revenue growth as shown by the SWOT analysis below. Therefore Cheesecake Factory needs Consultants to help them better manage their revenue and expenses, in order to increase their profits, because the purpose of a business establishment is to make profit. SWOT Analysis The SWOT analysis gives us a summary of the company’s strengths, weaknesses, opportunities and threats. The information below would also include the competitive climate, growth strategy...
Words: 1530 - Pages: 7
... Risk Factors 8 10‐ Recommendations 8 References 9 Appendices : 11 Appendix 1 : SWOT Analysis for Chinese Market 11 Appendix 2 : PESTLE Analysis 12 Appendix 3 : Useful Charts and Diagrams 13 1 1‐ Executive Summary In response to the good world economic growth, the global restaurant industry is increasing in a striking way. In order to preserve higher sales and revenues, companies must seek new strategies to attain success. One of those good strategies is to expand in countries that possess healthy economic situation. The Cheesecake Factory already has well‐recognized footsteps in America and Middle East, but still needs to adjust with the high competition in these regions to get distinguished. Therefore, one of the regions that the Cheesecake Factory has no presence in it is China, the country with the highest population in the world. By entering the Chinese market, the restaurant would be able to target the upper middle class...
Words: 4495 - Pages: 18
...Strategic Plan: The Cheesecake Factory STR 581 March 31, 2014 Dr. Patricia Dues Strategic Plan: The Cheesecake Factory Table of Contents Executive summary 3 Mission and Vision Statement 3 Company Overview 3 Environmental Scan 4 External Environmental Analysis 4 Internal Environmental Analysis 5 Value Disciplines 7 Generic Strategies 8 Grand Strategies 8 Recommended Strategy 9 Implementation Plan 9 Objectives 10 Functional Tactics 10 Action Items 11 Milestones and a Deadline 12 Required Organizational Change 12 Risk Management and Contingency Plan 12 Conclusion 13 References 14 Executive Summary Mission and Vision Statement The mission of The Cheesecake Factory is to create an environment where absolute guest satisfaction is the highest priority. The vision statement is as follows: Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry. (The Cheesecake Factory, 2014) Company Overview “The Cheesecake Factory restaurants provide a distinctive, high quality dining experience at moderate prices by offering an extensive, innovative and evolving menu in...
Words: 3599 - Pages: 15
...Cheesecake Factory Code of Conduct Professor Mandiveyi December 15, 2013 Introduction to Business Bus 100 Abstract This paper discusses key areas of interest within the Cheesecake Factory’s code of conduct, which will also identify the significant importance of the code of conduct and why it is important to the success of the Cheesecake Factory. This paper will also explain how the code of conduct can be implemented by the company, checks and balances to measure adherence to the code, and lastly, three ways the restaurant can engage in socially responsive activities in the community in which it operates. The Cheesecake Factory has a rather large code of conduct. There are a few specific ideas within the code of conduct that is of significant importance to the Cheesecake Factory’s business. It is imperative that this code of conduct is established because staff members must understand the Cheesecake Factory’s ethics and belief system in comparison to other organizations because it may differ with regards to cultural content, values, and ordering of beliefs (McShane & Von, 2005). The first significant idea in the code of conduct is conflict of interest. The company specifically states that an employee must avoid situations in which a conflict of interest would exist or have the appearance of a conflict of interest. This is extremely important to the business because it will prevent employees from having the appearance of giving preferential treatment to relatives...
Words: 970 - Pages: 4
...Jacobs 6/14/2015 “CHEESECAKE FACTORY” Ethical matters are important in today’s business environment, and businesses do the best they can to make their code of ethics appropriate to their personnel. It is your responsibility to understand this Code of Ethics. The Code of Ethics is intended to create or imply an employment contract or term employment, it also influence all executive and managers in control. All companies have to have a written code of ethics that can help defend the company status, character, and reputation in the result of any violation of guidelines by the company employee. The business I decided to write about is the Cheesecake Factory. After looking over the code of ethics and conduct, there are some areas that I believe to be of value to the business. The key areas in which I will speak on will be Conflict of Interest, Compliance with Laws, & Protection of the Company’s Confidential Information. I think these key areas are the most important to the business. If, any employee violate any of them it would cause a problem overall the Cheesecake Factory. The first key area I will speak on in the Cheesecake Factory’s code of ethics and conduct is conflict of interest. All staff members have responsibilities with respect to the company and its stockholders. Staff members must avoid situations that create a conflict of interest or the appearance of a conflict of interest with the company. The second key area I will speak on in the Cheesecake Factory’s code...
Words: 575 - Pages: 3
...Advantage Christopher Mullins Janine Przybyl BUS 100: Introduction To Business July 20, 2013 The Cheesecake Factory Inc, is a business that knows how to utilize their strengths, capitalize off their weakness, take advantage of opportunities and evade threats. Business in a capitalism or a free market are competitive and can be brutal if you don’t do a proper S.W.O.T analysis and understand the internal and external factors that impact businesses. Even though the family’s business has alway been different and had little competition since the close of their small business in Detroit, the Overton family has had great pie. Yet, it was the relentless work ethic and the open mind to new technology that allows The Cheesecake Factory Inc. to currently have 151 restaurants under their name; not to mention being the United States distributor of cheesecakes. The way Evelyn, Oscar, and later their son, David, used the S.W.O.T analysis to build the American dream was difficult at times, but the Overton family made it look easy as a cheesecake pie. The moral and work ethic of Evelyn and Oscar was the backbone of this successful company, along with a warm, casual dining experience, and great menu options. In a free market you want to make your business and product different so that you can have an advantage; Evelyn’s recipe was this advantage. The Cheesecake Factory Inc. began in Los Angeles during 1972, where the elderly couple worked long hours and to build a solid reputation...
Words: 853 - Pages: 4
...Marketing Strategy: The Cheesecake Factory Grantham University BA181: Foundations of Marketing December 16, 2013 Marketing Strategy: The Cheesecake Factory Introduction The Cheesecake Factory had a small beginning by a woman named Evelyn Overton in the 1940s in the city of Detroit. She had created the cheesecakes recipes on her own and would supply various restaurants. In 1971 her and her husband moved to Los Angles to see if they would do better with the restaurant there. They struggled for years and then in 1975 Evelyn decided to open the business into a large bakery, which allowed Evelyn to create a variety of different cheesecakes. Evelyn son David opened up a restaurant in Beverly Hills call “Cheesecake Factory Restaurant” that served large portions of food and had various choices of fresh ingredients on the menu. He created a warm comfortable environment for the customers to dine. Of course the Cheesecake Factory Restaurant also offered Evelyn’s wonderful cheesecake recipes with over 32 types to choose from. This is how the Cheesecake Factory Restaurant was born. The Cheesecake Factory’s mission statement is “To create an environment where absolute guest satisfaction is our highest priority”. The mission statement is represented by the large variety of items on their menu from appetizers, salads, pasta, pizza and specialty dinners and all served in large portions a comfortable environment is a must. They also have a vision statement “Through a shared commitment...
Words: 501 - Pages: 3
...The Cheesecake Factory code of ethics that governs their Executive Officers, Senior Financial Officers, Directors and Staff Members are clearly written and explains the expected and accepted forms of behaviors of all its associates. Stated within the Cheesecake Factory code of ethics are examples of do’s and don’ts that range from General Standards of Conduct that speak out against the theft of company supplies to the Compliance with Laws that relate to the prohibition against “Insider Trading”. The Cheesecake Factory code of ethics makes it clear to its associates that the “Company” takes very seriously and will not tolerate any form of harassment, including sexual harassment or other discriminatory behavior. Also, The Cheesecake Factory code of ethics reminds associates about its lack of tolerance for drug or alcohol abuse among its staff members in the workplace as well. Compliance with these policies is essential to the Cheesecake Factory corporate philosophy. In today’s environment these words are important in light of the public awareness of negative behaviors in corporate America so by including in their code of ethics that this type of conduct won’t be accepted is a strong message for the Cheesecake Factory to send to present and future employees. To ensure this information stays at the forefront of each associates mind, it would be beneficial if the Cheesecake Factory held refresher training annually. It is common for people to forget information as time goes by...
Words: 804 - Pages: 4
...in a work environment that keeps ethical behavior regulated. The Cheesecake Factory is one organization that has a code of conduct in place that is detrimental to the success of its business. Some of those key aspects are Compliance with the law, Non-Solicitation and Non-Raid and Non-Disparage Issues. These codes that are put in place uphold ethical behavior and also protects the organization itself. Compliance with the law is extremely important. This code states: “We expect staff members to comply with all applicable federal, state and local laws,regulations, rules and regulatory orders at all times. Neither a supervisor nor any other staffmember has the authority to direct another staff member to break any law or to conducthim/herself in a manner that is counter to the Code of Ethics”. The Cheesecake factory put this code in effect to make sure that their employees hold up their duties as law abiding citizens. In this they also stated that they do not tolerate sexual harraasement or drugs, which is very important now a days with everything going on. This should and I’m sure it is a basic code of conduct whether it be a business or a school. When we are jobs giving service to the world we must keep in mind that our responsibilities to law and order do not change. The Non-Solicitation code of conduct ensures that customers have a comfortable no hassle experience while they are dining at the Cheesecake factory. This code also protects the company itself. The code itself...
Words: 981 - Pages: 4
